If you're looking for a sales optimization tool, you may have stumbled across SellKit. This WordPress plugin is explicitly designed to help WooCommerce store owners boost conversions by automating their checkout process and sales funnels. That's as well as managing their user experience, validating orders, and handling customer payments.
Interested? Good because you're in the right place – in this SellKit review, we're putting this tool under the microscope to see whether it's worth adding to your tech stack.
There's lots to discuss, so let's dive in!
SellKit Review: About SellKit
SellKit is brought to you by Artbees, a web product company founded in 2009. They boast a global team from the US and Europe. Their most notable success is their WordPress theme, Jupiter, one of the best-selling themes on ThemeForest.
SellKit is just one of their many innovations stemming from a desire to help online store owners get more out of their WordPress websites.
The great thing about SellKit is that it combines several checkout tools into one. I.e., if you weren't using SellKit, you'd likely have to use several plugins to achieve the same result. That said, to benefit from SellKit’s full suite of features, you must have Elementor and WooCommerce installed and activated on your WordPress site.
To download the free SellKit version, follow these steps:
- Enter your WordPress dashboard
- Head to plugins.
- Search for SellKit, then select install, then activate.
Alternatively, you can download SellKit from the WordPress Plugin directory:
- Enter your WordPress dashboard
- Go to plugins.
- Click ‘upload plugin' and upload your SellKit zip folder.
- Hit install now
- Then activate the plugin.
So, with that said, let's look at some of SellKit's features in more detail:
SellKit Review: SellKit's Core Features
SellKit offers six core features:
- Sales funnel builder
- Checkout optimization
- Dynamic discounts
- Smart checkout notices
- Smart coupons
- Product filters
Let's look at each in turn:
But, before we do, one overarching feature that overlaps with many of the above functions is SellKit’s advanced segmentation. This allows you to tailor your sales funnels to specific customer groups.
You can segment based on the following:
- Cart details (Cart items quantity, cart subtotal, cart tags)
- Order details (purchased products and categories, total spent, last order date, first order date)
- Geolocational details (city and region, visitor country, billing country)
- Referral details
- Personal information (sign-up date, user device, user role, browser language)
- In-site behavior (viewed categories, viewed products)
Additionally, you can segment your customers into RFM (recency, frequency, and monetary) groups. This helps you identify customers who might drift away if you don’t take action. Similarly, you can pinpoint loyal customers who deserve extra attention.
RFM segments rank and score when, how often, and how much your customers spend. Segments can include the following customer types:
- Champion: a customer who bought recently, orders often, and spends the most
- Loyal: a customer who orders often and responds well to promos
- Potential loyalist: a customer who often orders but whose average spending isn’t high
- New customer
- About to sleep: a customer who has below-average RFM and needs attention
There are many ways you can build RFM segments into your sales funnels. For example, you might design a funnel to entice customers who haven’t engaged for a while with generous coupons and informative emails. Or you might design a funnel for new customers that provide all the onboarding they need to become familiar with your products and services.
This brings us nicely to our next section…
Sales Funnel Builder
For the uninitiated, a sales funnel is a marketing term used to describe your customer’s journey or interaction with your site, including if/when they make a purchase. In practice, a ‘sales funnel' refers to the different stages customers experience throughout your sales process. Needless to say, a successful sales funnel will help you close more sales.
SellKit has a drag-and-drop sales funnel builder and plenty of mobile-optimized sales funnel templates. You can also expand your funnel by dragging actions into it, such as conditional rules that respond to user behavior. For example, when a customer reaches the checkout, you could offer a personalized discount on related products to help increase their order total. Templates cover specific industry use cases, like marketing courses, weight loss, beauty products, online courses, and more.
So what sales funnel stages can you create with SellKit?
Firstly, you’ll need to create a landing page. A landing page is often used to capture email addresses and/or phone numbers to grow your mailing list before driving traffic to your website/product page. With SellKit, you can launch landing pages for your various sales funnels.
Then once you’ve started compiling a mailing list, it’s time to design your first email marketing campaign. This is typically a series of emails that could include special offers and discounts to encourage customers to go to your site and make a purchase.
SellKit allows you to optimize the checkout process with upsells and product recommendations. You can also recover abandoned carts with follow-up emails. In other instances, you can direct customers to a thank-you page after they’ve made a purchase.
Lastly, you can track the success of your sales funnels by keeping an eye on their conversion rates, upsell revenue, regular revenue, etc.
If you haven’t heard of checkout optimization before, this is when you utilize data to improve your checkout experience. Where SellKit is concerned, you can create simple checkout forms, enable customers to skip straight to checkout and benefit from express checkouts. The latter is super-fast, simple checkout forms. This is made possible through features like address auto-complete, pre-filled forms for abandoned carts, instant form validation, and more. You can also auto-apply discount coupons and offer various payment options.
SellKit offers various customizable checkout templates, many of which offer product-centric designs and layouts that support floating carts. I.e., the cart is visible to the shopper throughout their shopping experience, so customers can see what’s in their cart at all times and add and take away from it as they go. You can also add, remove, and rearrange checkout form fields.
SellKit also supports autocomplete forms to streamline the checkout process. This is especially useful if a user returns to an abandoned cart because they won’t have to tediously refill their info. On top of that, you can also provide a simplified step-by-step checkout process, with express checkout for users on the go. You also benefit from automatic data validation, where the form reloads if the user makes an error.
You can also set an expiry time on the checkout to add a sense of urgency. We also like that customers can use a one-click sign-in to their account on your site with Google or Facebook.
Lastly, SellKit supports a wide range of payment options such as Stripe, PayPal, Amazon Pay, and other payment gateways native to WooCommerce.
With Sellkit, you can easily create and manage product promotions, price changes, and more.
Dynamic discounts work in conjunction with Sellkit’s segmentation features, allowing you to hand out discounts based on customer behaviors and RFM segments.
You can also add welcome-back messages to customers who haven’t visited your site for a while and offer them a discount to entice them to spend. You can also personalize messages with the customer’s name, date, and location and set various offers based on different rule combinations. For example, you could offer exclusive discounts to your Instagram followers or inform customers that offers are only available for a specified time with timed discounts.
SellKit also uses UTM (urchin tracking module) codes to distinguish where your traffic comes from. This works wonders for measuring the effectiveness of marketing campaigns. This would be especially handy if you offered the same discount code across multiple channels. With this information, you can hone in on where customers interact with your brand the most – such as Instagram, Facebook, etc.
Smart Checkout Notices
You can use smart checkout notices to show customers personalized messages on their checkout page in the hopes they order more from you. For example, you could tell customers that if they spend a certain amount more, they’ll get free shipping or a free item.
You can create smart checkout notices by filling out a simple form and previewing the final message in real-time.
There are 30+ conditions you can use to personalize your customer’s checkout experience. In addition, you can use smart checkout notices in conjunction with Salekit’s sales funnel features to set conditions based on a customer’s RFM (as discussed earlier).
All checkout notices are easy to view on mobile devices. In addition, you can track the number of clicks and views your checkout notices receive over different time frames.
You can build stronger relationships with customers using smart coupons. These are created and distributed based on their shopping behavior to entice customers to spend.
For example, you can decide where coupons are displayed (e.g., header, footer, coupon box). You can also:
- Create smart coupons for specific products or categories
- Define the discount type (fixed discount or a percentage)
- Define if a customer can use a coupon with other discounts
- Limit the coupon to sale items
…and much more.
In keeping with SellKit’s smart checkout notices, smart coupons operate using the same set of 30+ conditions for customer segmentation. You can use this to ensure only relevant customers see specific smart coupons. For example, suppose you’re running a coupon campaign in only one country. In that case, you can ensure only users from the target location and language see the necessary coupons.
You can measure your coupons’ performance with analytics and insights over different date ranges (seven days, a month, etc.). You can also keep an eye on how many coupons you’ve created, how many customers have used them, the coupon’s conversion rate, and how much revenue you’ve made from coupons.
Product filters allow customers to quickly find what they’re looking for in your product catalog. You can display product categories for customers to peruse as buttons, radio buttons, checkboxes, links, or a dropdown menu. You can choose whether customers can apply more than one filter at a time. You can also show or hide sub-categories and display how many products exist in each category.
Additionally, you can let buyers filter by product tags. Again, you can list tags in five different styles! Users can also filter by price range, product rating, sales, or stock status – and, of course, they can enter text to find a product based on a relevant keyword.
Adding variation swatches can make product filtering even more intuitive for your customers. This lets customers quickly visualize the different colors, shapes, or sizes available for each product. Variation swatches are especially useful for large online stores with lots of products and item attributes.
You can fully customize product filter appearance with Elementor; for instance, you can re-order filters and change their:
Finally, you can control which items to include in product filtering and by which criteria to order search results.
SellKit Review: Integrations
You can connect SellKit with the following:
- Google Analytics: to track website visitors, see which parts of your website they engage with, and monitor search engine traffic and marketing campaigns
- Facebook: You can use Facebook to widen your advertising reach and deploy retargeting ads to boost sales. You can track your Facebook audience and learn what they like, where they come from, how your audience behaves on your site, etc.
- Elementor: This web page builder helps you create beautiful and responsive WordPress websites.
SellKit Review: Customer Service
SellKit offers 24/7 customer support via live chat and an online contact form. You can also browse their self-help documentation and help center for guidance on its features and functions. In addition, they provide 1-to-1 onboarding and have a presence on Facebook, YouTube, Twitter, and LinkedIn.
In addition, if you sign up for the highest-paid plan (see the Agency plan below), you get support via Zoom, and you can access support and network with other SellKit users via Slack.
SellKit Review: Pricing
SellKit has free and premium options; we’ll explore each in turn:
Free plan – $0
The free plan provides the following:
- Unlimited sales funnels
- Funnel templates
- Custom thank you pages
- You can create upselling and checkout discounts
- Basic checkout forms
- Basic analytics and customer segmentation
Standard Plan – $59 a Year
The standard plan provides the following:
- Install Sellkit on one WordPress Site
- Advanced checkout builder – this unlocks more styling options, single or multi-step checkouts, instant form validation, checkout expiry, auto-fill address and state, auto-apply coupons, and many other features!
- Access to all available analytics metrics
- Smart coupons
- Dynamic discounts
- Smart notices
- Advanced filters and variation swatches
- You benefit from 30 segmentation categories, including RFM segments.
- Access to additional templates
- Standard support
Pro plan – $199 a Year
This includes everything on the free and Standard plans, plus:
- Unlimited sites
Agency Plan – $597 One-off Payment
This includes everything on the Pro and Standard plans, plus:
- Zoom customer support and access to SellKit Community support via Slack
- A three-month Growave subscription
- Lifetime updates
If you’re looking for a bargain on SellKit, occasionally check Pitchground. The SaaS marketplace periodically offers SellKit at a discount, but offers sell out fast!
SellKit Review: SellKit's Pros and Cons
Before wrapping up this SellKit review, let’s take a gander at this WordPress plugin’s most notable pros and cons:
- Access to an intuitive drag-and-drop checkout builder
- Clean and modern UI
- 24/7 customer support
- Competitive pricing
- Customizing your checkout page is easy
- No coding is required
- You can create conditional discounts and coupons
- Building sales funnels is a breeze
- Prices are pretty expensive if you want to use SellKit for more than one site
- Elementor is required to make the most out of SellKit
- It’s only implementable on WordPress
SellKit Review: Is SellKit The Right Choice for You?
When running a WooCommerce store, finding the right plugins to grow your eCommerce venture is tricky. After all, there are so many options out there that it can become overwhelming!
We think this plugin is easy to use and has many features to help scale eCommerce stores of all sizes. Whether you’re selling digital or physical products, services, or drop shipping, you can use SellKit to optimize your checkout and launch effective sales funnels.
If you’re still on the fence about whether SellKit is the right tool, why not try out its free plan? You have nothing to lose by exploring its interface and experimenting with its free features to see whether it might fit your eCommerce business. Don’t forget to tell us how you get on in the comments box below. Speak soon!