If you're wondering how much Ecwid costs, here’s the short version: Ecwid has four pricing plans — Free ($0), Venture ($19/month), Business ($39/month), and Unlimited ($99/month).
Each plan adds more products, features, and selling tools, with no transaction fees. When I first looked into Ecwid, the pricing was one of the main reasons I gave it a try.
Unlike other platforms, it’s clear, upfront, and easy to scale as your business grows. You can start for free, test the waters, and only upgrade when you need more features. That flexibility was a game-changer for me.
When I first started looking into Ecwid, the pricing was one of the main reasons I gave it a second glance. Most ecommerce platforms either require a hefty monthly fee or charge so many add-on costs that it’s impossible to know what you’re actually going to pay.
In this breakdown, I’ll walk you through Ecwid’s pricing tiers, what you get with each plan, and when it makes sense to upgrade.
I’ve included actual pricing, a side-by-side comparison with other ecommerce platforms, and some real-world use cases based on what I’ve seen running my own stores and helping others set theirs up.
Ecwid Pricing Plans (2025 Breakdown)
Ecwid has four core pricing plans: Free, Venture, Business, and Unlimited. One thing I appreciate is that they don’t nickel-and-dime you with surprise charges — they don’t take a cut of your sales, and you can get started without entering a credit card.
Here’s a quick comparison table:
| Plan | Monthly Price | Annual Price (Monthly Equivalent) | Product Limit | Standout Features |
|---|---|---|---|---|
| Free | $0 | $0 | 5 | Add to any site, social selling, basic store widget |
| Venture | $19 | $14.08/month (when billed yearly) | 100 | Mobile POS, SEO tools, Facebook/Instagram shop integration |
| Business | $39 | $29.08/month (when billed yearly) | 2,500 | Abandoned cart emails, product options, eBay integration |
| Unlimited | $99 | $82.42/month (when billed yearly) | Unlimited | Custom mobile app, priority support, Square POS sync |
Free Plan
The Free plan is one of the better free ecommerce setups I’ve seen. It lets you sell up to five products, and you can plug it into your existing website, whether it’s on WordPress, Wix, or even a custom-coded HTML page.
You can also connect your Facebook and Instagram accounts to create a basic social storefront.
Here’s what you can (and can’t) do:
What’s included:
- Basic online store with up to 5 products
- Facebook and Instagram store integration
- Responsive storefront on desktop and mobile
- Manual shipping and tax settings
What’s missing:
- No SEO customization
- No discount coupons or product options
- No access to third-party marketplaces
- No cart recovery tools
If you’re just starting out, the Free plan is a good sandbox. But if you want to grow or make consistent sales, you’ll hit limitations pretty fast.
Venture Plan
Once I outgrew the Free plan, Venture was the obvious next step. For $19/month, it opens up features that make your store more professional and easier to manage.
You can list up to 100 products, which is plenty for most small shops. The real benefit here is access to SEO settings, inventory tracking, and mobile POS (point of sale), which is a must-have if you sell in person at markets or pop-ups.
Here’s what you get with Venture:
- 100 product listings
- SEO meta titles and descriptions
- Discount coupons and shipping rules
- Facebook, Instagram, and TikTok shop integration
- Mobile point-of-sale support
- Automated tax calculations (US & global)
- Live chat and email support
In my case, the biggest unlock was being able to optimize SEO and set up mobile checkout at events. The POS integration worked smoothly with Square, and I liked that I didn’t need to pay extra for that.
If you’re running a small business, the Venture plan is often the best starting point. It’s affordable, and the tools it unlocks can easily pay for themselves if you’re making consistent sales.
Business Plan
The Business plan is where Ecwid starts to feel like a full-service ecommerce platform. At $39/month, it adds serious automation and marketing tools that can help you scale.
I personally upgraded to Business when I wanted to use abandoned cart emails and needed more advanced product options (like multiple sizes or custom fields).
Ecwid doesn’t charge extra for these features on Business, which is a big deal compared to other platforms that require third-party apps.
Highlights of the Business Plan:
- Sell up to 2,500 products
- Abandoned cart recovery emails
- Product filters and options (size, color, etc.)
- Integration with eBay and other marketplaces
- Automated email marketing (via Mailchimp or built-in tools)
- Connect a custom domain
- Sell subscriptions and recurring products
Abandoned cart recovery alone made this plan worth it for me. I saw a noticeable jump in sales once I started sending out automated follow-ups. Plus, I could finally offer customers more flexible options at checkout without needing a developer to set it all up.
Unlimited Plan
The Unlimited plan is $99/month, and it’s really meant for people who are all-in on ecommerce. You get everything in the Business plan, plus full access to advanced integrations and a mobile app that’s built just for your brand.
What sold me on trying Unlimited for one of my projects was the white-label mobile app. You can offer customers a branded shopping app on both iOS and Android, which increases repeat orders and improves the customer experience.
Ecwid also throws in priority phone support, which is helpful when you’re scaling and need help fast.
What you get with Unlimited:
- Unlimited products
- Your own branded iOS/Android mobile app
- Priority phone support
- Square POS integration for in-person selling
- Google Shopping and Amazon integrations
- Staff accounts for team members
- Multilingual storefront options
This plan isn’t for everyone, but if your store is generating steady monthly revenue, it can definitely make sense. It’s great for streamlining operations and giving your business a more professional, enterprise-level feel without going full Shopify Plus.
How Ecwid Pricing Compares to Other Ecommerce Platforms
Before I committed to Ecwid, I looked at Shopify, WooCommerce, Wix, and BigCommerce. Here’s how the pricing stacks up:
| Platform | Starting Price | Transaction Fees | Product Limit | Key Differentiator |
|---|---|---|---|---|
| Ecwid | $0 | None | 5 to Unlimited | Plug into any site, multichannel selling |
| Shopify | $39 | 2.9% + 30¢ | Unlimited | Full storefront, great app ecosystem |
| WooCommerce | Free (plus hosting) | Varies | Unlimited | WordPress plugin, highly customizable |
| Wix | $27 | None | Unlimited | Drag-and-drop builder |
| BigCommerce | $39 | None | Unlimited | Built-in SEO and scalability |
While platforms like Shopify and BigCommerce are more powerful out of the box, they also come with steeper monthly costs and a learning curve.
Ecwid, on the other hand, offers a lightweight but effective way to launch a store — especially if you already have a site and want to avoid rebuilding everything.
For me, the big win with Ecwid was being able to drop in a professional storefront on an existing WordPress site. I didn’t need a developer, and I could start selling in under an hour.
Is Ecwid Worth It?
In my opinion, yes — as long as you’re choosing the right plan for where you are. The Free plan is great for testing things out, but it’s limited.
Once you start seeing even a few sales, the Venture plan pays for itself. And if you’re serious about scaling, the Business and Unlimited tiers add tools that many platforms charge extra for.
Here’s a quick summary of who each plan is best for:
- Free: People testing the waters or launching a micro-store
- Venture: Small businesses making regular sales on social or in-person
- Business: Growing stores that need marketing automation and better product options
- Unlimited: Brands with high-volume sales or multiple channels (especially mobile)
Final Thoughts
Ecwid is one of the most flexible ecommerce platforms I’ve used. The pricing makes sense, and the feature sets are clearly defined — no surprises, no transaction fees, and no lock-in to their platform.
You can use Ecwid with your existing site or let it host your store completely.
If you're looking for an ecommerce solution that can grow with you and doesn't demand a big upfront investment, Ecwid is worth a close look. Just pick the tier that fits your current needs, and you’ll be in a great position to scale from there.
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