For those not in the know, Unbounce is an AI-fuelled landing page builder that comes with a drag and drop interface, making landing page creation a breeze.
This builder uses machine learning to curate designs based on your industry, audience, and goals and provides smart recommendations for your copy.
In addition to the landing page builder, you can also access over 100 preset landing page templates and A/B testing (AKA split testing). You can compare two variations of the same landing page to see which performs better.
On top of that, Unbounce also enables you to monitor visitor behavior and provide customized content accordingly. For instance, if a customer comes from a specific source page, the content will change to match their interest.
While Unbounce is an excellent option for businesses looking to create high converting landing pages, they’re certainly not the only landing page builder worth considering on the market. So, in this article, we’re considering the best Unbounce alternatives. More specifically, we’ll look at which options offer the best templates, A/B testing, and landing page design features. Then we’ll weigh out the pros and cons to help you decide which is best for you.
So without further adieu, let’s dive headfirst into this round-up.
Best Unbounce Alternatives: Instapage
Instapage is an easy-to-use web-based platform for designing landing pages. Thanks to its fast, personalizable page builder, it’s particularly popular with busy online marketers.
There are over 200 templates to choose from; each can be adapted based on your target audience, content, and industry.
In addition, Instapage benefits from a dynamic content functionality. This means your landing page content, including your template’s fonts, images, colors, and backgrounds, can change depending on who’s visiting your landing page. Instapage achieves this by matching keywords, firmographics (the industry the customer’s in), and demographics to create a personalized landing page experience. As a result, the platform boasts a 400% conversion rate increase over traditional advertising methods.
- You can create highly personalized and content-matched landing page experiences for your visitors.
- You can create landing pages for mobile apps and websites.
- You can use Instablocks to quickly create reusable content that automatically updates across your pages. For instance, when working on a landing page, you might create a block linking to your social media profiles. You can then save that block (or area) to use in future landing pages. Then, when you update that block, those changes will show wherever you’ve used that same block.
- You can monitor landing page performance with A/B testing and heat maps, where you can see exactly what content your audience engages with.
- Instapages integrates with Salesforce, Marketo, and over 40 other platforms.
Instapages has just two price plans:
- Builder: Instapage’s pricing plans start at $199 a month for the landing page software.
- Custom: Instapage also has a custom plan that unlocks advanced services like design and conversion consulting.
Pros and Cons
While Unbounce has cheaper pricing plans, Instapages is easier to use. In comparison, Instapage’s interface is incredibly intuitive and is quicker to set up. Namely, because Unbounce has more tools, and thus, more time is required to learn and master them.
In contrast, with Instapages, entrepreneurs can quickly get ideas for page designs based on industry recommendations and reuse these designs over and over. While you can mix and match Unbounce’s modular section templates, you don’t have the same freedom that comes with Instapage’s blocks.
That said, Unbounce has its own sticky bar features that display different options based on user location and interest. This is similar to Instapage, where you can dynamically match content to users via keywords, firmographics, and demographics.
Further reading 📚
Best Unbounce Alternatives: ConvertPro
ConvertPro is another WordPress plugin that enables you to create form-based landing pages. ConvertPro also has a drag-and-drop editor to design pop-ups and opt-in forms.
On top of that, you can connect your subscriber list with ConvertPro to create personalized pop-up messages to catch user attention. As well as that, you can set up various page triggers that show pop-ups based on user behavior. For instance, when a user reaches a certain level, scrolling on a page or being inactive for a set period.
Your landing page content can also change depending on the audience and time zone of the visitor. This goes a long way to ensuring visitors only engage with content relevant to them, which, in turn, should lead to higher conversion rates.
- You can create reactive personalized pop-ups and opt-in forms for your landing pages.
- There are over 45 landing page and pop-up templates available.
- ConvertPro’s comprehensive A/B testing allows you to assess small design changes across multiple forms and pop-up variations.
- The platform integrates with popular marketing services such as MailChimp, HubSpot, and more.
- ConvertPro (standard): $89 a year
- Growth bundle: $248 for ConvertPro's complete suite of eCommerce tools, including website and portfolio templates, additional WordPress themes, and add-ons for Elementor.
Pros and Cons
ConvertPro specializes in pop-up and form-based landing pages over generic landing pages. But, while it has the same customization and testing features as Unbounce, it can only be used for WordPress sites. Also, while being as old as Unbounce, it doesn’t have the same industry sway.
Nevertheless, ConvertPro has unique pop-up and form-related features, such as gamified pop-ups and content locks that highlight pop-ups while blocking out other content. ConvertPro also has many audience targeting options based on user inactivity, scrolling, and location.
Best Unbounce Alternatives: HubSpot Landing Page Builder
HubSpot is an extensive sales, marketing, and CRM software provider with a free drag and drop landing page builder. You can create personalized and dynamic landing page content that adapts based on the visitor’s location, lead source, device, customer lifecycle stage, or any other contact detail stored in your HubSpot CRM.
In addition, you can test up to five different landing page variations simultaneously from HubSpot’s marketing dashboard. Not to mention, you’ll also have access to other HubSpot marketing campaign features, such as blog and email builders.
- A drag and drop landing page builder
- There are 20 landing page templates available.
- There’s A/B testing functionality.
- You have access to a landing page performance dashboard that displays metrics like visits and conversion rates.
- You benefit from a form builder with integrated email marketing automation. So, for instance, when a customer first subscribes to your mailing list, you could automatically send an email confirming their new subscription.
The below pricing plans are based on annual billing:
- Free: This plan allows you to create 20 landing pages with Hubspot’s branding on them
- Starter: From $45 a month ($540 a year) and includes custom domain names, and you can remove HubSpot branding.
- Professional: From $800 a month ($9,600 a year), it comes with all the Starter features and A/B testing.
- Enterprise: From $3,200 a month ($38,400 a year), you get everything above plus smart content and a design manager.
Pros and Cons
The real difference here is the pricing. If you’re looking at the cost of HubSpot’s paid-for features. In that case, there’s a stark price difference between HubSpot and its competitors. This is because HubSpot is an all-in-one marketing solution instead of a specific landing page builder.
If you’re looking for a complete marketing solution, HubSpot is a good choice.
Further reading 📚
Best Unbounce Alternatives: Sendinblue
Sendinblue is a budget-friendly email marketing solution. However, they’ve recently added a landing page builder into their mix. While we’re focusing on the landing page builder here, it’s essential to note that with Sendinblue, you also have access to email, SMS, and chatbot marketing features.
- You can create custom landing pages using one of over 20 templates.
- You have access to an intuitive drag and drop landing page builder.
- You can insert forms and Facebook advertising add-ons to your landing pages. With the latter, you can target a specific list of contacts who visited your landing page but didn’t make a purchase. Or you can use your contact list to find new people similar to the contacts already in your database using Facebook’s lookalike audience feature directly from your Sendinblue account.
- You can link your Sendinblue customer database to your landing page to create targeted content. That way, when a customer in your database visits one of your landing pages, the content will update itself to display their name.
- You can add follow-up pages to thank customers for signing up or ask additional questions once they’ve subscribed to your mailing list.
- With Sendinblue, access to their landing page builder is only available with their premium price tier, which starts at $65 a month, including five landing pages.
- There’s an additional cost of $22 for five extra landing pages a month (up to 20 landing pages). This price includes a CRM, customer support, and advanced reporting capabilities.
- Sendinblue also has an enterprise price, but you have to enquire directly for a quote.
Pros and Cons
Obviously, you get more for your money with Sendinblue because of its digital marketing and CRM features. You’re not just purchasing a landing page builder, rather a whole email marketing platform.
While Sendinblue’s landing page builder doesn’t boast the same extensive design or testing capabilities offered by some of its competitors, you can still change the fonts, styles, logo, and favicon. However, you can only use layouts from Sendinblue’s default template gallery. Additionally, unlike competitors such as Unbounce or Sendinblue, you can’t create your own page structure.
In short, Sendinblue is a handy, reliable software for customer relationship management. Sendinblue is a good option for marketers looking to access a broad range of marketing features. However, it’s not as refined as some platforms explicitly designed for landing page creation, like Unbounce or Thrive Leads.
Further reading 📚
Best Unbounce Alternatives: Thrive Leads
Thrive Leads (AKA Thrive Themes) is a WordPress plugin used for lead generation. The plugin acts as a drag and drop builder, which you can use to create form-based landing pages. In addition, you can customize several page features from the landing page template library, including color, layout, and typography.
Other notable features include:
- Thrive Leads doubles as a complete website builder.
- Page features: You can use these while creating any type of web page:
- ThriveBox: An unblockable overlay pop-up
- Sticky Ribbon: This keeps a ribbon at the top of the page containing a form so people can subscribe to your email list at any time.
- Inline forms: Here, you can place forms in line with your content.
- 2-step opt-in forms: Have your audience opt into your mailing list with just two clicks.
- Slide-in: A less intrusive pop that slides in at the bottom of the screen
- A/B testing and reporting
- Smart features: You can adapt content based on your audience. For example, you could ensure that existing subscribers aren’t shown forms inviting them to sign up to your mailing list because that would be irrelevant to them.
- Thrive Leads integrates with HubSpot, Mailchimp, Drip, and more.
Thrive Leads starts at $19 a month (paid annually at $228 a year). You can use the plugin across 25 WordPress websites at this price and access a range of other to Thrive tools, including a course and quiz builder. There’s also a 30-day money-back guarantee.
Pros and Cons
Thrive Leads surpasses Unbounce with its variety of form optimization features. Unbounce is specifically designed for landing page creation. Thrive Leads is more of a holistic web page builder. For example, you can use the Thrive Theme builder tool to create blog post templates, sidebars, category pages, search pages, and 404 pages.
Thrive Leads is significantly cheaper, too – The cheapest plan on Unbounce starts at $90 a month for just one website and limits website engagement to 500 conversions and 20,000 visitors per month.
Also, where Thrive Leads can only be used for WordPress sites, you can use Unbounce to create landing pages for any website platform. As such, if you’re not a lover of WordPress, you’ll definitely have to look elsewhere.
Best Unbounce Alternatives: OptimizePress
OptimizePress is a WordPress plugin you can use to create landing pages, sales pages, sales funnels, membership websites, online courses, event pages, and more. It has over 40 landing page templates to choose from that are easy and fast to customize. For instance, you can change the text, fonts, sizes, and colors to suit your needs. It also allows you to create and insert forms and pop-ups onto your pages.
- OptimizePress comes with over 40 landing page templates.
- You can add two-click opt-in forms to your WordPress pages.
- OptimizePress can be used with a range of third-party marketing services such as Zapier, Drip, and Convertkit.
- The A/B testing functionality lets you run multiple landing page variations and provides information on which page performed the best.
- You get access to a metrics dashboard containing info for different landing page variations, including views and conversion rate comparisons.
- Essential: $99 a year for one WordPress site.
- Suite: $199 a year for 20 WordPress sites, A/B testing, and a metrics dashboard.
- Agency Standard: $399 a year for up to 20 WordPress sites and sales features such as a funnel builder and checkout optimization.
Pros and Cons
Again, you can only use OptimizePress with WordPress sites.
However, compared to Unbounce, OptimizePress has more templates (over 200) that you can use to build various materials, including online (like webinars) and in-person event sign-ups and courses. Moreover, you get sales tools on the higher price plan to manage sales funnels and pages.
Best Unbounce Alternatives: Landingi
Landingi is another marketing platform you can use to create landing pages. Unlike many other builders on this list, Langingi uses AI software to provide insights into your landing pages before you publish them. This includes things like clarity and the most interesting areas of your page.
You can design landing pages from a library of drag-and-drop page elements, including fonts, images, advanced forms, widgets, timers, and more.
- There are over 400 landing page templates to choose from
- A/B testing is available
- There’s a pop-up builder
- The Page Insider tool tells you where you’re most likely to draw attention to the page.
- You can add custom CSS, JS, and HTML coding to your pages.
All of the pricing plans below are based on annual billing:
- Core: $29 a month for one website domain with 1,000 visits a month.
- Create: $65 a month for two websites with 20,000 visits a month.
- Automate: $89 a month for four websites with 40,000 visits a month.
- Agency: $109 a month for five websites with 50,000 visits a month.
Best Unbounce Alternatives: LeadPages
Last but not least, there’s LeadPages, another user-friendly landing page builder with a drag-and-drop interface. You can create all sorts of landing pages to promote your products and services and include opt-in email forms to grow your mailing list. On top of that, you also benefit from integrating your chosen email service provider to launch basic sales funnels.
There are over 130 free templates to choose from an impressive marketplace of paid templates, so you’re bound to find a suitable template for your project!
- Built-in conversion guidance: This feature predicts your landing page’s performance before it goes live and tells you what to tweak to help ensure the highest possible conversions.
- You can create as many landing pages as you want
- The average LeadPages landing page loads 2.4 seconds faster than other leading page builders.
- You can create entire websites with LeadPages.
- There are also features for pop-up and alert bar creation.
- There’s A/B testing.
LeadPages offers three pricing plans (prices below are based on annual billing):
- Standard: $37 a month
- Pro: $74 a month
- Advanced: You’ll have to contact LeadPages directly for a custom quote
Further reading 📚
Are You Ready to Use The Best Unbounce Alternatives for Your Business?
We hope that having read this round-up you now have a better idea of which of these best Unbounce alternatives best suits your needs.
In short, it all comes down to budget, whether you want dynamic content on your landing pages, and if you would prefer a standalone landing page builder over a more comprehensive suite of marketing tools. If you're looking for the latter, you're best off with a platform like HubSpot or Sendinblue.
Alternatively, if you're after a high-quality standalone landing page builder, LeadPages, Thrive Leads, and CovertPro are all worth checking out. That said, you can't go too far wrong with any of the options on this list!
Don't forget to tell us in the comments box below which of these platforms you think are the best Unbounce alternatives. Or, are you considering a solution that isn't on this list like ClickFunnels or Getresponse. We can't wait to hear from you!