Shopify is the best ecommerce platform for SEO overall, thanks to its fast load speeds, clean design, and app ecosystem that supports solid SEO foundations. If you need full control over every technical detail, WooCommerce is the top choice for advanced SEO. For beginners, Wix offers a simple setup with helpful SEO tools built in.
Below, Iโll break down each platform in detail, explain how to choose the right one for your store, and show you the SEO features that actually make a difference.
Quick Comparison: Best Ecommerce Platforms for SEO (2025)
| Platform | Best For | SEO Strengths | Pricing (Starting From) |
|---|---|---|---|
| Shopify | Scaling stores & ease of use | Fast loading, mobile-optimised, SEO apps available | $29/month |
| WooCommerce | Full technical SEO control | Custom URLs, schema, SEO plugins (Yoast, RankMath) | Free (hosting ~$10โ25/mo) |
| BigCommerce | Mid-size & large stores | Clean URLs, redirects, AMP, scalable SEO setup | $29/month |
| Wix | Beginners & small businesses | AI SEO setup, Semrush integration, clean templates | $29/month |
| Squarespace | Creatives & service-based businesses | AMP support, meta editing, easy blogging | $23/month |
| Webflow | SEO pros & developers | Semantic HTML, fast load, full meta control | $42/month |
| Adobe Commerce | Large enterprises | Full technical control, multi-language SEO support | $2,000+/month |
Why SEO Matters for Ecommerce
SEO is often overlooked by new store owners. Itโs not flashy. It takes time. But when done right, SEO builds your site into an asset that brings in customers on autopilot โ without you paying for every click.
Hereโs why SEO is critical for ecommerce success:
- 43% of ecommerce traffic comes from organic search (Search Engine Journal, 2025)
- SEO leads convert 8x better than social media or display ads
- Good SEO reduces reliance on paid traffic, which has only gotten more expensive
- SEO improves your overall website experience โ site speed, mobile-friendliness, clean design โ which helps with conversions too
Iโve seen businesses scale from five orders a month to hundreds โ without ever touching ads โ purely by investing in ecommerce SEO. But the platform you choose can either unlock your potential or limit it.
How to Choose the Best Ecommerce Platform for SEO
Not all platforms give you the same level of control or optimisation. You want a platform that helps Google understand your content, index your products properly, and reward you with rankings โ not one that fights you every step of the way.
Here are the key SEO features to look for:
Core SEO Features to Look For:
| Feature | Why It Matters |
|---|---|
| Customisable URLs | Lets you remove unnecessary folders or characters in product/category URLs |
| Meta titles and descriptions | Essential for click-through rates and keyword targeting |
| H1/H2/H3 tag customisation | Helps structure your content for search engines and users |
| Blog integration | Drives organic traffic for non-commercial keywords |
| Redirect management (301s) | Helps maintain SEO when products or pages are removed |
| Sitemap.xml + robots.txt | Directs search engines to crawl your site efficiently |
| Schema.org support | Adds rich results like star ratings or availability in search |
| Core Web Vitals optimisation | Directly influences rankings via page load speed and stability |
Red Flags That Hurt Your SEO:
- Forced URL structures (e.g.,
/collections/products/1234) - No access to edit meta tags or header structure
- Slow-loading themes or lack of CDN support
- Poor mobile responsiveness
- Lack of redirect or sitemap control
If youโre serious about SEO, pick a platform that offers technical flexibility without needing a developer for every minor change.
Best Ecommerce Platforms for SEO (Ranked)
Below, Iโll walk through the top ecommerce platforms and how they stack up when it comes to SEO. Iโve personally used all of these in real-world scenarios and tested them against what Google actually cares about.
1. Shopify: Best for All-Around SEO + Sales Features
Starting from: $29/month
Best for: Growing online stores looking for ease of use and solid SEO foundations
Shopify is one of the most popular ecommerce platforms โ and for good reason. Itโs beginner-friendly, fast, secure, and has a vast app marketplace. For SEO, it ticks most of the boxes, though itโs not without its limitations.
โ SEO Pros:
- Fast-loading themes and strong mobile responsiveness
- Built-in blog, redirects, and SSL
- Excellent uptime and hosting performance
- Apps like Yoast, Plug in SEO, and JSON-LD schema
โ ๏ธ SEO Cons:
- Forced URL structure (e.g.,
/products/or/collections/) you canโt fully remove - Meta titles/descriptions editable, but limited page-level control for advanced users
My experience:
If youโre looking for a solid SEO base with minimal tech headaches, Shopify is a strong choice. Iโve worked with Shopify stores that doubled their organic traffic in under 6 months by focusing on internal linking, fast load speeds, and blog content.
But if youโre an advanced SEO wanting full control, you may find it a little restrictive.
2. WooCommerce: Best for Full SEO Control
Cost: Free plugin (but requires hosting, ~$10โ25/month)
Best for: Tech-savvy users or businesses wanting full SEO control
WooCommerce runs on WordPress, which is arguably the most SEO-friendly CMS available. It gives you total freedom to optimise every part of your store โ but youโll need to do a bit more heavy lifting.
โ SEO Pros:
- Customisable everything: URLs, tags, meta, schema, etc.
- Works seamlessly with Rank Math, Yoast, and All in One SEO
- Easy to integrate with CDN, caching, and performance plugins
- You own your data โ full access to files, redirects, sitemaps
โ ๏ธ SEO Cons:
- Requires setup and maintenance (plugins, hosting, updates)
- No built-in hosting โ your siteโs speed depends on your server
My experience:
This is my go-to platform when SEO is the main focus. Iโve helped WooCommerce stores outrank Shopify competitors purely because of better internal linking, optimised product URLs, and richer content on category pages.
But it's not plug-and-play โ youโll need to invest time (or hire help) to get it right.
3. BigCommerce: Best Built-In SEO Tools for Growth
Pricing: From $29/month
Best for: Mid-sized to large stores looking to scale SEO
BigCommerce has quietly become one of the most SEO-capable ecommerce platforms, especially for growing businesses. It combines the simplicity of Shopify with more technical SEO control.
โ SEO Pros:
- Clean URLs without forced folder structures
- Built-in AMP support and structured data
- Automatic redirects and 404 tracking
- Staging environments and sandbox testing
โ ๏ธ SEO Cons:
- Less flexible than WooCommerce for blog content
- Smaller ecosystem of SEO apps
My experience:
Stores using BigCommerce benefit from solid SEO foundations, especially when scaling to hundreds or thousands of SKUs. The clean URL structure alone gives it an edge over Shopify in competitive niches.
4. Wix: For Easy Setup with Surprisingly Solid SEO
Pricing: From $29/month (Core plan)
Best for: Beginners and small businesses looking for quick setup + SEO guidance
Wix used to have a poor reputation in the SEO community. But over the past couple of years, itโs improved significantly. Itโs now a genuinely strong option for small store owners who want to rank on Google without dealing with complex technical setups.
โ SEO Pros:
- Personalised SEO setup checklist for each store
- Semrush integration for keyword support
- Clean mobile-friendly templates and fast page load speeds
- AI tools to write product descriptions and blog content
โ ๏ธ SEO Cons:
- Limited control over URL slugs (you canโt remove
/product/or/collection/) - Not built for large-scale catalogues or deep technical SEO work
- Hard to implement advanced schema or structured data manually
My experience:
Wix is great if youโre just starting and donโt want to get lost in SEO jargon. Youโll get prompts, support, and even AI-generated SEO tips.
Itโs not the platform Iโd recommend for 1,000+ product stores, but for a side hustle or boutique brand, itโs more than enough.
5. Squarespace: Best for Visual Brands Selling Services or Digital Products
Pricing: From $23/month (Core plan recommended)
Best for: Creators, consultants, and service-based businesses with a design focus
Squarespace has always prioritised aesthetics, and that makes it an ideal platform for visual brands. While its ecommerce tools are more limited compared to Shopify or WooCommerce, its SEO toolkit covers most of what small business owners need.
โ SEO Pros:
- Fully customisable meta titles and descriptions
- Built-in blog and AMP support for mobile pages
- Stunning responsive templates with minimal code bloat
- Acuity Scheduling integration for service-based businesses
โ ๏ธ SEO Cons:
- Limited access to backend files (robots.txt, .htaccess, sitemap control)
- No plugin marketplace for SEO extensions
- URL slugs can get messy without manual clean-up
My experience:
I recommend Squarespace to freelancers, coaches, photographers โ basically any brand where visuals + content matter more than huge product inventories. If your SEO strategy involves blog content and branding, it does a great job.
6. Webflow Ecommerce: Best for Clean Code and Total SEO Control
Pricing: From $42/month (Standard Ecommerce plan)
Best for: Designers, developers, and SEO-focused brands that want precision
Webflow isnโt as widely known in the ecommerce space as Shopify or Wix, but itโs gaining traction โ especially with agencies and SEO professionals. What makes it stand out is its ultra-clean codebase, flexible CMS, and developer-level control.
โ SEO Pros:
- Clean, semantic HTML structure (Google loves this)
- Full access to meta tags, schema, canonical URLs
- Fast load times with native CDN and minimal bloat
- Customisable sitemap, robots.txt, and 301 redirects
โ ๏ธ SEO Cons:
- Not beginner-friendly (steeper learning curve)
- Limited third-party ecommerce integrations
- Hard to scale for stores with 1,000+ products
My experience:
If you know what youโre doing, Webflow is a dream. I helped a skincare brand migrate from Squarespace to Webflow, and we saw a 47% bump in organic traffic within four months โ just from better site structure and faster load times.
7. Adobe Commerce: Best for Enterprise-Level SEO Power
Pricing: From $2,000/month (enterprise pricing)
Best for: Large-scale ecommerce stores with development teams
Adobe Commerce (formerly Magento) is the most advanced ecommerce platform when it comes to technical SEO. Itโs open source, highly customisable, and built for scale โ but itโs also incredibly resource-intensive. This isnโt for your average solopreneur.
โ SEO Pros:
- Unlimited control over SEO settings: canonicals, redirects, schemas, everything
- Powerful layered navigation and category-level SEO features
- Built-in support for multilingual SEO
- Can handle massive product databases without slowing down
โ ๏ธ SEO Cons:
- Complex setup โ requires a development team
- High hosting and maintenance costs
- Not beginner-friendly at all
My experience:
Iโve worked with enterprise clients running Magento, and the SEO results can be outstanding โ but only if you have the dev resources. Magento works best when SEO is baked into your technical roadmap from the start.
What Most People Get Wrong About Ecommerce SEO
Even with the right platform, most store owners fall into the same SEO traps โ and they cost serious rankings.
๐ป Common SEO Mistakes:
- Using default product titles โ Never use titles like โProduct 001โ or โShirt #3โ. These donโt rank or sell.
- Skipping image alt text โ Google canโt โseeโ your product photos. Alt text helps with image search rankings.
- Forgetting internal links โ Link your product pages to blog content, related products, or buying guides.
- Relying only on homepage SEO โ Every product and category page is an opportunity to rank.
- Slow site speed โ Heavy images, apps, or bad hosting can crush your SEO performance.
If you're not sure where to start, tools like Screaming Frog or Sitebulb can help audit your store and uncover these issues.
SEO Stats and Trends for 2025
Want proof that ecommerce SEO still matters? Here are some key figures from 2025:
| SEO Metric | 2025 Data Source | Value |
|---|---|---|
| Organic traffic share | SEJ | 43% of ecommerce traffic |
| Conversion rate from SEO | Backlinko | 4.3% (vs 0.7% from social) |
| Bounce rate for fast sites | Cloudflare | 32% lower |
| Impact of schema markup | Moz | +12% CTR improvement |
| Core Web Vitals boost | Google Web Team | Up to 15% increase in rankings |
| Most-used SEO platform | BuiltWith | WooCommerce (20.1% share) |
SEO isnโt just about rankings โ it improves conversion, reduces ad spend, and builds long-term brand value.
FAQs About Ecommerce SEO Platforms
Which ecommerce platform is best for SEO?
If you're a beginner, Shopify is great for speed and simplicity. For full control, WooCommerce is the winner.
Can I do ecommerce SEO without a developer?
Yes โ platforms like Shopify and Wix make it easy, but youโll get better results with someone managing the technical side.
Is blogging still important for SEO in 2025?
Yes. Blogging helps you rank for informational keywords, build authority, and drive internal linking.
Does Google care which ecommerce platform you use?
Not directly โ but Google does care about site speed, structure, mobile usability, and clean code, which depends on the platform.
Should I switch platforms just for SEO?
Only if your current platform limits basic SEO practices (e.g., URL editing, meta control). Sometimes itโs better to fix what you have.
Final Thoughts โ Pick the Platform That Wonโt Block Your Growth
Thereโs no perfect ecommerce platform โ just the one that fits your business, goals, and tech abilities.
Hereโs a quick summary:
| Platform | Best For | Starting Price |
|---|---|---|
| Shopify | Scaling stores with strong sales tools | $29/month |
| WooCommerce | Full SEO control and customisation | Free (plus hosting) |
| BigCommerce | Clean SEO setup for growing brands | $29/month |
| Wix | Beginner-friendly with built-in SEO tools | $29/month |
| Squarespace | Creatives and service businesses | $23/month |
| Webflow | Developers and clean-code SEO setups | $42/month |
| Magento | Enterprise businesses with dev teams | $2,000+/month |
Choose the one that gives you the best balance of ease, control, and room to grow โ without handcuffing your SEO.
Yes, Shopify Website design enhancement works on the amount and nature of users to the Shopify store through organic search engines like Bing and Google. Shopify SEO Web optimization helps the search engine to index the website’s higher rank and gaining more trust and engagement from the visitors. Shopify SEO services are in demand and it helps to increase online business profit. Thanks for the blog from SynergyTop
Hi Bogdan,
Thank you for this great article. I’ll have a question , if you have time to answer I preciate .
I used to work with Magento1 . And now ฤฐt has to be upgraded to Magento2. But my developer suggested me to write a new website with the frame Laravel.. He says it will be custommade , light and easier to control.
What do you think? Should I have this change ?
Thanks in advance ,
Mehveล
Hello Mehveล, that can be a good idea, but keep in mind that the website will need maintenance. So the developer should be able to help on long term, or you need to make sure that you can find someone with ease when you need help.
Hi,
Thank you for the article, however do you have the full breakdown of the scoring for each platform?
I can see the total numbers for each platform but not a breakdown of how each scores for each point.
Thanks
Hello Glynn, you can check out our comparison chart here.
Thank you for sharing these amazing blog of e-commerce platform for SEO. It will provide the whole discussion regarding the How eCommerce platform can help in the SEO terms. It gives a basic idea which platform you should choose For SEO and why.
You’re welcome Henry!
Hello! Your article us was really important, a tossed bottle of totally unfounded and inaccurate information when it comes to ecommerce. Congratulations!
I missed, not because I made a mistake, the focus here is SEO. But we could complement from the numerous comments of the article to associate in a new article the items: Database, scalable or not, and another item would be cost per benefit. What about? In addition to an update to the article, here is a suggestion. If it has already been written, please offer me your analysis and considerations.
Thank you for your great site.
You’re welcome Alexandre! ๐
What about not using any of them and hosting on a shared server like Liquidweb. What is best purely from the SEO perspective.
Thanks
Mark
It is such a dilemma to choose the right platform for an e-commerce project. I have been studying various platforms for a lot of hours.
But in the end, I think that I`ll go with the most popular one – Shopify
I don’t see OpenCart in your list. Is there a mistake in here?
Weโre mostly discussing platforms that are easy to use for beginners. Will try to add it at our next iteration. Thanks!
–
Bogdan โ Editor at ecommerce-platforms.com
what rank will you give to opencart . do think its not good for seo.
Please let me know asap because my website is on opencart and i am thinking to switch it to magneto just because of seo friendly .
Thanks
Ketan Singh
Hello,
I would suggest contacting a SEO expert before switching to Magento.
Me too
Hi Danny,
Good breakdown of the carts, but I’d have to disagree with your assessment of 3DCart on two counts. I’ve used almost every shopping cart on this list and have all of my own stores on 3DCart now – the main reason being its superior SEO to the others listed.
For some reason, you have 3DCart listed as a shopping cart where you cannot customize the title tags of pages. That’s just plain wrong. You can definitely make the title tags of any page of your site whatever you want them to be. The home page, product pages, categories, resources articles and all blog articles have a place in Admin to assign whatever title tag you want to each individual page.
The other thing I liked about 3DCart that was not available with practically every other shopping cart is the ability to place whatever you want in the section of every page, independently. Most of the hosted carts (like BigCommerce and Shopify) share the same head for their product and category pages. This means adding a canonical tag, facebook graph, rich snippets, etc. to an individual product page is impossible with most of these platforms. Sure, they have blanks you can fill in to add a meta description and title tag, but you do not have the ability to add actual code. 3DCart has a META information section where you can add actual code for every single type page, which allows you to do whatever you want up there in the on a page by page basis.
For sure, 3DCart has its share of weaknesses just like every shopping cart does. None of them are perfect. SEO is simply not one of them and is, in fact, their major strength.
Thanks for sharing your experience with us, Scott!
big thanks for you for this very useful report
i have two question
1- what is the best platform for website to sell affiliate products i do not have products i will sell products of others on my website and the customers will do all the buying and pay through my website only ? do you think shopify is a good idea for it ? consider i do not have knowledge in programming
2- what is the best eCommerce platform for travel website booking hotels groups transportation products ? something for lifetime
Hello,
For your first question check out this article: https://ecommerce-platforms.com/ecommerce-selling-advice/setup-drop-shipping-ecommerce-website
For an online booking website you may use Shopify + a booking app from their app store: https://apps.shopify.com/search/query?utf8=%E2%9C%93&q=booking
Check out our full Shopify review here: https://ecommerce-platforms.com/articles/shopify-review
Best,
โ
Bogdan โ Editor at ecommerce-platforms.com
Good article, thanks! I use Magento on ecomlane and have been really happy.
thats very good article,thanks for sharing it.
Hello.
Can someone tell me which free platform offers 3 flat rate shipping costs by cart value, Like for cart values as 1-100, 100-200 and 200+, shipping cost is 25, 5 and free shipping. This feature must be included in the basic install version. Thanks
Can you suggest me WooCommerce or Magento which one website is best for a optimization and SEO friendly.
Hi Santosh,
Both platforms offer extensive SEO capabilities.
Cheers,
โ
Bogdan โ Editor at ecommerce-platforms.com
WooCommerce is way easier. Most people who use Magento have developers do it for them.
My company currently uses Miva for it’s site needs, but I noticed it didn’t make your list either. Does anyone still use Miva for website solutions? Is Miva considered the same as these other solutiosn? After having been a WP user for the past 10 years, I feel like Miva is the 90’s Suburu Brat in the world of websites like Magento and WooCommerce.
Great article!
One critical note towards Magento SEO. Yes you have a ton of options, but be prepared to deal with sitespeed issues if you plan on adding a ton of products. Magento isn’t the fastest platform and good hosting, caching and clean code can make a big difference for your SEO and UX.
Do you recommend any platform the has eBay integration via API?
Hi Steve,
Shopify has some great integrations.
Best,
Bogdan โ Editor at ecommerce-platforms.com
Outstandingly detailed article on eCommerce software! Amazed to see it in such details. Though, due to the volume and budget, i prefer Shopify. It’s easy to implement and start your own storefront site with it!
Hey thanks for the article!
I’m just starting up my own venture-that’s an online rental marketplace for kids’ products. Any suggestions for the right platform?
Can you suggest a software that allows monthly payment/draft set up? I also need the option of reporting to the 3 major Credit reporting companies. This is something we plan to offer to customers.
I am new to all of this. Any help you give is greatly appreciate!
Have been using Big Commerce for about 5 years. I am looking to upgrade! With recent rate hikes and errors causing my Google Merchant Account to be suspended…. Any advise would help. I have enjoyed the ease of use over the years with Big Commerce but feel with my business growth it is time to upgrade.
Have you considered giving Shopify a try?
Thanks for the good info. I am trying to determine the best e-commerce platform for our small business that allows us to grow with B2B functionality. We are currently on Magento and it seems like adding features for B2B is a custom build and costly. Giving our customers the ability to see “their products” instead of navigating through our entire store would be a big benefit.
I have found many platforms that offer B2B functionality out of the box, but I am concerned that we would be potentially giving up SEO to get B2B functionality.
Is there a platform that offers good SEO as well as B2B functionality without a custom build?
Amazing article!!! I’ve been looking for something similar to it for about 5 months and I got lost in a sea of information. I really appreciate you taking the time and helping non-professional business starters like me. I would greatly appreciate your advice on which platform to choose for a clothing e-commerce business. I have no expertise in coding or retail business, but I have a passion for fashion and all I need is some guidance on this major decision. What platform would you use if you were in my shoes?
Thank you so much in advance ๐
Hi Zeina, in your case I would chose between Shopify (easy to use for beginners) and WooCommerce (you would probably need to hire a developer for customization). Cheers!
Tictail marketplace always shows from the same 4\5 designers again and again, totally useless as marketplace if you want to discover new designers, they have to improve it before making ads on famous magazine
Danny, thank you so much for all the effort and research you put into this article. I have spent the past three days reading every single tech-oozing word of it, visiting websites for all of the services you studied, making lists and taking a whole lot of notes.
I was around for the rise and fall of the Etsy revolution. I opened a shop there in late 2006, sailed along with other artists and crafters for 5 years or so, then jumped ship like many others did when fees kept going up and up, and the market became flooded with a whole lot of crap that wasn’t handmade.
I would love to see for you to add price into this study. The fees for some of these big ecommerce websites are harsh, and not everyone realizes it right away. For example, Shopify has 4 package options, the smallest of which is worthless because it doesn’t allow you to do much of anything. The $29 Basic option has the fatal flaw of not supporting gift cards (really?!), which makes the $79 Pro plan the lowest priced package I’d consider. An extra $40 a month to be able to offer gift certificates is robbery. On top of that are triple transaction fees: 2.9% plus is $0.30 per transaction, PLUS an additional 2% if you want to use an external payment gateway like Paypal.
The product I sell is small, with a low price point, so I sell a LOT of them. By my calculations, Shopify would cost me around $400 per month in fees, not counting the external payment gateway fees. It’s fees like that that forced me out of Etsy.
My current shopping cart system is Mals e-cart, and came pre-installed with the store admin panel and site building software my web host provides. Now two years later, my business is growing fast and Mals is full of bugs and severely lacking in the customer care department. I’ve found so many small independent web hosts that use Mals because it’s free, but free isn’t always good.
I’m glad to find out that isn’t the case with WooCommerce. Even before reaching the end of your article and seeing your personal recommendation, I was leaning towards this option.
Thank you again for all of your research.
What is the difference between webserver software (ie: Apache) and an ecommerce platform like (ie: Shopify) and WordPress? Are they all the same or is each separate but all work in tandem alongside each other to build a better website?
Web server software handles your communication with a website. It’s the car, driver, and bodyguard all at the same time. It receives your request to access a site (clicking on a link on a page or browser), does some security checks, and takes you to the site you’ve selected.
An e-commerce platform can be as simple as a shopping cart script (software) to manage your inventory and serve your customers, then take them to your chosen payment portal. Some shopping cart systems come fully integrated into other website management software, some can be installed separately and added to your website.
Shopify is an all-in-one e-commerce service that hosts your website and provides site-building software, with blog and social networking options, e-commerce software (shopping cart), inventory management, and payment processing.
WordPress was originally a blogging script, but has grown to be incredibly powerful. There are hundreds of add-on plugins and mods that allow WordPress to function as a completely customizable content management system (CMS) for just about any type of website, with or without a blog. About 25% of the entire web is built using WordPress. Yes, that’s 25% of ALL WEBSITES.
Thanks for this great article ! I’m wondering what to choose between Shopify and Woocommerce. I have basic knowledge in coding and stuffs so I would not be scared to go for Woocommerce, but I was wondering if it was easy to make it safe from hacking etc. Also, it seems like Woocommerce is the way to go for a multilingual ecommerce, is it? Is there a way to make shopify bilingual?
Thanks !
Hi Mathieu, yup give it a shot with WooCommerce!
Great article! Which Magento platform did you compare in your article? Was it the Community or the Enterprise addition?
Thanks
Hi Ted, it was the Community Edition. Cheers
Hi this is a great article. I am new to the whole ecommerce and rely on my Ebay shop. I Have set a website up via Godaddy and am now looking for my own online shop to run along side Ebay. Would you recommend not using Godaddy as i have my Domain name and website with them? Would Magento or Shopify be the best to sell used car parts? And which is the most simple (user friendly) for someone with limited computer knowledge?
Hi Dominic, Shopify is the way to go for people with no coding experience. Cheers
I’m glad I use Magento. Great work Danny!
I have a client that is a wholesaler of fresh food items. We just want a customer order site and we would also like to integrate with an app that would push the inventory (it depletes as the day progresses) in real time to the customer so he can purchase directly from the app or go online and order. The customer is not charged until his order is filled since you don’t know the weight and it could be partial units. We would like to use Authorize.net Customer Information Manager (CIM) so our customers can manage multiple shipping addresses and payment methods. Our products don’t change, only the pricing and inventory. Our current ecommerce site is not working out, what would you suggest?
Thank you so much for the article. Was wondering what you thought of Adobe’s Business Catalyst compared to Shopify.
I need something easy, looks professional, economical, responsive, does all the SEO things that you mentioned including cart abandonment, must have blog. Must enable e-book download (and merchandise sales, in time). Thinking big! in time :-).
Any thoughts? That would be wonderful :-).
Hi Alice, I haven’t used Adobe’s solution but will give it a try in a couple of weeks and report back with a review and maybe a comparison. However, judging the design of the shops who are using their platform, looks like their templates don’t even come close the ones offered by Shopify.
Very nice guidance.
The platform providers always appreciate their own services, however the customers face a no.of problems once they are entrapped.
Thanks for your assistance to the customers through your hard efforts.I am also one of the victims.
Thanks Ghulam!
which one is good among magento, prestashop and woocommerce if one needs to site like amazon, snapdeal etc. requirements are: needs to be stable, secure, multiple payment option, customer friendly etc.
Kindly reply ASAP
Hi Mahender, I would go with Magento + a strong development team!
Hi Catalin
I really enjoy your insightful opinions.
I’ve had a look at “ease-of-use” capabilities and “flexibilty” within some of the eCommerce platforms, and thus far none of them are simple enough to do ?
1) If you had to rate the EASIEST-to-use, which platform would stand out ? (assuming you are an end-user with ZERO programming or software development experience)
2) Flexibility : I would have preferred to have my online business pages laid out in the way I want – but most of the platforms are pretty static with their layout. Which is easiest to adapt / change ?
Regards
Hi Jacques,
1. Shopify
2. Magento
Hope that helps
Cheers
This was a really good read. This is a real comment, hence the detail I will go into.
Shopify is by far the best ecommerce solutions for non programmers or coders.
You can make an online store with shopify in no time with very little technical skills. Obviously, you need the bare essentials, eg literacy and common sense but what always makes me laugh is how people can master facebook and instagram, yet struggle with wordpress. The basic principle is the same with a few differences such as ‘liquid’ instead of html on shopify.
No doubt, there will be a rise in ecommerce stores in 2017 due to so many people feeling the strain of today’s global financial state.
eCommerce sites are usually hard but shopify is easy to set up with your own domain by changing your domain registrar’s nameservers (All explained in an easy-to-follow manner)
My preferred CMS is WordPress so it was a change of UI for me but so easy to learn, it only took me a week or so to have my site up and running with dropship capabilities.
This is where the rant stops but shopify wins for me, HANDS DOWN!
Do you possibly know which stores will allow for intergration into an existing site? i.e. so the sites authority will give the store traffic, without having to use a new or subdomain for the actual store?
Is there a way to see which of the above top ecommerce platforms a given site is using?
Yes there are a few workarounds: BuiltWith or WhatTheme
Hi!
I really think that Tictail deserves a spot here. I use Tictail and I am so happy with it. It is free and it is super easy to use, you can use between different templates to make it as personal as you want too, and it’s easy to code if you want to change something. I really love it and can recommend it very much if you want something easy that you also can build up as you want to and in your own pace.
Tictail also has this community that helps you meet other shopkeepers and help each other, which I have found very helpful. I have met many new friends and gotten much help from people. Love it!
Check it out if you haven’t already!
Totally agree Caroline, will review Tictail in the next couple of weeks and add it to the list. Love your store btw ๐
Oh thank you so much!! I really love it too, and I owe it all to Tictail actually. There templates are just amazing and the webshops look so good when you are done. Great that you’ll add it, and welcome back to the store any day ๐
Hi Caroline, yup we’ve just reviewed them recently.
Great article!!! Do you recommend squarespace? I want to know pros and cons…
thanks
Hi Pere, check out my full Sharespace review
Great article Danny! I found this really informative. I am also interested in learning what a user can do to boost the “pre-configured” SEO capabilities using code injections, or use of the developer tools of some of these website builders. Would love to see an article about that and would be really grateful for any tips!
great article and although no real surprises about the top 4, Squarespace is not a platform I’ve done anything with.
The major and fundamental drawback with woo-commerce – despite all of its wonderfulness is to do with sub-categories and their child products.
Unbelievably the parent category also shows all of the sub category’s products and this cannot be stopped unless you hide the sub-category completely from the main body of the page.
If there was a little more flexibility in this regard and more scope to alter the appearance of the category pages and product detail pages without a lot of additional coding it would be so much better. There are some amazing plugins that extend the woo-commerce in so many other ways.
The bottom line is that if you want something to handle specific functionality or to handle a large catalogue with many categories, magento is the way to go if your budget extends to it. But that is a big IF for a small business :-0.
Once again, great piece and thanks for sharing your findings.
OpenCart Not in your List, Why?
We’re mostly discussing platforms that are easy to use for beginners. Will keep your suggestion in mind though for the next comparison. Thank you!
WooCommerce is a free, powerful WordPress eCommerce plugin.I like it very much
Very informative article…I actually have a physical store and want an online store, and so integration of inventory into one program would be important. Do most of the companies you mentioned also do this?
Hi Larry,
Some of them do, check this out: http://ecom.ly/1HPHQIX