Affiliatly Review: Everything You Need to Know

Affiliatly is a low-cost affiliate tracking app that’s built for ecommerce brands looking to grow through word-of-mouth, influencers, and referral marketing.

It’s compatible with major ecommerce platforms like Shopify, WooCommerce, BigCommerce, and custom stores.

If you’re running a small or mid-sized online business and want to launch an affiliate program without spending hundreds each month, Affiliatly is one of the easiest platforms to get started with.

In this review, I’ll walk you through its features, pricing, setup process, and everything you need to know before using it.

Why You Can Trust This Review

I’ve tested multiple affiliate platforms (including Refersion, UpPromote, and GoAffPro) while managing my own ecommerce store.

I used Affiliatly for over 6 months and monitored how it performed across product launches, influencer promotions, and standard referral campaigns.

Everything in this review is based on firsthand experience, testing, and feedback from fellow store owners.

Affiliatly at a Glance

Category	Details
Rating	4.3 out of 5
Best for	Low-budget ecommerce affiliate programs
Ideal for	– Solopreneurs – Small stores (under $1M/year) – Influencer and blogger partnerships
Free Trial	Yes
Paid Plans	$16 – $129/month

Pros and Cons of Affiliatly

Quick Summary of Affiliatly’s Strengths and Weaknesses

What I Like

• Budget-friendly starting at just $16/month with no commission fees
• Coupon code tracking lets influencers promote without needing special links
• Customizable commission structures, from flat rates to per-product payouts
• Easy onboarding — install, set preferences, and you’re good to go in 30 minutes
• Reliable tracking without needing third-party integrations

What I Don’t Like

• The interface is a bit dated compared to newer platforms
• No affiliate discovery or marketplace features — you’ll have to recruit on your own
• No built-in payouts unless you link a PayPal integration or export manually
• Not ideal for agencies or stores with 1,000+ affiliates

My Experience Using Affiliatly

Getting started with Affiliatly was refreshingly easy. I didn’t need any custom coding or API knowledge.

For my Shopify store, I simply installed the app, went through a 5-step configuration, and launched within an hour.

Here’s what the initial onboarding looked like:

Setup Step	Time Required	My Thoughts
Account creation	2 minutes	Straightforward, no credit card needed
Platform selection	1 minute	Supports Shopify, WooCommerce, BigCommerce
Commission setup	5 minutes	Multiple options: flat, percentage, per product
Affiliate dashboard branding	10 minutes	Good customization for small teams
Testing and validation	15 minutes	Easy to verify coupon or link tracking

The interface isn’t flashy, but it works. I could view affiliate activity in real time, monitor traffic sources, and export performance data.

The entire process felt beginner-friendly, which was a major plus. There were helpful tooltips throughout the dashboard, and the platform didn’t assume I already understood affiliate marketing jargon.

For someone launching their first affiliate program, Affiliatly made the learning curve manageable and gave me the confidence to promote it to my partners quickly.

Pricing: How Much Does Affiliatly Cost?

Affiliatly is one of the most affordable tools in the affiliate space — especially compared to Refersion ($99/month) or Tapfiliate ($89/month).

Affiliatly Plans (All USD, billed monthly):

Plan	Price	Max Affiliates	Notable Features
Starter	$16	50	Basic tracking, manual payouts
Advanced	$24	100	Coupon code tracking, custom commissions
Professional	$39	250	Branded dashboards, deeper analytics
Enterprise	$59	500	API access, priority support
Premium	$79	1,000	White-label dashboard, automation support
Custom	$129	Unlimited	Full feature suite and tech support

No commission cuts: You keep 100% of your affiliate sales. That’s a big edge over some larger networks that take a revenue share.

Another strength is the long 90-day free trial — one of the most generous in the space. It gave me plenty of time to experiment with settings, run a few test campaigns, and confirm everything worked properly before upgrading.

That trial window alone makes Affiliatly an easy tool to try without pressure.

Key Features: What You Get With Affiliatly

While Affiliatly doesn’t have every feature under the sun, the essentials are covered — and they work well.

Tracking

Affiliatly lets you track:

• Clicks
• Sales
• Referrals
• Coupon code conversions
• Device and browser data

You can also track by:

• Referral links
• Coupon codes
• Customer email (great for post-purchase referral programs)

The level of detail in tracking is ideal for small and mid-sized businesses. It’s not overwhelming but provides just enough data to make informed decisions about what’s working and what isn’t.

I was able to clearly identify my top affiliates and which channels were bringing in actual purchases.

Commission Management

You can set:

• Percentage of order total (standard affiliate setup)
• Flat fee per sale
• Different payouts per product or category

This helped me tailor rewards for high-ticket items versus accessories.

Being able to apply different commission rates to different product categories gave me the flexibility to incentivize sales on higher-margin items.

That alone helped boost profitability on affiliate-driven sales, without needing complex workarounds or custom logic.

Affiliate Dashboard

Each affiliate gets:

• A branded portal
• Promo tools (banners, text links, coupon code)
• Real-time stats
• Payment history
• Contact info for support

While the layout feels basic, my affiliates appreciated the clean experience and transparency.

The ability to upload marketing materials directly into each affiliate’s dashboard also helped save time.

I didn’t have to email promo assets every time I ran a new campaign. Instead, affiliates could log in, grab what they needed, and start promoting immediately.

Coupon Tracking

Perfect for influencer campaigns. Each affiliate can be assigned a code like JANE10, and Affiliatly logs every sale tied to that coupon — even if someone doesn’t click the link.

This was especially useful for tracking Instagram traffic and offline promotions.

It also helped with attribution clarity. Since many influencers don’t always use trackable URLs, having the coupon tracking as a backup meant I didn’t lose out on rewarding genuine sales efforts. It gave both me and my partners peace of mind.

Where Affiliatly Falls Short

Affiliatly is excellent for simple setups. But it’s not without its gaps.

No Affiliate Marketplace

If you’re looking to recruit affiliates inside the platform (like Refersion or UpPromote offer), Affiliatly won’t help here. You’ll need to handle recruitment through your own efforts — email, social media, or influencer outreach.

For my use case, this wasn’t a major issue because I already had a small list of partners in mind.

But if you’re starting from scratch and hoping to discover affiliates organically within a network, Affiliatly won’t provide that.

Manual Payouts

There’s no native system to automatically pay affiliates. You can:

• Export unpaid commissions via CSV
• Send PayPal or bank transfer payments manually
• Mark them as paid in the dashboard

This wasn’t a dealbreaker for me, but it could become time-consuming if you scale to hundreds of affiliates.

Affiliatly does offer basic PayPal integration if you want to partially automate payments.

However, the process isn’t seamless, and if you’re looking for a set-it-and-forget-it system, you may be left disappointed. For teams with limited bandwidth, that could become a bottleneck.

Limited Reporting

The analytics are functional but not advanced. You can view:

• Top-performing affiliates
• Most-clicked links
• Order data tied to referrals

But there’s no attribution modeling, multi-touch tracking, or deeper LTV insights.

Still, for the price, the reporting dashboard provides enough clarity to guide your next moves. I could easily compare month-over-month growth and flag which affiliates needed more support or better promo materials to convert.

How Affiliatly Compares to Competitors

If you’re trying to figure out which affiliate tool is right for your ecommerce business, here’s how Affiliatly stacks up:

Feature	Affiliatly	Refersion	UpPromote	GoAffPro
Price	$16/month	$99/month	$29/month	Free
Commission types	Yes	Yes	Yes	Yes
Affiliate dashboard	Yes	Yes	Yes	Yes
Coupon tracking	Yes	Yes	Yes	Yes
Affiliate marketplace	No	Yes	Yes	Yes
Payout automation	No	Yes	Yes	No
Shopify integration	Yes	Yes	Yes	Yes
Reporting tools	Basic	Advanced	Medium	Basic

Affiliatly’s real strength is simplicity. For stores under $1M/year in revenue or solopreneurs managing their own program, it checks all the key boxes.

I tested all four of these tools over time, and Affiliatly offered the lowest stress when getting set up.

It may not scale to thousands of affiliates, but for a focused, manageable program, it gives you exactly what you need — no more, no less.

Refersion is designed for more advanced affiliate teams and is well-suited for scaling brands. Its built-in affiliate discovery network helps you attract new partners, and the built-in reporting goes several levels deeper than most tools.

However, the interface can feel heavy if you only need basic tracking, and at $99/month, it’s a significant investment for smaller brands.

UpPromote sits somewhere between Affiliatly and Refersion in terms of complexity. It offers a good balance of features, including an affiliate marketplace, automated payouts, and a clean dashboard for affiliates.

The visual design is modern and the onboarding flow is intuitive. That said, its monthly cost jumps quickly if you need advanced features or custom integrations.

GoAffPro is one of the most popular free affiliate apps on Shopify and offers excellent value for budget-conscious store owners. It includes coupon tracking, dashboards, and a simple setup process — all at no cost.

While it's surprisingly feature-rich for a free tool, it lacks payout automation and has some limitations when it comes to integrations and analytics depth.

Customer Support

Support is handled through email — there’s no live chat or phone line.

In my experience, emails were answered within 24 hours, and the documentation was solid enough to solve most setup issues on my own.

There’s also a decent FAQ and knowledge base, though it’s not nearly as robust as what you’d get with enterprise-focused tools.

One bonus: the support team seemed familiar with Shopify-specific quirks. When I had a question about coupon code conflicts, they were quick to provide a solution.

While you won’t get instant responses like you would with live chat, the help I received was personalized and helpful.

Is Affiliatly Right for You?

Choose Affiliatly if:

• You’re new to affiliate marketing and want a simple tool
• Your store runs on Shopify, WooCommerce, or BigCommerce
• You have a few affiliates you know and trust
• You want to track coupon codes and links without coding
• Your monthly budget is under $50

Skip Affiliatly if:

• You want to recruit affiliates from a marketplace
• You need in-depth reporting, automation, or integrations
• You’re managing an agency or multiple programs at scale

Affiliatly serves a very specific segment of the ecommerce market. It’s not a one-size-fits-all solution, but if your business fits the profile, it delivers tremendous value for its cost.

It’s also a great way to validate affiliate marketing before investing in a more expensive tool.

Final Verdict: A Budget-Friendly Affiliate Tool That Works

Affiliatly may not be the flashiest tool, but it delivers on what matters — solid tracking, customizable commissions, and a fast setup process.

If you’re looking for a reliable and affordable affiliate solution for your ecommerce store, Affiliatly is a smart choice.

It’s especially useful if you’re running influencer campaigns, customer referral programs, or looking to test affiliate marketing without big upfront costs.

For new and growing ecommerce businesses, Affiliatly offers a focused and practical approach.

It lets you run a lean, effective program and build relationships with affiliates — without drowning in features you’ll never use or blowing your monthly budget.