The Ultimate SendOwl Review – Mar 2021

Remember that time when you tried to sell digital products online, only to find that a chunk of your income got chipped away by hefty transaction fees? What about a situation where your ecommerce platform didn't offer an on-site checkout? In this SendOwl review, we'll uncover a platform that solves these problems.

For some reason, it's tricky finding the right ecommerce platform for digital products. Big brands seem to have more of a focus on physical products, with some watered down digital offerings packed in there.

This is where SendOwl comes into the picture. SendOwl is an online platform where you can easily and inexpensively create a storefront and start selling digital products and services. SendOwl enables a rapid launch process, making it as close to “one click” as you can get.

SendOwl has a rapid launch process, and you can construct sites for digital items, memberships, subscriptions and drip-enabled content.

The good news is that SendOwl sticks to low, fixed monthly pricing, so you're not slammed with fees for transactions or for being too successful. If this sounds interesting to you, keep reading to check out my full SendOwl review:

Who is it for:

SendOwl is suitable for you if you wish to sell any of the following types of products

  • Software
  • Subscriptions
  • Ebooks
  • Videos
  • Video Games
  • Comics
  • Music
  • Magazines
  • Audio Tracks
  • License Keys

Also, though they primarily label themselves as a ‘digital goods' selling platform, they do support the selling of tangible products too. Some of the SendOwl features, however, make it a very useful platform for selling digital goods, as described below.

Some of the SendOwl features make it a very useful platform for selling digital and physical goods in tandem. However, a big-seller of physical goods would not find SendOwl that powerful compared to other options. We'll explore that below.

SendOwl Review: A Beautiful Customer Experience

SendOwl allows you to offer an easy buying experience. The company has spent much of its development time and resources improving the digital delivery check out.

This checkout only takes a moment to configure, and it all comes together as a nice package after you've uploaded a few products. SendOwl then offers several options for sharing your product page with customers on social media or on your website.

SendOwl also has a nice Quick Sell link to send to customers you've already made the sale to. This allows you and your customer to surpass the whole shopping cart area, improving conversions and minimizing any frustration for the consumer.


SendOwl Review: Features to Help You Sell More

Besides the conversion-optimized checkout module, SendOwl delivers an onslaught of marketing and sales tools for making more money.

For example, it has upsells you can attach to each product page, along with cart abandonment features for bringing people back to your website. The enhanced mailing list integrations are sure to keep your brand in customer minds. Not to mention, the payment options include ApplePay, Bitcoin, and Bancontact.

You should also keep an eye out for a new feature for selecting different checkout themes.

SendOwl dashboard

One of these features allows you to create product ‘bundles' so that you can group related products together and encourage more sales. You can also easily create fully trackable discount codes, with total control over redemption based on time period, specific product/s or spend amounts. What many might find to be the most beneficial feature is SendOwl‘s inbuilt affiliate system.

This system allows you to enroll and manage people interested in selling your products for a commission. As anyone familiar with online affiliate marketing operations would know, it can get fairly complex and time-consuming to set up such an operation for a vendor. SendOwl's affiliate system makes it very easy for you to offer this and enjoy the benefits of having a sales force without incurring any fixed costs.


Free Trial:

A 30-day free trial is offered on all SendOwl plans to let you explore and experience the platform. No credit card required.

SendOwl Review: Pricing

As discussed, the free trial goes for 30 days, and it doesn't require a credit card. The pricing is broken down into whether or not you're self-hosting, going with the standard SendOwl system or selling subscriptions.

You can find all the pricing here, but let's cover the standard rates since that's what most users consider:

  • The Basics ($9 per month) – Support for 10 products, customization, and 1GB storage.
  • Standard ($15 per month) – Support for 30 products, PDF stamping, affiliates, customization and 3GB of storage.
  • Business ($24 per month) – Support for 100 products, one subscription, upsells, cart abandonments, video streaming, PDF stamping, affiliates, customization and 5GB of storage.
  • Premium – ($39 per month) – Support for 250 products, three subscriptions, upsells, cart abandonments, video streaming, PDF stamping, affiliates, multiple users, customization and 15GB of storage.

As you can see, the pricing is rather affordable. Combine that with no transaction fees and you've got a nice little program for selling digital products without any problems.

SendOwl Review: Secure Storage and Distribution

All files (products) are stored securely and you can choose to release them to customers via either a timed link or a link with a preset number of download permissions. It would not be possible to download a file via a link once its time limit has expired or the number of permitted downloads are made. Videos can be configured to stream rather than download.

Strong support for software and/or other products requiring license keys is also provided, with the platform taking care of tasks like generation, safe storage, issuing and distribution of keys. Protection for PDF files is offered by automatically stamping them with the buyers' names and email addresses. As you can readily imagine, buyers are less likely to share and spread stamped files.


If you sell a large number of physical products, you would definitely be better off going with a traditional ecommerce platform, many of which are covered in my top 10 ecommerce platforms chart. For selling a smaller number of products, especially digital ones, SendOwl is certainly one of the best options! In fact, its growth in the marketing area makes us believe that it's the best solution out there. You can start your free trial here.

Also, let us know in the comments section if you have any questions about this SendOwl review. Have you tried it out in the past?

Rating: 5.0 - Review by

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.