When you are considering the largest ecommerce sites in the world by their monthly visitors, you would be quick to think that Amazon or eBay would top the chart, however as you can see in the chart below, the biggest ecommerce company in the world isn't located in the U.S. but is Taobao in China with more than 600 million monthly visitors.
Have a look at this list of top 10 ecommerce sites in the world:
|Brand Name||Montly (Cookie) Unique Visitor||Location|
As you can see from the table above three of the top five companies are located in China, however, if you take a closer look you will actually discover than all three companies are owned by the same parent company. Taobao, Alipay and Alibaba are all part of the Alibaba Group. While Alibaba.com is a purely B2B platform, Taobao focuses on Consumer 2 Consumer goods, the third and final platform is as one might guess from the name Alipay, a payment platform. As you can see the U.S. is represented by four companies in the top 10, while China holds three spots, India is present with Flipkart and Snapdeal, while a single spot is held by Rakuten from Japan. It is interesting to see that no company on the list is location in Europe, similarly no company from Africa has made the list either.
In the past few years, the ecommerce market in India has undergone rapid growth. As the market is evolving, more players will enter the market, and as you can see above two companies made the Top 10 list. Originally Snapdeal started off as a deals platform similar to Groupon.com however, over the years it has evolved into an ecommerce marketplace selling all kinds of goods. In 2013 eBay invested in Snapdeal. The second company from India is Flipkart the company was founded by two Amazon employees, and similarly the company started by selling books. The company has now moved on to selling all sorts of goods. Unlike most companies Flipkart offers an interesting payment method since they allow customers to pay cash upon delivery.
We will continue to keep an eye on the changes in the international ecommerce market and keep an eye on the emerging markets to see how they will compete with U.S. companies such as eBay and Amazon.
Feature image curtsey of Kyle Adams