This Week in Ecommerce: Can’t Miss Interview With Shopify’s Greg Beldam, Paypal Merchants Can Now Accept Bitcoin and Much More

Ecommerce news

The week is coming to an end, it has been an interesting week in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week PayPal allowing merchants to accept Bitcoin, Pandora making the move across the pond, and much more.

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10 Must Have Tools for Conversion Optimization

ecommerce conversion tools

Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying? This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.

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SHOPPIES: Best Shops of The Week [March 29 – April 04, 2015]

best online stores

Check out our new sister site: SHOPPIES, the ecommerce awards offered to the best up-and-coming online shops for excellence in user experience and web design.
This is the sixth installment of the end of the week roundup featuring the best shops, what platforms they’re using, the SHOPPIES grades (for UX, identity & content), and a short description. Hopefully this will inspire you to create your own online shop (or grow it if you already have one) and get your very own SHOPPIES award!

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How to Boost Your Online Store Margins Without Acquiring New Customers

ecommerce store margins

Customer A bought $45 worth of merchandise and you never heard from her again. Customer B bought $15 worth of merchandise and she also left a few items in her shopping cart. Our final person, Customer C visited your site randomly, but hasn’t decided to buy anything yet. Which of these customers should you pursue further? It can cost 7x more to acquire new customers, but for some reason companies spend most of their time on customer acquisition as opposed to retention.

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Top 50 Best Online Shops and Key Marketing Tactics to Learn from Each One

best online shops

What makes an ecommerce store successful? What secret formula do you have to follow to increase your sales? We've teamed up with SHOPPIES and selected the next 50 sites for their flawless design, great customer service, unique ideas or just because they deliver an unforgettable experience to their visitors.

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Top 5 Ecommerce Platforms and Solutions: Shopify vs Volusion vs Bigcommerce vs Big Cartel vs 3dcart (May 2017)

In a market as saturated as the ecommerce platform market, it can be very difficult to figure out which shopping cart software best meets your needs. If you are considering starting your own store, then chances are you have already run into this struggle at some point. So far I have covered most popular ecommerce platform reviews as individual offers and created this comparison chart, then ranked all platforms after their SEO effectiveness, but now it's time to see how the different platforms compare to each other: Shopify, Bigcommerce, 3dcart, Volusion and Big Cartel.

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3 Visual Selling Tricks You Can Steal from Advertisers

ecommerce visual selling

The other day I came across “Hidden Persuasion: 33 Psychological Influences Techniques in Advertising”, a book by Marc Andrews, creative director and psychologist from Amsterdam. It's about the methods advertisers use to lure potential “audiences” in. Andrews and his team explore 33 tactics advertisers deploy – with the mention that these are just the sneakiest – out of dozens more set lose out there, in the world. Since not all our choices and decisions are rational, there's an unconscious level which makes us quite vulnerable. To make us buy stuff, advertising exploits these vulnerabilities.

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