Selling Online: Why your site is more important than your product

Many commercial websites are too product-oriented.  There's nothing really wrong with that up to a point.  You want to make sure that people understand what you are selling and why they should want it.  Unfortunately that's where many site owners get things wrong.  They display the product but neglect to provide sufficient detail about why the consumers would want it.  This is perhaps based on the assumption that their product is so great that it needs no explanation.

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Luxury branding for ecommerce: taking inspiration from the masters of high end business

There is an idea that if you want to be a success in an online business then the way to go is to head for the luxury market. The luxury market is a profitable sector, trading on its exclusivity to deliver quality products and services to a discerning few rather than the undiscerning multitude. But how do you position a luxury brand for ecommerce?

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Stupid SEO advice that people actually believe

Making a great website is a lot simpler than many people would have you believe. Getting a good search engine rank can be a little more effort, but again it's nowhere near the kind of struggle people often make it out to be.

But there's a big reason why internet SEO has become so confusing and complicated. That reason, as you've probably guessed, is money. The SEO industry is huge, and shouldn't rightfully exist. The people behind it know this fact and that's why they put in so much effort to keep it confusing.

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Ecommerce Website Builder: The Best Tools to Create a Winning Online Shop (February 2018)

ecommerce-website-builder

“An ecommerce website builder? Why do I need one?” Well, they are simply all the rage these days for anyone who wants to launch their own online shop! But this brings up many questions and potential problems in terms of selecting the right builder for your specific needs. Today, we discuss them all to help you decide.

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30+ Fantastic Business Courses for Ecommerce Entrepreneurs

Are you interested in boosting your skills for your ecommerce store? Have you thought of a cool idea that you'd like to sell, but you aren't entirely sure how to go about building and marketing your online shop? Why not consider enrolling in one of these killer business ecommerce online courses?

These classes are compiled online to guide you through the many opportunities and struggles you'll encounter as a internet professional. From courses that guide you through the intricacies of analytics to classes that are there to walk you through the complex arena of social media, we've put together a daring list of the top courses for ecommerce.

In fact, many of them are posted online for free.

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Optimizing Your Site to Increase Conversions

Often there are ecommerce sites that have hit the ground running in regard to their SEO and online marketing; they are ranking highly for their target keywords, enjoying a large and vocal following on social media, and traffic to their site is rising.

Despite all this, the conversion rate remains stubbornly low. This can happen to ecommerce sites that are aesthetically pleasing and have a seemingly good UX. To find the root of the problem, it is necessary to dig a little deeper.

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Ecommerce Software: Find the Best One for Your Online Store (May 2017)

ecommerce software

When building an ecommerce store, you need the best ecommerce software. We've spent countless weeks rigorously testing out the top solutions, and we've come upon the conclusion that Shopify is currently the best ecommerce software on the market. This is due to Shopify's impressive set of ecommerce templates, along with its simple page builder, large app store and the incredible support you get for a reasonable monthly price.In addition, you're not required to self-host your website, taking much of the load off your own shoulders when it comes to security, speed and every other hosting problem that generally comes along. Read on to see the rest of my shortlist.

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