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If you run a print-on-demand store, you’ll eventually reach a moment when you start to think seriously about upgrading to a “premium” plan, like Gelato+.

Most of us start off with the free plan (and stick with it for as long as possible), but after a while, that plan can start to feel restrictive.

Maybe you’re juggling orders across Shopify and Etsy, spending half your day updating mockups, and wondering if those “AI tools” everyone talks about are helpful.

If you ask me, Gelato+ is worth it, for the right people. It’s for sellers who are past the experiment stage. It’s not for hobbyists, and that’s a good thing.

Continue reading “Is Gelato+ Worth It? My Honest 2025 Review”

Returns are unavoidable in ecommerce.

Whether you’re selling through major marketplaces like Amazon or Etsy, running a niche multi-vendor platform, or scaling your own DTC brand with marketplace functionality—returns come with the territory.

And how you manage them often determines how customers perceive your brand, how sellers stay loyal to your platform, and how much profit leaks from your operations.

In the past 12+ years working in ecommerce—advising marketplaces, SaaS platforms, and scaling brands—I’ve seen the full range: companies drowning in manual refund processes, sellers losing money over unclear policies, and platforms getting buried in chargebacks from mishandled return issues.

But I’ve also seen the other side: teams who build clean, fair, and efficient return systems that increase customer trust, reduce overhead, and even recover revenue.

This guide brings together the exact return management strategies I’ve seen work over and over again.

Continue reading “How to Manage Returns in a Marketplace: A Practical Guide for Ecommerce Teams”