If you’re a Shopify user, I bet you’ve already tried out some of its default marketing and promotion tools. So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired.
Call it what you want, but the truth of the matter is, Shopify just doesn’t offer the marketing features you need to properly drive conversions. But, on the bright side, at least the platform is flexible enough to support a wide range of third-party app integrations.
Now, at the top of my integrations wish list are marketing apps. I’m always on the lookout for the best marketing apps on the Shopify App Store. Consequently, an omnichannel marketing app with an overall rating of 4.8 stars from more than 600 reviews is one thing you can bet I wouldn’t fail to notice.
And that’s how I discovered Firepush, which happens to be an omnichannel marketing app for Shopify, capable of email marketing, SMS marketing, web push messages, plus Facebook messenger marketing.
Continue reading Firepush Review – Omnichannel Re-Marketing App for Shopify Stores
Just like other cardinal sales channels, Shopify’s prevalence in the ecommerce retail sector can’t go unnoticed. If you catch sight of things at first hand, you must have realized that we do have lots of Shopify inclined posts. This includes a thoroughly researched review of Shopify's functionalities where you can find out what makes it one of the best ecommerce platforms. So what if I told you that, with Shopify Payments, you don’t need to hang on to 3rd party gateways anymore?
Or at least, if you must, this solution will still serve as a better alternative if you run a store on Shopify.
This e-commerce sales channel has quite strikingly, stepped up a notch higher in the market via its integrated payment solution. This is a pretty facile gateway that gives Shopify merchants, no matter their scalability index, the ease of doing business online.
Continue reading Shopify Payments Review: The Most Elementary Alternative To 3rd Party Gateways
Whether you're a business owner or a customer, there's a good chance you've heard of Square.
After all, Square is one of the best-known brands in the world for mobile point of sale systems, state-of-the-art inventory management, and payment processing. Heck, you can even get your hands on a loan or merchant advance from Square if you need some additional money to take advantage of new opportunities in your business.
Just one of the many features that Square has to offer in 2019 is payroll management.
Designed for companies that have staff members they need to pay and support through regular benefits, Square Payroll integrates with your existing Square point of sale system to help both employees and contractors alike.
Continue reading Square Payroll Review and Pricing for 2019: The Easy Way to Get Paid?
You might call Alibaba the Amazon of China. The reason for this is because both of the ecommerce giants have been battling it out for market share all over the world, especially as Alibaba Group has successfully moved into Amazon's territory with consumer sales through AliExpress. But that's not the comparison we're talking about in this article. It's all about Alibaba vs AliExpress, both of which are managed under the same company and are becoming mainstays in the supplying and manufacturing in our world.
Alibaba has consistently improved revenue over the years, reaching into the $50 billion mark in 2019. But what is Alibaba for those who don't know? It often brings up comparisons to Amazon, but are they really that similar?
Continue reading Alibaba vs AliExpress: How They Compare for Merchants and Consumers
Ever wondered why Gucci is so darn expensive?
Yes, I know stuff about quality and all, but let’s be honest here. You can find almost the same quality for a fraction of Gucci’s price.
So, what’s the fuss about Gucci?
I’m no fashion expert, but I know one thing for sure. It’s mostly about the brand. Sorry to say, but consumers have this cult-like following of some brands.
A lot of it has to do with a brand’s consistency when it comes to quality. Maintaining great quality throughout is a great way to drive customer loyalty. But, all in all, the journey begins with the branding process.
And how do you create a brand with the potential of growing as big as Gucci? Any specific software out there that can save you the trouble of hiring designers?
Fortunately yes. And that’s precisely what this post covers.
Continue reading Creating a Custom Brand and Logo for Your Small Business with Tailor Brands
If you're one of the 3,317,200+ entrepreneurs using WooCommerce to fuel your online business, ramp things up a notch by using a dropshipping plugin. This kind of tool works wonders for extending the overall functionality of your digital store.
There are tons on the market, so choosing one can be a tad overwhelming.
If you're unsure which dropshipping apps to try, never fear because we're going to explore six of our favorites right here in this article.
Let's dive in!
Continue reading The Top 5 WooCommerce Dropshipping Plugins
As an online merchant, getting swindled while attempting to fulfill orders is the worst nightmare you don't ever want to come across. What's more devastating, is the fact that you might never see it coming. The comforting bit is that FraudBlock was conceived specifically to help the online retailer curb this pitfall.
What if I told you that there's a way to keep your Shopify store safe from fraudulent customers? It sounds like a fairy tale, I know. The e-retail model primarily operates in a way that exposes merchants to high-risk orders.
Therefore, there's a likelihood of a transaction going south if the merchant doesn't incorporate sound security measures. Commonly, fraud-related complaints come from customers. One of the mainstream scenarios is where a purchased item is paid for but not delivered, or is of poor quality.
At the moment, it seems like tables are drastically turning. A retailer's store is prone to the same risk. The outcry from online store owners is noticeable and the damage caused can often be so diminishing.
Continue reading FraudBlock Review: How To Cancel High-Risk Orders on Shopify in 2019
Running a business is expensive.
Even if you have the initial cash that you need to establish your company, you might need to tap into some extra capital as your venture grows, so that you can afford to take advantage of new opportunities.
So, where can business owners go to get their hands on that additional cash?
For most small businesses, the only option will be a business loan. If you've ever tried to apply for small business loans before, you'll know just how tough that can be. Banks and credit unions don't always trust businesses, particularly when a startup is small or new.
Fortunately, if you already have a history using Square, one of the most popular POS systems on the market, then you could consider turning to this company for support instead.
Square recently made its way into the world of business loans with “Square Capital.”
Continue reading Square Capital Review (October 2019): Simple Business Loans