Brevo and SendGrid are two leading email platforms used by ecommerce businesses around the world.
Whether you're looking to send transactional emails, automate marketing campaigns, or build customer journeys, both tools can support your goals, but they take very different approaches.
After spending time testing and researching both platforms, I found that Brevo is the better option if you want an all-in-one marketing platform that includes transactional emails by default.
On the other hand, SendGrid is better suited for businesses that need a dedicated email infrastructure for transactional messaging, and have developer resources available.
Below, I’ll compare both tools across key areas like pricing, email features, automation, deliverability, and ease of use to help you make the right choice for your store.
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