Snapchat Business Review: Is It Worth It for Ecommerce in 2025?

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I'll be honest, when someone first suggested I look into Snapchat for marketing, I wasn’t sold. There are so many great social media platforms that are perfect for ecommerce sellers, from Instagram and Facebook to TikTok – all with their own sales capabilities. Snapchat seems a little underwhelming.

But, if there’s one thing I’ve learned about ecommerce marketing, is that success doesn’t come from staying where you feel comfortable – it comes from following your audience to wherever they are.

Turns out, quite a lot of people are on Snapchat – actually looking for things they want to buy. Around 432 million people use the app every day – including 75% of 13-34 year olds in 25 countries. That’s a combined spending power of about $5 trillion.

So, I dove into the ecosystem, poked around in the Ads Manager, and set up a few campaigns, to find out if Snapchat Business is really worthwhile for ecommerce.

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Types of POS Systems for Retail

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If you're trying to figure out which POS system actually works for your retail store, you’re not alone.

Here's the quick answer: There are five main types of POS systems retailers use—cloud-based, on-premise, mobile (mPOS), self-service kiosks, and omnichannel systems.

Each has pros and cons, and picking the wrong one can cost you thousands—I've seen it happen more than once.

I’ve worked in retail and ecommerce for over a decade. I’ve set up POS systems for brick-and-mortar shops, online stores, and hybrid businesses.

I’ve seen the impact a good system can have—and the chaos a bad one creates.

So let me walk you through exactly what each type does, who it’s for, and how you can make the right choice for your store.

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Society6 vs Etsy: Which Is Better?

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If you're trying to sell art prints, posters, or merch online, there’s a high chance you’ve run into these two: Society6 and Etsy.

Quick answer?

If you want full control, build a brand, and scale over time, Etsy wins hands down.
But if you just want to upload art and not worry about a thing, Society6 is less effort but lower reward.

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Shopify Horizon Themes Guide (2026 Edition)

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I’ve been working in ecommerce for over a decade—helping brands choose the right platforms, launch faster, and grow smarter. I’ve seen Shopify evolve from a simple store builder into one of the most powerful ecommerce tools on the market.

And with the launch of Shopify Horizon in 2025, we’re looking at the biggest leap forward in how stores are designed and managed since Shopify started.

If you're launching a new store or planning a redesign, Horizon changes the game. It gives you more control, faster performance, and a cleaner design system that’s built for how people shop today.

In this guide, I’ll break down what Horizon is, how it improves on past Shopify themes, and which free Horizon themes are actually worth using.

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Shopify vs Launch Cart: My Verdict for 2025

Articles Ecommerce Comparisons

Shopify and Launch Cart are two ecommerce website builders making noise in the market — but which one comes out on top in our 2025 round of hands-on research and testing?

We’ve spent over 300 hours analyzing, comparing, and testing the best ecommerce platforms to give you a clear recommendation for your online store.

Based on that testing, Shopify is the stronger choice if you’re serious about selling online and scaling your business with SEO.

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Usercentrics Review: The Ultimate CMP for Growing Brands

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I’ll be honest, five years ago, I had no idea what a “Consent Management Platform” (CMP) was. I was pretty familiar with things like privacy policies and cookies – but that was about it.

Now, we’re all living a new digital world where consent management is more important and complicated than ever. Usercentrics is a company committed to making compliance with privacy standards simple.

This all-in-one solution provider (and Google-Certified Gold Tier CMP partner), allows companies to automate compliance, access audience insights, and improve marketing performance. In other words, it lets you turn your compliance strategy into a business advantage.

The platform has already captured the attention of some of the world’s biggest brands – like Hello Fresh, Douglas, and Hermes. The best part? Works for companies of all sizes. So is it right for you?

Here are my behind-the-scenes insights.

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How to Dynamically Change Pricing in Shopify: A Step-by-Step Guide

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Dynamically changing pricing in Shopify can feel like hacking the matrix at first. I’ve spent months helping clients implement this, testing different methods, and figuring out what actually works — and what’s a waste of time.

So I put together this guide to help you skip the trial-and-error. You’ll see what works, what doesn’t, and exactly how to make Shopify show different prices without breaking everything in your store.

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Art of Where vs Gelato: Which Print-on-Demand Platform Wins in 2025?

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Quick Answer

If you’re selling globally at scale and want speed, reach, and reliable automationGelato is your best bet.

If you’re an artist, illustrator, or designer who cares about custom branding and premium niche products, Art of Where has the creative edge.

I’ve used both platforms for different ecommerce stores. And while both get the job done, they serve very different goals.

Let me break it all down for you — no fluff, just facts from over 10 years of running print-on-demand stores.

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