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Pride Month Ecommerce Tips: How to Run Authentic and Effective Campaigns

Bogdan Rancea
Ecommerce

Pride Month is a unique opportunity for ecommerce brands to show genuine support for the LGBTQ+ community, build customer trust, and create campaigns that resonate on a deeper level.

But doing this well requires more than throwing a rainbow on your logo or offering a discount in June. Today’s consumers are tuned in.

They want to see real support, thoughtful storytelling, and brands that take meaningful action—not just marketing stunts.

This guide will walk you through key ecommerce strategies to connect with your audience during Pride Month without coming across as performative.

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Print on Demand Design Trends 2025: What’s Actually Working

Bogdan Rancea
Articles Print on Demand

I’ve been in the print-on-demand space for a while now, and every year feels like a reset button. What worked in 2022 or 2023 doesn’t always carry into 2025. This year, things have shifted in a big way — not just with design styles, but with the tech, tools, and even buyer expectations.

Here’s a full breakdown of the top design trends in print on demand for 2025 — based on what I’ve seen selling, what I’ve tested myself, and what other sellers are doing right now.

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Printify vs Spreadshirt: Which Print-On-Demand Platform Should You Use?

Bogdan Rancea
Print on Demand Print on Demand Comparisons

Quick answer: If you want more control, higher profit margins, and scalable branding, choose Printify. But if you’re looking for simplicity and a ready-made marketplace, Spreadshirt is the easier pick.

I’ve been building ecommerce brands and running POD (print-on-demand) businesses for over a decade. I’ve tested both Printify and Spreadshirt inside and out, from product quality to customer service to backend workflow.

If you’re wondering which one to go with, this breakdown will help you choose the right platform based on your business goals.

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Shopify for Nonprofits: Full Guide to Building, Fundraising, and Growing Online

Bogdan Rancea
Articles Shopify

If you’re running a nonprofit and thinking about using Shopify, you might feel like it’s not made for you.

That’s what I thought too. I’ve worked with nonprofits who were stuck using donation platforms that looked like they were built in 2006. I’ve also seen teams burn thousands trying to custom-code donation tools on WordPress that never worked properly.

Then we tried Shopify. And it changed everything.

Not just for fundraising. But for SEO. For visibility. For turning visitors into donors and supporters.

So here’s a real breakdown of how nonprofits can use Shopify — and make sure they rank while they do it.

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Snapchat Business Review: Is It Worth It for Ecommerce in 2025?

Rebekah Carter
Articles

I'll be honest, when someone first suggested I look into Snapchat for marketing, I wasn’t sold. There are so many great social media platforms that are perfect for ecommerce sellers, from Instagram and Facebook to TikTok – all with their own sales capabilities. Snapchat seems a little underwhelming.

But, if there’s one thing I’ve learned about ecommerce marketing, is that success doesn’t come from staying where you feel comfortable – it comes from following your audience to wherever they are.

Turns out, quite a lot of people are on Snapchat – actually looking for things they want to buy. Around 432 million people use the app every day – including 75% of 13-34 year olds in 25 countries. That’s a combined spending power of about $5 trillion.

So, I dove into the ecosystem, poked around in the Ads Manager, and set up a few campaigns, to find out if Snapchat Business is really worthwhile for ecommerce.

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Types of POS Systems for Retail

Rebekah Carter
Articles

If you're trying to figure out which POS system actually works for your retail store, you’re not alone.

Here's the quick answer: There are five main types of POS systems retailers use—cloud-based, on-premise, mobile (mPOS), self-service kiosks, and omnichannel systems.

Each has pros and cons, and picking the wrong one can cost you thousands—I've seen it happen more than once.

I’ve worked in retail and ecommerce for over a decade. I’ve set up POS systems for brick-and-mortar shops, online stores, and hybrid businesses.

I’ve seen the impact a good system can have—and the chaos a bad one creates.

So let me walk you through exactly what each type does, who it’s for, and how you can make the right choice for your store.

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Society6 vs Etsy: Which Is Better?

Bogdan Rancea
Articles Print on Demand Print on Demand Comparisons

If you're trying to sell art prints, posters, or merch online, there’s a high chance you’ve run into these two: Society6 and Etsy.

Quick answer?

If you want full control, build a brand, and scale over time, Etsy wins hands down.
But if you just want to upload art and not worry about a thing, Society6 is less effort but lower reward.

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Shopify Horizon Themes Guide (2025 Edition)

Bogdan Rancea
Articles

I’ve been working in ecommerce for over a decade—helping brands choose the right platforms, launch faster, and grow smarter. I’ve seen Shopify evolve from a simple store builder into one of the most powerful ecommerce tools on the market.

And with the launch of Shopify Horizon in 2025, we’re looking at the biggest leap forward in how stores are designed and managed since Shopify started.

If you're launching a new store or planning a redesign, Horizon changes the game. It gives you more control, faster performance, and a cleaner design system that’s built for how people shop today.

In this guide, I’ll break down what Horizon is, how it improves on past Shopify themes, and which free Horizon themes are actually worth using.

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