Articles Davis has written:

What Adobe’s Acquisition of Magento Means For the Future of Ecommerce

Articles Ecommerce News

Ok, admit it. You probably didn’t expect this one.

Through his Twitter account, Brad Rencher, the Executive VP of Adobe Digital Marketing, has made a rather surprising announcement. That Adobe is currently in the process of acquiring Magento.

Unless you moved out to Mars, you’ve definitely heard about the $1.68 billion acquisition deal. It’s all everyone has been talking about over the past few days.

I’d like to be in the same boat and say that this was entirely unforeseen. But for me, it wasn’t. Not at all.

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SharpSpring Review: My Verdict 2025

Ecommerce Reviews

SharpSpring is a robust CRM and marketing automation tool that’s quickly becoming a strong contender in the ecommerce space.

With its built-in sales funnels, email automation, and dynamic lead scoring, it offers powerful tools for online stores that are ready to move beyond simple email blasts and into behavior-based marketing.

Unlike more ecommerce-native platforms like Klaviyo or Mailchimp, SharpSpring isn't strictly built for online retail.

But that doesn’t mean it can’t deliver results — especially if your ecommerce business is focused on high-ticket products, lead nurturing, or personalized email journeys.

In this review, I’ll walk you through everything you need to know about SharpSpring: its pricing, core features, pros and cons, and how it stacks up for ecommerce stores in 2025.

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