Have you ever wanted to sell on Wish? Dropshipping gives merchants the perfect opportunity to reach customers on a variety of channels, with minimal risk.
You can sell products via your own website, social media, and marketplaces like Wish, thanks to the Wish merchant center.
Quick verdict:
While Wish might not be as big of a marketplace as Amazon, Ebay, and Etsy, it’s quickly emerging as a popular platform among consumers looking for versatile and affordable products.
Why You Should Trust Us?
As experts in the dropshipping industry, we’ve shared countless tips and guides teaching beginners how to get started in this field.
Here, we’re going to share our step-by-step guide to selling on Wish, for dropshipping vendors, especially beginners.
Table of contents:
What is Wish Dropshipping?
If you’re thinking of selling through Wish dropshipping, you’ll need to understand how it all works. As you may already know, Wish is an ecommerce platform and marketplace designed to connect buyers and sellers worldwide. It has customers, and retailers in hundreds of countries worldwide.
The Wish marketplace allows merchants to sell products to an engaged audience of consumers globally. Currently, there are more than 600 million registered users on the Wish.com platform. That means you have lots of opportunities to find customers for your products.
There are two ways to engage in “Wish dropshipping”. One option is to sign up for a Wish marketplace account and sell your products directly through Wish. You can either sell products produced yourself, or products you purchase from other wholesale and dropshipping suppliers.
Another option is to source products directly from Wish retailers, which you can then sell through your ecommerce store, or a separate marketplace at a marked-up price.
One thing that differentiates Wish from other platforms for online sales is its commitment to competitive pricing.
Like AliExpress, Wish sells products for extremely low prices. This means you can source products from the platform without spending a fortune on base costs.
If you sell products directly through Wish, the platform will take a commission, and you’ll need to pay for the products themselves (whether you’re making them or working with a dropshipping vendor).
However you can apply “shipping costs” to your prices, to avoid paying those fees.
How to Sell on Wish: The Quick Guide
If you don’t have time to read through this full article for insider insights on how to sell successfully on Wish, don’t worry.
Here are the basic steps you’ll need to take to sell on Wish as a dropshipping vendor or ecommerce retailer:
- Step 1: Visit the Wish merchant homepage to register for an account. You’ll need to complete a questionnaire, which will be evaluated by the Wish team.
- Step 2: Choose a store name for your company. Pick something that’s memorable, and provides insights into what you’re going to sell, if possible.
- Step 3: Fill in your basic information, such as the country (location) your business is in, your email address, physical address, and phone number.
- Step 4: Click the “create” button when prompted, and use the link sent to your inbox to verify your account. You may also need to fill in some more additional information.
- Step 5: Identify the categories you want to sell products in and upload pictures and descriptions of your items.
- Step 6: Choose the payment methods you want to use. You can choose everything from Google Pay and Apple Pay, to Visa, American Express, PayPal, and Klarna.
- Step 7: Review the terms and conditions and accept them. Wish will review your store information and send you an email when it’s approved.
Should You Sell on Wish?
The great thing about Wish is that the platform is open to all kinds of sellers, provided you’re approved by the team.
You don’t need to be a major company to sell to customers, all you need it a great product and a commitment to growing your business.
Wish Pros and Cons
Of course, like any business strategy, there are pros and cons to launching your online business with Wish as your “main source of sales”.
Pros 👍
- Access to a huge variety of customers: Similar to other leading marketplaces, Wish gives merchants and dropshippers instant access to a huge range of customers from all over the world. It’s available in more than 130 countries, and the platform is constantly promoted across a range of channels, improving your chances of finding new buyers.
- Simplicity: Selling products through Wish can be an excellent way to start a dropshipping business with minimal effort. You don’t need to worry about creating or managing your own store through a platform like Shopify. Plus, the tools available to merchants are extremely easy to use.
- Affordability: When you launch your ecommerce business on a platform like Amazon, you need to pay marketplace listing or “referral fees” for each product. This isn’t the case with Wish. You only pay a commission to Wish when an item is sold. This minimizes the risks involved in starting your online store.
- Convenient user experience: Wish is an easy-to-use and convenient marketplace for online shoppers. The platform is mobile-optimized, so its ideal for companies looking to tap into the evolving “mobile commerce” market. Plus, it comes with an AI-powered product recommendation system, to help each Wish seller attract the right audience.
- Flexibility: Wish allows companies to sell a wide variety of dropshipping products from a host of different categories. This means no matter who your potential customers are, or which niche you want to target, you can make significant profits with Wish. Just remember, you’ll need to focus on selling high-quality products if you want to retain customers.
Cons 👎
- Limited profit margins: Shoppers on Wish expect low prices for the new products they want to purchase. Most sellers source products from China to keep production costs low. This means if you want to compete on the platform, you need to prioritize cheaper prices. You may find you don’t get the best profit margins this way.
- Shipping times: If you’re sourcing products from China or other dropshipping companies, it can take a while for them to be shipped to your target audience. While customers do generally expect longer shipping times on Wish, your brand reputation can suffer if your delivery options are too slow. You may need to consider using “Wish express” to speed things up.
- Competition: Just like on any marketplace, if you choose to sell your products on the Wish app, you’re going to be competing for customer attention against a range of other companies selling similar products. You might have a harder time connecting with loyal customers than you would if you built your own ecommerce store.
How to Start Wish Dropshipping: A Step by Step Guide
If you decide to launch your dropshipping store on Wish, the good news is that getting started is pretty simple. We’ve already covered some of the key steps entrepreneurs will need to take above, but let’s dive a little deeper into the process.
Step 1: Create your Merchant Account with Wish
If you want to sell on the Wish online marketplace, the first thing you’ll need is a seller account. It’s free to sign up with Wish, like most ecommerce marketplaces, but you will need to pay a commission when you sell your branded products.
When signing up, you’ll need to choose a brand name or store name for your account, so make sure it’s catchy and unique. Next, you’ll have to choose the country where you’ll be doing business, and enter some more information, like your email address.
There are some handy FAQs available on Wish to guide you through the process of getting started if you have any issues.
Step 2: Select your Product Categories
Once you have your seller account with Wish, you need to think about what kind of products you’re going to sell. This means thinking about your ideal customer base, and the product categories you want to explore, such as gadgets, home décor, or clothing.
Researching online will help you find trending and potentially profitable products. Use tools like Google trends to monitor interest in product categories over time. Think about what the top sellers on Wish already focus on, such as hobby products, makeup & beauty, and products for kids.
You can also use social listening tools, and SEO solutions like Ahrefs to check the popularity of a product category.
Step 3: Find a dropshipping supplier
The next step is to find a supplier to create your products. Your dropshipping supplier will handle production and fulfillment on your behalf, so you don’t have to create and store your own products.
There are plenty of dropshipping suppliers to choose from, including well-known options like Alibaba and AliExpress, which do offer cheaper products. Just make sure the supplier you choose creates high-quality products, and offers excellent customer service (see more high ticket dropshipping suppliers here).
You can find reviews of dropshipping suppliers online to help you make an educated choice. There’s also the option to hire a dropshipping agent to help you source your products.
Step 4: List and Sell your Products
Once you’ve found your products, and suppliers, the next step is to list them on your Wish account, along with pictures, and descriptions. Make sure you use keywords in your product listing descriptions to boost your SEO potential.
It’s also worth ensuring you’re ready to answer any questions customers have when you sell online, related to returns, refunds, and shipping delays.
If you can give your customers tracking numbers so they can monitor the progress of their order in real-time, this can boost your brand reputation.
It also helps to ensure customers can use their preferred payment methods, such as online wallets (PayPal) and mobile wallets (Google and Apple Pay).
Dropshipping with Wish When you Have an Existing Store
Notably, brand owners selling products on Wish aren’t limited to sales on a single channel. If you have an existing website created with a popular tool like BigCommerce or Shopify, you can integrate it with the Wish shopping app.
For your Shopify store, you can find integrations on the Shopify app marketplace. BigCommerce has its own Wish integration app too.
Whether you’re using Wish as a standalone sales tool, or you’re combining the marketplace with your own online store, there are a few things to keep in mind:
- You must be an authorized seller of branded products: If you’re selling branded products, you need to demonstrate you’re authorized to sell those items in the form of a license or trademark. You’ll need to apply to become an “authentic seller” of a brand too, so you can earn an “authentic product” badge for your brand.
- Meet the product requirements: Although Wish allows entrepreneurs to sell a wide range of products, you still need to adhere to specific standards. There are prohibited products you can’t sell on the Wish marketplace. You also need to adhere to the rules for selling in your local region, such as the USA, UK, or Canada.
- Focus on promotion: While Wish runs its own promotional campaigns to drive traffic, it’s still up to you to improve your company’s chances of success. Focus on creating high-quality products, protecting your customers (and their payment information), and delivering excellent customer service. Remember to request reviews too.
Dropshipping with Wish: The Bottom Line
Dropshipping through Wish is an excellent way to increase your sales and reach a broad audience.
The marketplace combines straightforward functionality with excellent flexibility to help you build your brand and connect with consumers, from wishlists, to product recommendations.
Just remember, selling on Wish can be difficult too. There’s a lot of competition on the marketplace, and you’ll need to keep prices low to ensure conversions.
With that in mind, it might be worth combining your Wish sales strategy with other sales channels, like your own ecommerce store.
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