Kajabi vs ClickFunnels (2023): Which Software Do You Need?

Kajabi vs ClickFunnels: which tool should you be using?

At first, it might seem unusual to compare Kajabi to ClickFunnels. Kajabi is best known as a community-creation and learning platform, while ClickFunnels focuses mostly on marketing. However, ClickFunnels isn’t just for marketing funnels, it also supports website creation, online courses, membership sites, and landing pages.

In closer inspection, you’ll find that Kajabi and ClickFunnels have a lot more in common than you might expect. Both offer fantastic analytics, customer management tools, convenient drag-and-drop editors, and monetization options.

They also both have their own built-in CRM solution, so you can track your relationships with customers over time.

The question is, which option is really right for you?

What is Kajabi?

Let’s start with the basics. Kajabi is an all-in-one platform for building immersive experiences for communities online.

Although it’s best-known as a course creation platform, you can also use Kajabi to build marketing and sales funnels, offer coaching to customers, and design communities. There’s an included CRM for relationship management, as well as automated email marketing.

Kajabi provides users with an end-to-end environment where they can monetize all kinds of content, from videos to podcasts.

Plus, there are various ways to engage your followers, through leaderboards for gamification, quizzes, and chat functionality. Built-in payment processing and analytics also ensure you can rapidly grow and transform your business.

What is ClickFunnels?

ClickFunnels is a comprehensive platform, originally designed to help companies market and grow their business.

Alongside compelling, pre-built sales funnels, ClickFunnels also offers access to everything from website and landing page creation, to online courses and membership sites. You can design your own ecommerce store, and sell products anywhere.

Plus, ClickFunnels has a range of tools to help you grow and thrive too. There are A/B testing tools, analytics, customer centers for managing contacts, and CRM solutions.

Like Kajabi, ClickFunnels offers support for online courses, and email marketing. You can also build your own blog, and design comprehensive workflows for automating your marketing campaigns.

Kajabi Pros and Cons

ClickFunnels Pros and Cons

Kajabi vs ClickFunnels: Pricing

Both Kajabi and ClickFunnels offer three pricing options to suit different business needs. The right option for you will depend on what you want to accomplish with your site.

Kajabi Pricing

Kajabi’s plans offer a 20% discount on annual subscriptions, and include no transaction fees. All plans also include unlimited emails and landing pages. Options include:

• Basic: $149 per month for 3 products, 3 funnels, 10,000 contacts, 1,000 customers, 1 website and 1 admin.
• Growth: $199 per month for all the features of Basic, plus 15 products and funnels, 25,000 contacts, 10,00 customers, 10 admin users, affiliate marketing, 24/7 chat support, no Kajabi branding, and advanced automations.
• Pro plan: $399 per month for all the features of the Growth plan, plus 100 products and funnels, 100,000 contacts, 20,000 customers, 3 websites, 25 admin users and a custom code editor.

ClickFunnels Pricing

ClickFunnels also has a discount on its annual plans, and 3 options to choose from:

• Basic: $147 per month for 1 website, 20 funnels, 1 admin user, 1 domain, 3 courses, 10,000 contacts, 1,000 students, unlimited pages, products, workflows and email sequences, and basic analytics.
• Pro: $197 per month for all the features of the Basic plan, plus 100 funnels, 5 admin users, 15 courses, 10,000 students, 25,000 contacts, affiliate marketing, API access, ShareFunnels, a Liquid theme editor, and CF1 Maintenance mode plan.
• Funnel Hacker: $297 per month for all the features of Pro, plus 3 websites, unlimited funnels, 15 admin users, 9 domains, 200 courses, 20,000 students, 200,000 contacts, advanced analytics, and enhanced support.

Kajabi vs ClickFunnels: The Core Features of Kajabi

As mentioned above, most people know Kajabi as a comprehensive course creation tool. However, it’s also so much more than that. The end-to-end offering supports business leaders in designing and selling all kinds of content, from podcasts to coaching sessions. It also comes with fantastic reports and analytics, to help you pinpoint opportunities for growth.

The features of Kajabi fall under three core sections: Create, Manage and Grow.

Create

Kajabi allows today’s innovators and entrepreneurs to create a multitude of different solutions to help them thrive online. For many, the most compelling feature of Kajabi is its course creation platform. However, you’re not just limited to building courses.

The convenient course creation platform built into the ecosystem makes it easy to create all kinds of online courses, complete with videos, quizzes, assessments, and anything else you can think of. You can produce simple small courses, or full programs, and drip them out to your customers at your own pace. You’ll also be able to determine exactly what your customers need to do before they can access the next part of your course, with pre-requisites.

The Kajabi mobile app ensures customers can access your course wherever they are, and also provides you with the tools you need to monitor your courses on the move. Plus, the course creator is connected to your website, email marketing campaigns, analytics, offers, and CRM.

Other creation options include:

• Coaching: The Kajabi website builder includes plenty of tools for offering one-on-one coaching sessions. You can use all of the same customizable templates you’d use for courses, and you can integrate your system with Google Calendar too. Convenient tools allow you to set up live calls in seconds, as well as meetings and follow-up emails. You can create funnels to help you nurture your coaching clients, as well as landing pages to collect new leads.
• Podcasts: The audio hosting features on Kajabi are also excellent. As well as loading your podcasts onto your own website, you can also post them directly to Google, Apple, and Spotify. Plus, there’s the option to create members-only streams, so you can monetize your content for paying audiences. All of the podcasting tools integrate with your built-in CRM and analytics tools, to boost your chances of growth.
• Memberships: If you want to create recurring revenue, memberships on Kajabi will help you do just that. Your members will be able to create their own dedicated accounts on your website, and you can track their engagement and progress over time. The subscription-specific reports on Kajabi provide behind-the-scenes insights into churn rate and monthly recurring revenue. Plus, you can download and export visual reports.
• Communities: The community features on Kajabi help you to connect with your audience at multiple stages in their journey with your company. You can create central hubs for podcasts, coaching services, and courses. Plus, you can run live video sessions, create ambassadors to help you promote your community, and set up challenges for gamification. You can also choose to sell access to your community however you like. Communities include access to chat and DM features, recording libraries, newsfeeds, live video calls, events, challenges, custom landing pages, and more.

Manage

Kajabi doesn’t just ensure you can build an effective website or course platform; it also allows you to manage your content and community too. Within the ecosystem, you’ll find plenty of payment processing capabilities, as well as integrations with Stripe and PayPal to help you manage your payments. You can set up your payment integrations in seconds, and keep track of your recurring revenue, as well as which customers are spending the most.

Alongside the payment management tools, you’ll also be able to access solutions for managing your contacts and community. You can automate key interactions with customers, triggering access to coupons and specific products based on what people do on your site. You can send coupons to your top spenders, and tag and segment your customers. There’s also the option to manage all of your leads and contacts in one space, with CSV imports. Extensive analytics provide an insight into all of your customer metrics, so you can make the right decisions about how to grow.

From an analytics perspective, Kajabi is excellent. The smart reporting tools ensure you can track how many products you’ve sold, alongside subscription metrics and revenue. For course creators, there are even dedicated reports to track churn rate, student progress, and engagement. Visual graphs and dashboards offer an at-a-glance insight into all of the metrics that matter.

Grow

The growth features of the Kajabi platform are intended to help you boost your online presence as rapidly as possible. As mentioned previously, Kajabi allows you to create your own website from scratch, so you can maintain complete control over your online presence. The website building features are easy-to-use, with templates and themes to explore. Plus, you can organize all of your digital products in one convenient hub, with a custom domain.

As well as custom websites, you can also create fast-loading and engaging landing pages, which have their own compelling templates. The flexible design system will allow you to customize your pages however you choose, with your own structures and logos. Plus, the landing pages will automatically integrate with your marketing campaigns, the Kajabi CRM, and your sales funnels.

Other features offered for Growth include:

• Mobile apps: The Kajabi mobile app ensures you can connect with customers wherever they are, without having to worry about coding or development. You can customize the app experience, and manage your courses and other content on the move.
• Funnels: The sales and marketing funnels built-in to Kajabi ensure you can track the progress of your customers through their lifecycle with your company. There are ready-to-use templates and playbooks to help you promote everything you create.
• Email automation: Kajabi’s built-in email automation tools ensure you can connect with your customers at just the right moment. You can send one-off emails, or you can create full multi-touch sequences for specific segments. The visual editor also allows you to include videos, countdown timers, and other components in each message.

Kajabi vs ClickFunnels: The Core Features of ClickFunnels

ClickFunnels has a lot of the same features as Kajabi, but it’s a little more comprehensive. The all-in-one platform aims to offer business leaders everything they need to thrive online, whether they’re creating an online store, or just trying to increase sales on their existing website.

Clickfunnels has lots of different “core features”, so let’s take a brief look at them:

Sales Funnels

Sales funnels are at the heart of the ClickFunnels ecosystem. The technology gives you everything you need to build engaging funnels for converting, attracting, and retaining customers, with pre-existing templates and playbooks. You can use your funnels to attract customers from Facebook, Google, YouTube, Instagram, and virtually any other site.

Websites

With ClickFunnels, users can also build fully-functional websites, with dedicated templates depending on the type of business you want to run. The customizable website builder is easy to use, and connects directly with your sales funnels to improve your chances of conversions. You can infuse your website with all kinds of content, from blogs, to your own ecommerce store, as well as courses.

Online Courses

Like Kajabi, ClickFunnels also allows users to create comprehensive courses. You can upload images, videos, and other content directly into your website platform. Plus, you’ll have the option to pre-sell your courses, drip content out over a specific time period, and set triggers for when customers can access specific lessons. The course management technology allows you to handle everything from enrollment, to analyzing customer progress.

Ecommerce

Alongside a standard website, you can also produce an ecommerce store, where you can sell all kinds of digital products worldwide. ClickFunnels has its own dedicated templates for ecommerce stores, which include a lightning fast, secure checkout experience. You can deliver 1-click upsells, set up recurring subscriptions, and choose from a range of different payment processing tools.

CRM

Similar to Kajabi, Clickfunnels also has a built-in CRM, where you can track customer relationships, opportunities and leads. The CRM offers insights into your customer activity, so you can build stronger relationships with everyone in your community. You’ll also be able to communicate with your customers from within the CRM, sending personalized messages and emails. The CRM technology provides insights into the full customer journey, from start to finish.

Landing Pages

As well as online stores and websites, you can also build custom landing pages, with the same convenient drag-and-drop building technology. You’ll be able to add headlines, images, buttons, and videos to your landing pages, and connect them directly to your sales funnels. The landing page builder makes it easy to increase your sales, create comprehensive opt-in pages, and even design lead magnets, event registrations, and upsells.

Membership sites

If you want to boost your chances of recurring revenue, you can also create membership sites for your audience, with exclusive experiences and gated content. You’ll be able to organize all the content available for your members in one place, and A/B test your content to see what generates the most sales. You’ll also have access to a range of monetization options to increase revenue. Like everything else on ClickFunnels, your membership sites will integrate with your funnels and CRM.

Global products

The Global Products tool within ClickFunnels ensures you can create a range of courses and other content, and manage everything in one place. You’ll be able to organize products with tags, create comprehensive collections, and decide exactly which assets you want to show on your online store. ClickFunnels also supports automatic discounts triggered by conditions you set, sales, and discount codes, so you can increase your sales.

Email marketing

Built-in email marketing capabilities allow you to engage and nurture your audience over time, without the need for a third-party plugin. There’s an in-house SMTP which allows you to manage everything in one place, with sales funnel integrations. The email marketing tools on ClickFunnels include customizable templates, scheduling options, and enhanced deliverability. You can send live broadcasts, segment your audience into different groups, and create automated sequences.

Blog

Boost your chances of being seen online with a convenient blog system for content marketing. You can produce as many blogs as you like in a simple back-end environment, with built in SEO capabilities to enhance your presence with Google. You’ll also be able to automatically take snippets from your blogs and post them directly to social media. Plus, your blog system integrates with your sales funnels, email marketing tools, and CRM.

Workflows

ClickFunnels goes big on automation, with convenient workflows which allow you to automate more of your marketing and sales campaigns. You can deliver personalized follow up messages with dynamic email content, build segments for personalized messaging, and even invite your team members to work on your campaigns with you. Plus, split tests are included to help you launch more compelling new promotions, campaigns, and web pages.

A/B Testing and Analytics

Both Kajabi and Clickfunnels offer analytics, but only Clickfunnels supports A/B testing. You can test multiple variations of your pages and offers in no time, with a convenient visual builder. You’ll be able to test functionality and performance for all of your campaigns in real-time, with very little effort. The analytics pages also include insights into long-term and real-time results.

You can track customer course progress, engagement, and churn. Plus, there are options to customize your reports with metrics like sales conversion, click-through rate, average cart value, and more. You can even forecast potential business performance with predictive analytics.

Customer Center

The all-in-one customer center is essentially the “community platform” service from Clickfunnels. You can create a comprehensive customer hub for all of your content, and brand it with your own colors and logos. Plus, you can set up segments for each customer to ensure everyone receives personalized content at the right time. There’s even the option to ad previews and ads to your customer center to drive clients towards new products.

Kajabi vs ClickFunnels: Which is Best?

Both Kajabi and ClickFunnels are ideal for service providers and content creators who want to produce full and mini-courses for their community.

With each online course platform, you can streamline your sales process, create membership areas, and design a great front-end environment for your users.

Both tools also support follow-up funnels and marketing tools to increase your conversion rate. However, they do have slightly different focus areas.