Landing pages and ecommerce, go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused.
So the big question is which landing page builder should you choose?
When it comes to ramping up your conversion rate and creating a customizable environment where you can connect with your audience, there are plenty of options out there. Landing page builders come in many different shapes and sizes, from solutions designed specifically for WordPress, to market-leaders like Instapage and Leadpages.
Instapage Review: The Features That Make it Great
Most landing page builders offer the basics: Landing page templates and some decent design tools. Yet, Instapage takes it a step further with a remarkable suite of features made for not only building landing pages but for making them convert. When you use Instapage as part of your marketing tools, you get more than just an immersive landing page designer and editor, you also get in-depth Google analytics, access to split testing and intuitive customizable templates.
Let’s take a look at what companies can do with the right Instapage landing page.
Heatmapping Paired with A/B Testing
When it comes to getting the most out of your csutom domain landing pages, split testing,and analytical tools are crucial. They help you to get an insight into which pages will give you the best conversion rate, so you can get the ideal ROI for your campaigns.
As an immersive landing page builder, Instapage does a wonderful job of combining heatmapping and the standard A/B testing you find in other landing page software. With the heatmaps, you can see actions like clicks, mouse movements and scroll depths, all of which are shown with bright colors depending on how often the actions occur. Therefore, you might see that one of your call to action buttons isn't being noticed by visitors.
If that's the case, it's time to try something new and test it out with the split testing features. Once this happens you pair two different versions of, say, a call to action button and see how many people click on each. This is how you make educated decisions instead of putting the fate of your business to a guess.
After all, building effective custom domains from scratch isn’t easy. It takes time to figure out which CTA buttons, marketing tools, and templates have the best results for your marketing team and the core plan of your sales strategy.
Sleek Templates and a Drag and Drop Builder
Another point you might want to pay attention to when you’re checking out the available Instapage features is the customizable templates that are available to browse through. Any great landing page builder gives you a multitude of ways to build effective landing pages for your WordPress or Drupal site.
If the split testing that Instapage offers and access to Google analytics isn’t enough to impress you, then the customizable templates are sure to do the trick. Like many landing page builders, Instapage’s ability to offer customizable templates means that you have a lot more ease of use when it comes to designing your marketing automation efforts from scratch.
There are plenty of customizable options to choose from, and there’s no need to access any plugins or add-ons to expand your selection.
Over 200 templates are available, and they get plugged into a drag and drop builder. Some of these visual builders on the market absolutely stink. But Instapage has it down, with options to drag around certain elements, change colors, add images and adjust the way your branding looks. The whole experience when you use Instapage is intuitive and immersive. Whether you’re working with widgets to improve your customer’s user experience, or you’re building on an exciting WordPress design, Instapage has you covered.
If you’ve checked out the landing page building options from Leadpages, Clickfunnels, ActiveCampaign and HubSpot before and deemed them to be too complicated, then Instapage has another feature to offer for ease of use. Instablocks is a user friendly solution to designing the ultimate landing page creation experience.
With drag and drop functionality built-in, Instablocks allows you to essentially copy and paste parts of your web page using your immersive drag and drop editor. You can make little tweaks to your pages from one environment to the next, but you’ll also be able to recreate the style and design of your previous landing pages when you’re creating a new campaign or mobile version.
Instablocks takes ease of use to the next level, going beyond the basic drag and drop functionality of other landing page creation tools like those from ActiveCampaign and Leadpages. Whether you’re moving your Instapage landing pages to a new subdomain, or editing the mobile view, Instablocks makes advertising easy.
The intuitive Instablock features work with your Drupal and WordPress designs, and help to keep your conversion rates consistent without increasing your reliance on the Instapage support team. You don’t even need to spend a lot of time redesigning CTAs, widgets and opt-in forms because everything is pre-designed for you.
Though other tools like Clickfunnels and leadpages have their own unique features to offer, no other brand offers the same intuitive experience that comes with Instablocks. It’s the easiest way to transfer your HTML and CSS coding from one environment to the next in seconds. You can even move countdown timers and mobile versions of your apps from one page to another too.
Easily one of the best Instapage features available today, Instablocks will change the way that you use Instapage, and transform the experience for your team members too. Instapage recently added global blocks to the list of Instapage features available too. This means that you can use the drag and drop editor to create a custom block and insert it across all subdomains and post-click landing pages in one go.
A Lead Generation System
A great selection of customizable templates is just one of the things that you’re going to need when you’re designing your landing page for Drupal or WordPress. You’re also going to need to make sure that you have access to an excellent lead generation to help boost your conversion rates tool.
Fortunately, Instapage landing pages are excellent in this regard. Whether you’re designing your landing pages to help enhance the performance of your Mailchimp email marketing tools, or you just want to drive more sales for your leading products, Instapage will be a huge benefit to you and your marketing team.
From digital asset delivery to email list building, Instapage has several features packed into its landing pages for lead generation. The whole point is to ensure that customers don't visit your website once then never come back. Whether it's through webinars, email marketing or receipts, you're trying to make them recurring customers.
You can send customers straight to your WordPress or Drupal custom domain landing page from Mailchimp, or combine your strategy with your HubSpot Marketing Hub. You’ll also have the option to link your leads to multiple other digital marketing strategies, including PPC campaigns and social media plans.
Strong Collaboration Tools
When it comes to achieving ease of use with your landing page creation, you’ll need to think carefully about how you can support more than one member of your team at the same time. Fortunately, Instapage features include collaboration tools for your digital marketing team, sales team, and other external contractors too.
Whether you’re dealing with an external team and agency, or just working on your PPC campaigns and social media marketing strategies internally, Instapage’s user-friendly and collaborative design will help you to get more done.
Instapage supports landing page design sharing with anyone in your organization or even contractors or clients. The collaboration tools allow for chatting and understanding what needs to be done with the design in order to be successful. In addition, it can send new leads to specific departments to make for a seamless process.
Instapage also has a solid audit log included with the program for checking in on customer history. Therefore, if someone is having a problem signing up for your product or service, you can see what they've been up to in the past.
Don’t forget that Instapages also allows you to expand on your marketing strategy by integrating with other popular tools in the digital space, from Google Adwords, to Mailchimp and Infusionsoft. There’s even access to Zapier so you can make the most of Webhooks too. Being able to integrate with tools like Salesforce and Mailchimp is excellent for when you want to combine all of your marketing avenues into a single strategy for boosting conversions.
Many other landing page creators often rely exclusively on tools like Zapier to offer the same level of integrations with other plugins and widgets.
Instapage Review: But How's the Pricing?
Before you can invest in any new tool for your team, from Google Adwords campaigns, to HTML strategies, opt-in pages and digital marketing initiatives, you need to make sure that your new solution fits with your budget. Before you ever bought your WordPress domain or signed up for Salesforce, you probably spent some time checking out how much your new online endeavour was going to cost you.
Fortunately, Instapage might be one of the more effective landing page creation tools on the market, but it isn’t one of the most expensive. Compared to other options like Infusionsoft, Clickfunnels, Activecampaign, and leadpages, Instapage is relatively affordable. However, it’s worth noting that there are still cheaper options out there depending on what your team & agency might need.
A free trial is provided for all new Instapage users. The trial goes for 14 days, after which you select the plan that fits your brand or you cancel. The good news is that no credit card is required for the free trial. This opens up the platform for all users and removes the worry that comes along with putting your credit information down.
Obviously, while a free trial can give your digital marketing team more information about what you can do with your landing page creation on instapage, it’s not going to give you access to all the instapage features that are available. If you really want to see what Instapage can do for your marketing automation, social media, PPC campaigns and other opt-in strategies, then you’re going to need to upgrade to a premium plan.
The more you spend on your Instapage landing page, the more user friendly features you’ll be able to discover. For instance, you’ll be able to tap into widgets, Google adwords, CSS coding, advanced marketing tools, countdown timers, and so much more at higher levels.
Even the core plan, which is the cheapest for those who use Instapage, has a lot to offer.
As for the Instapage pricing plans, let's see what you have to choose from:
- Core – $68 per month for real-time collaboration tools, pixel-perfect design, more than 20 integrations, embedded popup forms, premium web fonts, SEO optimization, drop-in pixel tracking, SSL certificates, custom code editing and over 200 templates.
- Optimization – $113 per month for everything in the previous plan plus dynamic text replacement, unlimited A/B testing and heatmaps.
- Team and Agency – $203 per month for everything in the previous plan plus an audit log, branded lead notifications and 15 private sub-accounts.
- Enterprise – You have to contact Instapage in order to get your pricing for the Enterprise plan. It's highly customized and depends entirely on your operations. That said, you do gain access to all of the features from previous plans along with a dedicated customer success manager, professional services, advertising attribution analytics and migration services.
Keep in mind that all of these prices are for yearly plans. You have to prepay for an entire year to get this pricing. Otherwise, the monthly rates go up a little bit if you don't want that year-long commitment.
Instapage Customer Support Options
So, how does Instapage compare to some of the other experts in the landing page market, like Leadpages, or click funnels?
Ultimately, only you will be able to decide whether this tool is right for you.
While having the option to tweak your own widgets and plugins on Instapage, implement useful webhooks and check your conversion rates with Google adwords is great, there is something else you need from Instapage too. Whether you’ve spent a lot of time learning about landing pages and how to use Instapage or not, great customer service and a reliable support team is essential.
The good news is that your team members can rely on a state-of-the-art support team when you use Instapages to build your landing page content. It doesn’t take a lot of time to get used to Infusionsoft experience, and integrations with Salesforce through Zapier and other tools can make your life a lot easier.
You can implement your own plugins and widgets into your landing pages to make life easier for your customers, and A/B test your CTAs to ensure that you’re getting the best return on investment from all of your campaigns. Instapage offers industry-leading customer support with live chat and email channels that consistently receive high ratings from online user reviews.
I like the idea of having the live chat module to access the support team since most people are less likely to call into a customer support line nowadays. In fact, the live chat area is ideal for working at your computer and jumping back to the live chat whenever you hear the chime.
From the looks of it, you shouldn't expect any phone support, but most emails and live chats are responded to in a timely manner.
In addition to the support channels, you can complete your own research before contacting Instapage. For example, Instapage has a solid blog where it talks about updates and other landing page tips.
The company also provides guides, webinars, case studies and eBooks for you to peruse and understand the tools and services from Instapage. What's great is that these guides go beyond that basic functionality of Instapage, teaching you about marketing essentials and other ecommerce topics.
Finally, Instapage has a podcast that interviews all sorts of influencers in the industry.
Who Should Consider Instapage for Their Ecommerce Landing Pages?
Every ecommerce store should consider Instapage for one big reason: Ecommerce stores with good products are going to make money with it.
The $68 per month is chump change compared to the tools that are bound to improve your profits and get more people interested in your brand. Heck, you typically have to pay for a heatmapping and A/B testing tool to go along with your website or landing page software. But these are provided for you.
The only reason I would recommend against Instapage is if you don't like its templates. Unbounce and Wishpond are other options, so we do recommend seeing which designs are right for your brand.
But I assume most people will be impressed by the Instapage templates, so do yourself a favor and at least try the 14-day free trial to see how it works.
If you have any questions about this Instapage review, share your thoughts in the comments below. We'd also like to hear from folks who've had experience with Instapage in the past.