BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from Bigcommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special.
The service offers a 15-day free trial, which is great for testing out if you have any interest in BigCommerce at all. In short, BigCommerce has more features in its standard plan than most platforms provide in their higher plans. Even so, it becomes a little tricky figuring out which of the BigCommerce plans are for you, and how much you can truly expect to pay in the end.
That’s why I put together a detailed review of every little fee and payment you can expect with each plan. I also outlined who each plan is designed for. Keep reading to find out which one is best for you.
Comparing BigCommerce Pricing Plans
The features are rather plentiful for such an affordable plan from BigCommerce. To start, you receive support for unlimited products and storage, meaning that even large companies can possibly use the Standard Plan and make it work. Accept credit cards or payments from PayPal, and pay the 1.5% transaction fee. This does not include the credit card processing fees, so this can add up if you’re not careful.
You get to choose from dozens of design themes and use the web-based web editor to build and modify the theme to look right for your company. Most themes are mobile friendly, and the plan offers sales tools for SEO, social media, blogging, gifting, coupons and promotions. The integration is wonderful with options for connections with Facebook, Square, SocialShop and Amazon. Not to mention, you can set up product reviews, product searches, wishlists and more.
Price: $29.95 per month
Who is This Plan Best For?
The BigCommerce Standard Plan is truly a unique breed, because it provides so much more than you would find on other platforms that sell their starter or standard plans for beginners in the online selling realm. I would argue that small to large businesses could all benefit from the BigCommerce Standard Plan, because it comes with everything from unlimited products to dropshipping integrations.
Smaller shops may even find that this initial plan is too complex or expensive for their taste, so I would recommend that companies with just a few dozen products look elsewhere for an online store solution.
The Plus Plan comes with all the Standard Plan features, but the big upgrade is the no transaction fees. Other additions include real-time carrier shipping for accurate rates, the best payment providers possible and an abandoned cart saver.
Advanced customer segmentation is perfect for honing in on the people you really want to target. Another cool bonus is that your checkout page is hosted on your domain, meaning that customers are never redirected to a third party payment page. This is great for keeping customers around to buy more. EBay listings are supported, and the wholesale and retail pricing groups work well to open up new revenue streams.
Price: $79.95 per month
Who is This Plan Best For?
It's really unclear if the Plus or Pro plans are useful for any business. Since the beginning of 2016, Bigcommerce made some drastic changes with its pricing plans, adding the Pro account you'll see below, and significantly raising rates for users that go past $125,000 in revenue per year.
Some of our readers have reported that they have been forced into the Enterprise plan, which can range from $900 to $1,500 per month. It certainly seems like Bigcommerce is trying to use the Plus and Pro plans in order to coax people into paying even more. Therefore, we honestly can't recommend the Pro or Plus plans for anyone until we start to see if Bigcommerce reverts back to its regular fixed pricing.
Once again, the Bigcommerce Pro Plan seems like the logical next step for businesses scaling up, but those that surpass over 3,000 orders per year are going to get slammed with additional fees. Sure, you get everything from the previous plans, but that doesn't negate the fact that the Bigcommerce pricing model is out of whack.
Based on our feedback from readers, you're going to be almost forced into a higher priced Enterprise plan.
Price: $199.95 per month
Who is This Plan Best For?
Although the $199.95 per month might sound nice, our readers have spoken and told us that many have been pushed into the Enterprise plan, boosting the rates to $900 per month, or even all the way up to $1,500 per month. So, as of right now, we can't say the Pro plan is good for any business that wants to have full clarity on how much their costs are going to be.
The BigCommerce Enterprise Plan is all about supporting high volume businesses, and it includes all the features talked about in the plans above. Not only that, but you receive custom setup and data migrations, leaving you to work on your own business. Priority support is always available for these customers, since your store is most likely a little more complex, and you deserve priority help from the experts.
Note: Yes, the features and services are solid, but the pricing is absurd. What's even worse is that many of the Bigcommerce customers are being forced into the Enterprise plan after surpassing certain revenue points. That's actually not that rare in the industry, but the rates are way too high.
Anyway, the advanced reporting tools are a nice touch, and dedicated account management is available for sitting down and strategizing about your site and even passing over some of your site responsibilities to an expert. Product filtering is one of my favorite features, and the dedicated IP and SSL addresses secure your site and make you look more credible. Once again, no transaction fees are incurred through this plan, and the product uploads are unlimited.
Price: You must contact BigCommerce for custom pricing to fit your business
Who is This Plan Best For?
The Enterprise plan should work well with companies that are moving fast, but it turns out so many customers are being pushed into the plan that we have a tough time endorsing it. Some of our reports state that people are getting charged up to $1,500 per month for going over the $125,000 per year revenue limit. That's no good at all.
How Much You’re Going to Spend on Domains and Hosting with BigCommerce
You can choose to purchase a domain from BigCommerce or transfer a previously bought one from another service. The domains generally run for around $12.27 per year. Many other domain selling sites like GoDaddy have better prices, so feel free to check those out as well. All domain support is provided here.
Hosting is provided with every plan you purchase from BigCommerce. This includes enterprise level security that protects both you and your customers. Keep in mind that you need to transfer over or buy an SSL certificate from BigCommerce. Pricing varies, but you can expect to fork over around $80 to $100 per year. Learn more about SSL certificates here.
What About BigCommerce Apps and Themes?
The BigCommerce Platform is known for its rich App Store and versatile themes. To start, the apps range from anything for syncing your email marketing tools to setting up an affiliate program. Many of these apps are free, but you may pay a one-time or monthly fee depending on your app needs, For example, the Sweet Tooth Loyalty Program app is free, but the Hubshop.ly for BigCommerce app is $99.99 per month.
Themes are both paid and free. Many of the free options are actually quite useful, but you can opt to pay from $100 to $250 for the premium themes. As for the newest, most modern themes, Bigcommerce plans on releasing 67 modern options on March 23, 2016. They can be found on the theme store, and they range from $145 to $235. We still haven't tested them, but supposedly they provide modern merchandising features for fully expressing the power of your brand and growing your business.
That’s it for learning how much you can expect to pay for the BigCommerce ecommerce platform. As of right now, smaller companies will get the features they need for a reasonable price, but as you move to the Plus, Pro and Enterprise plans, Bigcommerce has shown they are not afraid of spiking rates to an obscene level. Share your thoughts in the comments section below if you still have any questions.