With this simple Creator Fund calculator, you can quickly estimate how much you might be able to earn from TikTok’s simple monetization solution. The Creator Fund is just one of the ways TikTok encourages influencers and social media users to create compelling content for the platform.
Announced in 2020, the Creator Fund is a relatively straightforward solution for monetization. Simply enter your details into the calculator below to start estimating your earnings, or read on for a behind-the-scenes look at how the Creator Fund works.
What is the TikTok Creator Fund?
The TikTok Creator Fund is one of the most popular ways for TikTok users to monetize their content on the rapidly growing social media platform.
When the platform announced the Creator Fund in 2020, TikTok explained that influencers and creators could earn money based on a number of factors, including views, likes, and engagement. A couple of months after TikTok announced the Creator Fund, the official @CreatorPortal account also released a series of videos, explaining how the fund works.
Initially, the Creator Fund began with an initial investment of $200 million, with the aim of growing the available cash to up to $1 billion by the end of 2023. TikTok said the mission behind the fund was to provide creators with a means to spark careers and earn money through TikTok.
Notably, the platform also shared that they were hoping creators of all backgrounds would join the fund, creating “original and authentic” content for viewers.
How Does the Creator Fund Work?
Eligibility and compensation for the Creator Fund are based on a number of metrics, including your number of followers, and your ability to earn views and engagement. Your TikTok earnings can vary depending on your target audience, the TikTok algorithm, and various other factors.
Primarily, TikTok appears to have built the creator fund to set itself apart from other social channels, encouraging more than just macro-influencers with lucrative brand partnerships to connect with the platform. Around 56% of TikTok users say they’re inspired to create videos after seeing creator content, so the fund is likely a way to generate more activity on the app.
The more creators go viral on the TikTok platform, the more TikTok can potentially grow. Participants are paid on a sliding scale based on how well their videos perform. Money is distributed after content is published, and compensation is based entirely on organic reach, rather than paid ads.
How to Join the TikTok Creator Fund
To join the TikTok creator fund, you’ll need to meet various eligibility requirements.
First, you’ll need to be able to ensure you can link your TikTok account to a digital payment plan registered in your name. It’s also important to ensure you have a relatively large fanbase, and strong levels of TikTok engagement. This means you’ll have to create consistent content, focusing on high-quality videos to increase your number of views.
The Creator Fund is open to mid-tier influencers, and micro-influencers alike, but you do need at least 10,000 followers, so nano-influencers may be out of luck. You’ll also need to ensure you have:
- An account in good standing. This means you need to adhere to the TikTok community guidelines and best practices consistently.
- At least 100,000 views on your TikTok videos in the last 30 days.
- Original content (not cross-posted or repurposed content) on your account.
Creators must be at least 18 years old, and also need to be located in one of the countries where the creator fund is available (such as the UK, US, Germany, Spain, France, or Italy).
If you visit the “Creator Next” page on TikTok, you should be able to see whether you qualify for the TikTok Creator fund, and which criteria you don’t meet, if applicable.
If your account is eligible, based on your metrics and average engagement rate, as well as the factors above, you’ll need to submit an application. You can do this within the TikTok app, by logging into your account, clicking on “Creator Tools”, then “Creator Next” followed by “Creator Fund”.
How Do Creator Fund Payments Work?
Your earning potential on TikTok can vary drastically with the creator fund. Content creators will earn income differently to standard influencer marketing experts and individuals investing in partnerships and collaborations with other brands.
TikTok notes that the Creator Fund isn’t a revenue-sharing program, so you don’t earn ad revenue. Instead, your payouts are based on a variety of dynamic factors. Primarily, your income will be based on your number of views, the authenticity of those views, and your content engagement rate.
The more TikTok likes, TikTok followers, and engagement you get, the more you can potentially earn per month. There’s no specific earning cap for creators, but funds are calculated within 30 days of the reporting period. After calculating your engagement and views, TikTok will issue payouts, with a minimum threshold of $10. The money should be transferred straight to your digital wallet.
How Much Can You Earn from the TikTok Creator Fund?
The easiest way to estimate your potential earnings from the TikTok Creator Fund is to use the TikTok money calculator above. However, it’s worth noting your income can vary.
According to Hootsuite, most creators can expect to earn between 2 and 4 cents for every 1000 views. This means if you’re getting around 1 million views per month, you still won’t be able to add a lot of money to your bank account.
This is one of the reasons many TikTok content creators invest in other ways to make money on TikTok, such as asking for virtual gifts, or working with brands on sponsorships.
Notably, TikTok didn’t establish the Creator Fund to provide creators with huge payments or grants. Instead, the program is focused on encouraging users to create more videos, and work on earning video views with SEO and engagement strategies.
The more you connect with your TikTok followers, creating trendy, informative, and entertaining content, the more views you’ll get, and the more money you’ll make. You can still invest in other strategies for content monetization, such as joining the Creator Marketplace to seek out collaborations, working as an influencer, or competing to earn tips and gifts.
Pros and Cons of the TikTok Creator Fund
Ultimately, the TikTok Creator Fund isn’t the most lucrative way to make money on TikTok. You can definitely earn more as a TikTok Influencer, or by connecting with your TikTok fans through live videos and livestreams, similar to Twitch.
However, there are some benefits to the Creator Fund too, particularly for those with higher engagement than their competitors.
Pros:
- Extra income: While the payouts from the TikTok Creator Fund aren’t huge, you can still add extra cash to your PayPal account, and increase your earnings with more total videos.
- Flexibility: TikTok doesn’t restrict or boost your reach with the Creator Fund. You can still produce the same kind of content you would normally.
- No contracts: You’re not locked into specific contracts, and you don’t have to give up on any other monetization methods you might be using.
Cons:
- Low income: Ultimately, you can only earn so much with the Creator Fund, even with a large follower count, and a lot of engagement.
- Income is inconsistent: Even if you optimize your videos with hashtags and draw attention to your TikTok username, you may not earn a consistent income.
- Visibility: Unlike other monetization methods, the Creator Fund won’t automatically earn you more followers or visibility.
How to Use the Creator Fund Earnings Calculator
We designed the TikTok Creator Fund earnings calculator to be as simple as possible for beginners to use. Start by entering the number of total likes you’ve received on your account, then your total number of comments. You should be able to find this information within your TikTok profile.
Next, add your total number of followers, and use the sliding scale to enter the total number of videos currently available on your account. Enter the total view number for your account, then scroll down. The calculator will automatically generate insights into your engagement rate, and the estimated earnings you can receive from the Creator Fund.
Keep in mind, your earnings can vary as TikTok updates its terms and conditions, as well as the algorithms it uses to determine potential payouts.
You can use the calculator as many times as you like, to check your earnings as your follower number, video production, and other factors evolve.
FAQ:
How much does TikTok Creator Fund Pay?
The Creator Fund determines payouts based on a number of factors. Most of the time, you can expect to earn about 2 to 4 cents for every 1000 views. This means you may not earn a huge amount from the Creator Fund, even if you have a lot of followers.
How do you qualify for the TikTok Creator Fund?
You’ll need to meet a number of eligibility requirements before applying for the Creator Fund. You’ll need at least 10,000 followers, and 100,000 authentic views in the last 30 days. You also need to be at least 18 years old, located in an approved region, and you should follow TikTok’s terms and conditions carefully.
How to make money on TikTok?
Outside of the TikTok creator fund, you can earn money through tips and gifts when you go live on TikTok, join the TikTok influencer marketing hub, or invest in creating sponsored content for brands. Using additional monetization methods on TikTok won’t influence your eligibility for the Creator Fund.
