What does Google Keyword Tool mean?
A free tool that was found in the Adwords platform provided by Google that suggests keywords for the user. By using data from conducted searches, Google can go on to suggest what the best keywords are for a category or a given URL.
As of August 2013, the keyword tool was officially replaced by the Google Planner tool, the introduction of the planner tool being favored negatively by many users. The planner tool has no match type data and no device targeting, and unlike the former keyword tool, you must log in to an Adwords account to use the planner tool.
The Google Keyword Planner is a tool for advertisers to determine what their costs might be when bidding on certain keywords in the Google Adwords platform. It also gives an approximation of search volume for the keywords, which has led to many webmasters using it as a keyword research tool to plan for which keywords they should focus on and which content might perform best on their site.
The Google Planner Tool is far less suited to this usage when compared with the Google Keyword Tool. This has led to competing keyword analysis tools, most of which require a subscription or other payment to use. These tools can be much more useful for online marketers as they use search data from a variety of sources, not just Google. If you’re just starting out and on a limited budget however, the Google Keyword Planner is a good place to begin developing a keyword list.