Sometimes it feels like Shopify store owners have to wear a hundred different hats. At times, you have to be a salesperson; at other points, an SEO specialist, but to get things up and running, you need to be a web designer.
Your store design is vitally important to the success of your online business, as it it's is one of the most powerful tools in your belt to stand out from the crowd and deliver a branded, unique user experience.
With so much riding on your web design, it’s no wonder some find Shopify's basic themes a bit limiting. In addition, the lack of granular design control can be frustrating – especially if you have a specific vision for your store's aesthetic.