During this Triple Whale review, we’re going to be looking at a leading analytics solution, designed to change the way companies interact with metrics and data.
One of the most complex parts of running a successful business is getting insights from multiple environments and trying to align them for better guidance. Countless business leaders find themselves flipping between different tabs, trying to connect the dots between various reports and tracking systems. With Triple Whale, that’s no longer a problem.
We’re living in a world where companies are under more pressure than ever before to adapt at an accelerated pace to changing customer trends and expectations. The only way to stay ahead of the competition, and continue delighting customers, is to access and use the right data.
Triple Whale simplifies the process of understanding ecommerce and marketing data form all of your favorite tools, so you can make better decisions for your brand.
Triple Whale Review: Introducing Triple Whale
Triple Whale is a relatively new solution in the ecommerce and marketing environment, intended to give businesses better insights into their finances, reporting, and ROI.
As a DTC operator, the founder of Triple Whale found himself constantly dealing with questions about sore ROAS, Facebook ROAS, and return on investment from multiple different channels. He needed to keep track of subscribers in a range of environments, as customers continue to find new ways to engage with brands. What’s more, while gathering information from multiple disparate environments, he needed to think of a way to link the data together.
Maxx Blank (co-founder) lamented the strain of having to log into multiple different environments, from Klaviyo, to Shopify, Facebook, and many others to analyze the numbers. He and his co-founder decided it was time to integrate more of the ecommerce and marketing data companies need on a daily basis, to make getting quick insights as simple as possible.
The Triple Whale application aligns with all of the apps business leaders use every day, to give companies a clear, visual insight into what’s happening with each thread of their sales strategy.
Currently, Triple Whale is used mostly by stores doing massive sales every year (more than $20 million annually). However, they also have a younger base of smaller businesses getting involved with the application too. The service is designed to be simple enough that anyone can use it, no matter how small or huge the company is.
Triple Whale Review: The Home Page
The home page of Triple Whale is essentially an all-in-one dashboard for all the information you would otherwise have to flip between multiple apps and tools to find. According to the team, making critical decisions is easier when you have confidence in the data behind them.
Through a laser-focused home page in an easy-to-access app, you can view all of the data you need to make essential decisions. The home page shows important metrics like:
- Facebook ad spend and ROAS
- CTR on your Google Analytics
- AOV on your Google Analytics
- RPS: Sessions / Sales and revenue per session
- ROAS and blended store ROAS
- Orders/ Ad Spend
- Profit
Most importantly, the technology integrates with all the tools many companies are already using today, including Facebook Ads, Google Ads, Google Analytics, Shopify, Klaviyo, and Gorgias. The brand notes they’re also working on rolling out integrations to other apps in the years ahead, so you can continue to pull more data from different environments.
Part of what helps to set Triple Whale aside from other data aggregators is that its data and interface-wise. It’s not just easy to use – it’s almost addictive, with a range of easy-to-understand visuals to give you a real, clean view of how your business is evolving.
As the company continues to evolve, they’re also working on adding new functionality to the ecosystem. For instance, the brand is building AI into the app so you can reduce errors and find patterns more seamlessly within the data of your connected tools.
Triple Whale Review: Immersive Data Insights
Triple Whale is a convenient, cost-effective, and reliable way to make the most of your data, in an environment where knowledge really is power. The company delivers a central source of truth for your ecommerce store and marketing strategy, from a mobile app or desktop dashboard you can customize based on your individual needs.
You get a full picture of your company performance in one tab, rather than having to jump between a range of apps to see your outcomes from a range of different angles. What’s more, Triple Whale doesn’t just align your data, it makes it easier to understand where you should be spending your budget in the future.
The “Pixel” technology built into the service (otherwise known as Triple Pixel) gives companies a behind-the-scenes view of the customer journey, with more than just first and last-click attribution. To help you understand what’s really driving your sales, the server-side pixel uses all of your third-party data to track the full customer journey.
With a better view of what your customers are doing at every stage of the buyer cycle, you can make more intelligent investments with your campaigns and ads. The creative reporting environment is improving all of the time. For instance, from a single tab, you’ll be able to access a full view of the customer journey, as well as LTV calculations and cohort analysis.
These advanced metrics are available without any complex configuration required. Triple Whale even helps you to predict the future revenue of cohorts based on your data history, and you can segment each cohort by things like first product purchased, discount code, or other important metrics.
Business leaders can also input operational costs inside of Triple Whale to get a clear view of net profit, rather than just ROAS. You’ll also be able to leverage the internal calculator to set goals for your team and get a simple view on what might happen if you change your conversion rate by a fraction, and what your profit might look like.
Triple Whale: Other Benefits
Another impressive thing about triple whale is the amazing experience includes being able to place dashboards for insights on other platforms and websites. If you’d like to see your triple whale dashboards on Shopify or within your Facebook Ads, you can easily do so. This makes it easier for business owners to keep all of their information in the same convenient place.
Triple Whale is a convenient, well-built solution for ecommerce owners who want to keep track of everything happening within their business environment. The app, built by two operators who got sick of having to navigate between multiple tabs to evaluate what was working in their system.
As any business owner, analyst, or marketing professional will know, jumping between various tabs and tools can waste a lot of important time. Triple Whale can ensure you have all the information required to make difficult decisions in one convenient space. You can:
- Track all aspects of business profit from top to bottom with customer spend entry.
- Access automated reports weekly, daily, or monthly, for anyone in the company.
- Make lifetime value predictions and track crucial metrics.
- Model cause and effect elements within your business operations.
- Record changes in your processes to see how they affect your store.
- Track multiple stores in the same convenient environment.
The mobile app is particularly useful with Triple Whale as it allows users to easily monitor their profit levels and gain real-time notifications when their profits or ROAS drops.
Triple Whale also conveniently combines a multitude of expenses you may need to track, including cost of goods sold, sales data, advertising spend, shipping costs, payment gateways, handling fees, and custom spends like salaries and software.
Triple Whale Review: Pricing
Triple whale has two specific plans to choose from, but each of those plans has different prices associated with it depending on how much cash or profit you’re making on average. For those earning under $1 million, there’s the “Triple Whale” package, for $100, or the “Triple Whale and Attribution” package for $300 per month.
The + Attribution option means you can Access the triple whale pixel, which allows you to track all aspects of your company’s success in the same place.
Aside from attribution, both plans offer the same support.
Both solutions also come with both the mobile and web app access. Additionally, you’ll be able to integrate your system with a host of analytical tools, like Google Analytics, Facebook Ads, Google Ads, Gorgias, and Klaviyo.
Triple Whale Review: Verdict
For companies sick of having to jump between multiple apps and services to keep track of business performance, there are few things better than Triple Whale. The web and mobile app are simple and straightforward, with tons of actionable data to use.
You can really upgrade your business analytics strategies with Triple Whale, and make better decisions about the future of your company.
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