Are you struggling to narrow down the differences between SumoMe vs Leadpages?
Both of these tools are designed to give companies the solutions they need to capture information and contact details from their target audience.
However, the platforms approach lead generation from very different angles.
SumoMe, better known today as simply “Sumo” is a plugin for WordPress, built to make it easier to build an effective email list.
Sumo is simple, straightforward, and brimming with useful tools, like advanced email integrations, and A/B testing.
Leadpages, on the other hand, is a more comprehensive landing page builder and lead capture tool.
While SumoMe builds lead capturing functionality into your existing WordPress website, Leadpages gives you the freedom to build complex and comprehensive landing pages from scratch. It’s a more advanced tool than Sumo, with a wider range of customizations to choose from.
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Let’s take a closer look at how the two services compare.
Leadpages vs SumoMe (Sumo): An Introduction
Let’s start by introducing both SumoMe (Sumo) and Leadpages. Both of these tools are excellent for capturing important leads on your website, through email contact forms.
With either Sumo or Leadpages, you can connect with your target audience, and start nurturing prospects. Both tools also integrate directly with WordPress, so you can publish pages and forms to your existing site.
Leadpages is one of the most popular landing page creation tools on the market. It offers support to tens of thousands of companies worldwide, allowing them to build custom pages, and forms for capturing customers.
Companies can capture customers through floating bars, pop-ups, scroll-triggered forms, and a host of other features.
Leadpages has a convenient WordPress plugin which allows you to publish your landing pages, pop-ups, and alert bars on your website instantly, without the need for complicated coding. Leadpages also has its own site building tools if you don’t have an existing online presence.
Some of the most interesting features of Leadpages include:
- Multiple engagement options, including alert bars and pop-ups
- Full website building or integration with existing site builders
- Integration with social media platforms and email marketing tools
- Real-time reporting and conversion optimization
- Unlimited publishing and access to endless optimized templates
- Excellent customer service and support
Sumo (previously SumoMe) is a plugin form builder and lead capture tool. The solution offers plugins for WordPress, Shopify, and Google Tag Manager, and helps companies to build state-of-the-art forms for collecting email addresses.
The more advanced packages come with A/B testing, enhanced visitor targeting, social media sharing, and email integrations.
SumoMe was designed to make it easier for companies to connect with leads through their existing websites, without having to design a new website or landing page from scratch.
The solution prioritizes ease of use, with a convenient and customizable interface, and a free service for beginners. Some of the most impressive features of Sumo include:
- Social media sharing
- Visitor targeting capabilities for segmented pop-ups
- Email integrations and email campaigns
- Ecommerce functionality for reduced cart abandonment
- Discount codes and tools for increasing average order value
- Insightful analytics for emails, forms, and more
Leadpages vs SumoMe: Ease of Use
One of the first things you’re likely to consider when choosing a lead capturing tool for your business, is how easy the software is to use. Both Sumo and Leadpages are excellent in this regard, developed with user experience and easy adoption in mind.
Leadpages makes it quick and simple for companies to design a range of landing pages, pop-ups, alert bars, forms, and even their own websites.
There are two page-building options available, including and drag-and-drop editor, or a static editor. The code-free drag-and-drop functionality comes with access to a host of different templates you can use to make your pages stand out.
Leadpages also offers a range of helpful assets and knowledgebase articles to guide you if you ever get stuck when creating your own website or page.
The templates included are already optimized to boost conversions, and they’re all ready to work well on mobile devices. Plus, you can adapt your contact forms, alert bars, and pop-ups to suit any use case.
One of the best things about Leadpages is there’s no limit to how many pages and assets you can publish. You’re free to create as many forms and lead capturing tools as you choose, on any plan.
SumoMe was designed specifically for ease of use. The solution naturally integrates with Shopify and WordPress, so you can publish your pages and forms directly in your existing website, without having to create anything new. There’s also access to social sharing pages for reaching a wider audience.
SumoMe comes with access to a range of different apps, including an in-built list builder to integrate with your email marketing tools, and scroll box functionality. There’s also a highlighter, image sharing function, and useful analytics. The highlighter allows customers to highlight any portion of your page and share it directly with their social followers.
Like Leadpages, Sumo offers a range of resources and guides to help businesses get started. What’s more, even if you choose the free package, you’ll still get access to the one-on-one onboarding experience, to walk you through getting everything set up.
However, the templates available for your forms and pages are limited unless you upgrade to the premium plan.
Leadpages vs SumoMe: Lead Generation Features
Where Leadpages and Sumo differ most is in the ways you can capture and convert leads for your website. Leadpages is a lot more advanced than Sumo, with a wider range of ways to connect with your customers.
To begin with, you’ll have more than 500 templates to choose from for a dedicated landing page, with access to a host of customization options.
You can sort through templates using tags and categories, or choose a template based on the specific industry you’re in. The landing pages come with built-in conversion guidance, fantastic lead collection components, and unparalleled page loading speeds.
You can also create a fully functional website with Leadpages. The websites available are mobile optimized, and easy to edit with no coding required. All of the templates for web pages are also designed to be high-converting.
Websites come with access to all of the other conversion and lead generation features of Leadpages too, such as pop-ups, opt-in forms, and alert bars. They promise phenomenal leading speeds, and built-in SEO to help attract the largest audience on Google.
Outside of landing pages and websites, Leadpages also offers access to:
- Pop-ups: The highly customizable pop-ups ensure you can target your audience at the right time, with triggers for exit intent, events, and time delays. You can publish the pop-ups on WordPress, an existing website, or a landing page. Plus, you can connect your email service provider to your pop-up for easy lead capture.
- Alert bars: Mobile responsive and quick to load, the alert bars in Leadpages come with flexible publishing options and links to opt-in forms. They’re easy to customize to suit your website layout, and connect to your email service.
- Checkout forms: Leadpages checkout forms make it easy to accept recurring payments, sell your services online, and deliver digital products to customers. The checkout forms are powered by stripe for quick payment processing, and come with flexible publishing options.
Plus, you can create a range of other forms for capturing and collecting audience information according to your specific needs.
Sumo, or SumoMe, is a little less advanced, but it’s still a fantastic tool for lead capturing. The solution embeds into your existing website, so you don’t have to build a new site to get started.
With SumoMe, you can create fully-customizable email opt-in forms, and access convenient social sharing tools. There’s visitor targeting, so you can boost your chances of conversions too.
Sumo comes with support for unlimited subscribers on both the free and paid plans, and allows you to send 10,000 to 50,000 emails per month. There are built-in campaigns for welcome emails, and drip campaigns. Plus, you can access a range of integrations.
To help make the most out of the leads you capture, Sumo also comes with included ecommerce features. You can connect your store, use strategies to reduce cart abandonment, and leverage built-in discount codes.
Leadpages vs SumoMe: Testing and Analytics
Leadpages and SumoMe both offer a variety of analytics options to help you make the most of your lead capture strategy. Both options come with A/B testing, so business leaders can examine the performance of one campaign against another.
SumoMe has an included integration with Google Analytics, so you can see how your campaigns are performing with one of the most popular tools on the market. There are on-page analytics, to show your site’s stats on each of your pages, without opening an app or leaving your site.
Plus, you can gather real-time information about how many people are visiting your site at any moment. Sumo also offers visitor targeting features, insights into your emails, forms, and other details, as well as behind the scenes views of your results.
Leadpages is also a fantastic tool for analytics. There’s an easy-to-use A/B testing solution, with unlimited functionality for any landing page.
You also get real-time analytics, to show you how your pages are performing in the moment, and there are third-party analytics integrations too. You can connect with both Facebook pixel and Google Analytics.
Leadpages also provides you with guidance to assist you in making the most out of your lead capture strategy. Real-time conversion tips are included alongside your analytics, to give you the best chances of finding more customers.
SumoMe vs Leadpages: Pricing
Budget is always a significant consideration for any business leader investing in new tools and technology for their website.
Both Leadpages and SumoMe have a few different options to choose from when it comes to pricing, so let’s explore your options.
Leadpages allows users to test the functionality of any package with a 14-day free trial. After your trial has finished, there’s no “forever free” plan, but the packages are relatively reasonable. Your options include:
- Standard: $37 per month when paid annually: Support for a single site, access to landing pages, pop-ups, alert bars, unlimited traffic and leads, and a free custom domain. There’s also free hosting, lead notifications, 40+ integrations, mobile responsive templates, and tech support delivered via email and chat. Plus, you get a quick-start onboarding call.
- Pro: $74 per month when paid annually: All the features of Standard, but with support for 3 sites. On top of the of these features, you also get online sales and payments tools, unlimited A/B split testing, and savings of up to $300 per year with annual billing.
- Advanced: Custom pricing for all the sites you need, as well as all the features of the Pro plan. You can create 5 “client accounts” with access to the Pro plan. You’ll also get one-on-one onboarding for every account.
There are only 2 plans for SumoMe, with a money-back guarantee for 30 days for the premium plan. The first option is completely free, so you can start accessing lead capture tools straight away.
With the free plan, you get access to email opt-in forms, fully customizable designs, visitor targeting, social media sharing, welcome emails, email campaigns, integrations, store connectivity, and cart abandonment tools.
You can offer discount codes, and take up to $500 in sales. Plus, there are built-in analytics and one-on-one onboarding.
The paid plan starts at $39 per month, when you pay annually, and comes with all the features of the free package.
There’s also advanced visitor targeting, A/B testing, the option to remove Sumo branding, and support for 50,000 emails per month, instead of 10,000.
The premium plan includes advanced ecommerce design templates, advanced integrations, and unlimited stats from your emails and forms. You also get advanced analytics.
Sumome vs Leadpages: Final Verdict
Ultimately, both Sumo and Leadpages have a lot in common. Similar to other leading tools for lead capture like Thrive Leads, Optinmonster, Aweber, Clickfunnels and Convertkit, these tools both help bloggers, entrepreneurs and business leaders collect opportunities with automation.
Both of these tools have their own integrations with a range of other tools too, so you can link your campaigns to email tools like GetResponse and MailChimp, or create custom Facebook ads. There are even CRM connections for options like HubSpot and Salesforce.
The main difference between Sumo and Leadpages, is Sumo is relatively straightforward, designed for complete beginners who don’t want to worry about reading tutorials to set up the ultimate lead generation funnel.
While Leadpages is easy enough to get with a little practice, there are more advanced features like HTML customization.
Both tools are a little basic on the standard plans too, so if you want to really accelerate your conversion rate, we recommend testing the functionality and customer support, then upgrading to a more advanced package as soon as you can.
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