Shopify vs Tailor Brands: Which is right for your company?
The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison.
While Shopify is a comprehensive ecommerce platform, Tailor Brands is a toolkit intended to help companies form a memorable brand identity.
The two companies focus on different target audiences, but that’s not to say they don’t have some overlapping capabilities.
With this in mind, we’ll be focusing this review specifically on the things you can do with both Tailor Brands, and Shopify.
Here’s everything you need to know to effectively compare the two solutions, and make the right choice for your growing business.
Shopify vs Tailor Brands: An Introduction
Before we dive into the capabilities both Shopify and Tailor Brands have in common, it’s worth answering some basic questions, such as what is Tailor brands? And what is Shopify?
What is Tailor Brands?
Tailor Brands is a comprehensive AI-powered toolkit, designed for business development, advertising, and branding.
It initially launched just as a tool for quick and simple logo creation, before expanding to offer a wider range of services, such as website design, LLC formation, and a design suite for branded merchandise.
What is Shopify?
Shopify, on the other hand, is a leading ecommerce platform, providing companies with everything they need to build and run an online store.
It’s comprehensive toolkit covers everything from website design to social media and email marketing tools, SEO-enhanced blogging and more. However, Shopify has also created a range of complementary tools for businesses, such as the Hatchful logo generator, which gives it comparable functionality to Tailor Brands.
Shopify vs Tailor Brands: Logo Creation
Since Tailor Brands started as a logo design tool, it’s worth starting our review with an overview of the logo creation functionality offered by this platform, compared to Shopify.
Tailor Brands is one of the most popular AI-driven logo makers on the market.
The straightforward solution is incredibly easy to use, asking for just a few details about your brand, such as your name and industry, before providing a range of templates to choose from.
Companies can use Tailor brands to create a monogram, wordmark, or icon for your business, depending on your needs.
Tailor Brands’ AI algorithm generates a host of font and typography options for you to explore, as well as numerous shapes and images to experiment with.
You can alter each part of your design to suit your needs, and immediately export your design into a high-res vector SVG, PNG, or EPS file.
Features include:
- Hundreds of design variations you can customize to suit your brands
- High-resolution logo files with transparent backgrounds
- 21 different size version of your logo
- A suite of branded assets, such as a brand book, business cards, and letterheads
- Intuitive design and editing tools
Shopify offers its own logo maker in the form of Hatchful, a convenient, and free custom logo design tools created to help businesses produce stunning emblems in minutes.
There are numerous design possibilities to choose from, with hundreds of templates, font options, and color combinations.
Hatchful comes with a convenient design studio which don’t require any coding knowledge or design expertise to you.
Plus, once you create your logo, you’ll be able to use it to design a variety of free social media assets, business cards, and branded merchandise, just like you can on Tailor Brands.
You can test out logo variations, browse through options based on industry, and download your files to use wherever you like, including on your Shopify store.
Features include:
- Extensive design library featuring hundreds of industry-specific templates
- High-quality PNG files to use on social media
- Convenient logo creation design studio
- Numerous icons, custom color, and font options
- Options to create branded merchandise and business cards
Shopify vs Tailor Brands: Website Design
Logo creation isn’t the only thing Tailor Brands and Shopify have in common. Both platforms also allow business leaders to create their own professional-looking websites.
However, it’s worth noting that while Shopify ensures companies can create virtually any kind of site, from a portfolio to a blog, or ecommerce store, Tailor Brands focuses primarily on simple branded sites.
Premium subscribers on Tailor Brands can create sites using a variety of professional looking templates, with the opportunity to connect to their own custom domain.
You can choose between building your site with a convenient editor, or using the “automated builder” to do most of the work for you. The automated solution is ideal for those with limited time and coding knowledge.
After creating a branded site for your business instantly, the automated tool allows you to make various changes to individual sections, such as headers and footers.
However, there are only a handful of styles to choose from. The more advanced builder gives users a little more freedom, but it does require a bit more technical knowledge. It comes with options to implement different layouts for mobiles and tablets.
Plus, you can use drag-and-drop widgets, pop-ups, and checkout pages to unlock opportunities for conversions.
The Shopify website builder is among the most popular web design tools in the world, trusted by millions of businesses worldwide.
The drag-and-drop solution gives users dozens of professional and free themes to choose from, with the opportunity to customize everything from fonts and color palettes to imagery, and functionality.
Shopify’s site builder is a lot more advanced overall, offering everything from integrated search engine optimization tools for your blog, to custom checkout pages for your ecommerce store.
It also comes with its own payment processing solution (Shopify Payments), so you can start managing online transactions as quickly and seamlessly as possible. You can create coupon codes, FAQs for customers, and even sell on channels like Amazon and eBay with integrations.
For those with more advanced needs, Shopify can also offer access to comprehensive coding tools, so you can adjust the design and UI of your website, and even create a headless commerce store.
Plus, the Shopify app marketplace makes it extremely easy to integrate your site with a range of other tools, whereas Tailor Brands provides far more limited options for integrations.
Shopify vs Tailor Brands: Other Shared Features
Alongside logo creation and website building tools, Shopify and Tailorbrands.com do have a few other features in common for small business owners.
It’s worth noting again, both of these platforms have quite a different purpose, with Shopify offering more advanced ecommerce features, and Tailor Brands providing a range of business assets, such as trademarks, LLC formation, and business license tools.
However, on both platforms, you can find:
- Tax assistance: Through both Tailor Brands and Shopify, you can access tools and specialist services to assist with tax management. Shopify offers integrations for leading tax and accounting tools, as well as a customizable platform which allows you to add taxes to your pricing structure for products. Tailor Brands offers direct support from tax experts.
- Business mailbox: Both Shopify and Tailor Brands allow users to set up their own custom business email address, where they can manage connections with contacts. Shopify email comes with tools for sending automated messages to customers however, while Tailor Brands simply gives you a basic mailbox, powered by Gmail.
- Business cards: As mentioned in the logo creation section, both Shopify and Tailor Brands provide an opportunity to create branded business cards, which can be printed and shared with your target audience. You can add your custom logo and colors on both platforms.
- Domain registration: On each platform, companies can improve their brand presence online by accessing a custom domain. You can purchase your domain directly through each platform, and add it immediately to your site, making it easier for customers to find you. You can even manage multiple domains at once.
- Branded merchandise: If you want to create custom merchandise like t-shirts using your new logo and colors, you can do so with both Tailor Brands and Shopify. Tailor brands connects you with partners you can use to produce your products, while Shopify offers access to a range of print on demand integrations for branded merch.
Additionally, both companies offer access to expert support if you need assistance building your website.
Tailor Brands has in-house experts in its team which can work with you to design the business website or app you need from scratch.
Alternatively, Shopify has the “Experts” network, where you can connect with coding specialists and brand experts from around the globe.
Tailor Brands and Shopify Pricing
One of the major differences between Tailor Brands and Shopify is the pricing structure.
With Tailor Brands, you can start building your site and assets from as little as $3.99 when you pay annually.
With Shopify, you can access the Hatchful logo creator for free, but you won’t be able to start designing a website until you upgrade to one of the paid Shopify plans starting at $39 per month. However, there is an option to access a trial period for 3 months, paying only $1 per month.
Tailor Brands monthly pricing packages include:
- Basic: $9.99 per month for full logo ownership, website builder access, graphic design tools, and high-quality downloadable files.
- Standard: $19.99 per month for all the Basic features, plus vector EPS files, branded business decks, and online blog creation.
- Premium: $49.99 per month for all the features of Standard, plus analytics tools, a social media scheduler, online store creation, and online payment options.
Shopify monthly pricing packages include:
- Basic: $39 per month for comprehensive online store features, free logo creation, unlimited products for your store, SSL certificates, abandoned cart recovery, marketing automation, customer segmentation, gift cards, reports, and shipping discounts.
- Standard: $105 per month for all the features of Basic, plus more staff accounts, lower payment processing costs, professional reports, and broader access to the Shopify fulfillment network
- Advanced: $399 per month for all the Shopify features, plus a custom report builder, up to 15 staff accounts, lower credit card rates, advanced customer support and assistance with duties and import tax calculation.
There’s also the Shopify Plus package available for enterprise brands, which starts at $2000 per month and features even more tools for open-source editing, boosting your online presence, and accessing step-by-step guidance from experts.
Shopify vs Tailor Brands: Which is Best?
For a small business owner looking to build a strong online presence, both Tailor Brands and Shopify have a lot to offer. Both tools allow business owners to build crucial assets, such as websites and logos using artificial intelligence and convenient, straightforward interfaces.
Both options are also excellent for beginners, with virtually no coding knowledge required.
However, Tailor Brands is more likely to be suited to companies looking to brand and grow their business, thanks to its range of design tools, and solutions for registering your business name or startup company.
On the other hand, Shopify is an ideal choice if you’re looking for an ecommerce platform that comes with access to a variety of branding and marketing tools.
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