Today, we’re looking at some of the best examples of stores using Shop Pay to accelerate and improve the checkout process for their audience. After all, while the success of your ecommerce website depends on a number of factors, few things are more important than a great user experience.
If customers can’t easily browse through your products, add them to your cart, and make a purchase with minimal effort, they’re more likely to abandon your company in favor of a competitor.
Since the average checkout conversion rate for ecommerce stores is currently only 46.1%, it pays to ensure you’re taking steps to improve the final stage of the buyer journey.
Shop Pay could be the perfect solution, offering a unique way to minimize customer effort scores, improve satisfaction rates, and increase revenue.
What is Shop Pay? The Accelerated Checkout
Shop Pay is the simple, accelerated checkout service available to Shopify ecommerce store owners. Essentially, it allows customers to save their credit card, email address, shipping, and billing information in a secure format. This means that whenever a customer checks out on your store in the future, they won’t need to enter all of their details again.
When companies install Shop Pay on their Shopify store, they can offer their customers a one-click checkout process, streamlining the path to purchase instantly.
Shop Pay supports a range of payment processing options, as well as local pickup and delivery options for customers. Plus, when customers save their details on a Shop Pay enabled store, the information is secured on Shopify’s PCI compliant servers, for peace of mind.
As an added bonus, all Shop Pay purchases now contribute to Shopify’s carbon removal projects, at no extra cost to the retailer, or the customer.
15 Amazing Examples of Stores Using Shop Pay
1. Houseplant.com
Houseplant.com is a wonderfully eye-catching ecommerce store, known for selling a range of artistic, and attractive houseware items and accessories. The company delivers a fantastic checkout experience, with a pull-out cart drawer where customers can see all of their chosen products instantly, and even access recommended up-sell suggestions.
When you “checkout” with Houseplant, you’ll be able to instantly click the “Shop Pay” button to set up an account, ensuring you only have to press one button in the future.
Shop Pay isn’t the only thing that makes Houseplant.com stand out, however. The store also benefits from a modern design, an easy-to-use menu, and a variety of interactive, animated images.
2. Plant Provisions
The Plant Provisions website is brimming with eye-catching and engaging elements, from the scrolling banner at the top of the screen, to the pop-ups announcing the store’s latest offers. This website is dedicated to making the shopping process as simple and fun as possible.
As you scroll through the site, you’ll see plenty of beautiful imagery, and rich product descriptions to help you make the right choice of what to buy. As you add items to your basket, your cart will appear on the right-hand side of the page, allowing you to make changes instantly.
The checkout process is super straightforward, thanks to the addition of Shop Pay, and a range of payment options. Plus, the company even offers limited time offers before you finish your purchase, to increase their chances of a last-minute purchase upgrade.
3. Fable and Mane
Another beautiful example of an aesthetically appealing store, the Fable and Mane site sells amazing haircare products to customers all over the world. The site can even automatically detect where visitors are coming from, and send you to the appropriate site “version” for your needs.
Alongside a fantastic checkout experience, powered by Shop Pay, Fable and Mane also benefits from a range of other great features. The Shopify store has its own loyalty program, which encourages customers to sign up to earn points they can exchange for free goods.
Plus, the site itself is packed with visual resources to help guide you through your shopping process, including videos and product images with hover effects.
4. Ujjo
Quite an exotic example of a Shopify store, Ujjo specializes in the sale of custom-made hot sauce, designed for drinks. The website features a truly unique design, combining interesting visuals and imagery with scrolling banners, videos, and riveting text segments.
The whole site is very easy to navigate, with a simple menu bar placed at the top of every page. Alongside Shop Pay, Ujjo also offers Google pay options, to help customers checkout instantly from their smartphones. Plus, it has a great “subscribe and save” option for regular buyers.
Customers can sign up to receive their favorite sauces regularly, and save 20% on every order. One thing I particularly enjoy about this store is it’s commitment to sharing social proof. There are tons of reputable reviews and comments from industry leaders throughout the site.
5. Goodfit
Have you ever wanted to revitalize your love of jigsaw puzzles? If so, Goodfit could be just the store for you. Unlike most puzzle companies, Goodfit creates unique jigsaws showing exclusive artwork from both internationally recognized creators and emerging talent.
The site immediately draws attention to the company’s unique selling points, from it’s wide range of artistic products, to it’s eco-friendly and sustainable production processes. Goodfit clearly knows how to encourage sales on its site too, with a dynamic banner within its shopping cart that tells customers exactly how much to spend to get free shipping.
Goodfit offers both Shop Pay and Google Pay payment options, for an express checkout that only takes seconds. I love the animated videos on the site too, which offer a great insight into what you can expect when you receive your puzzle.
6. Aisle
Aisle is a company committed to redefining feminine hygiene products. The company specializes in unique products designed to keep you comfortable and active during “that time of the month”. The great thing about this website is how it connects with its target audience.
The site’s images are full of diverse people, showcasing the company’s focus on inclusivity. Plus, Aisle makes it easy to find the product you need, with a customized quiz. You can share your concerns and pain points with the site, and it’ll automatically match you to the perfect product.
This Shop Pay site even gives customers the opportunity to build their own starter kits and bundles from scratch, with savings on bulk purchases.
7. Vibrants
Committed to delivering wellbeing to everyone, Vibrants is a revolutionary online store offering drug-free solutions to tackle problems like pain, stress, and insomnia. The scrolling banner on the website home page instantly draws attention to all the unique benefits the company has to offer.
Plus, the straightforward design of the site makes it easy to browse through and find the products you need. You can even purchase bundles of all the top products at the click of a button. My favorite thing about this site, aside from its Shop Pay functionality, is its credibility.
The company shares it’s status as a physician-approved company, along with quotes from medical experts, reviews from previous customers, and more. There’s even a dynamic pop-up to show you when someone else makes a purchase.
8. Nestig
One of the most attractive sites on this list comes from Nestig, a company that sells adaptable cribs, rugs, and nursery furniture to parents. As soon as you arrive on the website, you’re greeted by an animated banner that shows you exactly what the Nestig cribs can do.
As you scroll through the pages, you’ll be greeted by customer reviews, pictures showing the products in action, and helpful shopping tips. There’s also a handy live chat button so you can reach out to the team with any questions you might have.
Checking out is easy with Nestiq, thanks to it’s sticky menu with complete access to your cart at all times. You can also choose to send products to other people as a gift instantly, while still finishing your purchase with Shop Pay.
9. Misuko
Offering a range of organic cold-pressed juices, shots, mocktails, and lemonades, the Misuko store attracts plenty of health-conscious buyers. The first thing you’ll notice when you arrive on this website is the crisp and modern design of the interface.
The site instantly introduces all of its best-sellers on the homepage, so you don’t need to spend a lot of time searching to find the items you want. It also shares inspiring stories from its customers, designed to encourage more people to join the wellness revolution.
You can check your cart at any time on the Misuko website, and even get quick insights into when you’ll be able to expect delivery. Alongside Shop Pay, Misuko also supports instant PayPal checkout options too.
10. Fohm
Like many of the websites on this list, Fohm knows how to grab attention instantly. The site features a scrolling banner, and an animated “hero image” at the top of the page. Perhaps the best thing about this website is it’s humorous approach to connecting with its customers.
The company combines a playful tone of voice with an easy-to-navigate site, packed with social proof in the form of scrolling testimonials, and star ratings. As well as Shop Pay, the site also offers Google, Amazon Pay, and PayPal options, giving customers as much freedom as possible.
The site also features a fantastic FAQ section, as well as guided sections on each product page to help you choose the right products for your specific needs.
11. Aura Bora
The Aura Bora company knows how to connect with its audience. Everything, from its custom animations and icons to its sites eye-catching color combinations are designed to rapidly grab your attention. The site is brimming with life on every page.
To help simplify the shopping process, Aura Bora adds a sticky menu to the top of the site, so you can check your cart instantly. There’s also a simple add-to-cart function so you don’t have to click into individual pages to create your order.
The Shop Pay site even tells you exactly when your order is expected to arrive, based on the subscription options you choose.
12. Touchy Coffee
Another wonderfully playful website, the Touchy Coffee store has a quirky design, great for grabbing the attention of a younger audience. You can add products to your cart on any page, with a one-click add-to-cart button. The site also offers a combination of Shop Pay, PayPal, and Google Pay for payment processing, as well as shipment and pick-up options.
As well as an easy-to-use checkout process, Touchy Coffee benefits from a wonderfully visual website design. As you scroll through the site, you don’t just see pictures of the products you can buy, but also behind-the-scenes insights into how the coffee is made.
13. Two Two
A large video background instantly welcomes visitors to the Two Two website, showcasing the company’s flagship product from every angle. As you scroll through the site, you’ll see testimonials and reviews from other customers, enticing you to buy.
Plus, the hover effects included on the product pictures make it tempting to click through to each separate page and learn more about the items on offer.
As well as Shop Pay, Two Two also offers free shipping within the EU, a 90-day money-back guarantee, and the option to pay with either Klarna or PayPal.
14. Millbee
When you arrive on the Millbee website, you’re instantly encouraged to subscribe to the company’s newsletter for regular updates on the best offers and discounts. One thing I love about this site is how it showcases its products on the homepage with a “featured collection” carousel.
The site also has a button on every page reminding you of it’s reward scheme, which allows each buyer to earn points for different actions, in order to earn discounts and free gifts.
Millbee even has a fantastic social proof section, with reviews from customers, and user-generated images taken straight from Instagram.
15. Experiment Beauty
Vibrant and dynamic, the Experiment Beauty website is sure to appeal to a younger audience. It combines an easy-to-navigate interface with bright and playful imagery to capture the attention of every visitor. There are even video reviews on the homepage from TikTok.
The pull-out cart on the Experiment Beauty page makes it easy to track every product you choose to buy, and there are even subscribe-and-save options available for popular products.
The product pages on this website are also fantastic, with how-to-use guides, FAQs, and insights on every page, to help users make the right choice.
Fantastic Shop Pay Websites
All of the amazing examples of stores using Shop Pay above demonstrate how a simple checkout solution can elevate an online experience to the next level. All of these websites have gone above and beyond with their ecommerce features, to attract, engage, and support customers.
The addition of Shop Pay simply ensures each vendor can give its audience the most convenient shopping experience possible.
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