Semrush App Center Review – Everything You Need To Know About Its E-commerce Category Apps

Find competitive Amazon keywords and track listing quality with Sellzone

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Are you selling products on Amazon as a secondary source of income next to your online store? Or, are you strictly an Amazon seller without an ecommerce site? It seems like an Amazon seller account is a must-have if you plan on expanding your reach and locating new customers. It turns out that over 2.4 million sellers are currently peddling products on Amazon, with hundreds of thousands of new third-party merchants being added each year.

Whether or not you're having success on Amazon, it's essential to reevaluate your approach every week or month to see how you can improve your listings and take your sales to the next level. That's why we want to take a long look at a product that helps you A/B test your Amazon listings to find out which elements your customers like best. In addition, this product provides wonderful tools for improving your Amazon listings, checking on traffic, and protecting the integrity of those product listings.

In this Semrush App Center review, we'll talk about our favorite features, the pricing, interface, and other elements to see if its e-commerce category apps power truly meets your needs.

Note: Keep in mind that Semrush App Center’s e-commerce apps I’m mentioning here used to be a part of Sellzone.

Semrush AppCenter E-commerce Apps Review : What Do They Do

Semrush’s e-commerce apps have massive potential for all Amazon merchants, big and small. There are several tools to help users improve the performance of their product listings on Amazon:

  • Keyword Wizard
  • Listing Alerts
  • Traffic Insights
  • Search Insights
  • Split Testing
  • Listing Quality Check
  • Product Research
  • PPC Optimizer
  • Keyword Manager

The tools influence the visibility, traffic, and conversions of Amazon listings.

Semrush’s collection of e-commerce apps started with the Split Testing tool in 2018, under the brand name Sellzone, which was—and still is—free for its users. As well as the Split Testing feature, there are now apps providing features for listing protection, keyword research, reverse ASIN analysis, internal and external traffic analytics, PPC, product research, and a quality check for the content of your listings.

We'll explain all of them more in the Features section below!

E-commerce Apps by Semrush Review: The Features

Semrush’s e-commerce apps category offers several individual tools.

They include:

  • Keyword Wizard for Amazon – A research tool that provides access to the biggest keyword database on the market (over 200m keywords). It helps you improve the visibility of your Amazon listings by identifying low-competition, high-volume search terms to rank for.
  • Listing Alerts for Amazon – A monitoring app that keeps track of your or your competitors’ listings, and instantly alerts you of any changes via email or SMS.
  • Traffic Insights for Amazon – An analytics tool that provides traffic data for external sources (i.e. backlinks, Google organic search, and Google Shopping Ads). An advanced reverse ASIN tool, it allows you to evaluate and compare the traffic sources of any listing and scale your marketing strategy accordingly. It can help you identify competitor best practices, and increase your brand reach outside the Amazon ecosystem.
  • Search Insights for Amazon – An analytics app that provides keyword, traffic, and competitor data for Amazon’s internal search engine (organic and sponsored), and also acts as an effective reverse ASIN tool. It provides key insights that can help you boost your search visibility on Amazon, outsmart your competitors, and increase your brand exposure.
  • Split Testing for Amazon – A system for running automated testing of product pages so that you can find the best-performing parameters for your listings based on live test data. You can test the following parameters: title, price, description, and main image.
  • Listing Quality Check for Amazon – A comprehensive audit tool that checks the content in your listings for incompleteness, compliance with Amazon Guidelines, and content errors. It also provides advice and recommendations for improving your listings.
  • Product Research for Amazon – A research tool for assessing existing Amazon products to find new sales opportunities. You can identify suitable products based on category, keywords, or price ranges. The app also contains an in-built Amazon FBA calculator to determine your potential Amazon FBA costs and the potential profit for each sale.
  • PPC Optimizer for Amazon – An optimization app that helps you launch and manage Amazon ad campaigns by building their semantic core and tracking their effectiveness.
  • Keyword Manager for Amazon – A management app that helps you organize, monitor, and export your different keyword groups and categories.

Feature Analysis: Keyword Wizard for Amazon

The Keyword Wizard for Amazon app offers an effective way to improve the visibility of your products on Amazon, especially for those interested in dominating certain product categories. It takes inspiration from Semrush’s Keyword Magic Tool, with options for filtering, viewing keyword volume, matching phrases, and exporting lists of keywords. However, this app caters specifically to Amazon sellers, so the results show volume and competition for Amazon products—not what you'd usually receive for Google and other search engines.

How does it work?

  1. Enter a seed keyword
    Use your keyword to receive recommendations for comparable search terms that can help you improve your reach on Amazon.
  2. Find popular keywords
    The results deliver frequently sought out products and the keywords that go along with them.
  3. Locate easy opportunities
    The app not only identifies popular keywords, but terms with lower competition. This way, you're not focusing on keywords with limited potential. You can target keywords that haven't been flooded with competition.
  4. Evaluate the results
    Use the data to understand which of the keyword results and suggestions should be used in your advertising, product pages, or overall marketing plan.

To begin, open Keyword Wizard for Amazon in the Semrush App Center.

Type in a keyword that relates to one of your products, or to a product you're interested in selling and would like to check its potential.

For this example, we'll use “blood pressure cuff” as the keyword.

Click on the Search button to proceed and see the results for that keyword.

The app now presents its findings with the number of related keywords, the total volume for those keywords, and a list of relevant keywords ranked by their search volume on Amazon. Note that you can filter these results based on the number of competitors, the level of search volume, and the product category.

Now, if we inspect the keywords, an incredible amount of information emerges. The term “blood pressure cuff” has an estimated monthly search volume of around 150k, but the competitor count is over 900. When compared to “blood pressure machine”, it's clear which keyword we should target. Simply swapping “cuff” for “machine” renders a higher search volume with around a third less competition.

There are also some other keywords with low competition yet respectable volume, such as “blood pressure monitor wrist cuff,” “manual blood pressure cuff,” and “blood pressure cuff manual.” It is important, however, to ensure you don't pick a keyword with volume and competition potential that has no relation to your own product. For example, “stethoscope and blood pressure cuff sets” show some great volume and low competition, but does your product actually provide a stethoscope in addition to the blood pressure cuff? If not, that's a recipe for product returns and disgruntled customers.

After the initial search, you can click on several other search buttons to narrow your search. Keyword Wizard for Amazon offers the option to conduct a Related Match, Broad Match, Phrase Match, or Exact Match search. Each of these settings displays different results because they get more strict as to whether or not the keyword must be included.

The Related search function is applied by default, and presents adjacent keyword options based on the original keyword. This essentially provides new opportunities for keywords and phrases you may not have thought of before. It's also great for locating differently ordered phrases that may, for some reason, have higher volume and lower competition.

Let's say, for example, that you use the keyword “red lipstick” in your product listings. That's great, but the Related tab shows us we might improve the listing by incorporating some alternative keyword mentions. For instance, “maybelline lipstick” has a higher search volume and significantly lower competition.

There is also an interesting case with incorrect spellings, so consider this too. To illustrate, the misspelled term “Rubix cube” has a far bigger search volume (and less competition) than the correct term “Rubik’s cube”.

The Broad Match search offers variations of the keyword based on the seed keyword you initially typed, so it's the best opportunity to get the widest general coverage in your search.

The Phrase Match button generates recommendations that include the exact phrase or keyword within the recommended keywords. They apply these in any order in the results.

The Exact Match search reveals variations of the keyword you typed. However, the results must in some way include the exact phrase or keyword you specified, and in the exact same order.

Keyword Wizard for Amazon also provides an Export button. This way, you can select specific keywords from the recommended list and save them on your computer, and sort or analyze them in other software like Excel.

The easiest way to find low-competition keywords is by clicking the Competitors filter. That brings the lower or higher competition keywords to the top.

It's also possible to send the lower volume keywords to the top if you'd like to exclude a bunch of keywords that make little sense to target.

Let's complete one more search to provide you with a few more insights into how Keyword Wizard functions and what to look for.

For this test, we typed in “mens yoga pants.” As you might already assume, that keyword is going to have some rather stiff competition across the board.

That's true, but something interesting shows up that allows us as sellers to make the right decision.

Initially, it looks like the first result has far too many competitors. However, the second and fourth recommendations are actually harder to compete for, even though they have lower volume. With this data, we know that we're better off going with the phrase “mens yoga pants” over “yoga pants for men” or even the simplest modification like “men yoga pants.”

Finally, there's a Search Terms button to reveal a compiled list of commonly used terms from the keywords you highlight on the list, also known as “backend keywords” for an Amazon listing. We recommend selecting all keywords from the list of suggestions, but it's also possible to only choose a few of the keywords to reveal search terms for those.

After checking off your keywords, you can click on the Search Terms button to show the frequent search terms and then work with this list. For example, you might want to exclude the brand names, irrelevant keywords, or the keywords which are already present in your title and bullets since they are already indexed by Amazon. The Search Terms feature automatically deselects numbers, single letters, and plurals, and selects only those keywords that fit within 249 symbols (without spaces) according to Amazon guidelines.

As you can see below, several individual keywords get logged in the Search Terms box. These are great for identifying terms that people on Amazon regularly use as alternatives to the keywords in the suggestion list (or in addition to those keywords). Overall, it's yet another way to find words to optimize for on your Amazon listings.

Simply click “Copy to Clipboard” to move them to your Amazon backend keyword list.

Feature Analysis: Listing Alerts for Amazon

The Listing Alerts for Amazon app is an alert system for sellers that helps you to respond to unwanted listing changes and traffic loss. The tool tracks your keyword positions, buy boxes, listing suppression, and prices.

How does it work?

  1. Add a listing
    To start tracking a product, you need to enter the product page’s URL or ASIN.
  2. Add keywords, seller’s name, and other trackable elements
    Enter the keywords your product ranks for in Amazon’s search engine, and the seller’s name to track Buy Boxes. You can also track other parts of your listing like the pricing, description, title, and image.
  3. Set up notifications
    You can choose to get notifications via email or SMS.

To begin, open Listing Alerts for Amazon in the Semrush App Center.

All you have to do is click on the Add Listing button to get notifications about a listing, whether it's for your own product or a competitor's.

The app requires the listing URL or ASIN in order to begin the analysis. Copy and paste those details into the empty field and click “Add.”

Note: You may already have some listings in the database. The tool stores and continues to track as many listings as your pricing plan allows.

You can also add multiple listings at once by clicking “Bulk Add”. This feature is ideal for large sellers or agencies with high numbers of listings to track.

You can add as many products as you want to the Listing Alerts module. There's a Settings tab for indicating which notifications you'd like to receive.

Click the Settings button to configure those notifications.

Notification options include email and SMS, both of which send directly to your inbox or phone when something of importance happens on a listing. You can also request daily updates on your selected listings.

For instance, the app may notify you about changes in Amazon Search results, or whether or not your Buy Box is optimized. You'll also get information about the product price, suppressed listings, and more.

Each product you register in the Listing Alerts tool has a “View Details” button. This reveals a dropdown area where you can see the exact issue with the listing.

This area also displays the entire list of trackable parameters. You can then decide which of those areas of the listing you would like to monitor with alerts.

The idea behind the Listing Alerts tool is to either check to see what your competitors are doing, or to ensure that nothing fishy is going on with your own listings.

For instance, you can track keywords, pricing, images, Buy Box status, and product descriptions. If Amazon changes the price without you knowing, or the description has been modified, you'll know about it before anyone else.

Overall, tracking an Amazon listing boosts your company's oversight for products on Amazon. It's a valuable tool to check price changes and match how your competitors price their products.

Feature Analysis: Traffic Insights for Amazon

The Traffic Insights for Amazon tool is an analytic tool that allows you to evaluate and compare Amazon listings’ external traffic channels and scale your marketing strategy accordingly.

After all, you may not know that one of your competitors gets a significant amount of traffic from outside of the Amazon ecosystem, such as from blogs that frequently link to their products. Maybe it's time you also reach out to those blogs.

You also might see websites that currently link to your own product listings, allowing you to continue reaching out to those sites and ensuring that they keep giving you coverage.

How does it work?

  1. Add listings
    Enter the URLs or ASINs of up to 3 listings to evaluate and compare their traffic channels.
  2. Check the reports
    The Overview report shows the big picture of a listings’ reach – the estimated number of customers that can discover the product through all analyzed channels. It summarizes the data from the other three available reports:
    Google Organic – Traffic from Google’s organic search results.
    Referrals – Traffic that comes from links from different websites.
    Shopping Ads – Google Shopping Ads are displayed for product-related searches on Google, but unlike standard text-based ads, they feature more information like images, reviews, prices, special offers, and more.

To begin, open Traffic Insights for Amazon in the Semrush App Center.

The tool functions by asking for the URL or ASIN for any product you want, from your own store or a competitor's.

Therefore, paste in the product URL or ASIN in the empty field.

Click the Analyze button to begin the process of pulling in insights for the listing’s external traffic data.

After inserting a product ASIN or URL, the following modules are available from the analysis: an overview with total reach for the product, reach by channel, and the traffic trends for each of the channels.

There are plenty of graphs for viewing the referring domains over a period of time, along with referrals, shopping ad keywords, and Google organic traffic. Free users can also see the top keywords from Amazon Search in this report.

The Google Organic tab highlights search trends from Google for this product and offers a list of keywords that bring the product into the Google results. The metrics shown in this report are:

  • Reach: Estimated number of potential customers that have searched for a listed keyword.
  • Position: The position of a listed keyword in organic search results.
  • Difference: Changes in the product rankings for a listed keyword compared with the previous month.
  • Traffic: The estimated amount of organic traffic brought to the analyzed product via a listed keyword.
  • And others: Landing page, competition, Google Geo, and device traffic.

The Referrals Report takes a deep look into where your traffic comes from. You can see domains and figure out if referrals from third-party websites are increasing or decreasing. The app also summarizes this data rather well, telling you if the reach or referral domains have gone up or down recently.

Clicking on a referring domain presents a complete list of backlinks coming from that particular domain, along with useful details like sources, target pages, authority scores, and anchors.

The Shopping Ads Reports show changes in the number of keywords that trigger an ad of the analyzed product to appear in search results.

What's really cool is that Traffic Insights lets you compare products, which gives you an opportunity to compare your product listing with your competitor’s best performing listing and find ways to increase your brand’s reach outside Amazon’s ecosystem. You simply click on the Add Competitor button and insert another URL or ASIN.

The multiple products are stacked next to each other.

Then, you're able to view statistics and graphs from both products. An example is the total Reach trend. We're comparing two podcasting microphones, which could simulate a situation where you compare one of your products on Amazon to another similar item that's had success.

As you can see, one of the podcasting microphones performs better than the other. We also tested pH monitors for gardening, and we can see that one is far better than the other. You can learn more metrics by clicking on each tab or go into the other Semrush e-commerce apps (especially the Listing Quality Check for Amazon tool) to see how you can improve your own listing and boost traffic and sales.

Traffic Insights lets you compare several products side-by-side. It then completes the comparison for all report tabs, like Google Organic, Referrals, and Shopping Ads.

Feature Analysis: Search Insights for Amazon

The Traffic Insights app is complemented by its other analytics and reports tool, Search Insights for Amazon. It details information about keywords that drive organic traffic to your Amazon listing, but focuses only on the internal traffic that comes through Amazon itself. We often think about organic traffic from Google, but for Amazon sellers it’s most important to understand what's going on with listings and competitors right on the Amazon search bar.

As a result, Search Insights for Amazon is considered the most advanced reverse ASIN tool, beating out most other competitors on the market by the number of analyzed traffic channels.

How does it work?

  1. Add listings
    Enter the URLs or ASINs of up to 3 listings to evaluate and compare their traffic channels.
  2. Check the reports
    The Overview report summarizes the data from the main Amazon Search report.
    The Amazon Search report displays key data concerning reach, traffic, keywords, and keyword details, allowing you to closely analyze the internal search performance of a listing.

To begin, open Search Insights for Amazon in the Semrush App Center.

Each part of the Amazon Search report gets shown in a graph, and the Overview report breaks down information like overall reach, traffic, and keyword potential for each product quickly.

The Amazon Search report includes these metrics:

  • Total Traffic – This includes sponsored and organic traffic and the overall number of customers that come to the product page.
  • Keywords – Tells you which keywords each product gets ranked from.
  • Top competitors – Shows you the competitors you have to worry about the most with each product. This includes a list of competitors along with snapshots from the Amazon results page.
  • Positional changes – View product rankings and how they change in their rankings over time. This combines data from each product page to spot trends in keywords and point out the benefits and downsides to choosing certain keywords.
  • Amazon SERP features – This report notes any special search priorities that appear when you use specific keywords. For instance, you may find that one keyword gets your product listed in the Highly-rated section, while another one lands you in the Editor's Choice section.
  • Precise keyword volume – Keyword volumes use both Semrush data and proprietary analysis tools to show you the most up-to-date information on your keyword volumes.
  • Keyword Difficulty – Shows how difficult it may be to rank for that keyword.

You can see data for organic traffic, sponsored traffic, or both.

The Amazon Search tab also allows you to analyze multiple products at once, where the tool gives you a visual of metrics like the total reach. If you compare several items, the total reach chart gets spread out over the months and separated as its own line on the chart. So, in our example, you can see that the Echo Dot (4th Gen) has a consistently higher total reach than that of the 2nd and 3rd Gen models. Use this section to filter based on month or year, and tap into other analytics for traffic, keywords, position changes, and more.

It's clear that Semrush’s e-commerce apps take statistics seriously, considering the tool is packed with helpful bits of information and visual charts to show you how well a product performs. We also enjoy that you don't have to be the seller of a product to run an analysis. The app opens up many opportunities for spying on other sellers and copying tactics that work.

Feature Analysis: Split Testing for Amazon

The Split Testing for Amazon tool is the first Semrush e-commerce app that still remains free for users, where you make a slight change to an Amazon listing to compare it with an older version. This way, Amazon sellers don't have to guess to figure out if a picture or description is appealing to their customers. You just have to run an A/B test to figure that out.

An Amazon MWS account is required to run A/B tests, considering they wouldn't want you to gain full access to other vendor pages for testing.

Therefore, all that's required is the Seller ID and MWS Auth Token, both of which are found in your Amazon MWS dashboard.

connect amazon account - Sellzone review

Once those details are inserted, you have the opportunity to run a product listing test comparing one version of your product page next to another. For example, it's possible to modify the title of that product and see if your new title attracts more attention or had better keywords for showing up in Amazon results.

Feel free to modify elements like title, price, image, or description. After you choose one of the elements to be tested, you simply offer a new version of this element, it automatically updates your actual Amazon listing and measures changes in sales for a set amount of time. Sellzone allows for tests to run from 1 to 30 days with a recommended minimum of 7 days for the best results.

Note that the test alternates each day between the original version and the new version until the test is complete, as opposed to just running the two versions one after the other.

You can select one parameter on the product page to prep it for testing. As an example, you may decide to run a split test for your product title. The app stores the old product title and asks you to type in a new title for comparison. Both titles run alternately for a period and you receive results on whether performance improved with the recent change.

The test runs for your selected time period (ideally at least 7 days), and the results come back to show if you're better off with the new version. You can stop testing at any moment, when you realize which version works better and proceed with the old or new version.

There are various test parameters to consider from the title to the photos and the description to the pricing.

As an example, your pricing could be slightly off, making people think that it's just a little bit too expensive. Or maybe you'd increase sales by modifying the price to $29.99 instead of $30, seeing as how the .99 makes the product look much cheaper.

Regardless of your plans or speculations, every idea for a product listing on Amazon should be run through the Split Testing module first. This way, you're not going with your gut instinct or leaving it up to chance for your online business.

Feature Analysis: Listing Quality Check for Amazon

Another product provided by the Semrush AppCenter is Listing Quality Check for Amazon.

This tool is an audit mechanism for Amazon sellers that checks listings for incompleteness, following Amazon Guidelines, and content errors. And it provides recommendations for listing optimization.

How does it work?

  1. Add a listing
    Enter the URL or ASIN of the product page you want to analyze, and let the tool collect data (may take up to 5 minutes).
  2. Check the report
    Listing Quality Score – The overall well-being of a listing based on the ratio of failed and successful checks.
    Amazon Requirements tab – Amazon requirements that must be met to avoid potential listing suppression.
    Amazon Style Guides tab – Additional tips for improving the quality of your listing that are based on the Amazon Style Guide.
    Best Practices tab – Additional ideas for improving the quality of your listing that are based on best practices and research.

Begin by opening the Listing Quality Check for Amazon app.

Much like the other e-commerce tools in the Semrush app center, Listing Quality Check requires a listing URL or ASIN. Paste in one or the other and click on the Check button to activate the tool.

Called the LQS (Listing Quality Score), this is an assigned number out of 10 that grades the overall effectiveness and quality of an Amazon product listing. As you can see, they give each listing within the list a score out of 10, along with a grade like Good, Decent, or Bad, and more specific recommendations to improve the score. That way, users can start with the Critical issues and move onto the Recommended and Optional ones.

They show those recommendations at the bottom (click View Details on the listing) and give you a good idea as to how the overall Listing Quality Score gets calculated: by factoring in the app’s optimization guidelines, Amazon requirements, and style guides.

There's no limit to the number of products you check.

The app outlines the Amazon Requirements and tells you where you're successful in following those conditions. For example, you want to have a title that doesn't exceed 200 characters. If your title is too long, Listing Quality Check tells you about that. If it's just right, a green check mark shows up next to that requirement.

Some other checks include the number of images on the page, backgrounds for images, blurry images, product descriptions, and ratings.

It's a long list of suggestions and details, so we recommend walking through each one if you see a red warning message. You're bound to improve your results and sales if all Amazon requirements are covered.

A few tabs are available in Listing Quality Check. You can view problems with the Amazon Style Guidelines, check out Best Practices, or take a look at All Checks to ensure that every part of your product page is working the right way. You can even see metrics on how your images are performing and if you need to change them to appeal to more of your customers (or just put more pictures of the product on Amazon).

Failed checks are common for all merchants, but they often go unnoticed or you simply don't know that Amazon likes to see certain things.

Listing Quality Check solves those problems for you. During our test, we noticed that a listing has company-specific information in the bullet points and too many characters in those bullet points, along with a few other situations. So, I'd go to my Amazon listing and make the appropriate corrections. After that, simply run Listing Quality Check again to ensure they've been entirely resolved.

But what exactly does the overall Listing Quality Score mean?

The app provides five grades to promote you to take action or to understand that a listing is properly optimized:

  • Perfect: You'll see this when you get a score between 9 and 10, meaning the listing met all requirements from Amazon, followed all optimization best practices, and complied with style guidelines.
  • Good: A score of 8 to 8.9. This shows that the Amazon product listing performs well overall but has a few minor issues that you could deal with to improve results.
  • Decent: A score of 6 to 7.9. The product listing shows several issues that need optimizing.
  • Poor: A score of 4 to 5.9. The listing has significantly more issues than average. Optimization is required in order to see reasonable results in the future.
  • Bad: Any score lower than 4. The Amazon product listing fails to comply with most of the guidelines, best practices, and recommendations from Amazon and the app. A complete overhaul is in order.

Regardless of the score, it's important to click through the tabs for Critical, Recommended, and Optional recommendations. You may find some quick fixes, while others will require additional work. After that, successful optimizations get moved to the Successful tab. As an additional tool, you're able to filter the recommendations based on their importance. Another nice addition in this tool is that it compares your listing with the best sellers in the category, providing a benchmark like “97% of Best Sellers for category “Appliances” follow this recommendation”.

Feature Analysis: Product Research for Amazon

The Semrush App Center offers the Product Research for Amazon tool as a way for merchants to find products that are bound to sell well on Amazon. It uses a combination of an FBA calculator feature, product demand data, and profitable product filters to identify products that provide high sales and profit potential.

How does it work?

  1. Receive demand information on recommended products.
    All product demand data gets updated regularly so that merchants see what's trending and gaining popularity in the near future. This is an excellent way to look into new product lines.
  2. See if the recommended products have profit potential.
    The tool looks at elements like potential Amazon fees for sellers, along with estimated profit to present guidance on whether the item makes sense to sell. It also offers predictions on future sales in a monthly format.
  3. Get product ideas with automatically applied filters.
    The smart filters include one that only reveals profitable products. There are also custom filters for using your own product research strategies. Overall, this provides a list of product ideas that you can rearrange and filter based on certain metrics.

To begin, open the Product Research tool in the Semrush App Center.

The app interface provides several fields to fill in depending on your needs. For those who know what they want to sell, use the search field to type in a keyword. Those without a concrete product idea have the option to search using category and subcategory drop down tools. It's also possible to use these in combination. All results from the tool contain the keywords in their product titles. It's also possible to specify a budget price range and an Amazon marketplace (there are currently 10 available). Simply click on the Find Products button to receive a list of options.

Listings appear based on your search.

Browse through these products to see which ones may work well to sell on your Amazon store. You can save some into your Favorites, adjust the filters and search parameters, and look into information like fees, profit, sellers, ratings, and more.

It's recommended that you use the filter drop down on the right-hand side to filter based on price, sales per month, sellers, reviews, or BSR (Best Sellers Rank). These allow you to identify the most profitable and trendy products.

Moving forward, you can click on the Advanced Search link to refine your search even more.

A screen shows up on the right side. This gives you several parameters to narrow down the search. For instance, you may want to only see products that aren't sold by Amazon itself. Other options include searching based on the number of reviews and the overall ratings.

Whenever you locate an ideal product to sell, be sure to click on the Add To Favorites button, saving it for later.

All favorite products end up under the Favorites button to the left. You can export your favorites, search based on keyword, or sort the entire list.

In addition, the app includes a Calculate button for all products, allowing you to figure out profits based on multiple elements such as selling price, fees, and more.

That Calculate button displays the FBA Calculator, which is considered the key feature within the Product Research for Amazon tool.

The calculator offers ideas of your potential net profits after sales of chosen products. You must type in information like the product price and cost to get the most accurate read.

Choose the Calculate button for the final profit result.

To export your list of favorites, go back to the Favorites page and click on the Export to XLSX link.

That generates an Excel sheet with all product details, which you can save on your computer.

Feature Analysis: PPC Optimizer for Amazon

The PPC Optimizer for Amazon tool makes the most of your Amazon ad campaigns by automating many of the processes and optimizing them to reach more customers.

Some highlights include:

  • Options to run one campaign for a single product without having to pay for a subscription.
  • Helps you stay away from competition between your own ad campaigns.
  • Finds useful keywords to use in your campaigns and adds them to the ads automatically.
  • Builds your semantic core with no lengthy processes. It's all done in one click.
  • Provides effective possibilities to optimize your Amazon advertising campaigns.

The whole idea behind the PPC Optimizer is to put your campaign on autopilot. It constantly streamlines all PPC campaigns and optimizes them as sales come in. Therefore, you're not spending extra money and time on strategies that don't work. It's a constantly evolving, learning system that improves the more you use it.

Note: You must link your Amazon Advertising Account to use the PPC Optimizer for Amazon tool. The reason for this is to help you find products to advertise, improve your ad campaigns, and monitor advertising metrics. It's also necessary to allow the app to access all the necessary product data on Amazon. Otherwise, the tool doesn't work.

How does it work?

Begin by opening PPC Optimizer for Amazon in the Semrush App Center.

You can configure every product campaign by specifying your desired budget, along with the start date for the PPC campaign. Adding a product is done by typing in a keyword and including it on the list.

There's also the option to add negatives, which are keywords you don't want to target (often completely irrelevant keywords or ones that may end up creating competition between your own ads).

The tool can create campaigns without typing in keywords. That's done by looking at relevant phrases that may pair well with the products you sell.

PPC Optimizer Completes the Rest of the Work for You

The PPC Optimizer generates four campaigns for each product you add. The campaign optimization becomes stronger with every recent sale. In addition, past keywords used in the tool get moved to next level campaigns or to the negatives list to ensure no competition in the future.

These are the four campaigns that get generated for each product:

  • Auto Campaign: ASINs and keywords get compiled on a list of all products you sell and advertise on Amazon. These data points get pulled from other comparable products and keywords on Amazon.
  • Broad Campaign: This identifies and targets your ideal audience based on relevant keywords. It uses any keywords found in the auto campaign for a more streamlined process.
  • Exact Campaign: Every keyword from the broad campaign gets moved to the exact campaign, honing in on the ideal target audience for each product.
  • Product Campaign: This takes ASINs from the auto campaign and your inventory list, which then puts the ads on those pages. Essentially, it's creating a fully automated advertising solution.

Check Your Ad Performance

From your advertising cost of sale (ACoS) to impressions, and budget to the number of clicks that come in for each ad campaign, you have quite a bit to keep track of when it comes to Amazon advertising campaigns. Luckily, the app handles all of that for you, as it provides comprehensive performance reports to evaluate the effectiveness of your strategies and to build a stronger plan for the future. Keep in mind that you receive the best ad performance results after running two weeks of ads. This gives it time to accumulate relevant data.

Feature Analysis: Keyword Manager for Amazon

The Keyword Manager for Amazon tool allows you to create, organize, and quickly assess your lists and collections of keywords.

Some highlights include:

  • Ability to easily and quickly create and manage keyword lists
  • See important metrics for your keywords within the tool
  • Import keywords directly from Keyword Wizard for Amazon, and export them as a CSV file

This tool is especially useful if you are selling multiple products in different niches, or if you want to target multiple groups of keywords.

How does it work?

Begin by opening Keyword Manager for Amazon in the Semrush App Center and clicking “Create new list.”

You can then name your list and either copy and paste your keywords from Keyword Wizard, your own .txt file, or add them manually.

Once you have saved your list, you can monitor each keyword’s key metrics—search volume and number of competitors—and, if you have a Keyword Wizard for Amazon subscription, explore more variations of the keyword. To do this, click the “eye” icon on the right hand side.

You can keep adding new keywords to your list if needed, or remove any by clicking on the “trash” icon.

You can also filter and sort your keywords accordingly, and export them as a CSV file if required.

If you are targeting multiple keywords, this app makes it much easier to organize and manage them. It also works well with the Keyword Wizard for Amazon app, making your workflow much easier.

Semrush E-Commerce Apps Review: The Interface

The interface is one of the best things about the Semrush App Center, considering it displays one consolidated platform from which to select and test your Amazon product listings.

You can access each tool by going to the E-commerce tab in the main App Center dashboard. There, you'll find links to the Keyword Wizard, Listing Alerts, Traffic Insights, Search Insights, Listing Quality Check, Split Testing, PPC Optimizer, and Keyword Manager tools along with the apps from third-party vendors.

It's as simple as that. Click on the Listing Alerts app to add any listing and monitor for things like listing suppression, product ranks, and Buy Box changes.

Then, navigate to the Traffic Insights app to analyze one or multiple products to see detailed analytics, including Google Organic, Backlinks and Google Shopping ads.

Continue with Keyword Wizard to get more ideas on what keywords can bring you more sales, and to make a final major step to Amazon SEO, polish your workflow with setting up a PPC campaign in the PPC Optimizer tool.

Finally, you can click on the Listing Quality Check app to receive a Listing Quality Score, along with a list of successful checks and recommendations to follow best practices and Amazon Style Guides.

And if you still haven’t started to sell on Amazon or want to get a fresh idea on a new profitable product to sell, use the Product Research tool.

Semrush E-Commerce Apps Review: The Pricing

Semrush’s e-commerce apps are priced individually, giving you more flexibility and allowing you to cherry pick the tools you need.

We encourage you to give the Split Testing for Amazon tool a try since it's free, easy to implement, and immediately gives you the tools to start selling a new product or testing little parts of your existing product pages to ensure that they all look and sound great for your customers.

If you’d like to get a deeper analysis and prospects for improvements you can purchase the remaining apps.

Here's a detailed breakdown of each app’s pricing:

  • Product Research for Amazon: $9.99 per month (free 7-day trial available)
  • Split Testing for Amazon: Free
  • Listing Alerts for Amazon: Free version available with limits (one listing and three keywords per listing to track). The paid version is $29.99 per month and allows for 25 listings and 10 keywords per listing to track. You can also purchase 50 additional listings for $50.
  • Search Insights for Amazon: $19.99 per month (the Overview report is available for free)
  • Traffic Insights for Amazon: $29.99 per month (the Overview report is available for free)
  • PPC Optimizer for Amazon: $50 per month (free 14-day trial available)
  • Keyword Wizard for Amazon: Free version available with limits (three keyword searches per day and 100 keyword results per search). The paid version is $14.99 per month and allows for unlimited keyword searches and results, historical data, filters, and the ability to export.
  • Listing Quality Check for Amazon: Free version available with limits (20 ASINs to analyze, Basic Amazon Requirements data, and a “Source” filter for checks). The paid version is $9.99 per month and allows for 20 ASINs, Amazon Style Guide checks, Listing improvement best practices, all checks at once, and an “Importance” filter.
  • Keyword Manager for Amazon: $9.99 per month

Note: The tools only work for the US Amazon Marketplace.

Semrush E-commerce Apps Review: Customer Support

Since each of these apps are a Semrush product you can expect some excellent customer support. Each app has a feedback form which you can use to get help with any issues, or to submit any ideas you would like to see implemented in the tool. You can also get support through the apps’ social accounts on Facebook, Twitter, and Instagram. In order to cancel any of your subscriptions, all you need to do is contact the customer support team through any one of these channels.

Another Semrush source for Amazon-focused customer education is the Sellzone blog, which regularly provides in-depth advice and guidance on how to get the most out of these apps. There are also updates and features on industry developments, as well as interviews with successful Amazon sellers.

In addition, Semrush has always provided a wonderful online knowledgebase for you to research your own questions and figure out how to use its products without much time spent browsing around. The links to these user manuals are available in each app.

Are Semrush’s E-Commerce Apps Right for Your Online Business?

Overall, every merchant on Amazon should be trying out these tools to see how they can improve conversions and quickly make better product listings on Amazon. Each of the apps have a quick, easy-to-use interface, the cost is low and it’s powered by Semrush – an award-winning developer of tools for digital marketers which is well-known for its data accuracy.

A good way to start is with the Product Research for Amazon tool. The Split Testing tool is also advised as it is free, and it's pretty fun seeing how even the littlest changes can make a big difference with your Amazon sales. Traffic Insights and Search Insights offer incredible comparisons and provide advanced analytics about internal and external traffic, Keyword Wizard with its 200+ mln keywords database gives you plenty of variations for the keyword research, PPC Optimizer will automate your PPC campaigns based on the semantic core, Listing Alerts is great to monitor your Amazon page, and Listing Quality Check makes sure that every product you have on Amazon has the right content.

If you have any questions about this review, let us know in the comments!

Joe Warnimont

Joe Warnimont is a Chicago-based writer who focuses on eCommerce tools, WordPress, and social media. When not fishing or practicing yoga, he's collecting stamps at national parks (even though that's mainly for children). Check out Joe's portfolio to contact him and view past work.

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