20 of the Best Products to Sell on Shopify in 2024

Finding the best products to sell on Shopify can be trickier than it seems.

While Shopify might give you all the tools you need to launch a successful store, it’s still up to you to find items that are going to appeal to your target audience, and make a profit.

Fortunately, we’re here to help. We’ve examined some of the top trending products in the ecommerce space, to help entrepreneurs everywhere fill their Shopify store with attractive offers.

Why Sell on Shopify?

There are plenty of reasons to choose Shopify as your ecommerce platform. It’s one of the most popular ecommerce solutions in the world, offering ecommerce business owners access to a variety of diverse and easy-to-use tools for sales, marketing, and branding.

Shopify gives entrepreneurs endless freedom when it comes to deciding what to sell. You can choose from anything from physical products, to digital downloads, dropshipping products, print on demand, and beyond. Plus, you can even integrate your Shopify store with other channels, such as social media platforms, and marketplaces like Amazon, Ebay, and Etsy.

Shopify combines ease of use, with excellent scalability and flexibility, ensuring any would-be store owner can attract customers, grow, and unlock fantastic profit margins.

Where to Find Products to Sell on Shopify

There’s no one-size-fits-all strategy for choosing the right products for your Shopify store. Ultimately, the right choice all depends on your target audience and the niche you want to target. However, you can improve your chances of finding high-quality, trending products with a little research.

Here are some great ways to start your search:

• Use research tools: Market research and keyword (SEO) research tools like Google Trends, SEMRush, Ahrefs, and Google Keyword Planner are excellent for finding out which products customers are talking about, searching for, and ultimately buying.
• Check marketplaces: Examining the “bestsellers” or “trending products” tabs on channels like Amazon, Ebay, and Alibaba will give you fantastic insights into products in high demand. You can even look for top-selling products on dropshipping platforms like AliExpress.
• Examine social media: Looking for trending hashtags on social media channels like Instagram isn’t just great for your marketing strategy, it can also give you some fantastic product ideas. Check out what influencers in your industry are talking about.
• Check the news: Look at news reports and marketplace studies to find out how buyer preferences in your industry are changing. For instance, demand for home décor and health products increased following the pandemic.

20 Great Product Ideas for Shopify Stores

Using all of the methods above, and our own insights into high-performing ecommerce websites, we found 20 best-selling products you can consider for your online business.

1. Fashion and Apparel Products

The fashion market is growing at an incredible rate, particularly as print-on-demand products and suppliers give creators an opportunity to customize products and sell unique items with minimal risk. The market for POD alone is expected to grow by 25% up to 2032.

To create a successful Shopify store, we recommend finding ways to make your product line stand out. Experiment with sustainable eco-friendly products, made with environmentally friendly materials. Explore niche markets, selling clothing for babies or children, or try focusing on an area like activewear, athleisure, or gym apparel. With POD you can start selling simple items, like custom t-shirts, and expand into new sub-categories as you learn more about your audience.

2. Home Décor and Wall Art

Since the pandemic, demand for home décor products has increased significantly. By 2028, the home décor market could reach a value of around $937 billion according to some reports. The great thing about this landscape, is there are plenty of ways to diversify your product collection.

You can sell wall art or posters, creating your own unique designs with AI art generators, or the help of freelancers. Alternatively, you can experiment with simple, yet popular products, such as candles, throw pillows, blankets, and similar solutions. The growth of the real estate market is also helping to boost the home décor space, as professionals look for ways to make staged homes more appealing.

3. Sustainable and Eco-Friendly Products

Despite inflation and economic uncertainty, sustainable products have been seeing a continued increase in demand. Eco-friendly items made up 17.3% of purchases in 2022, and studies show consumers are now willing to pay more for environmentally friendly items.

As consumers become more aware of issues like carbon emissions and global warming, sustainable items will continue to capture attention. Experiment with recycled clothing items, natural pet products or beauty products, and reusable items like water bottles. Remember to boost your chances of success with sustainable packaging, and transparent marketing campaigns too.

4. Smartphone cases and accessories

Phone cases and related products, such as screen protectors, stands, and charging stations have been popular for a few years now. More than 6.92 billion people have their own smartphone – that’s more than 85% of the global population.

With print-on-demand, it’s easy to create unique phone accessories with minimal upfront investment.

It’s worth doing a little research into the types of phones your potential customers use before you start creating these items. Focus on phone cases and accessories for well-known and popular devices, like the latest iPhone, Samsung phones, and Google Pixel.

5. Beauty Products

In 2022, the beauty market generated around $430 billion in revenue, and it’s expected to continue growing in the years ahead. Consumers are investing more heavily in self-care following the pandemic, and influencers are shaping trends, leading to an influx of consumers using vegan lipsticks, lip stains, and high-quality shampoo and haircare items.

Remember, beauty products can span more than just cosmetics. You can experiment with nutritional supplements, false eyelashes and hair extensions, dental care products and more. We recommend checking out social media, and Amazon for insights into what’s selling best in this space.

6. Skincare products

Similar to beauty products, skincare products are seeing an influx of demand, thanks to the impact of influencers in the world of social media. Throughout 2023, trendy products like jade rollers and massagers became more common, driving online shopping behaviors.

Depending on your approach, you can sell dropshipping products like cleansers, and moisturizers, create your own supplements, or consider skincare accessories. By 2030, the global skincare market is expected to reach $167.22 billion, so there’s plenty of opportunity for growth here.

7. Pet Accessories

In the US alone, 65.1 million households have at least one dog, and more than 46.5 million have cats. That’s a lot of people with furry friends they want to pamper and spoil. Pet owners are constantly looking for great products for their four-legged companions, investing in everything from dog coats and t-shirts, to collars, bowls, toys, and more.

You can even consider selling pet food, if you can work with a reliable supplier to ensure you’re creating high-quality items. Alternatively, consider creating a pet subscription box, filled with treats that you deliver to your customers every month. Shopify makes it easy to set up product subscription options for your customers.

8. Sports and Fitness Products

Just as beauty and wellness products increased in popularity since the pandemic, due to the rising demand for self-care, sports and fitness products have become more popular too. The global fitness equipment market is set to reach $15.62 billion in value by 2032.

You don’t necessarily need to sell complicated equipment. Simple options like custom tops and athletic wear, and even stylish gym bags are very popular. You can also consider selling weights, and accessories like toning belts, or accessories for fitness tracking watches.

9. Yoga Mats and accessories

A more niche area of the sports and fitness products landscape, yoga has become one of the world’s popular sports. Google trends showed a spike in demand for yoga products over the last few years, and by 2025 alone, the industry is expected to reach a value of $17 billion.

To increase your profit potential, we recommend selling other related items alongside your yoga mats, such as flexible all-over print leggings, and other forms of apparel. You can also experiment with yoga rollers and similar accessories.

10. Home Office Equipment

Although remote and hybrid work has seen a slight slump in 2023, thanks to “back to office” mandates, 12.7% of full-time employees still work from home. Another 28.2% split their time between the workplace and their home office. This has led to an increasing demand for home office products, ranging from mouse pads and Bluetooth speakers, to wireless keyboards.

You can experiment with tech accessories, like cameras and headsets for online meetings, as well as furniture, such as ergonomic office chairs, desks, and laptop stands. When choosing popular items, focus on comfort, convenience, and simplicity.

11. Digital Products

One of the great things about Shopify is you can sell all types of products – not just physical items. If you want to keep your initial expenses low, you can consider selling digital downloads, such as eBooks, online courses, and files, like audio clips. You could even sell non-fungible tokens (NFTs), as well as creating and selling your own Shopify apps or themes.

The great thing about this product category is you don’t need to worry about order fulfillment. As long as you have a tool in place to deliver your digital products to your customers after they place an order, you’ll be able to make a decent profit.

12. Water bottles and drinkware

Despite being a relatively simple solution for small businesses looking for products to sell, drinkware products are extremely profitable. In 2022, the market was worth $28 billion, and it’s expected to grow at more than 6% for the next ten years. You can sell custom water bottles, ideal for eco-conscious customers who want to reduce plastic waste.

With dropshipping and print on demand, you can also experiment with selling items like mugs, tumblers, or related accessories, like coasters. Giving customers a way to customize their bottles and mugs is another way to increase your profits.

13. Vegan Products

By 2028, the market for vegan food is expected to reach a massive $61.35 billion in value. We’ve all seen the growing demand for veganism in the world today, with restaurants and food service companies selling a huge variety of plant-based products.

Vegan products could be an excellent way to appeal to more ethically conscious customers in the modern world. You can experiment with everything from vegan food, to supplements, and even beauty products made with ethical and sustainable ingredients.

14. Subscription boxes

The global “subscription ecommerce” market is expected to reach a massive $320.04 billion in value by 2027, spurred by the rising demand for solutions like monthly food and pet accessory deliveries. If you’re running a dropshipping business, you can search for suppliers who are willing to package up bundles of products and ship them to customers on your behalf.

Plus, you can use the subscription services on Shopify to give your customers various subscription tiers to choose from, increasing your chances of growing revenue. Before you dive in, make sure you do plenty of product research to find out what your customers want.

15. Car and Bike Accessories

If you’re looking for high-quality and valuable products to sell online, car and bike accessories could be a great choice. For many consumers, bikes and cars aren’t just a means of transportation, they’re a way to express their personal style. By 2030, the car accessory market will reach a value of $821.7 billion, and the global bike accessory market will be worth over $33 million.

There are plenty of options to choose from here, ranging from bike helmets and locks, to custom license plates and stickers for cars. You can even sell more practical products, such as tire repair kits, or plug-in Bluetooth tools for car systems.

16. Home Technology

Homes are becoming smarter, as AI and the internet of things continues to take over. Today’s consumers are investing in everything from video-based doorbells, to smart speakers, and handy kitchen gadgets like air fryers and laser hair removals.

Depending on your business, you can even experiment with more niche products, such as portable solar panels for people who want to reduce their energy bills. Up to 2030, the smart home technology landscape is expected to grow by 27.07%, and includes everything from smart lights and dishwashers, to streaming devices.

17. Hobby and Leisure Products

Since the pandemic forced countless consumers to spend more time at home, many found hobbies and passions they had forgotten about over the years. There’s been an increase in customers purchasing everything from books, to model train sets, records, and jigsaw puzzles. By 2028, the “hobby” niche is expected to reach a value of around $180.80 billion.

A great way to set yourself apart from other companies selling similar products in this niche is to give customers kits they can use to expand their skills, such as cross-stitch or knitting kits, or tools that allow them to make vases and other products at home.

18. Board Games

Games and toys are another popular option to consider if you’re searching for the top products to sell on your ecommerce store. According to Google Trends, search volume for these products tends to increase around the holiday season, when customers are looking for unique gifts for loved ones.

You can start simple, dropshipping high-quality board games created by other companies through your store. Or you can create your own custom products, such as jigsaw puzzles made using an image or photograph your customer sends to your store.

19. Shoes and Sneakers

Both practical and fashionable, shoes and sneakers are something every customer needs, regardless of where they are in the world. The footwear landscape reached a market size of $387.74 billion in 2022, and is expected to continue growing by around 4.3% CAGR in the next 7 years.

A good way to boost your chances of success in this space is to focus on a specific niche. You could sell high-quality products made with luxurious materials like leather, or focus on eco-friendly items. You could also look into selling kids shoes, boots, high heels, or athletic sneakers.

20. Power Tool Accessories

Finally, power tool accessories are one of the best Shopify products to sell in 2024. Consumers, concerned about the economy, and rising cost of living prices, are becoming more interested in DIY. Home repair and renovation projects are skyrocketing, and thanks to YouTube videos and guides, many customers can now jump into DIY projects with relative ease.

If you’re selling power tool accessories, you can experiment with everything from polishers and impact drivers, to battery packs and charging stations. You could also look into screwdriver bit sets, blades, abrasives, and shelves or drawers for organization.

Finding the Best Products to Sell on Shopify

Building your online business with Shopify should mean you have plenty of freedom to experiment with different products for your online store. Some of the top-selling items mentioned above will require integrations with digital download apps, POD or dropshipping solutions.

Others can be easily sold through your Shopify store with no integrations at all. As always, we recommend thinking carefully about your target audience and their pain points before choosing a product. Plus, it’s worth keeping a close eye on your sales metrics, using Shopify’s reports and analytics dashboard, to find out which products are driving the most revenue.