Shopify Magic: Write Product Descriptions with Artificial Intelligence

Imagine you're a business owner, spending hours upon hours crafting the perfect product descriptions for your online store. You meticulously choose each word, trying to capture the essence of your products and entice potential customers.

But what if there was a way to automate this process, saving you time and effort? Enter Shopify Magic, a revolutionary new tool from Shopify that uses artificial intelligence to automatically generate product descriptions for your ecommerce site.

In this article, we'll explore what Shopify Magic is, how it can benefit ecommerce professionals, how to access and use it.

So, let's dive in and discover the beauty of Shopify Magic!

What is Shopify Magic?

Shopify Magic is an innovative feature developed by Shopify (part of the Sidekick suite) that harnesses the power of artificial intelligence to automatically write product descriptions.

With Shopify Magic, you no longer have to spend countless hours crafting compelling descriptions for each of your products. Instead, this intelligent tool does the heavy lifting for you, generating unique and engaging product descriptions that capture the essence of your items. Here are some key AI features of Shopify Magic:

• AI-powered product descriptions: Shopify Magic uses advanced artificial intelligence algorithms to generate high-quality product descriptions that are tailored to your specific products.
• Customizable templates: You have the flexibility to choose from a variety of pre-designed templates or create your own, ensuring that the generated descriptions align with your brand's voice and style.
• Language support: Shopify Magic supports multiple languages, allowing you to reach a global audience and expand your customer base.

In addition, Shopify has stated they intend to continuously expand the use of Shopify Magic for other features on your dashboard, so we can look forward to more AI-supported tools in the future. Right now, Shopify Magic helps with product descriptions, page content (like on the checkout), email subject lines, blog text generation, and even assistance with social media. It's great seeing the use of large language models in the Shopify dashboard, particularly when it covers so many languages, like English, Chinese, and more.

How Shopify Magic Can Help Ecommerce Merchants

Using Shopify Magic can provide numerous benefits for ecommerce professionals. Here are some ways this powerful tool can help you:

• Time-saving: By automating the process of writing product descriptions, Shopify Magic frees up your valuable time, allowing you to focus on other aspects of your business, such as marketing and customer service.
• Consistency: With Shopify Magic, you can ensure that all your product descriptions have a consistent tone and style, enhancing your brand's image and creating a cohesive shopping experience for your customers.
• Increased conversions: Well-crafted product descriptions have the power to persuade and convert potential customers into buyers. Shopify Magic's AI-generated descriptions (yes, like ChatGPT) are designed to be engaging and persuasive, helping to boost your conversion rates.
• SEO optimization: Shopify Magic considers search engine optimization (SEO) best practices, incorporating relevant keywords and phrases into your product descriptions. This can improve your website's visibility in search engine results, driving more organic traffic to your online store.

During our testing of Shopify AI, it appeared that all of this was true. But it’s important to know that artificial intelligence is still a work in progress.

You should always proofread what Shopify Magic comes up with. Often, you need to simply have some patience with artificial intelligence, allowing yourself, and the AI, to figure out the ideal keywords and source content to make something sound right. 

Otherwise, Shopify Magic shows real promise for speeding up your workflows and making a consistent brand voice. If you’re wondering how to access and use Shopify Magic, take a look at our tutorial below. 

How to Access and Use Shopify Magic

Using Shopify Magic is fairly simple. There’s no need to activate anything, and the vast majority of merchants have instant access to Shopify Magic directly from their dashboards. Here's a step-by-step guide on how to access and utilize this powerful feature in Shopify:

Step 1: Navigate to the Shopify Dashboard and Open a Product

To access Shopify Magic, start by logging into your Shopify account and navigating to the dashboard.

You won’t see any specific tab in the menu for Shopify Magic, rather, you’ll have to edit a product page to make things happen. Therefore, click on “Products,” and open one of the items you already have on your website. If you don’t have any products, select the “Add Products” button.

This is where you’ll find the Shopify Magic tool: inside any “Add Product” or “Edit Product” page. 

Based on our tests, it’s wise to fill in any other product details for Shopify Magic to work at its fullest potential. It tends to pull from all product elements, like the product title, to round out its product description. 

Thereafter, it’s time to use Shopify Magic. 

In the “Description” field, find the “Shopify Magic” button, which looks like two purple stars. Click on that to open the Shopify Magic AI tool. 

Step 2: Fill in the Necessary Fields to Generate AI Product Descriptions

Once you’ve clicked the “Generate Text” button for Shopify Magic, it presents an area with several fields to complete. 

Those fields are: 

• Features and keywords
• Tone of voice
• Special instructions

In the following steps, we’ll give some tips on how to pick the right choices for each of those fields. 

Step 3: Features and Keywords for Your Product Description

Features and keywords are the primary words that Shopify Magic uses to form a compelling product description. 

There’s still work to be done on your end. You must think about the keywords and features that reflect what your product is all about. We recommend starting simple, with the most general keywords possible: things like “boots,” “sweaters,” or “jewelry.” 

After that, get more specific with features and things that make the item unique. You might type in keywords like “relaxed fit,” “hand-sewn,” or “Made in the USA.” 

While typing in keywords, it’s best to keep them separated by commas; there’s no need to have complete sentences or to add quotations. 

When you’re done adding just about every feature and keyword you can think of for the product, move onto the next step of picking the tone of voice. 

Step 4: Tone of Voice for Your Product Description

Shopify Magic offers numerous tone options to cater to different buyer personas. These tones are designed to resonate with specific customer segments and evoke desired emotions. When choosing the right tone of voice for your product description, consider the target audience and the overall brand image. 

Here are the available tone options:

Expert: This tone is ideal for conveying professionalism and authority. It utilizes a matter-of-fact tone and may include scientific terms or industry-specific language. It is suitable for products that require a high level of expertise or technical knowledge.

Supportive: The supportive tone aims to empathize with customers and provide helpful guidance. It uses approachable and straightforward language to address customer pain points and demonstrate how the product can solve their problems. This tone is suitable for products that offer practical solutions or support.

Persuasive: The persuasive tone aims to evoke strong emotions and convince customers of the value and benefits of the product. It utilizes language that appeals to emotions and encourages customers to act. This tone is suitable for products that aim to inspire and motivate customers.

Daring: The daring tone is bold, adventurous, and challenges customers to push their limits. It uses action words and language that motivates and inspires customers to step out of their comfort zones. This tone is suitable for products that cater to adventurous or risk-taking individuals.

Playful: The playful tone is lighthearted, fun, and doesn't take itself too seriously. It uses quirky language, humor, and slang expressions to engage customers in a more relaxed manner. This tone is suitable for products that target a younger or more casual audience.

Sophisticated: Meant to evoke the charm of a luxury brand. This text is for when you’re selling premium products, as it includes a refined and sophisticated tone, and appeals to those who want to hear that their taste is of the highest quality. 

Each tone option offers a unique approach to product descriptions, and the choice depends on the specific product and target audience. It's recommended to experiment with different tones and see which resonates best with your customers.

You can even choose a “Custom” tone, which lets you type in anything you want, such as “Optimistic.” 

Step 5: Handle Special Instructions (And More)

The final field is for “Special Instructions.” This lets you type in particular guidelines for the AI, like for it to replace some words with emojis. You also might make formatting commands, or perhaps you want to include a bulleted list at some point. 

Keep in mind that whenever you generate a product description, it’s possible to switch through to previous suggestions as well. 

When you’ve found the perfect description, click the “Keep” button. 

Step 6: Rewriting Existing Product Descriptions with Shopify Magic

If you already have a product description, or would like to adjust a previously made one in the future, Shopify Magic provides a way to automatically rewrite or rephrase the description with the click of a button. 

To do so, open an existing product (that has a product description). Using your cursor, highlight the entire product description. It’s also possible to just highlight a portion of the product description to only focus on one section—while leaving the rest as is. 

Click on the “Shopify Magic” button in the editor. It should now be called “Generate Edits.” You’ll see three options: 

• Rephrase
• Extend
• Simplify

Here’s what those options do:

• Rewrite: This option will rewrite the description to the recommended length for maximum effectiveness. It aims to optimize the description without making it too long or too short.
• Simplify: The simplify option creates a shorter description, similar in length to a tweet. This option is useful when the existing description is lengthy and needs to be condensed while still conveying the essential information.
• Extend: The Extend option generates a longer description than the standard length. This option is helpful when the existing description is too short or lacks sufficient details. It allows entrepreneurs to expand on the product's features, benefits, and unique selling points.

Choose the rewriting option that best suits your needs and aligns with your goals for the product description.

Step 7: Save and Publish the Product with Its AI Description

Once you're satisfied with the generated description, click the “Save” button to save the changes. The description will be automatically published on your product page.

Who Has Access to Shopify Magic?

Shopify Magic is available to all Shopify merchants, regardless of their subscription plan. Whether you're on the Basic, Shopify, or Advanced Shopify plan, you'll have access to this powerful AI-generated product description tool.

However, it's important to note that Shopify Magic currently supports the core supported languages for your website. If your website is in a language that is not currently supported, you may need to wait for future updates to access this feature. Rest assured, every paid Shopify plan user can take advantage of this game-changing tool. There are no extra pricing plans to discuss, since it's all included.

Best Practices When Using Shopify Magic for Product Descriptions

To maximize the effectiveness of Shopify Magic for generating AI-powered product descriptions, it's essential to follow some best practices. These tips will help you create compelling and persuasive descriptions that resonate with your target audience. Here are some best practices to keep in mind:

1. Customize the Generated Descriptions: While Shopify Magic provides a great starting point for product descriptions, it's essential to review and customize the generated content. Add your own unique touches, incorporate details about your product, and ensure that the description accurately reflects its features and benefits.
2. Maintain Consistent Brand Voice: Ensure that the generated descriptions align with your brand's tone of voice and style. Consistency in the tone and style of your product descriptions helps create a cohesive brand image and enhances the overall shopping experience for customers.
3. Optimize for SEO: Incorporate relevant keywords and phrases into your product descriptions to improve search engine visibility. Conduct keyword research to identify the terms that your target audience is searching for, and strategically place them throughout the description. However, avoid keyword stuffing and prioritize natural language and readability.
4. Highlight Unique Selling Points: Showcase the unique features, benefits, and value propositions of your products in the descriptions. Clearly communicate what sets your products apart from competitors and why customers should choose them.
5. Focus on Customer Benefits: Instead of solely listing product features, emphasize the benefits that customers will experience by using the product. Highlight how the product solves their problems, improves their lives, or fulfills their desires.
6. Use Descriptive Language: Paint a vivid picture in the minds of customers by using descriptive language and sensory words. Engage their imagination and create a sense of desire for the product.
7. Keep it Concise and Skimmable: While it's important to provide detailed information, avoid excessive verbosity. Keep the descriptions concise, easy to read, and skimmable. Use bullet points, subheadings, and short paragraphs to break up the text and make it more digestible.
8. Proofread and Edit: Always review the generated descriptions for any grammatical errors, typos, or inaccuracies. Make necessary edits to ensure the descriptions are polished and professional.

By following these best practices, you can enhance the quality and effectiveness of the product descriptions generated by Shopify Magic.

Our Conclusion on Shopify Magic

Shopify Magic is a game-changer for ecommerce professionals, offering a time-saving and efficient solution to the often tedious task of writing product descriptions. With its AI-powered capabilities, customizable templates, and support for multiple languages, Shopify Magic empowers you to create compelling and persuasive descriptions that captivate your audience and drive conversions. So why not harness the power of artificial intelligence and let Shopify Magic work its wonders for your Shopify store? Try it out today and experience the magic for yourself!

We hope this review and tutorial has provided you with valuable insights into Shopify Magic and how it can assist your ecommerce business. If you have any questions or thoughts about this Shopify product, we'd love to hear from you. Leave a comment below and let's continue the conversation!