What is Usability?

What does usability mean?

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The ease with which a visitor can read, navigate, and interact with a web application or website. When setting up an eCommerce venture, the usability of your site is of vital importance to you; a site which is not easy to navigate around will experience a higher bounce rate and a lower conversion rate. Because of this ecommerce websites should always be heavily concerned with usability, and should strive to improve the user experience whenever possible.

When setting up a website that is easy to use, it should have a manageable interface that is easy to read even for people who have no computer knowledge as well as easy payment options that will turn your traffic into a sale. Usability can also include elements of your site such as search, autofill, and customer accounts. In addition, due to the widespread usage of mobile devices, a focus on usability for mobile is of paramount importance. And since the internet is a global phenomena it is increasingly important to consider usability in every language and culture, if that is appropriate for your business.

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When sheโ€™s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

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