Shippo Review (Dec 2022): An Easy-To-Use Shipping Solution For SMB Merchants

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Do you find order fulfillment as the most twisted and wearisome part of your online business? You're not alone. I seem to find it quite sticky as well. Well, Shippo might help you bypass all the future pitfalls.

No matter how weighty the shipping demands are, a merchant needs a pristine solution to work with. More precisely, one which automates nearly each fulfillment process.

And to gain traction over your competitors, it takes more than just making your online store go live. You need an easy, fast, and reliable shipping software you can trust.

The logistics part of your online business ought to be at the forefront. That being said, you acquaint yourself with all the requisite strategies. This guide puts you on the radar as regards to Shippo's functionalities. It puts more scrutiny on Shippo’s pricing, integrations, package, tracking, and much more.

So let's get started.

Shippo Review: Brief Overview

shippo homepage

To all intents and purposes, Shippo is a cloud-based shipping solution that is, of course, more inclined to e-commerce businesses. To put it into context, that's to say, you only need to have active internet and your computer to utilize its features. It markets itself as a multi-carrier solution that has the potential to fulfill orders globally.

This means that a merchant can easily compare the rates from each carrier solution. Just so you know, Shippo doesn't integrate with carrier companies that are below the usual standard. To enhance the value of service delivery and customer satisfaction, Shippo works with big carrier partners such as:

  1. DHL
  2. UPS
  3. FedEx
  4. USPS

That's just a list of the preeminent ones.

Shippo makes premium shipping quite viable since it offers ‘next day delivery‘ services to all its users.

This logistics service is pretty compatible with your online store's fulfillment needs. As far as integrations are concerned, Shippo swings into action in such a prolific way.

For the most part, Shippo maintains a high standard of functionality by faultlessly syncing with your shopping cart. This is just a sketch, or rather, a blueprint of how Shippo operates.

Let's move on to what matters most.

Shippo Review: Pros and Cons

Shippo Pros 👍

Returns made simple

On the face of it, this might seem unrealistic, more precisely for small- and mid-sized businesses. But that's not the case with Shippo. This solution makes handling returns quite indefectible and seamless while at the same time, maintaining a high-yielding customer experience. This shipping software allows you to automate the return labels printing process. This saves you from the manual efforts of having to do the labels separately.

An immense carrier & marketplaces integrations network

I don't need to put much emphasis on this. I'll let the numbers talk. With over 55 carriers and about 25 shopping carts on its integrations list, Shippo proves to be an effective multi-carrier channel. It surpasses so many shipping solutions. Whichever sales channel you're into, Shippo allows you to manage your shipping needs from a single entry point.

Ease of Use

Shippo has a smooth learning curve. For SMBs (Small and Mid-sized Businesses), this solution connects to nearly all dominant sales channels. You don't need any expert skills to integrate this shipping software to your online store. Its dashboard's functionality is straightforward. The company offers an onboard engagement service for new users who need to make all the necessary configurations.

Discounted Shipping

As things stand, Shippo seems like one of the rarest solutions that link SMB merchants to discounted shipping deals from almost all the weighty carrier companies across the globe. You can get some deep discounts from companies like DHL, USPS, FedEx, and UPS.

Shippo, in its own volition, goes the extra extra mile to allow direct discounts of up to 55% from UPS and it takes only 30 seconds to apply to get advantage of these deep discounts right after you sign up with Shippo. The same goes with FedEx. You can get a discount of about 29% if you use the Shippo-FedEx advantage program to get on board.

A Flexible Pricing Model

The Pay As You Go pricing model has a fairly good reception from merchants, I must say. Shippo doesn't frustrate its users with any form of monthly commitment. It's equally a sufficiently structured platform for merchants with a large chunk of orders per month.

Shippo Review: Cons 👎

Not perfect for CRM

There are other tools in the market that can do far much better. The likes of HubSpot and Mailchimp are here to fill the gap. Well, that's just a minor flaw about Shippo's email notifications functionality. Despite the fact that its professional plan can, for instance, customize your tracking pages, it's still not as perfect as the CRM oriented tools.

User interface not ideal for big merchants

If you're a retailer who handles 10,000+ orders each month, you can’t take advantage of the web app, unfortunately. Your solution is to use Shipo’s API. You’d need to leverage Shippo’s API to set everything up which could take up to a few months.

Billing glitches

This negative comment follows a number of complaints from users. Merchants have reported issues to do with failed refunds from canceled shipments. I'm confident that Shippo's team will look into this issue as soon as they can.

Shippo Review: Basic Features

shippo core features

Shippo comes with a host of handy features built-in, ranging from dashboard controls, to various advanced integrations and add-ons. We’ll tell you a little more about some of the advanced features throughout the course of this article, including what Shippo offers for order fulfilment and shipping. For now, here’s a quick overview of what you can get from Shippo:

  • A convenient dashboard and back-end user interface: Shippo’s dashboard is very easy to use, with a straightforward design that’s not going to cause too much confusion.
  • Shipping features: You can view and select the best shipping rates for your needs from a range of carriers. Shippo offers things like shipping label discounts with everyone from DHL to UPS, USPS, and US-outbound shipments. You can also purchase insurance for shipping from the Shippo admin environment.
  • Multi-channel sync: Connect with various shipping carriers, marketplaces, and eCommerce providers. Automatically sync orders and tracking orders between platforms too, and make sure that you can manage everything from a simple back-end.
  • Shipment tracking: To make the most of your order fulfilment strategies, Shippo makes it easy to track every order you accept. You can even get shipping estimated times of arrival that display when your items should reach their destination. This makes it easier to give your customers a more informed and personalized experience when they’re shopping with your brand.
  • Reporting and analytics: If you need to check what’s happening with your shipping strategy, then Shippo has you covered. There are various in-built reports available, including insights into how much you’ve spent on shipping, and the number of labels you purchase each day. There’s also reporting for average price per package shipped.
  • Shipping labels: Shippo provides helpful features for batch label printing too, which are excellent for all companies in need of shipping software. You can print up to 100 labels at the same time to avoid one-by-one printing. There’s also the option to access scan-based return labels. This means that you only pay for the label if your customer uses it.
  • International shipping: Print custom forms to ensure that you can reach client overseas. Don’t forget that you also get built-in address validation with Shippo. This means that the system checks the address to ensure that it’s real and authentic before you commit to shipping. Once your items are ready to ship out, you can notify your customers with an email.

Shippo is a convenient tool that can reduce the monthly fees you pay for managing your products, and give you access to better discounted rates for shipping. If you want to build a more efficient business without going over your credit card limit, Shippo could be the product for you.

Though most of the features you need to take advantage of Shippo come pre-built into the platform, Shippo also knows that you’re going to need integrations too. Fortunately, this software integrates with around 59 different eCommerce platforms, shipping carriers, inventory management tools, marketplaces, and ERPs.

Depending on your needs, business owners can link their Shippo experience to everything from Etsy and Amazon, to BigCommerce, Squarespace, Shopify, and Weebly. Just make sure you have the right carrier accounts with any integrated companies you want to access.

Integrations & Add-ons

This is the most exciting part. I must say. Just like other exceptional fulfillment companies, Shippo integrates with almost all shopping cart solutions.

To be precise, it connects to these 3rd party sales channels:

  1. Shopify
  3. WooCommerce
  4. BigCommerce
  5. Magento
  6. Spree Commerce
  7. Squarespace
  8. ChannelAdvisor
  9. ePages
  10. And more

And if you’re using feature-rich website builders, such as Weebly or GoDaddy, you can easily use Shippo right out of the box as it natively integrates with them.

Besides the earlier mentioned carriers, Shippo connects to DHL Express, Canada Post, and more than 55 other carriers. As you know, these are pretty fast shipping solutions to place reliance on. This order fulfillment service gives you access to its stunning features if you have a seller account on one of these marketplaces:

  1. eBay
  2. Amazon
  3. Etsy

Practically speaking, if Amazon's FBA services are a bit too pricey, Shippo steps in with cost-effective plans. Speaking of which, we'll give an in-depth analysis of Shippo's pricing formula in just a moment.

Order Fulfillment

Curious how order fulfillment works inside Shippo? Read on.

Step #1 Integrate your sales channels

Whether you sell on e-commerce platforms or marketplaces (see above), you can easily connect them to Shippo. Once you do that, all existing, unfulfilled online orders will move to Shippo and new orders start going into Shippo automatically.

If, for some reason, you don’t have an online store, you don’t see your shopping cart as an integration option, you generate orders from your brick-and-mortar shop, or any other way, simply create a CSV file with your orders. Before you upload that file, you’d need to make sure your columns match the fields Shippo is importing. What’s great about it, Shippo remembers the column names and next time, you won’t need to go through the column creation process again.

Step #2 Connect carriers

Connect to carriers that you want your orders to be fulfilled with. Depending on what you are shipping, where you are shipping to, and where you are located, you have 55+ global carriers at your fingertips to choose from. And if you want, you can connect to multiple carriers.

Step #3 Shipping a package

  1. Before shipping a package, you need to print a label. For that, you need to have the address you’re shipping from and shipping to, enter package dimensions (height and length) and weight, and choose the printer you use to print labels from and the format.
  2. Choose your delivery option by looking at the carrier's rates. If you connected multiple carriers, you can see different price points from all your connected carriers in real time. From there, you can choose a carrier you want to ship your orders with.
  3. Print your labels and manifest.

And this is how it works in a nutshell. The whole process seems easy and fast. Of course, there are many more features you can take advantage of. For example, if you’re shipping with USPS or DHL Express, you can easily choose a pick up date so you don’t have to go to the Post Office. How cool is that?

Inventory Management Integrations

As part of its partnership program, Shippo works closely with a couple of inventory management companies. They offer a multichannel solution that allows a merchant to manage their sales orders, stock levels, and process shipping. You can carry out all these tasks under one roof. Therefore, Shippo integrates with the following inventory management platforms:

  1. Freestyle Solutions
  2. ecomdash
  3. ShopMaster
  4. Picqer
  5. Fulfil.IO
  6. Duoplane
  7. Boxstorm
  8. Orange Manager
  9. TradeGecko
  10. Peoplevox
  11. SKUlabs
  12. Serlo
  13. Fishbowl
  14. Snapfulfil

But that's not all.

Ever heard of partial fulfillment?

Well, this is an amazing feature you really want to try out with your prospective transactions. A practical scenario to put this functionality to good use is when you have some backorders. If that phrase sounds strange to you, let me put it in basic English words.

More often than not, customers might place orders for products that are probably out of stock. Does that sound familiar now? I'll presume so. So this is where partial fulfillment technically comes in.

This incredible shipping software allows you to split such orders into several shipments. The same transaction will definitely reflect in your inventory. As a result, you can source the same orders from different warehouses without any hurdles.

Most importantly, Shippo supports multiple staff accounts. As the administrator, you can delegate some tasks whenever you feel overburdened. A shared Shippo account allows you to work with your team in the most phenomenal way.

Analytics Reporting

A lot of online retailers like to keep tabs on how much they spend on shipping, how many labels they print, and what is their average price per package. If you’re one of those merchants, you’re in luck. All of this info is available inside Shippo.


Strikingly, Shippo goes an extra mile to let the user make adjustments on the tracking page. For instance, you can include your store's logo to make the entire logistics process look a little more professional.

The same goes for all the email notifications. You can attach your brand on each subject line.

Moreover, it saves time by creating a template for specific orders, that makes the merchant’s job a whole lot easier to fulfill the same type of orders in the future. Package Templates, for example, eliminate the need to type package dimensions every time the order comes in.

Without a doubt, this is a thoughtful strategy to build customers' confidence in your brand by a significant margin. Going by what Shippo has in store, it's only fair to give credit to its instructive customer relationship management process.

So what's the perk here?

In a staggering and all-embracing way, Shippo facilitates your online store's capacity to have a global outreach. In the presence of stringent guidelines which regulate international shipping, this solution does all the customs procedures on your behalf. So you don't need to panic about any possible compliance mishaps whatsoever.

The cloud-based technology allows you to have paperless transactions in almost every process you might need to carry out. For instance, you don't necessarily need to print out commercial invoices anymore.

Build Customer Loyalty

How else would you maintain a fruitful, returning customer base?

Shippo might have the solution you need to bank on more shoppers. One of the things they do is allowing you to create return labels for each package. For those who are unfamiliar with this process, a return label is a label that allows the customer to return bought goods to the merchant in a convenient manner in case of any prevalent issues. Some carriers offer prepaid return labels and Shippo allows merchants to take advantage of them too.

Here are a few predominant returns options:

  • scan-based returns – This allows you to include return labels in each shipment. The pleasing part is, you only get charged if the labels are used. This boosts the customer experience by far.
  • Batch label printing – Assuming that you might have to deal with multiple orders at once, this is a pretty action-packed alternative to use. This shipping software allows you to print up to 100 labels simultaneously. All you have to do, before printing labels in batch, is to put dimensions for each package and destination addresses.
  • Standalone returns – Shippo offers this option for all packages that aren't processed using its own platform.

Bearing in mind the obvious fact that you might have to deal with international orders, it's sensible to be appraised of the respective customs procedures. Shippo is built to help you print all the necessary customs forms for international shipments.

Last but not least, you can change the shipping service on the return trip.

Shippo Review: Ease of Use

Order fulfillment solutions like Shippo are designed to make satisfying your customers as simple as possible. For a service to truly streamline your order management and fulfillment processes, it needs to be easy to use and convenient. Fortunately, Shippo checks all the right boxes in that regard.

One of the best things about Shippo, is that it comes with access to a pay-as-you-go plan, where you can pay for only what you use and nothing else. The PAYG plan means that you can access administrator features and capabilities on Shippo without spending any unnecessary cash.

The good news is that once you get the hang of Shippo, it’s very easy to use. You can even connect this service with your existing eCommerce website. For instance, if you’re using Shopify, you’ll be able to link your Shopify store by just adding the URL when you’re asked to do so during Shippo setup. The service will send you to your Shopify admin panel where you can confirm the integration.

Another bonus of Shippo is that it’s easy to find the information you need to organize your shipment and fulfilment services. You can automatically import everything you need from your Shopify or online store environment, so there’s no need to copy and paste lots of data manually.

As you progress through the Shippo dashboard, you’ll find a range of customization options that help you to calculate your shipping needs. You can track package dimensions and weights, so you know you’re going to get an accurate quote from the shipping provider that you choose. There’s also the option to add shipping insurance to your order, to protect your business if you’re sending something over a long distance.

When you’re ready to see how much you’re going to spend on shipping, you can click on “See all available rates” in the bottom of the page to see what your options are. When you’ve made decision on who to ship with, click on the appropriate option, and select “Buy Label”. It’s as simple as that.

Shippo Review: Pricing

shippo review - pricing

Money matters! Oh, isn't that what they say?

As an online merchant, you want to, not only work with a cost-effective solution but one that gives you a run for your money. Shippo‘s pricing structure works perfectly for all businesses, no matter the scale.

So let's start off with the most basic plan.

Pay As You Go Plan

As the name suggests, there are absolutely no commitments attached to this package. Just in case you're a little hesitant, Shippo promises not to add any monthly costs. It's a one-off payment and you're good to go. For only 5 ¢ + postage fees, you can sort out a single shipment.

With Pay As You Go plan, you get unlimited customer support service via email. If you are using USPS as your most appropriate carrier service, you get to cling on very generous discounts – up to 90% off. There are also other global carrier discounts that come with this plan, such as DHL Express and UPS that give you up to 55% off. (By the way, no matter what plan you choose, shipping discounts stay the same)

This plan gives you an unlimited number of integrations with shopping cart platforms and other distinctive tools which come in handy while managing your shipping priorities. The downside part of this particular plan is that it limits you to only one user account and doesn’t offer customizable options (see Professional Plan below).

To even out the odds, Shippo provides additional insurance through 3rd party services – Shipsurance – which cover all sorts of uncertainties. This insurance option only charges 1% of the entire package value. To verify global addresses, you only need to part with $0.09 per address and you don’t pay for U.S. Address Validation.

Professional Plan

If you need more features, I'd highly recommend that you go for the ‘Professional’ plan. It has all the features from Pay As You Go plan, plus some extras which are somewhat gainful. The monthly price starts from $10 and it doesn't charge $0.05 cents per label fee.

The Shippo Professional plan will cost more depending on how many shipping labels you want to print (and how many orders you need to ship). For up to 60 labels, you’ll spend $10 per month. For 200, it’s $25, and for up to 5000 labels you can spend as much as $125 per month.

So here comes the add-ons.

This plan allows you to manage up to 5 staff accounts. Aside from this constructive benefit, users can also:

  • Put custom branding for
    • packing slips
    • email notifications
    • tracking pages
  • Create custom text for email notifications
  • Besides the email support, the ‘Professional Plan’ users get access to live chat support
  • A 30-day free trial account

This plan only charges $0.08 cents to verify a global address for shipment purposes and again, you don’t pay for U.S. Address Validation.

Premier Plan

I'd describe this plan as the top tier package for merchants looking for a customized shipping solution. Besides all functionalities which come with the Professional plan, it has some additional perks to bank on. The global address verification charge is slightly lower. It's $0.06 per address, to be precise (and you don’t pay for U.S. Address Validations).

With the Premier plan, a dedicated technical assistance team is only one call away. I love the fact that this enterprise-focused solution allows you to create up to 15 staff accounts.

Here's what makes it a notch higher than the lower-priced plans.

  • Bulk order processing via the Batch Endpoint API
  • Technical implementation assistance
  • Multi-piece shipments
  • Dedicated assistance from Shippo's Integrations experts
  • A la carte package tracking and address verification

For package tracking services, Shippo charges $0.01 per shipment. The overall pricing depends on the merchant's needs. In other words, you need to contact Shippo team so as to get a custom quote.

As your business transcends to newer heights, Shippo allows you to upgrade to a more convenient plan. So if your ordinary shipping solution restrain you to the bare minimum, it's definitely time to migrate.

Shippo Review: Customer Support

I decided to put Shippo to the test in regards to its customer support system, and here were my findings. As I did some digging, I managed to find these salient options:

  • Help Center – Users have access to meaningful and expedient support information. Plus, Shippo has a comprehensive blog section which is regularly updated with fresh and revealing content.
  • Resource Center – How-to guides, tutorials, and more to help you ship smarter.
  • Email Support – A merchant can submit any queries via e-mail at their own convenient time.
  • API support – Shippo has proficient developers you can trust with your extra coding demands. There's a directory of API information to use for such needs.

Shippo is a fantastic San Francisco based company that transforms your shipping processes and makes running a business as straightforward as possible. If you want to upgrade your shipping options and reduce the amount you spend on order fulfilment, then Shippo can help.

As part of your Shippo pricing costs, you’ll get a decent amount of service and support to help you make the most of your new software. You can contact representatives using live chat and email, or you can help yourself with access to knowledge base articles.

Live chat is available to users on the Professional or Premier plan. You can submit a support form and have someone reach out to you via email if you’re not on one of these higher-paid plans. There’s also the option to access a variety of Shippo YouTube videos to guide you if you feel comfortable with a DIY approach.

If you need to connect with a professional fast, then you can try reaching out to Shippo on one of the social media pages available, including Twitter, LinkedIn, and Facebook. If you have a Premier plan, then you’ll have dedicated customer support from a success specialist.

Shippo Review: Security

Shippo doesn’t have a lot of advanced security features to consider, such as the ability to set permissions for various user accounts. This may be a little problematic for your company if you need a granular level of control over who in your team has access to certain features. Compared to other competitors like Shipstation, for instance, Shippo also doesn’t have a lot of information to offer about its data security.

You can find evidence that this solution is compliant with the Privacy Shield framework for the EU and US. There’s also some evidence that this site uses HTTPS security too. However, beyond this, it’s difficult to get any whitepapers or advanced details on the security protocols used with Shippo.

That doesn’t necessarily mean that Shippo isn’t secure, but it might be harder to get buy in from your stakeholders and business leaders for this device, without more insights into security and compliance.

Who is Shippo Best for?

Shippo is a good choice for your shipping fulfillment if you deliver between 50 and 5,000 orders every month. The solution will help you to manage everything from shipping labels to order details, while keeping costs relatively low. However, if you don’t ship 50 products or more, you might find that it’s more affordable to take advantage of a free plan instead.

There are alternative shipping companies out there that can give you access to free services where you just pay for what you ship, and nothing else.

Remember to check out the shipping rates available for all of the small business fulfilment solutions on the market before you sign up for a specific provider. If you’re not sure whether this service will be right for you, we’d recommend signing up for the free trial.

It’s worth noting that although Shippo does have a lot of good features to explore, it’s not the most advanced product on the market. For instance, there isn’t a lot of information available to inform you whether your security and compliance strategies are up to scratch. Shippo also doesn’t include other security features like custom user permissions if you’re working with multiple members of staff.

Shippo Review: Bottomline

From top to bottom, it seems like Shippo leaves nothing to chance. It's a shipping solution that cuts across all the major shopping carts and marketplaces. From Shopify to WooCommerce, BigCommerce, Volusion, you name it. It doesn't matter whether your business is a startup, or a scaled-up one, Shippo has a flexible and forward-looking pricing structure.

And if you aren't looking for a shipping software with some sort of futuristic automation, Shippo could bring your online store to the limelight in a distinctive manner. All things considered, this is a far better option than your ordinary store's shipping service.

Having said that, you can try Shippo out to see whether it's a perfect fit for your e-commerce business.

Rating: 4.0 - Review by

Comments 3 Responses

      1. It would be great to have Shippo in Mexico at least with the main shippers that are available DHL, FedEx and UPS beside the regional contenders Estafeta and Senda.

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