Sellfy Review (Oct 2021): An Affordable and Beautiful Storefront for Selling to an Established Audience

From ebooks to design assets, the benefit of selling digital items online with a product like Sellfy is that the majority of overhead that goes into building a product like that is the time you spend making it.

After that, you are tasked with marketing your work, getting the word out and showing people that it's worth buying.

Find out everything you need to know in this Sellfy review.

Although you can find free ways to do so, this marketing aspect is much easier said than done. Consider the costs of building a digital ecommerce website, finding a network of people to buy from you and guest posting on blogs to expand your reach to the right people. It all takes time and money, and you're bound to burn yourself out if you don't have the right tools to go about doing all of this.

What if you had a simple tool for quickly turning your standard website or social media channel into an online store, while at the same time sharing your digital products with a large network of users already in search of content like yours?

That tool would be Sellfy, and upon first glance, it has somewhat of a Kickstarter feel to its interface (without the crowdfunding,) where you can generate your own storefront on the Sellfy platform, peddle your products to the thousands in the network, while also having the chance to post Sell buttons on your own website.

Although this service doesn't exactly cut out the time or money you'll spend on making your website, it can make the ecommerce process a little easier. That's pretty enticing to us, so join us as we take a deeper look into what Sellfy has to offer.

Sellfy Review: Features

Sellfy’s features fall into a number of categories, including payments and security, marketing, customization, integrations, and products.

The first thing you should know about Sellfy, is you can sell a range of products, including physical products, such as furniture and accessories, digital products like ebooks and audio files, and subscriptions. Sellfy even allows users to stream videos on demand for educational purposes.

sellfy: add_a_product

For this review, we figured it'd be wise to test out selling a digital product that we're familiar with. So, we gave the Sellfy features a hard look by uploading and posting Ecommerce Platform's Guide to Creating a Successful Online Shop.

It's worth mentioning that Sellfy caters to sellers of:

  • Design assets
  • eBooks
  • Video and films
  • Audio files
  • Software
  • Any other digital items you have

Now, onto the features…

A Complete Storefront on Sellfy


I see the main benefit of going with Sellfy as the fact that you can get a little storefront up and running within minutes. You don't have to stress about designing your own website, and you can upload 2GB per file and use unlimited bandwidth. In short, you can forget about hosting.

The customizable product pages provide media previews for your products, and the storefront looks beautiful without much need for design. Sellfy also offers a great deal of flexibility as you can use it with any CMS system or simply sell on  Facebook, Twitter, Youtube or any other social media channel. And with their new WYSIWYG editor, sellers can now finetune their store's design and feel to match that of their existing brand.

All of the storefronts are optimized for the mobile world, and it lets you take Buy Now buttons and widgets and implement them on your own website.

And being a huge proponent of automating as many processes as you can, I've always loved Zapier. Sellfy also has a Zapier integration now that allows you to connect with over 750 apps in the Zapier database and streamlines the selling process through automation.

embed and share

Discounts and Analytics


Okay, some of the other features come into play if you're contemplating a simple PayPal button on your website. Basically, you can generate discount codes for all of your products right from the Sellfy dashboard.


Offering free products is an option, and you can even develop social discount codes to give out when people share your page.


Email Marketing and SEO

Here's another reason Sellfy is better than simply placing a PayPal button on your website. Instead of managing a completely different MailChimp account, Sellfy gives you custom purchase emails that send out automatically.

You'll also find that marketing is much easier with the built-in SEO and product discovery settings.

Similar to other tools, like Shopify, Sellfy allows you to expand your store’s impact with social media. You can create and track Facebook and Twitter ads. The ease of use of the Sellfy analytics dashboard also means that you can see what kind of ads lead customers to your shopping cart, and what’s most likely to generate a credit card transaction.

Two Payment Options with Quite a Few Customization Modules


PayPal and Stripe are the choices you have when selling on Sellfy. These are often the two most common payment processors, but they cut out some people who aren't allowed to use these options in other countries. The integration works seamlessly, but we'd like to see more offerings.

Other than that, Sellfy allows for instant payouts, multiple currencies, global taxes and currencies, EU VAT reports and customer invoices. They also offer webhooks that allow users to add custom functionalities.

Sellfy supports sellers in accepting payments online directly through their store. You can choose from a selection of two payment options: Stripe or PayPal. With other solutions, you get payments processed instantly, and your customer data stays private and secure, so you can build customer trust.

One point worth noting is that the checkout service isn’t enabled when you’re in the midst of the two-week free trial. You will need to access a paid plan to ensure that you can collect payments. If you want to enable the checkout, you can’t do that for free. There is a money-back guarantee, however.

PCI compliance is included as standard, and there are other measures to protect products in place too. Sellfy supports things like PDF stamping, unique links for downloads, and limited attempts for downloads. Sellfy delivers payments to your accounts almost instantly, so you can start spending your money fast.

You will need to create an account with either Stripe or PayPal to access the payment processing functionality of your choice. Once you’ve got your account, you can go into the Sellfy service and click on the Payment Settings to connect your account.

Sellfy Embed Options

Aside from giving you the opportunity to set up a store directly on the Sellfy platform, Sellfy also offers a range of embed options so you can increase your visibility and promote your business that way. With Sellfy, you can use a business website you already have, and add “buy now” buttons to the site. There’s also the option to embed your entire Sellfy store in a site, or just embed certain products you want to sell.

Sellfy allows you to link your account to your Facebook page, so you can also embed your store into your social media services. You can use Sellfy on end-screens and cards within YouTube videos too. It’s a very versatile way to start selling online.

Sellfy POD

Sellfy print on demand allows you to sell custom clothing, home decor, accessories, and more along with your own physical and digital products. You can do it all within your Sellfy store, accessing the same analytical tools, promotional options, and easy set up features along the way.

To access the functionality, go into the Sellfy POD environment and click on the product you want to sell. Sellfy’s POD comes with a range of high-quality products to choose from, including t-shirts, hoodies, tank tops, sweatshirts, phone cases, and many others.

To get started, you just need to go into the Products section on your store’s dashboard and select the “Print on Demand” option. POD will allow you to add as many products as you like to your store, and the service will keep track of your options for you.

Sellfy is also planning on expanding its product selection in the future, so you might find that you can add a wider range of products going forward too.

To make the most of Sellfy’s POD, you can also access a simple product editor which allows you to change your designs and add custom elements. You can:

  • Change the color of the product
  • Upload custom graphics and logos
  • Edit and position graphics on the item
  • Preview products in high-quality images
  • Add text for a quote

After you’ve created your product, you can simply receive orders, and Sellfy will handle the rest for you. Each time you get an order, it’s automatically sent to production with Sellfy then shipped to customers worldwide. You can also follow the process via a tracking link.

There’s no extra fee for using Sellfy POD, as its included as part of all plans. You’re only charged after your customer orders something from you. This means that your customer pays you the retail price for the product before you pay anything. You get to choose how much you earn by setting your own profit margins.

Customer Support

Customer Support with Sellfy is a little basic. There’s a contact form on the website where you can send requests for information and report potential problems. If you have the time to sort your own issues out, Sellfy has its own knowledge base environment.

The knowledge base comes with various answers to commonly asked questions about account management, POD, getting started with online selling, payment collection and more. There’s also a handy search bar to help you find what you need.

Sellfy Pricing

The Sellfy pricing is a double-edged sword. On one hand, you're given a beautiful method for selling your digital assets.

  • Starter – Pay $19 per month. Features include unlimited products, Store customization, Discount codes,  and support for up to 10k in sales per year. There are print on demand tools in this kit, as well as support for digital downloads, subscription products, and advanced VAT and tax settings. Users can unlock domain connections, as well as marketing tools, email contact migration, and 0% transaction fees, so it’s easier to make a profit from digital goods and physical products.
  • Business: $39 per month or $468 billed yearly. The business package contains all the same features as Starter, as well as a custom domain for your ecommerce solution. You get discount codes, and print on demand, as well as support for uk to 50k per year in sales, cart abandonment messages, no Sellfy branding, and 10,000 email credits. Product upselling is included as standard for your small business. As well as upsells, you also get to migrate your existing product catalogue and store templates from other sites like WordPress with ease.
  • Premium: Premium starts at $89 per month, or it’s $1068 when billed yearly. You get everything you need to go beyond Amazon selling, including support for up to $200k in sales. You can connect your own domain for your online business, and you get up to 50,000 email credits. There’s even priority support if you need help using your new ecommerce software effectively to suit your business plan.

Like many ecommerce tools such as BigCommerce and Wix, Sellfy also allows you to contact the team if you need specialist support. High-volume sales discounts are available for bigger brands.

Sellfy Integrations

Another factor that might affect the overall cost of your premium plan with Sellfy, is the extra integrations you want to access. Pixels for Facebook and social media tools allow you to track your sales across social media. You can also access Google analytics and webhooks, or integrate directly with Facebook chat and Patreon. There are more than 750 third-party app options too.

Check out the product description for each app you’re thinking of using in advance so you can make sure there aren’t any extra fees you need to be aware of. Remember, Sellfy also has a specific app solution for Wix.

Sellfy Support

The first area of support that's noticeable on the Sellfy site is the FAQ section. It helps out for presale questions, but that's about it.

This is a simple tool, so the Sellfy documentation only consists of around 30 or so items. It's easy to search, and you don't have to worry about getting overwhelmed.

The only way to contact the support team directly is through an email form. So, no phone support, but you can get pushed to the front of the line with a paid plan.

Along with a blog, Facebook, and Twitter accounts, you actually have quite a few places to learn about the system and reach out to the support team.

Who Should Be Using Sellfy?

We recommend Sellfy for people who are selling more than five products. The free trial is more than enough to test the waters. Sellfy seems to work best for sellers with large digital libraries who need the extra tools for discounting, PDF stamping and analytics.

If you've had a chance to use Sellfy for selling digital products, let us know your thoughts in the comments below.

Finishing Thoughts on Sellfy is an excellent solution for selling product files and other items online. Subscribers will find the service easy to use, like WooCommerce, or Soundcloud, and you can accept payments through a range of payment gateways, like Stripe and PayPal.

You can use Sellfy to deliver download links and ecommerce solutions to people around the world, and turn any website into a landing page for your business. The embed feature means you don’t have to start building from scratch again if you already have a business website that you want to build on. There aren’t any transaction fees to worry about either, which means more of your cash ends up in your pocket when you’re selling online.

There are limitations to Sellfy too, of course. Branding is present on the starter plan, so you’ll need to upgrade and pay more if you want to focus on building your own brand image. Some people also find the Sellfy software a little basic, with limited email credits for marketing.

However, if you’re relatively new to online selling and you want to get started as quickly as possible, Sellfy is a great choice. You can get active online fast, and make an impact on your target audience without having to spend a fortune. Long-term subscription discounts are excellent too.

Rating: 4.5 - Review by

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.