Looking for a simple shopping cart that will transform your business?
You've come to the right place.
Launched in 2011, Gumroad is a straightforward shopping experience that helps you to start selling products instantly. In recent years, Gumroad has become one of the go-to platform for artists, bloggers, writers, and countless other professionals.
The question is, will Gumroad improve your bottom line?
Today, we're going to explore the features, functionality, price, and performance of Gumroad, to help you decide once and for all whether this is the software that suits you.
Let's get started.
According to the Gumroad homepage, the business has sent more than $201 million in payments to influencers, educators, artists, and other professionals worldwide.
More than just a basic checkout service, Gumroad combines simple eCommerce features with audience-building software, analytics, and even offline payment processing.
So, what are the kind of features you can expect?
- Personalized product landing pages
- Email importing
- Automatic order updates
- In-depth analytics
- Offer codes and “choose your own price” payments
- License key generation for software
- Support for multiple currencies
- Options to sell various versions of a product
- Rental sales
- Shipping charges and customizable SKUs
- Sales tax support
- Address verification
- Recurring subscriptions and memberships
- Preorder support
- Profile buttons and widgets
- Social media support
- Automatic workflows
- Simple checkout support
- Affiliate partnerships
That's a heck of a lot of features for such a lightweight payment and eCommerce solutions.
Want to know how well each of these capabilities works?
Gumroad Review: Payment Processing Features
At its core, Gumroad is a solution intended to help freelancers, artists, software developers, and other experts earn an income online. It helps you process payments seamlessly so that you can make a profit for your business.
One unique feature?
Gumroad accepts all major credit cards, including American Express, Discover, Mastercard, Visa, and more. Not only that, but the company processes all of your payments via a proprietary payment gateway, rather than using a pre-built solution like Stripe.
Of course, Gumroad isn't all great. Although it does allow PayPal transactions, it doesn't support any other online payment systems like Skrill or Authorize.net. Still, you should have enough functionality to manage payments from most of your target audience anyway.
Aside from processing payments and making sure they end up in your bank account, Gumroad also makes it easier to adjust your eCommerce strategy too. You can build your relationships with loyal customers by giving them discount codes that work with a percentage discount, or fixed amount off.
There's also the option to add a + sign to a product so that audiences can pay what they want – perhaps for donation purposes.
Other features include:
- Generate software license fees for apps and downloads
- Sell products in a range of different currencies to attract a global audience
- Sell multiple versions of a single product on the same page such as PDF or Mobi downloads
- Deliver rentals for entertainment or software – your customers will have a specific period to use your download before it disappears
Gumroad also makes it easy to ensure that people aren't accessing your content without your permission. The lightweight DRM protects you from people trying to copy digital content without paying for it.
When your payments are successfully processed, you can transfer your Gumroad account balance directly into your bank or PayPal account. Alternatively, you can set up automatic transfers to happen at the end of each week.
Gumroad Review: Shipping and Handling Features
While there are plenty of eCommerce and payment processing tools out there that provide support for digital sales, few specialize in physical offline sales too.
Here's where Gumroad stands out from the crowd.
Not only can you deliver high-quality downloads to your customers through online sites and simple payment systems, but you can also use Gumroad to manage physical products too.
Use Gumroad to adjust the elements on your eCommerce site so that you can list each product with unique variants, shipping fees, and more. With Gumroad, you'll be able to choose which countries you want to ship to, so there's no need to worry about getting orders that you can't fulfill.
Just like with your digital sales, you'll have the option to apply discount and offer codes to customers whenever you like. There's also the option to track how many people respond to your offers and find out where most of your physical sales come from with analytics (we'll go back to that in a minute).
When it come to shipping and handling, Gumroad offers features like:
- Automatically adjusted shipping charges based on where customers live
- Manage shipping and improve customer relationships by sending tracking numbers to customers
- Set up automatic alerts letting your clients know when their products are being delivered
- Verify addresses with the Gumroad algorithm to ensure that you don't send products to the wrong place
- Establish variants for different sizes and styles of product
- Access customizable SKUs so you can track the inventory for all your products
Gumroad also claims to help with Sales tax. Importantly, that doesn't mean that the software adds sale tax to your products – instead, the company just helps you to calculate tax when necessary.
What does that mean?
You can set a state in your admin console that you have a “nexus” in, and whenever you make a sale to that state, Gumroad will calculate how much you're going to owe in sales tax. It's not the most in-depth tax support in the world, but some companies are sure to find this feature helpful.
Gumroad Review: Customer Relationships & Subscriptions
The right eCommerce software is crucial to today's companies for many reasons.
A tool like Gumroad will help you to process transactions and get a better bottom line. However, it's also there to make sure that you're building valuable relationships with customers through reliable service and support.
Gumroad offers plenty of fun ways to upgrade customer management. For instance, you can set-up preorder lists for people who want to get ahead of the crowd when it comes to buying your next product. You'll also be able to pick your own release date, which means that Gumroad verifies cards, but doesn't charge them until your product is ready to go.
Since Gumroad supports imported email lists, it is easy to bring your followers and existing customers with you into your new eCommerce system. From there, you can establish payment and communication flows that will keep your relationships going strong.
For instance, you can:
- Set up subscription payment options that let customers pay monthly or yearly for products
- Create fixed-length subscriptions: For example, your customers might pay for a course or training support for 3 months at a time.
- Combine subscriptions with license keys so that you can sell software to customers more easily.
- Design memberships that give customer access to specific libraries of content based on their membership level.
Looking for more ways to deliver excellent customer service?
Gumroad also helps you to keep consumers happy with updates on the products they've bought, or new items in your portfolio. You can even set up automated workflows that deliver thank-you notes and upsells to clients.
Gumroad Review: Converting Prospects
So you know that Gumroad can help you with processing payments, setting up memberships, and even managing physical sales.
Now here's the tricky question: how does it fare at helping to convert customers?
First things first, Gumroad gives you an environment where you can build your eCommerce presence on the web. You can use it to personalize landing pages with CSS code and templates. Or you can embed forms on your existing website or blog page – depending on your needs.
You do need a little CSS knowledge to get started – particularly if you want to highlight products with unique images, audio, and video. However, the experience is still relatively basic and straightforward for beginners.
Gumroad offers a “Purchase Flow” option, which gives you a rundown of all the things you need to customize in the buyer journey – including buttons, form fields, and receipt pages. You can also design all-in-one profiles that showcase all of your products in a single space.
Here are some of the other features Gumroad uses to attract and convert customers:
- Widgets: let customers buy a product with a click on any page of your site
- Previews: Use Twitter, Facebook, and social media pages to showcase your products
- Custom URLs: Customize your address to make your links stand out
- Affiliate support: Create affiliate URLs to build on your marketing strategy
This isn't a marketing tool, so there isn't anything available when it comes to things like email nurturing and PPC. However, for an eCommerce solution, Gumroad's handful of customer conversion features are quite impressive.
You can even create automated workflows that deliver thank-you notes, upsell opportunities, and cross-sell offers to customers.
What's more, you can check how well your strategies are performing with some fundamental analytics too. Gumroad offers basic graphs and insights into your sales numbers. They're very lightweight and simple, but they can tell you important information about which products are delivering the most revenue, and where your customers are coming from.
With the Gumroad consumption analytics, you can see how audience members interact with your work.
Gumroad Review: Ease of Use
So, how likely are you to feel comfortable using Gumroad?
The whole software solution is designed to be as simple and straightforward as possible. Although there is a little CSS coding knowledge required, most people will be able to use this service without any problems.
Additionally, Gumroad makes accessing payouts simple. You don't have to wait months just to get cash sent to your bank account.
Unfortunately, one issue is that Gumroad only offers a handful of integration options.
You can link your eCommerce tool to Drip, Infusionsoft, or ConvertKit- and that's about it.
Life's always easier when your tools work seamlessly together – so keep that in mind when you're considering this Gumroad review.
One area where Gumroad does excel is in pricing.
Not only is it one of the cheapest payment processing solutions on the market, but it's also one of the few that offers a free plan.
That's right – you can use Gumroad without paying a penny.
Of course, like most free pricing tiers, there are some limitations as to what you can do if you're not paying for your software. However, you'll still have a great tool that you can use to start selling your products when your budget is low.
If you do decide to upgrade to the “Pro” version of Gumroad, then prices will start at $10 per month. These fees include access to unlimited bandwidth, however, remember that you'll have a separate payment processing cost to deal with too. Payments cost 3.5% of your transactions, plus 30 cents per charge.
Users on Gumroad can also access the “Discover” feature, for an extra 10% fee. The Discover solution works by recommending products to specific buyers who have purchased content or products similar to yours. It's like giving yourself a handy marketing boost when you're trying to find new customers.
Not everyone will need this extra feature – but it can be particularly useful for artists, or educators trying to sell online courses.
Gumroad: Customer Service
Let's face it; your shopping cart is probably one of the most essential tools of your eCommerce business.
It only makes sense that you'd want the comfort and peace of mind that comes with knowing you have somewhere to turn when something goes wrong.
Even if you invest in the best payment processing tool in the market, there's always a chance you'll need a little help. Perhaps you'll encounter a system failure when trying to set up a discount, or you might have trouble figuring out how to add a new currency to your checkout page.
Gumroad offers a very simple user interface that makes it easier for novices and experts alike to start navigating the platform. However, if you do get stuck, there's a knowledge base available to guide you through any basic questions you might have.
The knowledge base is handy — but it's not perfect. You might not be able to find all the answers to your questions here, which means that you'll need to contact the Gumroad team instead.
Unfortunately, the only way to do that is via email.
Sending an email may be too slow of a method for some eCommerce business owners who can't continue processing payments until their issue is resolved.
Is Gumroad Right for You?
As a simple checkout cart, Gumroad has plenty of benefits to offer.
It's clean, customizable, and easy to use – even if it's not the most advanced solution of all time. Additionally, Gumroad also benefits from being one of the most affordable tools on the market, with a free tier to help you get started.
Unfortunately, Gumroad won't be right for everyone. You can't use this solution to sell services, so it's no good for consultants or IT gurus. You also won't be able to access the same in-depth analytics and support you would get from a tool that integrates with a wide range of selling solutions.
Overall, Gumroad is best for people in search of a simple, workable cart experience, available for a low price.
Gumroad Pros 👍
- Customizable checkout pages and widgets
- Subscription and membership support
- PayPal and Credit card payments accepted
- Easily create coupons and discounts
- Affiliate center built-in
- Easy-to-use interface
- Affordable cost and free plan
Gumroad Cons 👎
- No A/B testing or advanced analytics
- No way to offer free trials
- Limited knowledge base
- No live chat for customer support
- No way to sell services
- Limited integrations
Is Gumroad secure?
When something is purchased via Gumroad on a secure browser, that payment will be secured by TLS, with SHA2 cyphers alongside 128-bit encryption. Gumroad transactions are also processed using PCI compliant service providers.
Is Gumroad free?
Gumroad is one of the few checkout cart solutions that offers a free version for users. Though the free version lacks certain features and comes with a slightly more expensive transaction cost of 85% plus 30 cents per transaction, it means you don't have to pay monthly for software.
What is Gumroad payment?
Gumroad is a software that allows creators, freelancers, and professionals to sell directly to their target audience. Gumroad accepts all major credit cards as well as PayPal can send automatic payments to your bank or PayPal account once per week.
How do I start selling on Gumroad?
Anyone can set up an account and start selling with Gumroad as their primary payment processing system and checkout cart provider. You'll need to choose whether you want to use the premium or free service, then create an account. From there, you can use the Gumroad platform to sell bundled, tiered, or subscription products, as well as memberships, and physical items.
Creators that don't have anything to sell yet can use the Audience feature on Gumroad to design a mailing list and start building preorders for their future products.
Who can use Gumroad?
Anyone who lives in a country that allows payments to be sent via PayPal can start an account with Gumroad.
What can't you sell on Gumroad?
There is a list of prohibited goods that you cannot sell on Gumroad, such as used products. Gumroad also doesn't support companies selling services, although digital downloads and many physical products are fine.