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Good user experience is one of the key features of any successful ecommerce store, and without taking care of this one aspect, you're in an uphill battle to drive sales. And how do you provide great user experience? By perfecting your ecommerce website design.

Below you'll find our favourite ecommerce websites of 2022, compiled from our entire ecommerce website database.

But before that, here are our top rated ecommerce website builders that the most succesful shops are using in order to deliver high quality UX and UI:

Latest update: August 2022

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Below you'll find our favourite ecommerce websites of 2022, compiled from our entire ecommerce website database.

These websites should give you an idea of what elements you should be focusing on, and some pointers on how you can provide rich user experience through additional website features and good themes.

Best Ecommerce Website Designs in 2022: Inspiration

1. The Sill:

the sill - Best Ecommerce Website Designs

With appealing colors, this website gives off a very clean, simple, and cheerful feeling. The Sill believes that plants make people happy, and so does their online store. The entire site is crisp and refreshing and has a beautiful nature vibe.

The header menu is very clever and it's one of my favourite features on this list. The gap between ‘The' and ‘Sill' is done so to mirror the name of the company. As you scroll down to look at the products the words come together and the other options move to the right.

Key takeaway: Interactive mega menu

Ecommerce website built using: Shopify

2. Couple:

couple - Best Ecommerce Website Designs

In the bottom right-hand corner of Couple‘s homepage is a chat box. This gives visitors instant access to Couple's support team.

Chat boxes work wonders for improving your customer service and for showing visitors you're dedicated to answering their queries and questions in a timely fashion.

Key takeaway: Consider using a chat box plugin to enhance the quality of your customer service.

Ecommerce website built using: Shopify

3. Rebecca Atwood:

rebecca atwood - Best Ecommerce Website Designs

Rebecca Atwood is a Brooklyn-based textile designer with a shiny ecommerce experience. The final product is a bespoke online store that looks as beautiful on mobile as it does on the desktop. The design showcases the products in use which builds an aspirational picture in the users head, as they can see the product in action.

What the website does well is that they offer a click to buy option, similar to what you see on Instagram where you can instantly be transported to the product page.

Key takeaway: Click to buy

Ecommerce website built using: Shopify

4. Mulberry:

mulberry - Best Ecommerce Website Designs

Mulberry is a bold company with a striking ecommerce website design. You see big colorful photos and fewer words with this type of website design. If you are looking to design a high-end fashion online store then Mulberry is the perfect place to draw inspiration.

Mulberry's zoom to hover technique on images prompts the user to click the item and also highlights the high-resolution quality of the imagery. If you are familiar with CSS or want to pass this to your web designer here's a simple how-to guide.

Key takeaway: Zoom on hover

Ecommerce website built using: Amplience

5. The New York Times Store:

the new york times store - Best Ecommerce Website Designs

One thing that really makes The New York Times Store website stand out is the organization and typography. The fonts perfectly represent the New York Times brand. The different product options are laid out in a clean grid making browsing and shopping a breeze.

What they also do well is that they bold the typogrpahy for their Best Sellers and Sale items in the header which is subtle, but automatically draws your eye to the products.

Key takeaway: Easily identifiable typography

Ecommerce website built using: Shopify

6. The Owl:

owl - best ecommerce website designs

The reason Owl is on the list is their strange take on ecommerce website design. The homepage is not what most online stores look like. Thatโ€™s a not a bad thing as it makes their web design creative. Creativity helps stores stand out. Doing something a little different can help your bottom line a lot.

Their homepage is very minimalist and they have a video which plays automatically to highlight their products. Again it's very edgy and almost enchanting. Due to their minimalist design, the video won't affect load speeds for users to the website.

Key takeaway: Automatic playing video on your homepage

7. Baron Fig:

baronfig - best ecommerce website designs

This ecommerce website design is full of great design elements. The first is the minimalistic and sharp photography. The second is the fun graphics and catchy phrases. The color scheme correlates and compliments the product. If youโ€™re looking for a site that uses a variety of elements to create one cohesive feel then Baron Fig is perfect for you.

Slightly below the fold of the homepage, Baron Fig display a rolling display of snippets from press articles from companies such as GQ, Buzzfeed and New York which instantly grab your attention.

Key takeaway: Carousel of comments from the press

Ecommerce website built using: Shopify

8. Beacon:

ecommerce website - beacon

Beacon is a collaborative design project selling posters for good. The website looks like an online art gallery. The products are displayed like actual posters hanging on a wall. The design is simple with very little text and no unnecessary menus.

Via some HTML techniques Beacon also have the background images move which grabs your attention instantly.

Key takeaway: Moving background images

Ecommerce website built using: Shopify

9. Packwire:

ecommerce website - packwire

Scrolling through the Packwire homepage is an exciting adventure where you donโ€™t know what is going to pop up next. The design features are completely different than any other site. There are fun pop-ups and sliders covering the whole website. Packwire have built a sexy website for a very unsexy business.

Due to their complex design and animations, the page load speeds can be quite long. However, Packwire has used a box unpacking and packing itself to indicate that the page is loading. It's unique to the business and makes the waiting time far less laborious.

Key takeaway: Unique loading icon

10. Caroline Z Hurley:

ecommerce website - caroline z hurley

The large stunning photo on the Caroline Z Hurley homepage sets the feeling for how the rest of the website design will be. The fun and simple photography sell the product without even trying. Customers are not bombarded by product options.

The lady in the picture is clearly admiring the product so much that she doesn't even realise the camera is there. It really detaches from the cheesy and standard stock images of somebody smiling at the product.

Key takeaway: Out of the box photography

Ecommerce website built using: Shopify