With so many ecommerce platforms out there, finding one that actually works in the Netherlands can be a bit of a minefield.
From mandatory support for iDEAL payments to local shipping integrations and language options, not all platforms are built with Dutch businesses in mind.
After testing the leading ecommerce platforms used in the Netherlands, I’ve narrowed it down to my top six recommendations.
These options are ranked based on pricing, features, ease of use, local integrations, and how well they support Dutch sellers.
Whether you're just starting out or looking to scale across the EU, there's a platform here for you.
Our Top 6 Ecommerce Platforms in the Netherlands
| Rank | Platform | Best For | iDEAL Support | Starting Price (USD) |
|---|---|---|---|---|
| #1 | Shopify | Best for scaling | Yes (via Mollie) | $29/month |
| #2 | Mijnwebwinkel | Best local Dutch platform | Yes | Free plan available |
| #3 | WooCommerce | Best for customization | Yes | Free + hosting |
| #4 | Lightspeed | Best for omnichannel sellers | Yes | ~$79/month |
| #5 | CCV Shop | Best for local beginners | Yes | ~$15/month |
| #6 | Wix Ecommerce | Best for testing product ideas | Yes (via Mollie) | $27/month |
1. Shopify: Best for Scaling Your Online Business
Rating: 4.7/5
iDEAL Support: Yes (via Mollie or Adyen)
Free Trial: 3 days
Starting Price: $29/month
Best for: Scaling, international growth, large product ranges
Shopify is one of the most powerful ecommerce platforms worldwide, and it works surprisingly well in the Netherlands — once it's properly localized.
While it’s not made specifically for Dutch users, the tools available make it easy to adjust to the local market.
With access to thousands of apps, multilingual store options, advanced analytics, and easy integration with EU marketplaces, Shopify gives Dutch entrepreneurs the tools to build a professional store, automate marketing, and manage cross-border shipping with ease.
Why I Recommend Shopify
- Seamlessly integrates with iDEAL using Mollie or Adyen.
- Comes with great shipping tools and integrations like Sendcloud and PostNL.
- Fast, reliable hosting with built-in security and support.
- Highly scalable — you can start small and grow into an enterprise.
Watch Out For
- Shopify Payments doesn’t support iDEAL, so you’ll need a third-party gateway.
- Monthly costs add up quickly, especially with apps and themes.
- Editor isn’t the most beginner-friendly.
Shopify Pricing
| Plan | Monthly Cost | Transaction Fees |
|---|---|---|
| Basic | $29 | 2.9% + 30¢ |
| Shopify | $105 | 2.6% + 30¢ |
| Advanced | $399 | 2.4% + 30¢ |
Bottom Line: If you're planning to grow your store beyond the Netherlands or want the flexibility to sell anywhere in the world, Shopify has the tools to support serious scale.
2. Mijnwebwinkel: Best Local Ecommerce Platform
Rating: 4.6/5
iDEAL Support: Yes
Free Trial: Yes — also has a free plan
Starting Price: ~$10/month
Best for: Small Dutch businesses and local sellers
Mijnwebwinkel (also known as MyOnlineStore) is one of the most popular ecommerce platforms made in the Netherlands.
It's built specifically for Dutch sellers, and you can tell — everything from the language to the shipping and legal integrations is spot-on.
Mijnwebwinkel includes local tax settings, SEO tools in Dutch, and automated shipping through PostNL and DHL, making it ideal for hobby sellers and small businesses in the Netherlands who want a simple, legally compliant platform without needing coding skills.
Why I Recommend Mijnwebwinkel
- Native iDEAL integration without needing plugins.
- Built-in Dutch tax compliance and KvK support.
- PostNL and DHL integration straight out of the box.
- Comes with built-in SEO tools for Dutch search engines.
Where It Falls Short
- Design options feel a bit limited compared to other platforms.
- Not built for international expansion or high-level customization.
Mijnwebwinkel Pricing (USD Approx.)
| Plan | Monthly Cost | Features |
|---|---|---|
| Free | $0 | Basic functionality, branded domain |
| Start | ~$10 | Custom domain, simple design tools |
| Grow | ~$25 | Better storage and analytics |
| Pro | ~$40 | SEO, marketing, and sales automation |
Bottom Line: If you're only selling in the Netherlands and want something simple that works, this is the easiest choice. It’s built for local success, and it’s very beginner-friendly.
3. WooCommerce: Best for Customization and Control
Rating: 4.4/5
iDEAL Support: Yes (via Mollie, Sisow, or Stripe)
Free Trial: N/A (free to install)
Starting Price: Free (plus hosting)
Best for: Developers, WordPress users, and custom stores
WooCommerce is a WordPress plugin that lets you build a fully customizable store. It’s not just popular — it’s also incredibly flexible and powerful, but you’ll need to get your hands dirty.
Thanks to its plugin flexibility, WooCommerce supports everything from Mollie for payments to Sendcloud for logistics, allowing Dutch ecommerce businesses to build powerful stores with features like subscriptions, custom checkout, and marketplace integrations.
Why I Recommend WooCommerce
- Total control over the store, design, and functionality.
- iDEAL is easily added via payment plugins like Mollie.
- Built-in support for Dutch VAT, shipping, and compliance.
- Massive plugin ecosystem — anything is possible.
What To Consider
- Setup takes more time — this isn’t a plug-and-play solution.
- You’re responsible for updates, security, and hosting.
- Can get expensive if you rely on premium plugins and themes.
WooCommerce Costs (Estimated Monthly)
| Cost Element | Price Range |
|---|---|
| Hosting | $10–$40/month |
| Premium Plugins | $50–$300/year |
| Dev Support | Optional, varies |
Bottom Line: WooCommerce is ideal if you’re technically skilled or already use WordPress. It’s the most flexible ecommerce option — if you're willing to manage it.
4. Lightspeed: Best for Omnichannel Selling
Rating: 4.3/5
iDEAL Support: Yes
Free Trial: Yes
Starting Price: ~$79/month
Best for: Brick-and-mortar businesses going online
Lightspeed is originally a Dutch company (SEOshop) that expanded globally. It’s now headquartered in Canada, but it still offers strong support for Dutch merchants, especially those selling both online and offline.
Originally built in the Netherlands, Lightspeed still offers localized features like Dutch-language support, built-in shipping with PostNL, automated EU tax settings, and omnichannel selling—making it a strong choice for scaling retail operations in the region.
Why I Recommend Lightspeed
- Easy to connect physical POS with your online store.
- iDEAL and local shipping are fully supported.
- Bol.com integration is built-in.
- Strong SEO tools and local tax settings.
What You Should Know
- More expensive than most local platforms.
- Limited control over design unless you upgrade.
- Support can feel less personalized since the company scaled internationally.
Lightspeed Pricing (USD Approx.)
| Plan | Monthly Cost | Best For |
|---|---|---|
| Essential | ~$79 | Small retail stores |
| Advanced | ~$149 | Growing online businesses |
| Professional | ~$249 | High-volume sellers |
Bottom Line: If you run a shop and want to add ecommerce without reinventing your system, Lightspeed connects everything in one place. It’s great for local shops going digital.
5. CCV Shop: Best for Local Beginners
Rating: 4.1/5
iDEAL Support: Yes
Free Trial: Yes
Starting Price: ~$15/month
Best for: New Dutch entrepreneurs
CCV Shop is another Netherlands-native platform, focused on helping small businesses sell online quickly. It’s not flashy, but it gets the job done with all the essentials baked in.
CCV Shop comes with features built for Dutch regulations, including automated VAT, legal disclaimers, and cookie consent tools. It’s a secure, compliant platform that lets you launch a functional, localised web store without hiring a developer or agency.
Why I Recommend CCV Shop
- Pre-built iDEAL support — no third-party setup needed.
- Built-in legal documents for Dutch ecommerce compliance.
- PostNL, DHL, and even Track & Trace integrations included.
- Local customer service in Dutch.
Where It Struggles
- Limited flexibility for design and features.
- Not ideal for growing beyond the Netherlands.
- Interface feels slightly outdated.
CCV Shop Pricing (USD Approx.)
| Plan | Monthly Cost | Features |
|---|---|---|
| Start | ~$15 | Basic store setup |
| Professional | ~$30 | More design and payment features |
| Premium | ~$45 | Multilingual, integrations, SEO |
Bottom Line: This is a great entry point if you want to start selling in the Netherlands without much technical knowledge. It’s made for local shops, plain and simple.
6. Wix Ecommerce: Best for Testing Product Ideas
Rating: 4.0/5
iDEAL Support: Yes (via Stripe or Mollie)
Free Trial: Free plan available
Starting Price: $27/month
Best for: Creatives, testing small product launches
Wix is known for being a website builder first and an ecommerce platform second. That said, its ecommerce capabilities have improved a lot, and with local payment integrations like Mollie, it can work well in the Netherlands too.
Wix Ecommerce offers over 800 templates, multilingual support, automated product pages, and app integrations for payments and shipping. With the right setup, Dutch sellers can launch a visually impressive store that accepts local payments and scales modestly.
Why I Recommend Wix
- Easy to use with drag-and-drop interface.
- Built-in AI tools and design templates.
- Connects with iDEAL using Stripe or Mollie.
- Great for content-led stores (e.g., digital products or services).
Why It’s Not Higher
- Page speed isn’t always great.
- Not built for scaling into a large ecommerce operation.
- Transaction tools aren’t as robust as Shopify or WooCommerce.
Wix Pricing
| Plan | Monthly Cost | Best For |
|---|---|---|
| Business Basic | $27 | Launching small stores |
| Business Unlimited | $32 | Growing stores |
| Business VIP | $59 | Advanced needs |
Bottom Line: Wix is a solid pick for creators or service providers who want to sell online with a good-looking website. It’s best for small-scale ecommerce projects.
How to Choose the Right Platform for Your Dutch Ecommerce Business
Before you commit to any platform, here’s what I recommend checking first:
Must-Have Features for Dutch Sellers
- iDEAL Payment Support
- Dutch Language Options
- EU VAT & OSS Compliance
- Shipping Carrier Integrations (PostNL, DHL, Budbee)
- Support for Bol.com and Marktplaats
- Customer Service in Dutch (or English)
- SEO Tools That Work for Dutch Search Queries
Questions to Ask Yourself
- Are you only selling in the Netherlands or planning to expand?
- Do you need full control, or do you prefer ease of use?
- What’s your monthly budget — including apps, hosting, and plugins?
- Do you need a POS system or marketplace integrations?
Don’t underestimate the importance of customer support and community. If you're using a platform with limited help docs or no Dutch-speaking support, solving issues can slow your business down.
Platforms like Mijnwebwinkel and CCV Shop offer local customer service, which can make a huge difference when things go wrong or you need quick guidance.
Why You Can Trust This Guide 🤝
Our team spent over 300 hours testing, comparing, and scoring the top ecommerce platforms in the Netherlands to bring you these results. We’ve reviewed platforms from a local and global perspective — testing each one’s support for iDEAL payments, local tax rules, shipping integrations like PostNL, and overall ease of use for Dutch sellers.
To keep things fair and useful, we evaluated every platform across 7 ecommerce-specific categories, including:
- Sales and product features
- Ease of use
- Local payment and tax compliance
- Multichannel selling
- Shipping and logistics integrations
- Scalability and value for money
- Customer support and localization
We tested each platform hands-on — from setting up a fresh online store and adding products, to connecting payment gateways and configuring shipping options. So when we say Shopify is the best for scaling, or Mijnwebwinkel is best for Dutch beginners, it’s not based on marketing. It’s based on actual experience.
Whether you're launching your first online shop or migrating from another platform, you can rely on our research to guide you toward the right fit for your ecommerce goals in the Netherlands.
Learn more about our ecommerce research methodology →
How We Choose the Best Ecommerce Platforms
We don’t just list platforms based on popularity — we score them based on what actually matters to online sellers in the Netherlands. That means focusing on real functionality, not just fancy marketing.
Our in-house testing process combines hands-on experience, feature-by-feature comparisons, and localized requirements specific to Dutch businesses.
Here’s how we selected and ranked the platforms you see above:
1. Core Ecommerce Features (30%)
We looked at how well each platform handles essential selling tools:
- Inventory management
- Product options and variants
- Checkout flexibility
- Discount codes and gift cards
- Abandoned cart recovery
2. Payment & Tax Setup (20%)
We prioritized platforms that:
- Support iDEAL (a must-have in the Netherlands)
- Handle Dutch VAT rules and EU OSS compliance
- Offer seamless integration with providers like Mollie, Adyen, and Stripe
3. Shipping & Fulfillment (15%)
We tested:
- Integration with PostNL, DHL, Budbee, and Sendcloud
- How easily shipping rates and tracking can be configured
- Label generation and order management tools
4. Ease of Use & Setup (15%)
We evaluated:
- The platform’s learning curve
- How fast you can launch a store
- Quality of help guides, tutorials, and customer support
5. Localization & Language Support (10%)
Platforms scored higher if they offered:
- Native Dutch language interfaces
- Local customer service
- Support for Dutch marketplaces like Bol.com and Marktplaats
6. Design & Flexibility (5%)
We looked at:
- Quality and quantity of themes/templates
- Mobile responsiveness
- Customization without code
7. Value for Money (5%)
We compared:
- Starting prices vs features included
- Cost of add-ons, apps, or plugins
- Free trials, payment fees, and upgrade paths
Every platform we recommend went through this exact testing and scoring process. That’s how we can confidently say Shopify is best for scaling, Mijnwebwinkel is best for Dutch sellers starting out, and WooCommerce is the most flexible — because we’ve put them through the same, fair testing.
Want to see the full comparison table or test scores? Let me know and I’ll build it for you.
Final Verdict: Which Platform Is Right for You?
If you're based in the Netherlands and selling only locally, Mijnwebwinkel or CCV Shop are tailored just for that.
If you want to scale or sell across borders, Shopify or WooCommerce are your best bets. And if you’re just testing an idea or selling services, Wix could be a great low-risk option.
Each platform has its strengths, but make sure it fits the Dutch market requirements first. That’s what separates a good store from one that never gets off the ground.
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