Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and eBay, but you can find popular niche multi-vendor sites such as ThemeForest. The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.
When customers come to your multi-vendor site they can pick one item from John Q web designer and another from Company XYZ and it is all processed through the same shopping cart. The multi-vendor payment processing system divides the payments behind the two vendors and everyone goes home happy. This ecosystem of people creating and selling in one place helps the customer find a more diverse set of products, and you, the site owner can make some big bucks through fees.
Continue reading The Best Ecommerce Platforms & Shopping Carts for Multi-vendor Ecommerce Marketplaces
In a market as saturated as the ecommerce platform market, it can be very difficult to figure out which shopping cart software best meets your needs. If you are considering starting your own store, then chances are you have already run into this struggle at some point. So far I have covered most popular ecommerce platform reviews as individual offers and created this comparison chart, then ranked all platforms after their SEO effectiveness, but now it's time to see how the different platforms compare to each other: Shopify, Bigcommerce, 3dcart, Volusion and Big Cartel.
Continue reading Top 5 Ecommerce Platforms and Solutions: Shopify vs Volusion vs Bigcommerce vs Big Cartel vs 3dcart (May 2017)
Why is SEO important for ecommerce?
Well, 93% of all internet activity starts with a search. That means you're going to have a tough time running an online store if users can't discover your website through Google.
But most ecommerce platforms today offer a variety of features that'll help you optimize your ecommerce store for Google. But considering that SEO involves a lot of factors -UX, speed, meta tags, etc, you'll need to find a platform that does well with all of them.
In fact, it'll need to ace in all of them.
And we're here to help you find the best ecommerce platform for SEO in 2017.
Continue reading How to Choose the Best Ecommerce Platform for SEO (August 2017)