Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and Ebay, but you can find popular niche multi-vendor sites such as ThemeForest or ArtPal. The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.
When customers come to your multi-vendor site they can pick one item from John Q web designer and another from Company XYZ and it is all processed through the same shopping cart. The multi-vendor payment processing system divides the payments behind the two vendors and everyone goes home happy. This ecosystem of people creating and selling in one place helps the customer find a more diverse set of products, and you, the site owner can make some big bucks through fees.
Continue reading The Best Ecommerce Platforms & Shopping Carts for Multi-vendor Ecommerce Marketplaces
In a market as saturated as the ecommerce platform market, it can be very difficult to figure out which shopping cart software best meets your needs. If you are considering starting your own store, then chances are you have already run into this struggle at some point. So far I have covered most popular ecommerce platform reviews as individual offers, and created this comparison chart, then ranked all platforms after their SEO effectiveness, but now it's time to see how the different platforms compare to each other: Shopify, Bigcommerce, 3dcart, Volusion and Big Cartel.
Continue reading Top 5 Ecommerce Platforms and Solutions: Shopify vs Volusion vs Bigcommerce vs Big Cartel vs 3dcart (May 2017)
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Many business owners may be unaware that their Ecommerce platform (some of them discussed here) might not be equipped with the features needed to make their online shop search-engine-friendly. Some ecommerce software offers only the most basic SEO features, some only at a premium cost while others do not offer them at all.
Continue reading How to Choose the Best Ecommerce Platform for SEO (March 2017)