Yotpo Pricing: How Much Will It Really Cost Your Ecommerce Store?

Yotpo is one of the most popular ecommerce marketing platforms, offering tools for product reviews, loyalty programs, SMS marketing, subscriptions, and visual user-generated content (UGC).

It’s used by some of the biggest direct-to-consumer brands in the world — but figuring out what it will actually cost you is not as straightforward as you might hope.

I’ve dug into Yotpo’s pricing structure, looked at feedback from store owners, and even compared it against alternatives, so you can decide if it’s the right fit for your store — and your budget.

Why You Can Trust This Review

I’ve worked directly with ecommerce platforms for over seven years, helping brands select marketing tools that scale with their growth.

For this review, I’ve researched Yotpo’s pricing across all its modules, analyzed cost differences based on order volume, and cross-checked with case studies from real brands.

The goal here isn’t to sell you on Yotpo — it’s to give you the transparent, detailed breakdown the company doesn’t always put front and center.

Yotpo at a Glance

Best For	Standout Features	Price Range (USD)
Scaling ecommerce brands	Reviews, Loyalty, SMS, Subscriptions, UGC in one suite	$0 – $3,000+/mo

Yotpo Pricing Summary

Need a quick snapshot of Yotpo’s costs? Here’s what to expect:

What I Like
✔️ The free plan is genuinely useful for very small stores (50 orders/month limit)
✔️ Flexible — you can subscribe to only the modules you need
✔️ Strong enterprise features for high-volume merchants

What I Dislike
❌ True costs aren’t shown upfront — most plans require a sales call
❌ Pricing is order-volume based, so your bill can spike as you grow
❌ Bundling multiple modules can get very expensive

My Experience With Yotpo Pricing

When I first tried to get a Yotpo quote, I found myself clicking “Request Pricing” far more often than I wanted. For lower-tier plans like Reviews or SMS, prices are public. But for Loyalty, Subscriptions, or bundles, you need to talk to sales.

For testing purposes, I set up a Shopify store with around 500 monthly orders and requested quotes for different configurations.

The results showed a clear pattern:

• Adding Loyalty doubled my monthly cost compared to just using Reviews.
• Order volume thresholds are the main trigger for price jumps.
• There’s a noticeable jump when you cross 1,000 monthly orders.

Yotpo Reviews Pricing

The Reviews product is often the first step into Yotpo for ecommerce stores. It lets you collect, moderate, and display customer reviews across your site and in Google Shopping.

Plan Type	Price (USD)	Order Limit	Key Features
Free	$0	50 orders/month	Basic review requests, photo reviews, widgets
Growth	$15–$29	100–500 orders/mo	Email customization, review filters
Premium	$119–$499+	1,000+ orders/mo	Google Shopping integration, advanced reporting
Enterprise	Custom	Unlimited	API access, dedicated support, multi-store

Testing Notes:
The free plan works for very small stores, but you’ll outgrow it quickly. Once you cross the 500-order mark, the monthly cost starts rising sharply.

Extra Insight:
One important detail here is that Yotpo’s Reviews pricing is not just about volume — the moment you need deeper integrations (like pulling review snippets into Facebook ads or syncing with Google Merchant Center), you’ll find those features locked behind the Premium tier.

That means even if your store’s order volume is moderate, specific marketing strategies could push you into a higher-priced plan sooner than expected.

Yotpo Loyalty & Referrals Pricing

Loyalty programs are one of Yotpo’s strongest features, but also one of its most expensive.

Plan Type	Price (USD)	Order Limit	Notes
Basic	$29–$49	<500 orders/mo	Points and referrals only
Growth	$199–$599	1,000–5,000/mo	VIP tiers, segmentation, advanced analytics
Enterprise	$1,000+	Unlimited	Fully custom, multi-language

Testing Notes:
If you only need a basic points system, the $29–$49 range is reasonable. But advanced features push you into enterprise territory fast.

Extra Insight:
What makes Loyalty so powerful — and costly — is its ability to integrate rewards into multiple customer touchpoints, from email to SMS to in-app notifications. This kind of omnichannel engagement is fantastic for retention, but it’s also where Yotpo’s per-order pricing model becomes very noticeable.

The more engaged your customers are, the faster you may climb into a higher billing tier.

Yotpo SMS & Email Pricing (SMSBump)

SMSBump is the most transparent in Yotpo’s suite. You pay for what you send.

Feature	Price (USD)
Platform Fee	$0–$29/mo
US SMS	$0.015/SMS
US MMS	$0.045/MMS
International SMS	Varies

If you send 5,000 SMS messages per month in the US, expect around $75 in messaging fees, plus your platform fee.

Extra Insight:
While pricing here is usage-based, it’s worth noting that certain advanced SMS automation flows — like multi-step abandoned cart reminders or segmented product launches — require paid platform tiers.

So while the per-message rate is fixed, your actual monthly bill can still grow if you unlock higher-end features like predictive send times or advanced personalization.

Yotpo Subscriptions Pricing

Plan Type	Price (USD)	Notes
Basic	$0–$29/mo	Core subscription management
Growth	$49–$199/mo	Advanced billing controls
Enterprise	Custom	For brands with high subscriber volume

Extra Insight:
One factor to keep in mind with Yotpo Subscriptions is that, unlike standalone subscription tools such as Recharge, it’s designed to work seamlessly with other Yotpo modules like Loyalty.

That means you can reward subscribers with points automatically — a huge retention driver. But this integration benefit is partly why pricing can edge toward the higher end for growing subscription-based stores.

How Yotpo Pricing Scales With Growth

To make things clear, here’s what Yotpo might cost for Reviews + Loyalty + SMS, based on monthly order volume:

Monthly Orders	Estimated Cost (USD)
100	$29–$59
500	$79–$199
1,000	$199–$499
5,000	$699–$1,499
10,000+	$2,000+

Extra Insight:
These ranges are averages — if you negotiate a multi-product bundle with Yotpo, you might secure a discount compared to buying modules separately.

However, this usually involves committing to an annual contract, so you’ll need to be confident in your growth forecasts before locking in.

Is Yotpo Good Value for Money?

For Small Stores (<500 orders/mo):
The free plan plus basic SMS can be cost-effective, but other review tools like Judge.me may give you more for less.

For Mid-Sized Stores (1,000–5,000 orders/mo):
This is where Yotpo shines — if you use multiple modules, the ROI from increased repeat purchases and conversions can justify the cost.

For Enterprise Stores:
Yotpo can replace multiple tools and centralize your marketing stack, but costs can run into thousands per month.

Extra Insight:
Value really comes down to consolidation. If Yotpo can replace three or four separate apps in your stack, the higher cost per month may still be cheaper overall when you consider saved subscription fees, time spent integrating tools, and having a unified data source.

Alternatives to Yotpo

Platform	Starting Price	Key Strength
Judge.me	$15/mo	Affordable, flat-rate reviews
Stamped.io	$23/mo	Good loyalty + reviews combo
Okendo + Klaviyo	Varies	Strong segmentation, best-in-class email/SMS

Extra Insight:

Each alternative has trade-offs — for example, Judge.me is fantastic for reviews but doesn’t offer loyalty or SMS, while Okendo pairs well with Klaviyo but requires two subscriptions.

Yotpo’s main competitive edge is bundling, so if you only need one marketing tool, a specialist provider might be a better fit.

Final Verdict: Should You Use Yotpo?

If your ecommerce brand is growing and you want an all-in-one marketing suite that integrates tightly with your store, Yotpo is worth considering.

But if you’re on a tight budget or your order volume is low, you may find better value elsewhere.

The bottom line is that Yotpo is built for scale. You’ll get the most out of it if you have clear growth goals, a strategy for leveraging multiple modules, and the budget to handle tier jumps as your order volume rises.

Smaller stores might be better served by lighter, more affordable tools until they’re ready for a full marketing suite.