On this episode of Ecommerce InterViews, we talk to the founder of Cat in the Box, a small business that creates cardboard box playhouses for cats.
We learn about the science behind cats' natural attraction to cardboard boxes and how that led to the creation of this business.
We also go over the challenges of finding the right manufacturer, marketing the product on a limited budget, and the importance of creating valuable content to build organic traffic.
Dawn shares her experience with both cold calling and wholesale platforms and the benefits and drawbacks of each approach.
We also discuss the impact of COVID on ecommerce and how small businesses like Cat in the Box can succeed in a changing market. From the speaker's personal experience, we learn about the importance of listening to customer needs, adapting product design to meet customer feedback, and finding the balance between different business tasks.
Join us to hear about the story behind this unique and adorable business, and the lessons learned about entrepreneurship and marketing in the world of ecommerce.
