AWeber is one of the most popular and reliable email marketing tools on the web. Offering useful insights into email marketing reports, a host of professional email newsletter templates and more, AWeber has plenty of advantages to it.
The AWeber solution even comes with tools like A/B testing to help you get the most out of your campaigns, autoresponders, and subscriber segmentation.
But, what if you still don’t think AWeber is the right tool for you? The reality is that though AWeber is a good pick for a lot of businesses, it won’t be the top choice for everyone. Fortunately, there are plenty of AWeber alternatives out there to take its place.
Today, we’re going to be looking at the AWeber alternatives most likely to appeal to your company if you’re looking for something a little different to help you with email marketing.
Let’s get started.
What are the Best AWeber Alternatives?
- HubSpot
- Brevo
- Moosend
- Mailchimp
- GetResponse
- ConvertKit
1. HubSpot
HubSpot is an extremely popular tool for email marketing, with plenty of new features that are constantly evolving to suit a changing audience. HubSpot benefits from being wonderfully easy to use, and effective, with a high deliverability rate and a wide selection of amazing packages to choose from to help you boost your sales.
The email marketing solution from HubSpot also benefits from being free to access, which is ideal if you’re only just getting started with your autoresponders. You’ll be able to change from a host of professional templates, or you can create your emails from scratch. HubSpot also gives companies the power to preview emails before they’re sent, so you can ensure everything looks fantastic.
Supported by a simple user interface and a ton of valuable marketing tools, the HubSpot ecosystem even links to additional services offered by HubSpot, like sales and service solutions. You even get a CRM system built in for tracking and enhancing your relationships with customers.
Pricing 💰
The initial email marketing service offered by HubSpot is available for free. You can also get the CRM for free too, but you’ll only have access to the most basic features. You can upgrade to sales and services tools from HubSpot and add extra features with a range of custom pricing packages.
Pros 👍
- Lots of generous free features to explore
- CRM integrations for customer segmentation
- A/B testing and analytics
- Suitable for beginners
- Range of add-ons and templates
Cons 👎
- Can get expensive
Who is this best for ✅
HubSpot is ideal if you’re looking for access to more advanced tools, like CRM solutions for managing customer relationships. The solution is also highly scalable, but you may need to pay a lot for a wider range of functionality.
2. Brevo (formerly Sendinblue)
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Often recommended as one of the top email marketing tools available today, Brevo is an easy-to-use and effective solution for connecting with your customers. This solution launched almost a full 10 years ago and has evolved over that time to bring more than just email autoresponders to companies. Today’s Brevo packages also come with CRM access and SMS marketing.
Brevo combines an intuitive backend environment and user interface with access to valuable tools for improving revenue. You can A/B test your marketing emails, and track conversations with customers over time. You’ll have access to transactional emails which aren’t available with most budget-friendly email marketing services, and you can unlock helpful reports.
GDPR compliant and built with security in mind, the Brevo ecosystem is excellent for strengthening relationships with your customers while maintaining exceptional peace of mind. You can even combine your email and social media marketing strategies.
Pricing 💰
There’s a free version of Brevo available for beginners to test out. Once you’re ready to upgrade to a premium plan, you’ll be able to access a Lite version at $25 per month, which comes with support for up to 100,000 emails per day. The premium service at $65 per month supports up to 1 million emails and offers a range of marketing features too.
Pros 👍
- Omnichannel marketing solution with SMS and social media
- Customer support and community is excellent
- A/B testing and reporting features
- Lots of forms and landing pages to choose from
- CRM access with customer segmentation
Cons 👎
- Can take a while to get used to the features
- Limited email editing
Who is this best for ✅
Brevo is a fantastic choice if you’re looking for a quick and easy way to not only access email marketing, but a host of valuable advertising mediums at once. The solution will allow you to connect with your customers through various channels, to build stronger relationships and improve sales.
3. Moosend
Quickly gaining attention as one of the more popular email marketing tools available today, Moosend is a feature-rich and affordable competitor for AWeber. The tool allows business leaders to automate various repetitive tasks in marketing, so they can save themselves some crucial time. You can even design behavioral email campaigns based on what your customers do on your website.
State-of-the-art segmentation options are one of the many features that makes MooSend so impressive. The email marketing tool improves your chances of building better relationships with clients with in-depth analytics too, so you can examine which of your emails make the right impact on which audience group.
With customers like TED and Vogue already using MooSend, you know you’re getting a high-quality service. There’s no need for any coding with this technology, and you get tons of templates with drag-and-drop customization options to work with. MooSend even has a free version available in case you’re working with a limited budget.
Pricing 💰
As mentioned above, there’s a free forever plan which allows you to send unlimited emails, with sign-up and subscription forms, reporting and analytics, and more, all with no credit card required. The Pro plan costs $8 per month, and there’s an Enterprise option.
Pros 👍
- Fantastic free plan with unlimited emails
- Custom reports and analytics
- Lots of segmentation options
- Easy to use for bulk emails
- Convenient for email management
Cons 👎
- Some limitations in template options
- Not the best automation
Who is this best for ✅
Moosend is ideal for growing companies hoping to make an impact on their audience without breaking their budget. You can even access APIs to link your email marketing tools with other features your business uses every day.
4. Mailchimp
Probably one of the best-known email marketing solutions in the world, Mailchimp is a state-of-the-art solution for building your brand online. Today, the service offers not just email marketing, but ecommerce website building too. You can get your business online with your own easy-to-launch website and a custom domain, then grow your presence with email.
Ready for the world of omnichannel marketing, Mailchimp makes it easier to create effective campaigns with access to things like SMS integrations and social media connections. Within your email marketing platform, you’ll also get features like built-in audience management, automation, creative tools, and so much more.
To help you get started as quickly and effectively as possible, Mailchimp also offers a range of tips and guidance to kickstart your campaigns. There are marketing tips available within the platform itself, and through the help and resources from the brand.
Pricing 💰
Pricing for Mailchimp starts with a free forever plan, where you get access to the marketing CRM, creative assistant, website builder, and forms or landing pages. There’s also plans for $9.99, $14.99, and $299 per month too. The more you pay, the more advanced features you’ll unlock, like state of the art segmentation.
Pros 👍
- CRM and segmentation features
- Website builder, forms and landing pages
- Multi-step journeys across multiple channels
- Great creative assistant and support
- Lots of intelligent tools like send-time optimization
Cons 👎
- Can get pricey for extensive features
Who is this best for ✅
If you’re looking for an all-in-one environment where you can not only build your website, but also develop your email marketing, SMS, and social media campaigns. Mailchimp is also ideal for building relationships with customers thanks to the built-in CRM.
5. GetResponse
When it comes to marketing automation, there are few companies out there with more clout than GetResponse. Similar to tools like Constant Contact, GetResponse allows marketers to access an all-in-one environment for generating leads and increasing sales. GetResponse offers pre-made workflows, so you can jump into email automation as quickly as possible.
For small businesses, GetResponse can offer everything from Pop-ups to landing pages, with drag-and-drop editor technology to make your life easier. With pre-made funnels for boosting conversions, you get so much more than just an email editor from GetResponse. Without any HTML or coding knowledge, you can figure out how to connect with your customers from signup forms through to conversion.
As an alternative to Aweber, GetResponse offers a fantastic level of value, with advanced segmentation, analytics, and reporting included too. Once you’re done building your email marketing campaigns, you can track the results of your digital marketing and use your insights to convert more email subscribers.
Pricing: Pricing for GetResponse starts at $15 per month, but the amount you spend will mostly depend on your list size. If you have around 3000 customers, for instantly, you’ll need to pay at least $45 for the basic plan. The Enterprise campaign is the most expensive, costing around d $1999 per month.
Pros 👍
- Lots of automation and marketing tools
- Integrations with tools like WordPress and Salesforce
- Lots of templates to impress your subscriber list
- Great for lead nurturing with pre-built sales funnels
- Multi-media campaigns available
Cons 👎
- Some limitations for subscriber forms
- A bit of a learning curve
Who is this best for ✅
If you’re looking for an extensive tool for sales funnel management and customer segmentation, GetResponse is a good pick. The cost-effective Tool will help you attract more customers to stores and webinars alike.
6. ConvertKit
Among the most popular tools for email marketers today, ConvertKit has everything you need to connect with and convert your audience, from RSS feeds, to personalized forms, and subscriber data. Ready to work alongside the tools you already use, ConvertKit features a fantastic page builder, real-time reporting and analytics, and a host of subscriber segmentation options.
The list segmentation solution means you can organize your customers based on their previous purchases, location, and other factors. The better the segmentation, the more likely it is you’ll make a positive impact with your marketing automation platform. ConvertKit also offers a lot of support if you haven’t worked with an email builder before.
With more than 100 articles and guides to assist you, ConvertKit competes well with other brands like Mailerlite and ActiveCampaign for usability. There’s even access to forms and landing pages to help with converting site visitors into email subscribers.
Pricing 💰
The ConvertKit email marketing software starts with a beginner price at $25 per month, which supports up to 1000 subscribers and unlimited emails. The more subscribers you’ll need to drip content out to, the more you’ll pay for your features. All packages contain the same number of features, so the only thing that changes is your subscriber count.
Pros 👍
- Excellent for all-in-one marketing
- Lots of great support and community guidance
- Easy-to-use backend environment
- Plenty of segmentation and customization options
- Forms and landing pages included
Cons 👎
- Can get a little pricey depending on your email list size
Which Aweber Alternative is Best?
Aweber definitely has a lot to offer for companies hoping to upgrade their email service provider features with automation. However, there are alternatives out there if you’re looking for something a little different. All of the options mentioned above have a range of features to help you increase your opt-in and open rates, so you can convert more customers.
Choosing the right solution for you will mean thinking about not just the available pricing plans, but which email marketing solution is going to help you optimize everything from subject lines to targeting to drive the best results. Many of the email services above come with free trials and demos, so it’s definitely worth checking some of these out before you make your final decision.
It’s also a good idea to look into the integration options available with your Aweber alternatives. Having the opportunity to combine your email marketing software with things like Salesforce for CRM insights or help desk tools will make life a lot easier for most business owners.
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