Jolene, Author at Ecommerce Platforms

Author: Jolene

Jolene

I'm Jolene Shi, a marketing and event professional with six years of experience in the Chinese market. I assisted international brands from the fashion to home-living industry, such as M.A.C, Asics, and Natuzzi, to carry out their marketing activities in the market. Acted as an intermediary between these brands and the Chinese population, helping western companies adapt to the Chinese market through social media marketing and events. Currently based in Spain, I'm on the journey of learning a new market while enjoying a different culture. It is why I want to create a possible channel for connecting western and Chinese entrepreneurs by sharing trends and insights about ecommerce in China.

Articles Jolene has written:

Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Jolene Aug 12, 2022

On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same day, all of her online accounts, as her business platforms, were closed down in accordance with the authorities' stipulations.

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). According to Alibaba Group, Viya’s gross merchandise volume (GMV) in the presales day for Double 11, the most extensive online shopping festival in China, reached $ 134 million (¥ 8.53 billion), hitting the number two spot for GMV last year. In 2020, she was selected as Fortune China Most Influential Businesswoman, and Forbes China Up-and-Coming Businesswoman in 2021.

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Shopify Strikes a Deal with Chinese Ecommerce Giant JD.com to Unlock the Trillion-Dollar Market

Jolene Jan 25, 2022

Articles

Following an announcement on 18 January, JD.com has officially become Shopify‘s first Chinese strategic partner. In this collaboration, JD has offered a particular boarding channel, JD Marketplace, simplifying entry to the Chinese market for Shopify merchants. In return, Shopify will support Chinese JD sellers in expanding overseas and meeting international needs. By joining forces, these two companies have created a new ecommerce channel, opening up the world's biggest market for millions of merchants.

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