Running a successful affiliate program can be challenging without the right tools. With so many affiliates to manage, track, and pay, things can quickly get overwhelming. That’s where the best affiliate management services come in.
These platforms help businesses automate affiliate tracking, optimize performance, and streamline payments, saving time and effort while driving more revenue. In this guide, we'll dive into the top services you should consider in 2024 to help you take your affiliate program to the next level.
What Are Affiliate Management Services?
Affiliate management services are specialized platforms designed to help businesses run and optimize their affiliate marketing programs. They provide tools for tracking affiliate performance, automating payouts, and detecting fraud, making it easier for businesses to manage partnerships at scale.
Affiliate marketing programs are essential for driving traffic and boosting sales, but manually managing affiliates, tracking commissions, and ensuring compliance can be overwhelming. That’s where affiliate management services come in.
Why Do You Need Affiliate Management Services?
Managing an affiliate program manually is time-consuming and prone to errors. Tracking affiliate links, calculating commissions, and managing relationships can quickly become a nightmare. Without the right tools, you risk losing revenue due to missed payments, inaccurate tracking, or even fraud.
An affiliate management service automates these tasks, helping you focus on scaling your program instead of handling administrative work. Whether you’re running a small affiliate network or managing thousands of affiliates, the right service can streamline operations and drive growth.
The 5 Best Affiliate Management Services
Here’s our roundup of the best affiliate management services in 2024.
1. Grovia
Grovia is one of the best affiliate management services in the performance marketing industry. They are the ideal solution for brands looking to onboard and activate new affiliates.
Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. Their service allows brands to identify and establish partnerships that help increase revenue. Essentially, it does the job of a marketing agency, helping your business find relevant influencers, blogs, and publishers in your niche.
Grovia can help businesses identify new opportunities and offers full-scale recruitment solutions to businesses to scale outreach and quickly bring on new affiliates on board.
They have a comprehensive Partner Discovery platform that you can use to identify content creators with primed audiences who’d be interested in your product. Since every brand has a unique niche and product, Grovia creates a tailored outreach marketing strategy for the outreach team to execute.
One of the best features of Grovia's Partner Discovery tool is the ease of collecting the right contact at each company. Contact information is verified, so you don’t have to worry about wasting your time.
Pricing
Grovia offers five plans:
- Lite – free
- Startup – $47/mo
- Pro – $97/mo
- Growth – $297/mo
- Enterprise – custom pricing
2. iAffiliate Management
iAffiliate Management is essentially an affiliate marketing management agency designed to help businesses grow. They have a highly experienced affiliate management team and have worked with numerous big names, including myFICO and Home Chef.
Whether you are in the process of creating an affiliate marketing program or already have one in place and need professional assistance from a reputable affiliate marketing management company, iAffiliate Management is an excellent choice.
From auditing existing affiliate channels to tracking PPC spend and tracking referrals from different affiliates, iAffiliate offers a range of services that can help businesses maximize their ROI while cutting down on needless spend.
They have a team of experts that can help you in many ways:
- Maximize ROAS (return on ad spend) by optimizing existing affiliate channels or exploring new ones.
- Develop a growth strategy that’s designed to help you boost revenue and grow your brand reach.
- Streamline affiliate recruiting to help brands find affiliates and partners that align with their brand values and the company’s vision.
- A dedicated affiliate partner management program.
They also offer an initial free consultation to businesses. If you feel that your performance marketing efforts are not up to the mark and you need professional assistance to improve results, iAffiliate management might be just what you are looking for.
3. eBrandz
eBrandz is one of the largest digital marketing agencies in India. They specialize in paid search and performance marketing, helping businesses connect with new partners and affiliates to improve their online marketing efforts.
They offer several plans to help businesses find the top affiliates in their respective niches. From writing email content to recruit new affiliates to text link placements, they cover everything. eBrandz also helps businesses draft and complete agreements with affiliates, setup product feeds, and they will also write affiliate page content for their client’s websites.
They also work with partners to create and send affiliate newsletters on their behalf and track metrics closely to evaluate performance results. This is a great way of figuring out whether the marketing channel you’re exploring is bringing in new customers and its contribution to overall revenue growth.
eBrandz has a host of testimonials on its site, including lots of case studies about how they have helped large businesses like Tata Indicom, Reliance, and Mercedes-Benz grow. They often work with high-value clients, including many in the e-commerce space.
However, their affordable pricing plans make them a fantastic choice for businesses looking to hire an experienced team for managing their affiliate program.
4. Impact.com
Impact.com, formerly known as Impact Radius, is one of the best influencer and partnership automation platforms in the industry. From helping you discover and recruit new affiliates to finding new opportunities, Impact offers a full suite of services packaged into one.
If you want to move away from conventional coupon or loyalty-based affiliate programs and streamline your workflows to maximize revenue, Impact can help you.
Impact doesn’t just work with merchants; they also help publishers, content creators, and influencers find relevant affiliate programs to partner with, in the same vein as popular affiliate networks like Shareasale.
If you don’t want to rely exclusively on organic traffic from search engines, working with a company like Impact could be just what you need. Impact’s services are ideal for growing businesses as well as established companies that find it difficult to manage a complex web of partnerships.
It’s a comprehensive partner solution that’s trusted across the industry. They also offer migration assistance, helping businesses seamlessly migrate from their existing affiliate solutions to Impact’s platform.
The marketplace is fairly expansive, and is regularly updated, which is another plus point.
5. PartnerStack
PartnerStack is one of the best partner platforms designed primarily for SaaS businesses in mind. It’s an all-in-one partnership platform designed to help businesses automate and scale their partnerships and reach.
PartnerStack is very similar to Impact as they also have their own Partner Program, which is essentially an affiliate network of sorts geared towards publishers and content creators. Through the Program, PartnerStack helps affiliates connect with different brands and gain access to new resources.
If your marketing team has difficulty in building a scalable process for recruiting, onboarding, and managing affiliates and partnerships, this might be a wise pick. PartnerStack allows you to create offers, including both flat rate and revenue share options, and manage conversions and payouts from a centralized dashboard.
You can also offer incentives and resources to motivate partners. It carefully tracks metrics across multiple platforms, allowing businesses to get granular details about their affiliate marketing campaigns.
They also have plenty of flexible integrations available for software, including Stripe, Slack, Salesforce, Recurly, Google Sheets, PipeDrive, and Chargebee.
The Future of Affiliate Management Services
Affiliate management services are evolving rapidly, with new technologies and trends shaping the future of affiliate marketing. Here’s what you can expect in the coming years:
AI in Affiliate Marketing
Artificial intelligence is increasingly being used to analyze affiliate performance, optimize campaigns, and even predict which affiliates will drive the most sales. AI-powered tools will help marketers make data-driven decisions faster and more efficiently.
Integration with Influencer Marketing
Affiliate management services are likely to integrate with influencer marketing platforms, blurring the lines between influencers and traditional affiliates. This integration will make it easier for businesses to track influencer-driven sales and commissions.
Predictions for 2025 and Beyond
- Mobile-First Affiliate Management Tools: As more consumers shop on mobile devices, affiliate management tools will need to prioritize mobile tracking and reporting. Expect to see platforms offering mobile-first dashboards and features tailored to mobile commerce.
- Blockchain Technology: Blockchain could revolutionize affiliate management by providing a more transparent and secure way to track affiliate sales and payments. It could eliminate issues like click fraud and ensure that affiliates are paid accurately and on time.
How to Choose the Best Affiliate Management Service
Choosing the right affiliate management service is critical for the success of your program. The best service for your business will depend on your unique needs, budget, and the scale of your affiliate program.
Key Factors to Consider
- Pricing: Look for pricing models that fit your budget. Some services charge a flat fee, while others may take a percentage of affiliate sales. Consider your sales volume to find the most cost-effective option.
- Scalability: Make sure the platform can scale as your affiliate program grows. Some services cater to smaller businesses, while others are designed for large enterprises with extensive affiliate networks.
- Integration: Check if the affiliate management service integrates with your existing eCommerce platform or CRM system (e.g., Shopify, WooCommerce). Seamless integration can save you a lot of time and effort in setting up and managing your program.
- Reporting Tools: In-depth reporting is essential for monitoring the success of your affiliate program. Look for services that offer detailed reports on affiliate performance, sales, traffic, and conversions.
- Fraud Detection: Ensure the platform has tools to detect and prevent affiliate fraud, including click fraud and false conversions. The last thing you want is to pay out commissions on fraudulent activity.
Questions to Ask Before Choosing an Affiliate Management Service
- What’s the pricing structure? Is it affordable for my current and projected sales volume?
- Does the platform integrate with the tools and systems I’m already using?
- How many affiliates do I plan to manage, and will this service handle that volume?
- Does the platform provide automation features like automated payouts and detailed reporting?
- How secure is the platform in terms of fraud prevention?
How to Test an Affiliate Management Platform
Before committing, take advantage of free trials or demos offered by most affiliate management platforms. During this period, test how easy it is to set up affiliate links, track performance, and navigate the reporting dashboard.
- Step 1: Sign up for a trial.
- Step 2: Set up your affiliate links.
- Step 3: Test tracking features by generating sample traffic and conversions.
- Step 4: Use the reporting dashboard to analyze the data.
- Step 5: Evaluate the user experience and ease of integration.
Final Thoughts
If you want to find affiliates that can help drive conversions and boost your revenue, working with an affiliate marketing services provider is an excellent idea. Many businesses who are new to affiliate marketing can benefit from their services.
In the list above, we have not just focused on partner platforms, but also listed digital marketing agencies that can help you identify new opportunities, drive cost efficiencies, and maximize your ROI. Bringing on an expert might be a wise idea if you have been trying your hand at affiliate marketing, but are unable to connect with experienced partners.
It doesn’t matter if you are running an e-commerce store or looking to grow a SaaS business, affiliate marketing is one of the best ways to do it. If you can connect with the right affiliates in the industry, you can generate a windfall of revenue. As your program gets more and more popular, it will automatically attract more reputable influencers and publishers!
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