It’s no secret that search engine optimization is essential to find new customers, increase conversions, and build your ecommerce brand. Over 37% of all traffic sent to ecommerce stores starts at a search engine, and more than two-thirds of all clicks go to the top five results on the page, so it’s rather important to optimize your online store. But what about the foundation of your store? Do ecommerce platforms like Shopify, Bigcommerce, and Squarespace play a role in your search engine results? Absolutely! That’s why we want to show you how to choose the best ecommerce platform for SEO.
How to Come Up with a Business Name and URL for your Online Shop
Ready to transform your business idea into an incredible money-making opportunity?
You're going to need one all-important thing first: a business name.
Many business leaders assume that choosing the right title is simple. They think that the ideal name will come to them in a flash of inspiration after they've finished designing their website or creating their products. However, naming a company is very rarely that simple.
There are a lot of business owners out there that have a hard time coming up with a name that really makes sense for their organization.
So, how do you get started?
Shopify is known around the world as one of the best ways to create and manage your own ecommerce store. This ecommerce platform delivers a range of sensational tools, without requiring custom coding and development. In fact, over 100,000 stores use Shopify to manage and sell products online. The online store platform is the full package, with a store management dashboard, highly customizable product pages, coupon codes, domains and hosting, and direct shopping cart and payment processing support.
So you have an e-Commerce site or are building one, and you're wondering “What can I do to increase my conversion rates?” Well, then this post is for you! And while you're at it, you might want to read this one as well: How to Improve Your Conversions (Even if You Have None).
Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:
We've talked about choosing the right template, improving conversions, and a dozen other topics, but not too much about the… much talked about pricing. There are strategies on how to choose the right price for your product that you should know about if you plan to succeed (or survive) in any competitive marketplace. Today I've picked 3 best practices (out of a rather impressive collection) about how to set your prices.
There are a lot of tips and tricks out there on how to turn your online shop to a sales machine, but today I'll focus on ecommerce user experience features that are an absolute must-have. No excuses!
Your web design, in many cases, is the determining factor for a lot of customers – whether to buy from you or not. A broken web page will usually scare people off, the credibility and trust disappears and people are worried that you might process the orders with the same types of faults as your designed pages.
I had to find my own writing voice, nobody else volunteered to do it for me. I've built several online communities, blogs and web pages in the past to know how a different medium requires a different voice, but in the end it comes down to being able to take that voice and apply it to everything you write.