Shopify is know as one of the best ways to create and manage your own ecommerce store without putting much into the site in terms of custom coding and development. In fact, over 100,000 stores use Shopify to manage and sell products online. The online store platform is the full package, with a store management dashboard, highly customizable product pages, coupon codes, domains and hosting, and direct shopping cart and payment processing support. Read on to get into Shopify pricing.
Which payment gateway should you use for your ecommerce store? With dozens of online payment processing options to choose from, it can be a complicated decision.
Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Many business owners may be unaware that their Ecommerce platform (some of them discussed here) might not be equipped with the features needed to make their online shop search-engine-friendly. Some ecommerce software offers only the most basic SEO features, some only at a premium cost while others do not offer them at all.
So you have an e-Commerce site or are building one, and you're wondering “What can I do to increase my conversion rates?” Well, then this post is for you! And while you're at it, you might want to read this one as well: How to Improve Your Conversions (Even if You Have None).
Here is a list of e-Commerce sites offering the most inspirational checkouts; the websites in this list have got their checkouts absolutely right and will give you a clear idea of how you can go about designing a checkout page that will increase conversions by turning visitors into customers:
We've talked about choosing the right template, improving conversions, and a dozen other topics, but not too much about the… much talked about pricing. There are strategies on how to choose the right price for your product that you should know about if you plan to succeed (or survive) in any competitive marketplace. Today I've picked 3 best practices (out of a rather impressive collection) about how to set your prices.
There are a lot of tips and tricks out there on how to turn your online shop to a sales machine, but today I'll focus on ecommerce user experience features that are an absolute must-have. No excuses!
Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?
Your web design, in many cases, is the determining factor for a lot of customers – whether to buy from you or not. A broken web page will usually scare people off, the credibility and trust disappears and people are worried that you might process the orders with the same types of faults as your designed pages.