Shopify is filled with tools for launching a site within minutes, plus you don't have to worry about self-hosting or buying a domain name from a third party. In that respect, one could call it the perfect out-of-the-box solution, built with pricing plans that cater to small starter stores as well as shops that are bringing in millions of dollars in sales.
For many, ecommerce SEO is a huge pain in the arse because aside from the usual SEO to-do list of company websites like improving URL structure and creating a mobile version, you have to deal with dozens, if not hundreds (or thousands?) of product pages and descriptions.
Selecting the most suitable ecommerce platform for creating, managing and maintaining an online store is of critical importance, as it can be the factor responsible for either success or failure for your business. This is particularly important for small businesses since they have to make do with limited resources and budgets.
We outline all sorts of ecommerce platforms on this website, but none are more popular than Shopify and Magento. Shopify has somewhat of a stranglehold in the “hosted, all-in-one” platform market, while Magento is the biggest player when it comes to larger, more complex ecommerce sites. They're very different platforms, but we'd like to pit Magento vs Shopify to see which one is right for your business.