When you finally launch your store, you secretly hope for it to be a runaway success from day one. For me that feeling lasts about a day, then the sobering reality sets in. You realise that this will take more time than expected and you need some solid advertising strategies.
Today, social media spending makes up a small fraction of most business’ marketing budgets. A recent Duke University survey found that, on average, social media spending accounted for just 9% of the overall budget. But that number is projected to expand to nearly 22% in the next five years.