When you finally launch your store, you secretly hope for it to be a runaway success from day one. For me that feeling lasts about a day, after that the sobering reality sets in. Then you realise that this will take more time than expected and you need some solid advertising strategies.
Today, social media spending makes up a small fraction of most business’ marketing budgets. A recent Duke University survey found that, on average, social media spending accounted for just 9% of the overall budget. But that number is projected to expand to nearly 22% in the next five years.