3 Visual Selling Tricks You Can Steal from Advertisers

ecommerce visual selling

The other day I came across “Hidden Persuasion: 33 Psychological Influences Techniques in Advertising”, a book by Marc Andrews, creative director and psychologist from Amsterdam. It's about the methods advertisers use to lure potential “audiences” in. Andrews and his team explore 33 tactics advertisers deploy – with the mention that these are just the sneakiest – out of dozens more set lose out there, in the world. Since not all our choices and decisions are rational, there's an unconscious level which makes us quite vulnerable. To make us buy stuff, advertising exploits these vulnerabilities.

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