10 Essentials for Creating a Customized B2B Shopping Experience

As B2B e-commerce sales continue to surge, more wholesalers and brands are looking for the right platform that will provide the best shopping experience for their B2B retail customers. If you're a B2B wholesaler, you don't have to look far for inspiration–just think of the features you use as a B2C customer when shopping online. Ultimately, B2B customers expect the same intuitive shopping experience and it may be even more important to them since they are placing high-volume, complex orders with a much higher dollar value.

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