Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Many business owners may be unaware that their Ecommerce platform (some of them discussed here) might not be equipped with the features needed to make their online shop search-engine-friendly. Some ecommerce software offers only the most basic SEO features, some only at a premium cost while others do not offer them at all.
Continue reading How to Choose the Best Ecommerce Platform for SEO (March 2017)
As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important as ever and there are certain mistakes that store owners fail to rectify that could help them gain new visitors. While it's important to learn about marketing strategies such as this Shopify SEO strategy post, we plan to highlight some of the more overlooked aspects of applying improvements to your Shopify store. Read on and let me know if you're aware of any other Shopify SEO sins.
Continue reading 5 Shopify SEO Sins You May Not Know About