In short, B2C is just an abbreviation for the term ‘Business-to-Consumer’- and as you may have already guessed it refers to transactions between businesses and individual buyers.
Although the phrase B2C can be applied to any kind of direct-to-consumer selling, it’s now most renown for online trading and more specifically e-commerce.
Digital stores rose in popularity during the ’90s- in fact, the Christmas period of ’98 was nicknamed “e-tail Christmas.” That same year, Amazon made more than $1 billion in revenue for the very first time!
Traditionally, B2C-themed companies were brick and mortar stores. They’d sell to consumers on the high street or in the local shopping mall- perhaps stocking clothes, gifts, toys, etc.
Fast forward to 2019, and it’s no surprise the rise in online selling has jeopardized the smooth running of conventional brick and mortar stores. More and more high street shoppers now opt for the convenience and savings of digital retailers.
In light of that, most brick-and-mortar shops have established a digital presence in order to stay afloat. For many shoppers, it’s the ideal solution because they can enjoy the benefits of both these business models, at a time that suits them.
Når vi refererer til B2C, er det fem forskjellige typer virksomheter:
1. Direkte selgere
This is probably what you’re most familiar with. By direct sellers, we mean an online store where buyers can purchase goods. It doesn’t matter whether you’re dealing with large manufacturers that create and sell products like Apple or department stores that sell products from a plethora of brands- for example, Debenhams, Target, and Fenwick.
2. Internett-formidlere
Online intermediaries are a kind of ‘middle man’ who put buyers and sellers in contact with one another. However, they don’t own either the products or services themselves.
Her er noen viktige eksempler på online mellommenn:
- Etsy
- Air BnB
- Expedia
- Onthebeach.com
- eBay
Bare for å nevne noen få!
3. Annonsebasert
This business model sounds a little more complicated, but in reality, it’s rather straightforward. The advertising-based business model refers to companies leveraging high volumes of web traffic to sell online advertisements.
Disse annonsene selger deretter produkter eller tjenester til besøkende - i noen tilfeller; dette vil falle inn under kategorien tilknyttet markedsføring.
I det hele tatt fungerer denne modellen bare for merker som kan gi topp innhold away, for free. This encourages people to come from all around the internet to access whatever you’ve published. Then while they’re exploring your digital platform, they’ll engage with the ads.
Some of the best examples of companies using the advertisement-based B2C model include digital media outlets (more specifically, the ones who don’t charge their readers a subscription to read their articles):
- The Huffington Post
- Observer.com
- The Guardian
4. Fellesskapsbasert
Fellesskapsbaserte modeller bruker, som tittelen antyder, online fellesskap av mennesker som deler en felles interesse. Markedsførere kan bruke disse ressursene til å annonsere sine produkter og tjenester direkte til deres målmarked.
Flotte eksempler på disse inkluderer-
- Nettfora
- Sosiale medieplattformer - spesielt, Facebook. Digitale markedsførere kan lage lasermålrettede markedsføringskampanjer for å nå ut og få kontakt med sine ideelle kunder.
5. Gebyrbasert
These websites charge their customers a subscription to access the content they’ve published. Generally, fee-based platforms offer a small taste of their content for free. This enables users to get a feel for whether they need the products or services the business provides- Netflix is a prime example.
Hvilken forretningsmodell skal du bruke?
Før du tar for deg noen av de ovennevnte forretningsmodellene, som en B2C-orientert virksomhet, bør du vurdere hvordan måldemografien din foretrekker å handle online. På den måten kan du skreddersy en plattform som passer best til deres behov.
Historien om B2C-salg
En engelsk oppfinner ved navn Michael Aldrich var den første personen som koblet en TV til en datamaskin som var i stand til å behandle transaksjoner via en telefonlinje. Dette var fødselen av "teleshopping" - som uten tvil var den første typen online B2C-salg.
Fast forward to the ’90s, and as we’ve already said, the internet grew in abundance. In fact, it saw the registration of hundreds of thousands of domain names. Entrepreneurs soon saw the profit-making potential in e-commerce — however, the biggest hurdle for online store owners was overcoming security issues.
Moving Forwardelse’s
In 1994, Netscape developed their Secure Socket Layers (SSL) encryption certificates- it was at this point buyers began feeling comfortable making online purchases. Then throughout the mid-’90s and early ’00s, e-commerce went from strength to strength.
Dette bringer oss helt opp til i dag, og det er unødvendig å si at e-handelsbutikker er kommet for å bli. Statistikken taler for seg selv fra 2000 til 2009; online salg økte med mer enn 500%. Ettersom flere og flere gründere har hatt suksess på nettet, har e-handel solgt fortsatt å vokse og utvikle seg.
Utfordringer for B2C markedsførere
Til tross for at e-handel presenterer gründere med et ubegrenset potensial, er det nok av utfordringer som B2C-markedsførere i dag står overfor, inkludert:
- Webdesign: ettersom nettutviklingen er blitt mer og mer sofistikert, trenger gründere å ha et økende nivå av teknisk kunnskap - eller de må budsjettere for å ansette ekspertisen til en profesjonell for å gjøre nettstedet sitt så intuitivt og enkelt å bruke som mulig.
- SEO: you also need to SEO-optimize your web pages to drive traffic; this works wonders for boosting exposure on search engines like Google and Bing. Undoubtedly, there’s a good chance you’ll secure more business if your website appears on the first page of search results. Set some time aside to research keyword phrases, study the ever-changing practices of SEO, and optimize your content. This may seem like a lot to do, but trust us, it’ll be worth it in the end!
Topp tips: Når du kommer til å utføre søkeordundersøkelser, må du være oppmerksom på at de fleste forbrukere ser etter setninger som består av minst fire ord. Husk å huske på det når du begynner å samle lister over potensielle nøkkelord.
- Betalings prosessering: E-commerce store owners need an SSL encryption. It’s as simple as that. This communicates to visitors the site’s safe for them to use. However, even if the site itself is secure, it doesn’t necessarily mean the place credit card numbers are stored is. Entrepreneurs need to integrate their shops with services like PayPal and Stripe to ensure payment processing is secure. These brands have proven popular with both digital shoppers and online vendors- so if in doubt, trial these to start with.
- Begrenset tid og ressurser: dette gjelder spesielt startups and companies looking to scale their business. To overcome these issues, you’ll have to fork out money to pay for freelancers and software. In the long run, these are the only solutions for automating tasks associated with running and growing your e-commerce business.
- Handinglng your customer’s data: arguably, this is the biggest hurdle facing B2C marketers. You need to keep up to date with all the latest regulations concerning the safeguarding of your customer’s sensitive info — for example, GDPR.
Det neste stadiet av vekst: Mobil
Now we’ve highlighted the issues facing B2C sellers, let’s move onto something more positive- the next era of growth.
As you may already be aware, this comes from online shoppers using their mobile devices to buy products and services. So it’s hardly surprising B2C marketers in recent years have shifted their attention towards mobile consumers.
Som du kanskje har sett fra App Store eller Google Play, lanserer mange B2C-merker og får mest mulig ut av smarttelefonapper. Noen av de mer populære inkluderer Groupon, Amazon, eBay, Etsy, etc.
Topp tips: If you’re considering designing and launching a mobile app of your own, get to grips with the nature and purpose of your app before taking any concrete steps. For example, is it a loyalty app? Like the ones Starbucks provide. Or, an e-commerce app that enables online shopping, for example, Amazon and eBay. Apps usually have an evident purpose, so consider what kind of resource would best serve your target demographic.
Vi lever i en tid hvor nesten alle har og liker å bruke en smarttelefon. De fleste av oss har ubegrenset internettilgang enten via 3 eller 4G eller WiFi – dette gir potensielle kunder en konstant strøm av informasjon. Entreprenører må gjøre sitt ytterste for å bryte gjennom støyen og få kontakt med potensielle kunder.
Midlene i tillegg til å tilby en hendig smarttelefon-app, bør B2C-merker vurdere å bruke sosiale medier-plattformer. Når det brukes godt, er dette en fantastisk mulighet for å bygge en rapport med målet ditt demografisk. Faktisk forventer så mange som ni av ti nettkjøpere å se hyppige interaksjoner på sosiale medier - så gi forbrukerne det de vil og begynn å engasjere seg med dem!
Med alt det som er sagt, gir sosiale medier rikelig med distraksjon for kjøperne dine. Så koble dem inn med innholdet ditt, dette er den eneste måten å holde dem engasjert. Flertallet av innleggene dine bør fokusere på å underholde og utdanne publikum på en måte de reagerer og resonerer med.
If you’re not sure where to begin, keep active in all these places:
- Twitter,
- Instagram,
- Pinterest,
- snapchat,
Although there are plenty of advantages to utilizing social media, there are also a few drawbacks. For example, if you’re dealing with a disgruntled customer, you may have your brand publicly slandered on social media. This makes the need for excellent customer service and an enjoyable user experience even more essential.
B2C mot B2B
There’s a big difference between B2C and B2B (business to business) customers.
When a business purchases something, they’re far more likely to conduct tons of research before buying anything. More often than not, companies need to invest in products and services to either protect or increase their profits- either way; there’s a solid business-orientated reason for purchasing.
Plus, the person or people in charge of spending the companies money will be held accountable. This means they’ll want to make any investment worth their while- otherwise, they could jeopardize their reputation and in more severe scenarios, their jobs!
As you can probably gather, B2B purchases are best described as ‘rational,’- the decision makers often consult other colleagues to ensure the purchase meets an agreed upon set of criteria. As such, the sales process is far more complex and takes longer. Often B2B customers require several proposals from numerous vendors before they settle on a final decision.
Conversely, B2C buying decisions are typically only made by one person and consist of one-off purchases (unless they’re opting for a subscription-based product or service)- so it’s not surprising B2C customer are famous for impulsive spending- they’re far more likely to make a purchase based on emotion rather than facts.
On the whole, B2C consumers look for products and services that provide a solution to their immediate needs- so, they’re not likely to spend a lot of time researching the purchase beforehand. However, this isn’t always true- especially if the customer’s looking to buy a big ticket item like a laptop or a TV.
This means B2C marketers sometimes have to create and communicate the needs consumers have for their products and services as part of their marketing strategy. It’s the job of the marketer to convince the buyer they need their merchandise, especially, if they don’t yet know it!
This is why understanding the kind of lifestyle your consumers lead and the sorts of people they look up to are vital factors in guiding your digital marketing campaigns and crafting the tone of your brand’s voice.
Although there’s a strong argument to suggest the line between B2C and B2B markets is blurring, there are still fundamental differences in their marketing methods.
The driving force behind B2C purchases is the product itself, the price, and the convenience it provides- whereas B2B buying is more likely to focus on the personal relationship between the buyer and seller, and whether there’s proven track record of how the product performs.
B2C-selskaper retter seg vanligvis mot en mengde eller potensielle kjøpere som omfatter et bredt spekter av demografi. Dette er fornuftig fordi B2C-merker vanligvis selger produkter og tjenester som alle kan benytte seg av.
Forskjellen mellom B2B og B2C markedsføring
As we’ve just said, there’s a large degree of overlap between B2B and B2C marketing. However, the aim of B2B marketing is usually transforming leads into prospects, and then eventually into buyers and later, fans of your brand.
Whereas, B2C brands tend to focus on driving traffic to their digital store and harnessing leads via an emotional connection. Then they’ll use their branding, content, and customer service to establish a memorable name for themselves.
De siste årene har B2C-merker tatt et blad ut av B2B-markedsføringsmetoder. B2B-selskaper har lagt større vekt på å informere og undervise potensielle kunder via innholdet (enten via videoer eller blogginnlegg). Dette er en fantastisk teknikk for å posisjonere deg som en ekspert på din nisje og for å holde potensielle forbrukere engasjert i merkevaren din.
Når det gjelder innholdsmarkedsføring, har mange B2C-markedsførere funnet blogging spesielt nyttig for å gjøre besøkende på besøkende til kjøpere. Faktisk hevder 80% av gründere som driver en blogg på e-handelsnettstedet at virksomheten deres har forbedret seg som et direkte resultat av ofte publisering av innhold av høy kvalitet.
Perusing and digesting content produced by online brands are increasingly becoming part of the buyers shopping process. As many as 26% of consumers say they browse the retailer’s website before purchasing anything- that’s over a quarter!
When we talk about ‘content,’ we’re not just referring to your blog posts (although it’s indeed a significant component) but also your nettkopi, slagord og grafikk. Alle disse spiller en viktig rolle for å sikre at potensielle kunder husker merkevaren din.
Topp tips: Prøv å bruke ting som quizer på nettstedet ditt. Dette er en morsom måte å gi brukerne praktisk opplevelse.
Another critical difference is that B2B marketers have traditionally used all kinds of tactics to build a personal rapport with businesspeople. Whether it’s conducting in-person meetings or reaching out to prospects via social media- cultivating and maintaining long-term business relationships is the ultimate aim.
Whereas, B2C marketers tend to focus on boosting their volume of transactions. Yes, it goes without saying B2C businesses want to enjoy a long relationship with their customers, but these aren’t the same kind of personal relationships cultivated in B2B markets.
Kompetanse Vs. Verdiforslag
I det hele tatt ønsker B2B-selskaper å formidle seg som myndigheter i sin bransje. Dette oppnås vanligvis via en kombinasjon av live events, digitalt og trykt innhold og markedsføring på sosiale medier. B2B-markedsførere bruker deretter disse mulighetene til å gi sine ekspertråd og bygge troverdighet.
Mens B2C-markedskommunikasjon har en tendens til å fokusere på å tilby et slags forslag til merkevareverdier. Dette kan omfatte ett av følgende:
- Gi kupongkoder som gir kundene rabatt
- Skryte av et omfattende utvalg av produkter
- Tilbyr topp håndverk
- Kjør en lojalitetsordning
I det store og hele, hvis du holder ting enkelt, sjargongfritt, og gir kundene den typen verdi de ønsker - er B2C-markedsføringskampanjen din en halv sjanse!
Færre kunder av høy kvalitet Vs. Salg med høyt volum
Again, as we’ve already implied, B2B marketing is more likely to target a smaller number of clientele. They can afford to do this because the financial value of their products and services tend to be higher than B2C products. This is why building long-standing business relationships are crucial to the overall success of B2B businesses.
Whereas, as we’ve said before, the market for most B2C brands is incredibly broad- this makes standing out from the crowd a challenge. Marketers need to familiarize themselves with digital marketing campaigns such as SEO, PPC, and paid ads on social networks like Facebook. This rapidly increases the chances of securing the high volume of sales they need to generate a profit.
Tips for å bygge en vellykket B2C markedsføringsstrategi for e-handel
As we’ve already said, B2C marketers need to create an emotional connection with their target audience. Luckily for you, we have a few surefire tips that’ll help you do precisely that:
1. Gå inn i tankene til dine forbrukere
Med dette mener vi at du må fordype deg i psykologien til kundene dine. Det er klart det ville være en massiv overgeneralisering å si at alle kjøpere oppfører seg likt. Du kan imidlertid bruke dataene som er levert av Google Analytics for å få et bedre inntrykk av måldemografien.
This is essential when it comes to crafting personalized content. Without knowing what your buyers genuinely care about, you’ll never connect with them on an emotional level. Period.
Dette betyr at du må forstå følgende:
- Hvilke sosiale nettverk og fora henger de på?
- Hvilket innholdsformat engasjerer de seg i?
- Hvilke enheter bruker de for å surfe på nettet?
- Hva interesserer dem?
- Hva inspirerer dem?
- Who do they look up Don’t?
- Hva sliter de med?
- Hva er det som begeistrer dem?
- Hva intriger dem?
Du får ideen! Bruk svarene på disse spørsmålene til crspiste en kundeavatar du kan henvise til når du starter prosessen med å lage innhold. Once you’ve got to grips with your target demographic, you can then modify the voice of your brand and your marketing strategies to best attract their attention.
2. Lag innhold som konverterer
Content marketing is a cost-effective way of converting browsers into paying customers. You could have purchased the best software and hired the best employees, but if the content you’re publishing is poor quality, you’ll struggle to boost your conversion rate.
Topp tips: Hold en finger på pulsen til hvilke personer som intriger forbrukerne dine. Bruk deretter dette til å påvirke emnene i blogginnleggene og reklamekopien.
Annet enn blogginnlegg i lang form, må markedsføringen din være kort. Nettbutikker har små oppmerksomhetsspenn, så kopi som kommer helt til poenget er bare billetten!
Dette gjelder spesielt alle følgende:
- Produktbeskrivelser,
- E-postmarkedsføringskampanjer,
- SMS-meldinger,
- Websidekopi
Bare publiser ditt beste materiale
The competition facing B2C businesses has never been so fierce- so, put your best foot forward. It’s far better to post one premium blog post per week, rather than publishing a daily piece of content that’s sub-par.
Once you’ve set the standard of your content, you need to continually deliver the goods or better yet, exceed your reader’s expectations.
You Don’t Always Have to Tell a Story
Yes, storytelling is an excellent format for creating a blog post. However, there are other writing techniques you can use. You’ll be relieved to hear, not all your pieces need a story or a real-life experience to flesh them out- your audience doesn’t expect this from you!
A straightforward blog post providing actionable information can be enough- if it’s well written.
Ha en stemme og snakk
It’s imperative your voice is heard above the rest. This is why having something different to say is essential. If you have an original thought, write it down. Readers are far more likely to listen to a unique perspective than someone else’s regurgitated opinion.
Bruk data
Du vil at folk skal stole på merkevaren din, og en del av å bygge den troverdigheten stammer fra å produsere innhold publikum kan stole på som faktum.
If you have an opinion, back it up with a statistic, a case study, a quotation, etc., then cite the resources you used by including a hyperlink. This provides hard proof you’re not making this stuff up, and that you’re taking the time to research what you’re passionate about- prospects love this!
Øvelse gjør mester
Å skrive er kanskje ikke en ferdighet som kommer naturlig for deg. Det er mange gründere som har et utrolig talent for salg og markedsføring, men som mangler de kreative skrivehakkene for å gå avstand.
If that sounds like you, never fear- because practice really does make perfect, writing is an art form that needs to be nurtured, so keep at it. The more you write, the better you’ll get- simple right?
Take the time to research writing tips and tricks and then put everything you’ve learned into practice. Trust us; there’s tons of literature on the subject, a simple Google search will suffice. The more time and effort you invest in your writing, the more customers you’ll draw to your website.
Hvis du har tid, kan du lese en faktisk bok. Studier viser at jo mer du leser, jo bedre er kvaliteten på skrivingen din - hvor fantastisk er det?
3. Optimaliser for konverteringer
Ultimately, you need to fuel your marketing strategies using data- but what if you don’t have any customer insights yet?
Den beste måten å utnytte denne typen informasjon er ved å gi noe gratis bort (kanskje en e-bok, en videoopplæringsserie, en liten fysisk gave osv.). i bytte mot navn og e-postadresse.
Derfra kan du bruke markedsføringsanalyseverktøy for å finne ut mer om kundene dine. Kunnskap er makt. Så bruk denne informasjonen til å lage kommunikasjoner som gir god lyd hos kundene dine og for å forutsi fremtidige forbrukermønstre og oppførsel.
Topp tips: Når du har fått et navn, kan du tilpasse markedsføringskampanjer via e-post, som igjen er noe forbrukere elsker!
Hvorfor fungerer dette?
Often shoppers think they’re getting a good deal when they receive something for free. It’s down to you to bolster the perceived value of your freebie. Provide actionable and exciting information and market it so your customers realize how much they could benefit from the bly magnet du tilbyr.
I remember Jon Penberthy once saying, your lead magnet should be so valuable that someone would happily buy it- the fact they’re getting it for free is just an absolute bonus!
This is partly why if you’re providing discounts on products instead of a free giveaway, occasionally shoppers feel cheated. After all, they have to spend some of their money to feel the benefit. Whereas, when consumers get something for free, they’re more likely to believe you’ve their best intentions at heart.
Hva Neste?
Bruk et opt-in-skjema på destinasjonssiden for å gradvis bygge e-postlisten din. Når du har e-postadressene til kundene dine, kan du pleie et forhold til publikum ved å sende dem produktrabatter, lenker til de nyeste blogginnleggene, nyhetsbrevene osv.
Mitt beste råd til deg er å strategisk plante en opt-in-boks på nettstedet ditt der kunder kan registrere seg.
4. Bruk AI-teknologi
Artificial intelligence (AI) is terrific, especially when its combined with machine learning and big data. AI provides laser targeted and highly personalized user experiences. Typically, this is a far more cost-effective form of digital marketing because you’re more likely to deliver the right message to the right person at the optimum time.
Du kan også bruke AI til å analysere forbruksdataene dine for å få en mer detaljert innsikt i måldemografien.
5. Øk troverdigheten
En økning i merkevarenes troverdighet er avgjørende for å øke konverteringene. Du må vise bevis på at ikke bare merkevaren din snakker snakken, men du går også tur.
So, if you have any glowing testimonials from satisfied customers, then plaster these all over your website. In fact, as many as 42% of online shoppers say they’d like to see more testimonials on e-commerce sites- so give your consumers what they want!
It’s not just testimonials; you can also use the following social proof to boost your credibility:
- Kundevurderinger,
- Kunde anmeldelser,
- Bestselgende produkter,
- Sertifiseringer og priser
- påtegninger
- Omtaler i pressen
- Logos of impressive companies you’ve worked with
Noe av det ovennevnte vil utføre underverker for å pleie tillit hos potensielle kunder.
6. Retarget potensielle kunder
There are plenty of ways you can retarget potential customers. For example, if someone visits your website and doesn’t buy anything you can launch a retargeting campaign using Facebook and/or Instagram.
Dette gir deg en ny sjanse til å gi dine potensielle kunder svært relevant innhold. Denne typen annonser er fantastiske for å øke merkevarekjennskap og til slutt fortjeneste.
Det er vanligvis to metoder for å målrette kunder på sosiale medier:
Opprette en "Look-alike" målgruppe
Når du oppretter et like publikum, kan du vise annonser på sosiale medier til brukere hvis interesser og demografi samsvarer med dine eksisterende kunder - hvor fantastisk er det ?! Dette øker sjansene for å sikre salget drastisk!
Retargeting Customer Who’ve Abandoned Your Site
Dette gjør nøyaktig hva det står på tinnet; kan du målrette om personer som allerede har besøkt nettstedet ditt, men ikke klarte å kjøpe noe. Kanskje du kan prøve å tilby dem en kupongkode eller annen rabatt for å lokke dem?
Litt mer på sosiale medier
It goes without saying, social media users don’t scroll through their newsfeeds to be bombarded by advertisements. Instead, they’re there to interact with their friends, follow influencers, and watch funny videos! However, that doesn’t mean you can’t use social media to your advantage
When done well, e-retailers can subtly use sponsored posts that display just like regular social media posts. These kinds of ads aren’t quite as intrusive and are fabulous for building a rapport with your audience- so it’s not surprising B2C marketers are using this technique more frequently.
Bruk forlatte handlekurvemails
In addition to retargeting campaigns, you can also send emails to prospects who’ve abandoned their shopping cart. It’s no secret that startups sliter ofte med å gjøre sine første salg.
In fact, as many as an average of 23% of online shopping carts are abandoned- That’s almost a quarter! However, all’s not lost, you’ll be pleased to hear, an average of 44% of abandoned cart emails are opened. This of this email as a second chance to secure the sale, so make it count!
Hvordan fungerer overgivne e-postmeldinger?
Forlatte handlekurv-e-postmeldinger blir automatisk sendt når en potensiell kjøper forlater den digitale handlevognen uten tilsyn i en lengre periode, eller hvis de klikker av siden din med produkter i kurven.
Vanligvis anbefaler denne typen e-poster varene de forlot, i tillegg til andre lignende varer utsiktene kan like.
7. Automatiser B2C-markedsføringskampanjene dine
If you haven’t already, automate some of your marketing efforts. The stats speak for themselves, B2C marketers making the most of automation have seen conversion rates as good as 50%!
Like we’ve already said, the B2C target market is often massive- so personalizing your marketing isn’t possible without using automation software. This works wonders for scaling and extending the reach of your message.
For example, tools like MailChimp, enable users to send email blasts at a time where they’re most likely to engage with your content.
8. Start et VIP-skjema for å skape en følelse av eksklusivitet
People love to feel special- we’re all guilty of it! This is why VIP programs work so well. People love the idea they’re getting additional perks and benefits that others aren’t entitled to!
They’re amazing for commanding customer loyalty, boosting conversions, and increasing engagement with your company.
Ultimately, this encourages fans of your brand to spend more money on your business, in exchange for extra value and priveledges- which in turn increases profitability- what’s not to love about that?!
Andre B2C markedsføringstips
Hva er påminnelsesmeldinger?
Hvorfor er kampanjer via e-post så effektive?
Det er så mange grunner til at e-postmarkedsføring fungerer bra for B2C-markeder. Her er bare et par grunner til at:
- You can reach your consumers directly- rather than battling for their attention as you would on social media, you send a message straight to them. This is what we call a ‘non-interruptive’ medium. Your e-mail subscribers have presumably opted to receive updates on your brand and enjoy consuming content.
- Unlike cold calling or door to door sales, email isn’t as intrusive or aggressive. The receiver of the email can read it at a time that’s most convenient to them. It’s important to show prospects you respect their time- if you want to get on their right side!
Final Thoughts
We hope that you now have a better idea of what B2C entails. If you’re considering launching a brand in this market, this should provide you with a broad foundation for a few of the things you need to know.
Har du noe å legge til i emnet? I så fall kan du gjerne legge til tankene dine i kommentarfeltet nedenfor. Vi elsker å høre fra leserne våre og ønsker sunn diskusjon velkommen. Snakk snart!
