Isn’t it great how much easier it’s become to launch an ecommerce store these days?
Not only do you have all-in-one platforms like Shopify to help you build and grow your online presence, but you’ve got partners who can do most of the tough work of creating and shipping products for you, like Gelato.
If you ask me, these two platforms are a match made in heaven for new sellers. You get all the omnichannel flexibility and scalability of an e-handelssystem that supports small businesses and enterprises alike, combined with a print on demand company that actually stands out.
Gelato doesn’t just give you generic white label products, it’s a business that actively contributes to higher revenue with sustainable practices, fast global delivery, and an amazing product range. You even get one of the best premium plan options in the market with Gelato+.
Fascinerad?
I’m about to show you how you can use Gelato och Shopify to launch, grow, and scale your POD store (without the usual headaches).
Varför Shopify + Gelato Works So Well for POD Sellers

I touched on this above, but Shopify och Gelato are a fantastic combo.
Shopify is the user-friendly, and flexible ecommerce platform that powers millions of stores worldwide, blending website design tools with inventory management, cross-channel selling, a world-renowned checkout, and even handy AI tools.
It’s ideal for print on demand and dropshipping companies, because it’s already designed to integrate seamlessly with the platforms you use.
Gelato is one of my favorite POD companies for a few reasons. First, it’s sustainable (which matters for today’s customers), and has a global fulfillment network that makes it easier to get products to buyers fast (without a huge carbon footprint).
The product quality is phenomenal (particularly if you like art, prints, or framed pieces), and the items are pretty affordable too. Plus, they can be personalized by customers directly on your Shopify store with the Personalization Studio.
Ovanpå allt detta, Gelato scales with your business. You can stick with the free plan as long as you like, then move up to Gelato+ (in my opinion, the best premium option of any POD brand).
That gives you better mock-ups, product discounts as high as 35%, and even access to handy time-saving tools that assist with building collections, optimizing profits, and designing product images.
Hur man kommer igång med Shopify och Gelato
One of the main reasons I love the Shopify och Gelato combo so much is it’s so easy to get your systems aligned. You’ll find Gelato precis i Shopify app market, so you don’t have to mess with Zapier connections, or APIs. Here’s the step-by-step process (trust me, it’s easy)
Step 1: Set up your Shopify lagra
I always begin with Shopify because it gives your products a home. Even if it’s empty, the moment you see a real storefront, the rest of the process becomes easier to picture.
Here’s the stuff I handle before touching anything creative:
- Choose your plan. I’d usually recommend the Basic plan to start with. You probably don’t need a lot of extras straight away.
- Pick a theme that matches your brand. Clean and neutral is easier to grow into.
- Drop in a logo, a couple of colors, and a short sentence or two so the place doesn’t feel abandoned.
- Switch on payments, Shopify Payments will save you some money on fees if you want to keep costs low.
- Låt Shopify AI create your legal pages. You can adjust them later when you know your policies better.
At this stage your store won’t impress anyone, and that’s fine. You’re building a workspace, not a showroom.
Steg 2: Skapa din Gelato konto
Next, you need your Gelato account. Again, it’s usually a good idea to start simple with the free plan if you’re new. You’ll still get all the basic features you need, and full access to Gelato’s brilliant range of products. Just keep an eye on the Gelato+ plan.
I really do think this option becomes more valuable when your store starts to scale. The mock-ups look better, you save more money on base costs with discounts, and you get a broader range of creative tools to help you stand out in your market.
Once you have your account, browse through the products, experiment with the free editing tools, and maybe pull a few Shutterstock images into your library if you like.
Steg 3: Anslut Gelato till Shopify

This part looks scarier than it is. The truth: nothing dramatic happens here. You’re just letting the two platforms speak to each other. Head to the Shopify app marketplace and search for “Gelato”. Find the official app, and click “Install”, then:
- Logga in.
- Approve the connection.
- Bestäm om du vill Gelato to fulfill orders automatically. New sellers usually do.
If you’ve been running a store for a while now, there are some extra features Gelato can help you out with here. The “Velocity Switch” tool, for instance, lets you migrate your existing products into GelatoCreate immediately (which is incredibly helpful).
You can also use the “Instant Collections” tool, to start building entire groups of products, with AI-generated designs, automated pricing strategies, and optimized listings.
If you don’t have a catalog already, don’t panic, just focus on getting the connection in place. Once it’s there, everything happens seamlessly. You publish a product in Gelato, visas det i Shopify, someone buys it, and Gelato starts production.
Step 4: Add your first products

This is the fun stage, but it’s easy to get overwhelmed. My advice is to avoid trying to launch too much at once. Pick a few products and scale once you know what’s selling.
To start creating products:
- Öppet Gelato inuti Shopify.
- Head to “Stores” and click “Create Product”
- Pick something simple like a poster or a t-shirt.
- Upload a design you like
- Fine-tune the placement, colors, and fonts.
- Use the Magic Mockup features to create amazing mockups for your product pages.
- Use the Price Navigator to choice a (realistic) price for your new item.
- Publish the product on both Gelato och Shopify.
That’s all there is to it, really.
Step 5: Dealing with the “Extra” Details

Gelato’s Price Navigator makes it easy enough to set your prices, but you’ll still need to finish off your Shopify product listing with a few extra things:
- A title that attracts your ideal customers
- Your product description (draw attention to what makes the item unique, like the materials, the source of the design, or the fit)
- Tags and collection information
The most nerve-wracking part for most store owners is usually setting up shipping, but it doesn’t have to be exhausting. After you’ve connected Shopify och Gelato, your POD app will automatically add shipping profiles to your admin. You can find them in “Settings > Shipping and Delivery” in Shopify.
This is the easiest option for most companies, because it allows Shopify to pull exact shipping costs from Gelato in real-time. The only downside is you do need a Shopify Advanced plan to enable it.
If you can’t use live rates yet, it’s usually a good idea to stick with flat rates based on your average costs. Gelato will show you what you can expect to pay, so you can work from that.
Step 6: Enable personalization (if you want)
Some stores don’t need this at all. Others do most of their revenue from it. If you’re touching gifts, events, or décor, it’s worth trying. Gelato’s Personalization Studio lets customers on your store customize parts of a product, with names, dates, and other extras.
Allt du behöver göra är:
- Pick a product that suits custom names or dates.
- Add the personalization fields.
- Set rules so the printed result is clean.
- Publicera.
Gelato handles all the hard work of generating print files for you, so you just open up a new revenue stream with minimal effort. There is an extra cost for personalization, but honestly, you’ll usually end up earning more from custom goods anyway.
Step 7: Place a test order
You could take my word that Gelato’s product quality is excellent and skip this step, but I wouldn’t recommend it. Placing a test order and actually ordering a sample item is really helpful. It gives you an insight into how everything flows through the system, and gives you a genuine feel of what you’re going to get.
Plus, it’s pretty affordable too. When you first sign up to Gelato, you can get a 50% discount on the cost of your first sample product.
Once you’ve tested everything, all that’s left to do is launch your new product range. That’s where your marketing strategy comes in.
Step 8: Optimizing Your Store for Sales
Once your store is live, Shopify och Gelato do the heavy lifting on the technical side, but they can’t bring people to your doorstep. That part falls to you. The good news: most new sellers think marketing is harder than it is. My advice:
- Start with product pages: Update your descriptions (make sure they’re clear and benefit-driven), answer any questions your customers might have, and take full advantage of Gelato’s exceptional mock-up tools.
- Think about who you’re selling to: It’s tempting to “sell to everyone.” That’s usually code for selling to no one. Pick a corner of the world you understand well and stick to it, at least to begin with.
- Use social platforms: Promote your products on visual-first platforms like Instagram, Pinterest and TikTok. Consider working with an influencer or two if you can afford it.
- Bygg förtroende: Design content that helps your customers, like shopping guides, or tips on how to personalize their products. Invite buyers to join your email list in exchange for a discount code (that’ll make it easier to reach them later).
- Kontrollera uppgifterna: Både Shopify och Gelato give you great insights. Use those tools to learn more about your customers, sales trends, and the designs people actually like.
From there, expand gradually. Build out collections with Gelato’s “Instant Collections” feature, try out new designs, and keep learning. That’s the great thing about print on demand; you can experiment with virtually no up-front risk.
Scaling with Shopify och Gelato+
Now, as I said above, you can stick with the Basic version of Shopify, and the free version of Gelato for as long as you like. Some companies do this for years. After a while though, it does make sense to start thinking about upgrading.
A higher-tier Shopify plan will give you deeper analytics, more staff accounts, stronger inventory management tools, and of course, that real-time shipping solution I mentioned before.
En betald Gelato planen (Gelato+) gives you
- Faster product creation. Magic Mockups and the product builder let you publish collections quickly. When your store starts expanding, that speed matters.
- Cleaner product images. The better mockups make your whole storefront look more professional, which affects conversions more than most expect.
- Lower product costs. The discounts change your margins enough that you can experiment with pricing or run promotions without feeling squeezed.
- Access to better creative tools. This helps when you’re building seasonal drops or niche collections and need fresh assets that don’t look like everyone else’s.
- Branding elements. Things like pack-in inserts and labels make your store feel like your store. It’s hard to overstate the effect that has on repeat customers.
- Unlimited stores and users. If you spin up multiple Shopify sites (some sellers do this faster than they expect) you won’t hit a wall.
Eventually, you might even consider Gelato Platinum. If you’re managing multiple stores, handling a high number of orders, or dealing with enough volume that an account manager and deeper discounts matter, Platinum does make sense.
If that doesn’t describe you yet, don’t worry about it. You’ll know when you’re close.
Building a Business with Shopify och Gelato
Det fantastiska med att använda Shopify och Gelato to build your business is it’s so simple. The hardest part is simply deciding to put your first products out in the world. After that, the whole thing becomes a rhythm: publish, test, improve, repeat.
Shopify gives you the storefront. Gelato gives you the production and shipping. You bring the ideas.
That’s the entire equation. The rest (the growth, the polish, the upgrades) happens gradually as you learn what your audience wants and how your workflow fits your life.
If you treat this as an ongoing project instead of a single “launch moment,” you’ll find your pace, your niche, and your voice. Shopify och Gelato are just the tools that make it possible. What you build with them is the interesting part.
Vanliga frågor
Här är hur Shopify ansluter med Gelato: you install the Gelato app, log in, and approve the sync. The order flow then becomes automatic. Shopify sends each purchase to Gelatooch Gelato starts fulfillment without extra steps. It’s the simplest part of the setup.
No, you don’t need Gelato+ to start selling. The free plan gives you the full catalog and normal fulfillment. Gelato+ helps once you publish many products because it offers better mockups, discounts, and faster creation tools. The upgrade becomes useful when your workflow gets busy.
Shopify sends each order to Gelato, Gelato prints it through the closest partner, and tracking appears automatically. You don’t have to pack or ship anything. This workflow lets you grow without renting storage or touching inventory.
Yes, you can use personalization with Gelato. You add name, date, or text fields in Gelato’s editor, and Shopify shows them on the product page. Gelato generates the print file when the order arrives. This feature works well for gift niches.
Here’s how to price with Shopify och Gelato: look at the base cost, add your margin, and factor in shipping. Keep the final number simple. If you use Gelato+, the lower product cost gives you more margin room. Adjust pricing as you learn what buyers accept.
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