Shopify vs osCommerce(2021年XNUMX月):基础知识

如何选择 Shopify 和osCommerce

Ecommerce platforms are easily one of the most essential tools in the digital landscape.电子商务平台很容易是数字环境中最重要的工具之一。 In a world where customers spend more time shopping online and less time exploring the high street, ecommerce tools are more valuable than ever.在这个世界上,客户花更多的时间在网上购物,而花更少的时间在大街上,电子商务工具比以往任何时候都更有价值。

Shopify is probably one of the better-known ecommerce tools on the market today.可能是当今市场上最知名的电子商务工具之一。 Brimming with features to bring your online store to life,充斥着各种功能,使您的在线商店栩栩如生, Shopify stands out as an excellent tool for selling, but it's not the only option on the market.作为一种出色的销售工具而脱颖而出,但这并不是市场上的唯一选择。 You can also consider options like您还可以考虑以下选项 BigCommerce,Magento,WooCommerce等。

osCommerce是电子商务平台中鲜为人知的工具之一,但它也迅速流行起来。 We decided to create this comparison of osCommerce vs我们决定对osCommerce与 Shopify 帮助您发现有关两种解决方案所需的所有知识。

Shopify vs osCommerce:供应商比较

以上皆是 Shopify 和osCommerce是可以用来在线销售各种产品的电子商务平台。 Shopify osCommerce提供了大量重要的销售功能,从可自定义的购物车到功能强大的附加选项和插件。

Shopify is one of the best-known ecommerce solution providers in the world.是全球最知名的电子商务解决方案提供商之一。 Like other solutions should WooCommerce and Prestashop, it helps businesses get up and run online with valuable sales tools.像其他解决方案一样,WooCommerce和Prestashop也可以使用有价值的销售工具帮助企业启动和在线运营。 Shopify 是一个多平台平台,因此您无需像购买开源工具一样单独购买SSL证书和托管。

 

另一方面, oscommerce的 is an open source solution that supports thousands of websites around the world.是一个开放源代码解决方案,支持全球数千个网站。 The self-hosted system means that you're responsible for handling all of your hosting, patches, and other back-end tech yourself.自托管系统意味着您有责任自己处理所有托管,补丁和其他后端技术。 However, this also means that you have a lot more customization available with osCommerce.但是,这也意味着osCommerce可以提供更多定制功能。

Shopify vs osCommerce:利与弊

比较时 Shopify and osCommerce, it might help you to get a more complete insight into the pros and cons of each solution.和osCommerce,它可以帮助您更全面地了解每种解决方案的优缺点。 Both of these tools have their appealing points to consider.这两种工具都有其吸引力。 The one that's right for you will depend on what you want most from your ecommerce store.最适合您的选择取决于您在电子商务商店中最想要的东西。

我们先从 Shopify 优点和缺点:

Shopify 优点

  • 具有许多强大功能的非常受欢迎的电子商务服务
  • 支持通过多种渠道销售
  • 广阔市场中的各种附加选项
  • 许多免费和高级模板
  • 与离线销售选项集成
  • 用户友好的后端所需的一切
  • 无需自己管理更新和安全性

Shopify 缺点

  • 交易费用会使您的商店运营成本更高
  • 费用可能会迅速增加,具体取决于您使用的应用程序
  • 更多的附件意味着更多的东西要学习。

osCommerce专业人士

  • 随心所欲地扩展和自定义您的体验
  • 开源环境意味着您的网站可以轻松扩展
  • 社区的大力支持
  • 漂亮的网站的漂亮模板
  • 不断改进开源代码
  • 选择自己的托管和安全性选项

osCommerce缺点

  • 处理您自己的托管,网站更新,维护等
  • 有时容易出错
  • 需要更多的后端工作

Shopify vs osCommerce:定价

There's more to choosing the perfect ecommerce solution for your website than budget.为您的网站选择理想的电子商务解决方案比预算要多。 Whether you're building a site with WordPress, Opencart, or something else entirely, you have a lot to consider.无论您是使用WordPress,Opencart还是其他完全构建的网站,都需要考虑很多因素。 For instance, how are you going to improve your online ranking potential with SEO?例如,您将如何利用SEO提高在线排名的潜力? Can you access good customer support?您可以获得良好的客户支持吗? What kind of ecommerce features do you get for your money?您会从中获得什么样的电子商务功能?

Of course, we all have budgets to consider when it comes to choosing ecommerce software.当然,在选择电子商务软件时,我们所有人都有预算要考虑。 With that in mind, it's worth looking at the price of your new ecommerce tools.考虑到这一点,值得考虑一下新的电子商务工具的价格。

Shopify 定价从周围开始 $29 每月,如果您不只是要在网站上点击一个按钮(Shopify 精简版)。

shopify 价钱 - shopify vs oscommerce

的定价选项 Shopify 包括:

  • Shopify 初阶版:每月$ 9
  • 基础 Shopify:每月$ 29
  • Shopify:每月$ 79
  • 高级 Shopify:每月$ 299
  • Shopify 加:仅报价(每月起价约$ 2000)

像大多数电子商务工具一样, Shopify will give you a discount on your solution if you agree to pay annually, rather than monthly.如果您同意按年而不是按月付款,将为您的解决方案提供折扣。 Subscribing for around 12 months will give you a discount of approximately 10%.订阅约XNUMX个月可为您带来约XNUMX%的折扣。

请记住,尽管 Shopify Lite是最便宜的选择,它没有提供创建电子商务网站所需的所有功能。 You'll only be able to use this product if you're selling through a Facebook page or an existing site.如果您通过Facebook页面或现有网站进行销售,则只能使用该产品。 Fortunately, all幸运的是,所有 Shopify 计划,除了 Shopify Lite具有多种功能,包括废弃的购物车保护程序。

oscommerce的 定价与 Shopify's pricing.的定价。 As an open source software, it's completely free to download and use this solution.作为开源软件,可以免费下载和使用此解决方案。 However, that doesn't mean that there aren't expenses to consider.但是,这并不意味着没有费用要考虑。 For instance, you will need a hosting plan, which means you'll have a monthly or yearly cost to pay.例如,您需要一个托管计划,这意味着您需要每月或每年支付费用。 You'll also need to purchase a domain name for your store, and think about costs like security, maintenance, third-party add-ons, and even design or template options.您还需要为商店购买域名,并考虑诸如安全性,维护,第三方加载项,甚至设计或模板选项之类的成本。

尽管osCommerce可能会相对便宜,具体取决于您在哪里可以获得所有必备功能,但它也可能比 Shopify too.太。 It's up to you to shop around and make sure you're getting the best deal.货比三家取决于您,并确保您获得最优惠的价格。

Shopify vs. osCommerce:功能

Pricing doesn't matter much if you don't know what you're getting for your money.如果您不知道自己所赚的钱,定价并不重要。 The tools you choose for your ecommerce store should support the workflows, reports, and processes important to you and your team.您为电子商务商店选择的工具应支持对您和您的团队重要的工作流程,报告和流程。 That's why we had a closer look at the features of both因此,我们仔细研究了两者的功能 Shopify 和osCommerce为您服务。

Shopify 主要功能

Shopify comes with everything a business owner needs to begin selling online.拥有企业主开始在线销售所需的一切。 The solution is one of the most comprehensive tools on the market, catering to all sizes of business, with the option to take payments from around 70 providers in total.该解决方案是市场上最全面的工具之一,可满足各种规模的业务,并且可以选择从大约XNUMX家提供商处进行付款。 You can unlock a host of fantastic capabilities with您可以通过以下方式解锁许多出色的功能 Shopify,包括编辑选项,以便您可以调整页面的CSS和HTML。

Shopify comes with free and premium templates to choose from, or you can access more customization if you need to.带有免费和高级模板供您选择,或者您可以根据需要访问更多自定义模板。 There's also payments with PayPal and credit cards available, as well as the opportunity to take global currencies.还有可用贝宝(PayPal)和信用卡付款,以及使用全球货币的机会。 Shopify even gives you the power to understand your customers better with reporting and analytics.甚至使您能够借助报告和分析功能更好地了解客户。 There's even a content management system for blogging.甚至还有一个用于博客的内容管理系统。

您可以从中获得的功能 Shopify will depend on which package you go for when buying your plan.将取决于您购买计划时使用的配套。 Capabilities available include:可用功能包括:

  • 域名购买
  • SSL证书
  • 免费和高级主题
  • 数十种付款方式
  • 具有拖放编辑器的网站构建器
  • 被遗弃的购物车恢复
  • 客户资料和帐户
  • 直销和配送选项
  • 多渠道销售的社交整合
  • 库存和订单管理
  • 产品评论和推荐
  • 营销和电子邮件模板
  • SEO和博客功能
  • 客户资料和帐户
  • 自动计税

可用于的功能 Shopify are constantly growing too, with new functionality like AR tools and advanced reports showing up regularly.不断增长,AR工具和高级报告等新功能会定期显示。 There are also plenty of integrations so you can adjust your service to suit you.还有很多集成,因此您可以调整服务以适合您。

osCommerce功能

osCommerce既方便又灵活 开源电子商务平台。 There are thousands of add-ons to choose form, so you can adjust your website to perfectly suit your needs.有成千上万的附加组件可供选择,因此您可以调整网站以使其完全适合您的需求。 Additionally, you can start building for free, because the osCommerce software is free to download.此外,您可以免费开始构建,因为osCommerce软件可以免费下载。

Due to its open source nature, osCommerce is easy to use when you want to create a website that's perfect for you.由于它的开源特性,当您想创建一个最适合您的网站时,osCommerce易于使用。 You can modify your site freely without worrying about what you're allowed to do.您可以自由修改网站,而不必担心您会被允许做什么。 Plus, although osCommerce might not be as simple as a pre-built website solution with drag-and-drop functionality, it is very easy to use.另外,尽管osCommerce可能不像具有拖放功能的预建网站解决方案那么简单,但它非常易于使用。

osCommerce的功能包括:

  • 高级自定义选项
  • 订单处理和库存管理
  • 报告和分析以了解您的受众
  • 税务处理和会计扩展
  • 特别优惠和折扣
  • 产品目录管理无限的产品
  • 货币和语言设置
  • 客户帐户和管理
  • 缓存控制和数据库控制
  • 功能齐全的安全检查
  • 很多产品类别和选项
  • 强大的社区
  • 轻松修改
  • 各种需要的插件和附加组件

Shopify vs osCommerce:设计和定制

There's more to running a successful ecommerce store than just listing products online.经营一家成功的电子商务商店所要做的不仅仅是在网上列出产品。 With so many stores available today, it's important to ensure that yours stands out from the crowd.如今有如此多的商店,确保您的商店在人群中脱颖而出很重要。

Shopify 是自定义您的好工具 电子商务网站。 Although you don't get a drag-and-drop builder like you do with some other solutions, it's easy enough to change everything from your home page to your checkout, with instructions to guide you every step of the way.尽管您没有像使用其他解决方案那样使用拖放式生成器,但是可以很容易地更改从主页到结帐的所有内容,并提供指导您进行操作的各个步骤。

为了使事情尽可能简单, Shopify provides plenty of keyboard shortcuts and easy undo functionality so you can jump through design changes fast.提供了大量的键盘快捷键和轻松的撤消功能,因此您可以快速跳过设计更改。 Aside from offering excellent ease of use for customization,除了提供出色的自定义易用性之外, Shopify 还使您可以轻松上手从众多主题中进行选择。

您可以立即启动商店并选择主题,然后使用自定义功能来确保您的网站看起来不像当今的任何其他网络解决方案。

尽管 Shopify 网站建设者不如一套 电子商务解决方案,它也有很多出色的设计选项可供选择,而一个简单的后端就赢得了很多市场份额。

On the other hand, there's no direct design and customization “feature” in osCommerce in the same way.另一方面,osCommerce中没有直接设计和定制“功能”的相同方式。 You get a very basic template for your small business store so you can sell products.您会为小型企业商店获得一个非常基本的模板,以便可以销售产品。 However, that's about it.但是,仅此而已。 There's nothing particularly impressive available to help you improve the quality of your storefront.没有什么特别令人印象深刻的内容可以帮助您提高店面质量。

If you want to stand out online, then you need to take the time to look for more information from other developers who know how to work with osCommerce.如果您想在网上脱颖而出,那么您需要花时间从知道如何使用osCommerce的其他开发人员那里获取更多信息。 There are themes out there that you can find from third-parties, but even then, you're going to need some support from an expert to customize.您可以从第三方找到一些主题,但是即使如此,您仍需要专家的一些支持来进行自定义。

Front-end editing just isn't what osCommerce does best, and because it's open source, the technical support is practically non-existent.前端编辑并不是osCommerce最好的,并且因为它是开源的,所以几乎不存在技术支持。 You'll even need to consider getting extra support if you want to install a new cart like zen cart, and make sure you can ship outside of the united states.如果您要安装新的购物车(如zen cart),甚至需要考虑获得额外的支持,并确保可以在美国以外的地区发货。

尽管没有月租费,但osCommerce开源平台的一个好处是,如果您确实具有开发人员知识,那么在进行定制时,您就可以真正了解细节。

Shopify vs osCommerce:销售管理

如上所述,使 Shopify so appealing to any online business is the fact that it features so many amazing ecommerce tools to get you started.因此,对任何在线业务都具有吸引力的事实是,它具有许多惊人的电子商务工具来帮助您入门。 You can track sales in real-time and set up alerts to help you monitor your inventory.您可以实时跟踪销售并设置警报以帮助您监视库存。

Shopify integrates with other selling platforms like eBay, Amazon, and even social media environments like Facebook.与其他销售平台(如eBay,亚马逊,甚至Facebook)之类的社交媒体集成。 You don't need to be a PHP or HTML expert to start selling.您无需成为PHP或HTML专家即可开始销售。 Everything your online business needs is available already.您在线业务所需的一切都已可用。

与其他领先的网站建设和网站托管工具(如Squarespace,Wix和Nopcommerce)相比, Shopify is one of the most comprehensive tools for sales available.是可用的最全面的销售工具之一。 You can:您可以:

  • 借助SEO功能吸引客户访问您的在线商店,这些功能可帮助您通过Google进行更有效的排名
  • Present your products with a zoom function, picture gallery, video, and more.向您的产品展示缩放功能,图片库,视频等。 You can even create product variants and set up user ratings for social proof.您甚至可以创建产品变体并设置用户等级以获得社交证明。
  • 管理废弃的购物车并设置营销活动,以使人们离开时回到您的网站。
  • 与100多家外部付款处理者合作,以确保您的客户始终获得适合他们的选择。
  • 在安全的环境中出售实物或数字商品,并提供优惠券代码和折扣,以及用于重复销售的客户登录区域。
  • 与领先的供应商一起设置运输解决方案,或通过Oberlo等应用访问直接运输功能
  • Handle tax settings to ensure that you don't make any mistakes with your taxes.处理税收设置,以确保您不会在税收方面犯任何错误。 Accessing product data and analytics is easy too.访问产品数据和分析也很容易。

Unfortunately, in comparison, using osCommerce isn't nearly as intuitive.不幸的是,相比之下,使用osCommerce并不那么直观。 While most people with a little bit of time will be able to figure out how this system works, the platform is quite outdated and complex.虽然大多数时间很少的人都可以弄清楚该系统的工作原理,但该平台已经过时且复杂。 You're left to do a lot of the work on your own.您可以独自完成许多工作。

与诸如以下选项相比,这些工具极为缺乏 Shopify。 If you want access to things like modules for extra features, then you need to work with the Community, or access a developer that knows how to master osCommerce.如果您想访问诸如模块之类的功能,则需要与社区合作,或者访问知道如何掌握osCommerce的开发人员。

Although you can access all the features that you need to set up a store and make sales, it isn't easy to set up advanced features like dropshipping or abandoned cart recovery.尽管您可以访问设置商店和进行销售所需的所有功能,但要设置高级功能(例如直接发货或放弃购物车恢复)并不容易。 You can access features like currency exchange rates, multi-currency supports and statistics, but things just aren't as intuitive as they are with您可以使用诸如货币汇率,多货币支持和统计之类的功能,但是事情并没有像以前那样直观 Shopify.

osCommerce与 Shopify:判决

osCommerce和 Shopify 有其好处要考虑。

最大的好处 oscommerce的 is that it's open source, so extremely flexible.它是开源的,所以非常灵活。 Using the support of the osCommerce community, you can accomplish almost anything.借助osCommerce社区的支持,您几乎可以完成任何事情。 This powerful tool integrates with virtually any web server or site using PHP and MySQL functionality.这个功能强大的工具几乎可以使用PHP和MySQL功能与任何Web服务器或站点集成。

If you're looking for a flexible online store system, osCommerce is a convenient free software that works with the GNU license for the general public.如果您正在寻找灵活的在线商店系统,则osCommerce是一款便捷的免费软件,可与GNU通用许可证一起使用。 You can really keep your budget as low as possible here.您实际上可以在这里尽可能降低预算。 There's also plenty of add-ons available to help you add extra functionality to your store if you know how to use them.如果您知道如何使用附加组件,还可以使用许多附加组件来帮助您向商店添加额外的功能。 However, you do need to handle things like setting up email marketing, web hosting, and other features yourself.但是,您确实需要自己处理诸如设置电子邮件营销,网络托管和其他功能之类的事情。

或者, Shopify takes all the stress of building your online store and simplifies it.承担建立您的在线商店的所有压力并简化它。 You don't need to worry about finding someone to help you build all the functionality you need, because there's a good chance that您不必担心会找到人来帮助您构建所需的所有功能,因为很有可能 Shopify already has it.已经有它。 You can choose from a variety of payment gateways, and upgrade your store however you choose.您可以从各种支付网关中进行选择,然后根据需要选择升级商店。

设计一个网站 Shopify 非常容易,您将获得世界上最先进的市场选择之一的额外好处。 You can easily add extra functionality like dropshipping and SEO grading.您可以轻松添加其他功能,例如直接发货和SEO评分。

祝您找到最适合您需求的最佳电子商务平台。