Growing an online business relies on attracting and maintaining new customers. Fortunately, there are plenty of ways to do this, but arguably, email marketing is one of the most effective.
Namely because once a visitor’s in your funnel, you can use:
Newsletters Discounts Follow-ups…and other tricks to boost engagement and encourage customer loyalty.
But to be able to launch high-converting email campaigns, you first need to convert visitors into leads. In other words, you need to collect email addresses!
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