关于如何使用Instagram为您的在线商店生成销售的终极指南

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对于那些希望使用社交媒体进行电子商务并接触那些正在使用互联网的人来说,Instagram是天堂中的一场比赛 他们的手机,因为用户在普通计算机上打开 Instagram 并不常见。

很长一段时间以来,您甚至无法从 PC 或 MAC 访问 Instagram 主页,而且您仍然无法从 Instagram 主网站发布图片。 这是什么意思? Instagram 是世界上最亲密的社交媒体网络之一,因为您可以访问每个关注者的个人电话。 简而言之,它非常适合产生销售额并将更多人推向您的在线商店。

Users are highly protective of their Instagram accounts, only following people and companies they truly like and trust. So, once you gain that access, it’s a guarantee you can get in front of their eyes on a consistent basis. Keep reading to learn more about how to use Instagram to generate sales for your online store.

了解Instagram如何为您的利益服务

If you’ve had a chance to play around with the Instagram interface you know that Instagram is all about images. That’s pretty much it. Sure, you can post short videos and a few words, but the company has done a wonderful job of keeping the clutter to a minimum. This makes things ideal for you since there isn’t much to your posting strategy.

As Nathan Chan from Foundr Magazine explains, his Instagram account is mainly about sharing quotes and facts from the entrepreneurial and business world in general. His audience loves to comment on and share these posts, and it doesn’t take up much of his time per day to post nine or ten images, since it’s really not that hard to put together some solid images with the 您可以使用的工具.

The clutter and chaos is completely gone with Instagram, so users don’t get distracted or frustrated like they would on Twitter or Facebook, where they get bombarded with ads, random posts about people they don’t even like and companies vying for attention.

明确你的Instagram帐户的目标

您在Instagram帐户的传记中只有一个可点击链接,因此您需要100%专注于该单个链接和目标。 您是否想要吸引更多人访问您的网站? 您想建立一个电子邮件列表吗? 您是否只是想提供一种与客户互动的有趣方式?

What’s the Type of Content that Resonates with Your Audience?

了解您的受众,并考虑激励和鼓舞人心的报价,甚至是事实或商业报价。 发布大量报价,发布很多。 一天九次并不是一个疯狂的数额。 您发布的内容越多,人们分享的内容越多,并且包含指向您网页的小@符号。 问题也很有效,因为它们带来了大量的评论,特别是当问题与您的受众超级相关时。

这里的关键是做你的研究。 开始研究你的竞争对手分享的内容,以及他们是否有任何共享 在Instagram或其他社交媒体网络上取得成功。 了解人们在您的行业中谈论的内容,看看您是否可以对某些内容采取新的方法,或者看看您是否可以创建全新的内容。

但是,您应该记住,对您所在行业的人员(例如竞争对手)进行磨练可能会导致您走上错误的道路,因为您真正想要取悦的人是您受众中的人。 创建客户档案,了解您的关注者的年龄,他们的生活方式,他们是否有家庭以及他们喜欢如何度过他们的专业和空闲时间。

一旦你确切地看到你的客户和粉丝是谁,开发可能强迫他们分享的Instagram图片。 您的追随者是否因为工作困难而可能会享受动机报价? 他们是不是一群讨厌有趣的事实或统计数据的书呆子?

情感,情感,情感

Remember that your Instagram content is nothing when it doesn’t have the ability to evoke some type of emotion out of your followers. When you look at Twitter, it’s all about sharing transactional information,以快速的方式与人们交谈并尝试获得尽可能多的转发。 Instagram 是一个完全不同的故事,因为它努力打动人们,让他们渴望未来更好的东西。

That’s why the short images with overlaying text works so well, since you can pair what you know about your audience with a simple image and text to bring out a sense of wonder.

如何让人们离开Instagram并进入您的电子邮件列表

虽然建立一个电子邮件列表可能不是您的最终目标,但这些策略可以用于我们上面讨论的Instagram初始目标。 因此,无论您是否想要更多销售,更多电子邮件注册或其他任何内容,您都必须首先询问人们您希望他们做什么。 因此,您需要发布一个图像,询问他们您希望他们做什么。 这一切都可以追溯到Instagram个人资料生物中的精彩单一链接。

第二部分实际上是从您的商店发出一个免费的产品与一个惊人的指南或交易。 该特定链接应该会生成一个简单的登录页面,解释您的免费指南的全部内容以及人们为什么要下载它。

有什么方法可以建立你的Instagram?

  • Shout-outs to people who’ve posts you’ve shared. This works well with famous people who may have large followings.
  • 比赛和赠品。
  • 要求人们标记他人。
  • 持续发布。
  • 通过共享内容并要求他们共享您自己的内容,在线与他人联网。

制定计划并坚持下去

Once you start building a community of followers, they are waiting to hear from you. Imagine if you didn’t post for a week or month. It’s not good for your business, and it’s not any good for nurturing your community. Creating and managing a consistent posting schedule builds a certain amount of anticipation and expectation, which is one of the primary ways to build your social media platform.

The key is to not leave your audience hanging, since they are relying on you to learn and laugh and think. However, it’s important to refrain from bulk posting a bunch of images, because this will simply clutter follower feeds and look annoying. When you stray away from a consistent schedule and hammer people with a ton of posts at one time you come dangerously close to looking like a company that is all about advertising. You lose that natural feel of organically posting when you actually have something to say. Sure, it’s okay to plan out your posts for the future, but post the images at regular intervals.

像这样的服务 CrowdFire is a nice way to stay on top of your schedule. Although it’s not a bad idea to post around ten times per day, this can seem somewhat intimidating for the average business owner. Consider posting three to four times per day and spread those posts out by three or four hours.

在确定发布的正确时间方面,请使用 图标square service, which tells you what time your followers are most engaged. It doesn’t simply look at how people respond to posts on the entire Instagram platform, but it takes a look at the people who are actually following you to customize the posting schedule just for maximizing your potential.

你对行动的呼唤

We spoke about this a little bit above, but in order to truly harness the power of Instagram, you must learn that call to actions drive interaction. You don’t always want to send people to the link in your bio, but it’s a good idea to include this type of call to action on a weekly or biweekly basis.

想想喜欢,评论和标签。 例如,您可以发布报价或统计数据,并且如果他们同意或者发现它是真的,请让人们喜欢它。 通过在图像中提问或者告诉人们如果他们在文本中遇到过类似的东西来评论,就会生成评论。

标签是一种不寻常的动物,因为它们确实可以帮助您吸引更多访问Instagram页面的流量。 这个想法是用文本制作一个简单的图像,告诉人们标记另一个人。 举例来说,您可能会说类似“标记您认识的人正在建立电子商务网站”。 如果您的关注者中的一个看到此消息并认为符合此描述的朋友,他们可能会标记另一个人,然后以您的方式发送新的关注者。

如果你的一个粉丝看到这个,并想到一个符合这种描述的朋友,他们可能只是标记另一个人,然后按照你的方式发送一个新的粉丝。

制作完美Instagram帖子的提示

你的设计和图像必须很棒

If your Instagram posts aren’t designed well, people won’t take you seriously. It must catch user attention and trigger emotion to get them excited. Since Instagram is an intensely visual platform, each of your images requires a certain touch that you would find from a professional designer. Luckily you can use some tools we will outline below.

无论使用何种工具,每张图片都必须讲述其文字和图像的故事。 努力为您在Instagram上分享的每个帖子创建一个令人惊叹的视觉效果,并问自己它接触到的情感。 这个形象是否带来恐惧,痛苦,快乐,动力,欲望,骄傲或希望?

Then think about where you can find stunning images that relate to your fields, such as travel scenery, food dishes, fitness models or books. It all depends on the audience you’re catering to, but it’s also not a bad idea to mix in some plain color backgrounds to put all the focus on the text.

这也是 wise 保持您的品牌形象,但可以通过颜色和字体对其进行一些调整。 我会说一个简单的标志应该放在你分享的每张图片的某个地方。 请记住使用合法的图像。 从免费资源中提取,例如 Unsplash 或来自的信用摄影师 Flickr的风景.

在注释中使用Hashtags(不是描述)

Hashtags是改变游戏规则的人, so it’s imperative to max out the number of hashtags you can use. Find as many hashtags that are relevant to your niche, and place them in your comments so they are hidden when people start commenting on them. That way, you gain access to people searching for these hashtags, yet it doesn’t look too spammy in the description.

利用你的帖子描述

As one of the most overlooked parts of Instagram, the description can serve you rather well. Although we talk about maxing out your hashtags, the description is not the place to do that. Instead, utilize the description as an extension of the message you are trying to portray in your image. If you already have overlaying text on the image, don’t simply repeat that text in the description.

Instead, take it as a chance to drop in a call to action or ask a question relating to the image. Make sure to establish a voice for your description areas to stick with throughout your entire social media journey. This voice helps maintain your brand image and can even bring in more interaction if it’s witty or funny.

使用构建图像的工具减少时间

Wordswag, PhontoTyporama,使得在Instagram上制作报价,结合图像和分享变得非常容易。 其中许多工具都直接内置在手机中。 它们不像在Photoshop甚至Canva中制作东西那么复杂,它们为您提供了大量漂亮的滤镜和字体,可以在Instagram上快速发布内容。

获取其他帐户以共享您的页面和内容

Consider giving shout-outs to other pages. This is called an SFS, or a share for share. The idea is to pull content from other people who are sharing cool quotes and images on their own pages. This way, you aren’t burdened with coming up with your own content at all times, yet you can still keep up with the demand required to keep sharing and building your following.

作为回报,如果另一个帐户看到您分享了他们的Instagram帖子,他们更有可能采取您共享的内容并将其发送给他们自己的粉丝。

利用那个单一链接

At first glance, you may think that only having the ability to place a single link in your bio is a huge disadvantage. However, it helps you quite a bit because it’s a huge opportunity to accumulate sincere interaction and sharing since the people who take the time to go up to your bio and click on the link are truly interested in what you have to talk about.

In short, it’s not a tool that’s designed to rack up clicks, but a way to get more intimate with your followers and bring in the people that are going to sing your praises to other potential customers and users. The fact that Instagram is built to prevent click-bait serves you to generate genuine conversations with people who are actually trying to enjoy their social experience.

此外,更新:如果您运行电子商务商店,Instagram现在允许您在Instagram上标记直接链接到在线商店产品页面的产品(如果您使用 Shopify).

在结论

最大的问题是:你真的可以通过Instagram帐户赚钱吗?

Are you simply building a following without much revenue potential, or are these people going to buy your products or services? It all comes down to how you deliver your call to actions. As we’ve talked about above, the goal is to send followers to your single Instagram link through natural, intriguing posts. Once they click on this link you must give them something for free like a guide or audiobook with a crazy amount of value.

Once you gain customer trust you can reach out to them through email and send them promotions, share new products, distribute blog posts and more. It all leads back to your sales pages, so it’s actually a three-step process: Your Instagram link, your free giveaway and the emails you send out to bring people to your website.

That’s it for how to use Instagram to generate sales for your online store. Let us know in the comments section if you have any questions.

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